One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Best Kajabi Themes
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to create a single platform that will help their clients do that.
If you’re a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best in regards to integration.
With so many options out there that are relatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this article, we review the salient features Kajabi offers and give you an inside look about how the system works for you and your business.
General Overview Best Kajabi Themes
- Highly integrated platform that features lots of tools
- Superb customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as movie host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No feature to create certificates
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
If you would like to sell online classes, Kajabi is a fantastic spot to do your business in.
Kajabi is an online course platform which allows users to boost their careers using just one site. It does all –from creating courses, marketing, and selling them individually or via a membership system.
How Kajabi Works
Kajabi gives you a platform to create and sell online courses and market them so you can profit from the activity. The first thing you need to do is to purchase a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the description and titles.
If you want to add quizzes, you could also do this by simply typing up the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn prospects into customers by providing more efficient marketing funnels. With the pipelines, you can promote your products by offering freebies that demand the leads to input their emails. As soon as you have these addresses, you can get in touch with your leads through the measures Kajabi has, which is also possible to customize.
When a client decides to buy in, you are able to process payments through the site. You can do all these without having to leave the system.
However, there are some features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your internet eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t need to employ as many third party sites to run your whole business. As a result, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some might hesitate to migrate to Kajabi because of its relatively higher pricing, it does offer benefits in the future because it requires no transaction costs and you will have less parties to pay because the majority of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty straightforward. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the problem by making the site easily accessible and understandable even to people who have problems with computer work.
As mentioned earlier, Kajabi integrates the majority of the fundamental tools in their own system to enable content creators to do their work in one platform. One of the most difficult areas to understand if you’re not that tech savvy is the way to work with other sites and integrate them all into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your internet business using only Kajabi. The site allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide range of video tutorials created especially for novices. They call this the Hero University, and it provides the users advice on how to go about with the different steps in creating and growing your organization.
Kajabi has tutorials on topics like creating the online course, marketing your products, and payment processing. These guides can be found in both video and text format.
All you have to do is go into the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the related tutorials.
Customer Support Best Kajabi Themes
If you’re having problems with solutions that are not located in the Kajabi online guides, the next step is to contact customer support. The Kajabi customer support team is among the best. So if you’re stuck on an issue, you could always rely on them to supply you with the answers you need.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi service team that provides you with a live chat.
However, please note that if you get just the Kajabi Basic Plan, their team will not be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, however you’ll get an answer within the day.
This is one of the reasons why the more expensive plans are worth the extra money if you’re not confident about your tech skills. The other two Kajabi plans provide a round-the-clock access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you will need to do is click on the New Product button located in the top right side. From there, you can pick from four different sorts of products you would like to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course which is easy to finish and is often used to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option allows you to drip feed content to increase discipline and engagement among your students.
- If you would like to fully customize your course, you have this choice.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this portion is fairly straightforward. It is easy to drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.
The page includes a few headings which are called categories. They’re set in a gray background. They simply serve as organizational tools. The important matters are contained in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Best Kajabi Themes
Once you have made your main online course skeleton, it’s time to upload your pre-recorded videos. It is not at all difficult to do so in Kajabi. You can see an icon immediately that would allow you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files individually.
Among the most attractive features of Kajabi is its use of Wistia as its video host. If you examine this in terms of cost, the use of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the yearly paid Basic Kajabi Plan with all of its benefits.
Assessments are very important in keeping the students engaged and ensuring they are getting the most from the lessons, and Kajabi knows this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends extra materials to attendees who don’t succeed on the assessments to help them understand the lessons.
Kajabi makes it easy to create quizzes after every lesson presented. You simply have to type questions and options in the lesson editor, which is simple. However, we must admit that Kajabi is somewhat limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible when it comes to the content which you can add to a lesson. You are not permitted to have a video and an assessment under precisely the same lesson category.
Second, Kajabi doesn’t support advanced customization of the quizzes. It does not allow users to have query banks or randomize the questions.
However, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.
In addition, Kajabi supports an assignment submission feature that allows students to upload files for you to check later on.
Kajabi also lets you upload a poster photo for every lesson, which can be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Best Kajabi Themes
One area of Kajabi that requires improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it does not have a feature that enables the admin to make certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in learning the course or any continuing education credit. This is a big deal for those who would like to elect for eLearning to earn credit. We think Kajabi should provide a solution for this.
If you want to add a document which you believe may be helpful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable for your students while they’re on that specific lesson.
In this section, Kajabi permits you to add a description of the lesson or even a transcript of your video. The transcripts can help attendees when they want to review but do not need to see the videos again. If you opt only for a description, then it enables the attendees to know what the lesson will be about and what topics you discussed in that particular video.
Student Interactions Best Kajabi Themes
Kajabi understands it is important to have a place where members and students can talk about the subjects presented in the course materials. This way, they can have access to valuable information not just from the program creator but also from their fellow students.
For years, creators have used a separate platform for this job such as Facebook. This needed members to join Facebook groups to interact with one another. But with Kajabi, members do not have to go someplace else to ask questions and discuss the lessons because it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student inquiries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits as well. Because the Community can be a standalone product, those people who are hesitant to purchase the entire course could just choose to pay for access to the discussions.
A frequent problem with forums (as evidenced by lots of Facebook groups) is that it’s quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the page administrator to organize and reorganize the feeds. The admin can categorize the queries by topic, and it also has a pin feature which enables him or her to transfer it to the peak of the feed.
Overall, the Community feature is an advantage offered by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is one of the reasons why Kajabi is your greatest one-stop shop for your internet business today.
Based upon your preference, Kajabi offers options as to how you can go about in letting the course materials to be accessed by your students. You can either allow your students to access all the lessons at the same time, drip feed them over a time period, or lock them. This last option tends to increase engagement since there is a requirement to finish a lesson first before continuing on to another one.
Dripping Course Content
As the name suggests, this option allows the admin to release materials gradually rather than pouring it all at once. Kajabi has this capability to allow the creator to make available categories within a course after a certain number of days after a student has registered.
It’s really nothing more than scheduling the time when a particular course material shows up on the pupil’s page. There are many benefits to this system.
This is a great way to keep the student interested in coming back to review the page and check if a new material has been posted. Second, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful once you decide on a membership-type subscription because it prevents the pupils from downloading and seeing all of the materials at once. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so that the students wouldn’t be overwhelmed with all the classes. This is a good way to condition their heads to take each lesson little by little.
If you choose to unlock the next lesson by letting the student pass an assessment first, this may significantly increase their participation and makes sure that they knew all the essential concepts first before moving on.
Course Analytics Best Kajabi Themes
This Kajabi feature is beneficial in boosting your course content later on. What it does is create heatmaps and video stats. In this way, you will know at what point your students became disengaged with the videos. Thus, it shows you info on where your viewer’s interest has peaked or declined.
Specifically, Kajabi generates the following course analytics:
This provides data on how many individuals actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Best Kajabi Themes
The information generated here is the normal percentage of the entire video that audiences actually watched. Some students would elect to see only the first part of your movie and jump to the next lesson. This gives you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay on your video. It shows you visual representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played does not necessarily mean that the viewer is in fact watching it. Your student may keep the video content in the background when checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts were not seen by individual pupils and which were watched. This may give you an idea of what parts of the lesson are important or where your students are having a hard time processing thus necessitating them to return to that part.
Overall, Kajabi has an extremely practical variety of course analytics tools which you could use to create better content in the future.
1 way to keep people interested in your products is to provide them with a site where they can read about you and the subject you want to introduce to them. This can effectively generate leads that would turn curious visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi needs a lot of improvement on this area.
A Picture Problem
We mentioned previously that you do not have to learn how to code so as to run your business with Kajabi. However, you may want to start researching about fundamental coding if you want to customize the photos on your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for example, the image will show up in the recommended image size, and if you don’t know how to work with html, you’ll have no other way to resize that photo unless of course you employ someone to do it for you.
The text wrapping is also a cause of headache since just like the image on top of the post, you can’t edit how text wraps around a photograph in the body of your blog without going into the html and editing it accordingly.
There is also the issue of the absence of an image bank when you choose to upload a photograph. Suppose you want to add an image into your blog that you currently have in one of your other posts. You would not be able to access that photo in the upload option, so once you need that added to a different post, you’ll need to get it in your computer or at Google Drive or you’ll have to download the picture again.
This activity admittedly can become rather tedious, and it is one place Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to allow you to pick from existing tags for your posts. You know how convenient it is to opt for a tag for a WordPress post so that readers can easily refer to related articles from the same tag? That job is much harder with Kajabi.
When you want to add a tag to a certain post in Kajabi, you must actually remember the tag you want to include it under. Kajabi does not offer you the list of previous tags you’ve used. So you’ll have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features since it may really be a pain to have to memorize tags and edit the html every time you need to make a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features that help you promote your products. In the purchase price setting alone, you have the option to create an upsell. This results to a prompt which will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Best Kajabi Themes
When you click on the Marketing tab on the left side of the site, you can see a subcategory called Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It is essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They’re designed in a way that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to exactly the exact same number of paying customers. This is in fact an improvement on the renowned sales funnels where a large number of prospects would lead to a considerably smaller number of buyers.
Kajabi offers a couple of options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a picture of the measures that that particular pipeline would follow. Additionally, it contains a video and a text that will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can quickly see what your opt-in page would look like from the customer’s point-of-view.
It also allows you to edit the emails which are sent to your leads, and you can do this conveniently on the same page. You will be given a template that you can opt to follow. This template is unique because it was made by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users not to overlook any important steps, in addition, it provides a mini checklist on the left side of the panel so you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature that lets you monitor how well your advertising plans are doing. Here, you have the ability to determine how each page and email of this pipeline is performing. It even provides you data on your earnings per view.
These analytics will be helpful later on when you review your marketing strategies and pinpoint which areas to improve on to generate more customers.
Pipelines is one of Kajabi’s strongest points. It is very effective in generating leads and in following up on these leads to turn advertisements to earnings.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This serves as a reminder of your offer and possibly in time will convince the person to eventually buy the product.
Thanks to automation, this is done with no one working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Best Kajabi Themes
We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to market his or her products through affiliate marketing. Thus, it has integrated the vital features for affiliate program management.
This makes it easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple method of pricing your merchandise. Just go to the Offers tab at the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.
This is extremely handy especially if you’re trying to market the courses. Instead of selling them separately, you have the option to provide them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
Once you create a new offer, it will ask you to choose a title for that offer, the product that you will include, as well as the cost. Take note that at this stage, you can just choose 1 product, but don’t worry because in the subsequent pages, you’ll have lots of options in terms of bundles and payment choice.
From there, it is going to lead you to a page which will allow you to choose an internal name and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this option, you can offer your customers the choice to test out your products for a specific number of days. Additionally, it provides you the option of how many times you will bill your client.
It also lets you choose the currency you would like the price to be in.
In this exact same page, you will have the option to add more products to the deal. This is where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer for the cost of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to perform a Paypal Mass Pay.
In terms of refunds, you do not need to leave Kajabi to process those. The site has a system that enables you to process refunds without going to Paypal or Stripe.
Best Kajabi Themes
Pricing isn’t one of those strong points of Kajabi. In actuality, many people would think twice about using the system because it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you wouldn’t need to pay extra for extra services from third parties.
Thus, we believe that Kajabi is worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a full article about the plans here.
Basic Plan Best Kajabi Themes
The lowest priced Kajabi plan starts at $119 in the event you opt to be billed annually. If you decide on the monthly billing, however, it is going to cost you $149 per month.
The Basic Plan may be the most inexpensive option and it’s definitely a good place to start out, but we don’t recommend it if you are really serious about developing your small business. The plan limits you to only three products and one site, and you can only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also need to schedule your questions about the website with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also doesn’t include some of the most important advertising tools that you can see in the higher pricing tiers. So if you already have an experience with course creating, you might want to consider the Growth or Pro plans. Best Kajabi Themes
As the name implies, this pricing tier lets you grow your company with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you choose to be billed annually, it will cost just $159.
Additional Features Best Kajabi Themes
The best reason to consider this grade over the Basic Plan is the three important features which are not found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end site. All your patrons will see is a website which screams only you. This is helpful when it comes to promoting and branding.
Affiliate advertising, on the other hand, comes handy when you opt to seek support from other influencers to advertise your products. This step allows your audience to grow and lets you reach out to more individuals who can be potential buyers. When you are serious about growing your business, you will need the support of your fellow founders so you can tap in their audience as well. This is one of the simplest ways to grow a following since you are reaching out to people who already are interested about the goods you are trying to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a bit more push to get the most out of your classes. Kajabi lets you automatically send out emails to students who have not been visiting your website or provide additional learning materials to those who are not doing well on the assessments. Best Kajabi Themes
As a creator, we are aware that you’re not in the business to just make money. You’d want your merchandise to be of value as well. Businesswise, this is advantageous because if people are getting the value of what they paid for, they will be more inclined to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so in the event you would like to pull an all-nighter to work on your next course, you can be certain help is only an email away.
Pro Plan Best Kajabi Themes
This is where the Kajabi pricing begins to really become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to market. It also gives the user the ability to manage three websites and at most 20,000 members.
There’s still an infinite number of landing pages, but the advertising emails are limited to two million. We’d want it would also be infinite like the lower tiers because you are paying $200 dollars more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you would like to be billed yearly.
Aside from the increase in the amount of products, sites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your own personal brand. It still has the 24/7 customer support service that allows a live chat with agents.
The Kajabi Pro Plan is for those who have a fantastic quantity of courses to market. And with 25 admin users allowed under the plan, you can outsource some of your work to workers. If you can do so, congratulations are in order. You have handled your business well.
Migrating to Kajabi Best Kajabi Themes
If you’re someone who is not new to the course-creating organization, you may have used other programs before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is the way to migrate all your information.
You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members simply by minding their names and email address using a .csv file. However, you are limited to 500 members per import, so if you have more than that, you are going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from a different platform is the fact your current members need to reset their passwords since those would not be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this excess task may not be welcomed by your patrons.
Best Kajabi Themes
Conclusion Best Kajabi Themes
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system which allows even the beginner to easily develop his eLearning enterprise.
There are not much technical skills required to run an internet business with Kajabi. This enables creators to concentrate more on creating valuable content for their clients rather than wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools supplied by the website, we can confidently recommend Kajabi to those who would like to make a career out of making online courses. It’s overall a wonderful tool to have to manage your online business from conception to selling.