One day, two software enthusiasts meet at a church. A few years later, they build a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Brendon Burchard Mykajabi
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have stories and knowledge to share, and they wanted to make a single platform that will help their clients do that.
If you’re a content creator, you might have heard about Kajabi. It is among the most popular platforms for selling online courses and the best in regards to integration.
With so many choices out there which are relatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi offers and provide you an inside look about how the system works for you and your company.
General Overview Brendon Burchard Mykajabi
- Highly integrated platform that features a lot of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as movie host
- Great email marketing tools
- Kajabi pricing is relatively more expensive than other programs
- No feature to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photos
What Is Kajabi?
If you wish to market online courses, Kajabi is a fantastic spot to do your business in.
Kajabi is an online class platform that enables users to boost their careers using only 1 site. It does everything–from creating classes, marketing, and selling them separately or through a membership system.
How Kajabi Works
Kajabi offers you a platform to make and sell online courses and market them so that you can profit from the activity. The first thing you will need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the titles and description.
If you want to add quizzes, you could also do this by simply typing up the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn prospects into clients by providing more efficient marketing funnels. Together with the pipelines, you can market your products by offering freebies that demand the prospects to enter their email addresses. Once you’ve got these speeches, you can contact your leads through the steps Kajabi has, which you can also customize.
When a client decides to buy in, you are able to process payments through the website. You can do all these without having to leave the system.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t need to use as many third party websites to run your whole business. As a result, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate into Kajabi because of its comparatively higher pricing, it does offer advantages in the future since it requires no trade costs and you will have less parties to pay because the majority of the basic tools are contained in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty simple. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women that are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the issue by making the website easily accessible and understandable even to those who have problems with computer work.
As mentioned earlier, Kajabi integrates most of the fundamental tools in their own system to enable content creators to do their work in one platform. One of the most difficult areas to understand if you’re not that tech savvy is how to work with other sites and integrate them all into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your online business using just Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials made especially for novices. They call this the Hero University, and it provides the users advice on how to go about with the various steps in creating and growing your business.
Kajabi has tutorials on subjects like making the online course, marketing your goods, and payment processing. These guides can be found in both video and text format.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you are having, and it will show you the related tutorial.
Customer Support Brendon Burchard Mykajabi
If you are having problems with solutions that aren’t located in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer service team is among the best. So if you are stuck on an issue, you can always rely on them to supply you with the answers you need.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi service team that offers you a live chat.
However, please be aware that in the event you get just the Kajabi Basic Plan, their team will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, but you’ll find an answer within the day.
This is among the reasons why the more expensive plans are worth the extra money if you’re not confident about your computer skills. The other two Kajabi plans provide a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you need to do is click on the New Product button located at the upper right side. From here, you can choose from four different kinds of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to finish and is often used to build brand value.
- Online Course
- These are your full-blown courses which are much longer.
- Evergreen Training
- This option permits you to trickle feed content to increase engagement and discipline among your students.
- If you would like to fully customize your course, you have this option.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will see a page with a predetermined outline. Uploading and editing this portion is rather easy. You can easily drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page contains a few headings which are called categories. They are set in a gray backdrop. They simply serve as organizational tools. The important matters are included in the articles, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Brendon Burchard Mykajabi
As soon as you’ve made your main online course skeleton, it is time to upload your pre-made videos. It is not at all difficult to do so in Kajabi. You can see an icon immediately that would allow you to upload a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
Among the most attractive features of Kajabi is its use of Wistia for its video host. If you examine this in terms of cost, the use of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Package with all of its features.
Assessments are extremely important in keeping the students engaged and ensuring that they are getting the most from the lessons, and Kajabi knows this. It is also an important tool if you opt for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to attendees who do not do well on the assessments to help them understand the classes.
Kajabi makes it easy to create quizzes after each lesson presented. You simply have to type questions and options in the lesson editor, which is simple. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it is not very flexible when it comes to the content that you can add to a lesson. You are not allowed to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It does not allow users to have query banks or randomize the questions.
However, Kajabi does support different styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature which allows students to upload files for you to check later on.
Kajabi also allows you to upload a poster photo for every lesson, which can be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Brendon Burchard Mykajabi
One area of Kajabi that requires improvement is on certificate-making. While the site enables creators to give out certificates of completion, at present, it does not have a feature that enables the admin to produce certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in learning the course or any continuing education credit. This is a huge deal for people who wish to opt for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you want to add a document that you believe may be helpful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they’re on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of your video. The transcripts can help attendees when they would like to review but don’t need to watch the videos again. If you opt just for a description, then it enables the attendees to know what the lesson will be about and what topics you discussed in that particular video.
Student Interactions Brendon Burchard Mykajabi
Kajabi understands that it is important to have a place where members and students can talk about the subjects introduced in the course materials. This way, they can have access to valuable information not only from the program creator but also from their fellow pupils.
For years, creators have used a different platform for this job like facebook. This needed members to join Facebook groups to interact with each other. However, with Kajabi, members do not have to go somewhere else to ask questions and discuss the lessons because it has incorporated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student inquiries while providing the same opportunity to other members.
This is very good news for the creators when it comes to profits also. Because the Community may be a standalone product, those who are hesitant to purchase the whole course could just opt to pay for access to the talks.
A common problem with forums (as evidenced by lots of Facebook groups) is that it’s quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by topic, and it also has a pin capability which enables him or her to transfer it to the top of the feed.
In general, the Community capability is an advantage offered by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum . This is among the reasons why Kajabi is your ultimate one-stop shop for your online business today.
Based upon your preference, Kajabi offers options as to how you can go about in letting the class materials to be obtained by your students. You can either allow your students to access all of the classes at once, drip feed them over a time period, or lock them. This last option tends to improve engagement since there’s a requirement to finish a lesson first before moving on to the next one.
Dripping Course Content
As the name implies, this option allows the admin to release content gradually rather than pouring it all at one time. Kajabi has this feature to allow the creator to release categories within a course after a certain number of days after a student has registered.
It’s really only scheduling the time when a specific course material shows up on the pupil’s page. There are many benefits to this system.
First, this is a great way to keep the student interested in returning to review the page and check whether a new content material was posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is helpful when you opt for a membership-type subscription since it prevents the students from downloading and seeing all of the materials at once. This equates to more months under the membership, i.e., more profits.
This feature may be helpful so that the students wouldn’t be overwhelmed with all the classes. This is a good way to set up their heads to take each lesson little by little.
If you choose to unlock the next lesson by allowing the student pass an assessment first, this can significantly increase their engagement and makes sure that they knew all of the essential concepts first before moving on.
Course Analytics Brendon Burchard Mykajabi
This Kajabi feature is beneficial in boosting your course content in the future. What it does is generate heatmaps and video content stats. This way, you’ll know at what stage your students became disengaged with the content. Therefore, it shows you info on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This provides data on how a lot of people actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Brendon Burchard Mykajabi
The data generated here is the average percentage of the whole video that viewers actually watched. Some students would elect to watch only the first part of your video and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay in your actual video. It shows you the visual representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played does not necessarily mean that the viewer is in fact watching it. Your student may keep the video content in the background when checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts weren’t seen by individual pupils and which were repeatedly watched. This may give you an idea of which parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely practical variety of course analytics tools which you could use to create better videos in the future.
One way to keep people interested in your products is to provide them with a site where they can read about you and the subject you want to introduce to them. This can effectively generate leads that would turn curious visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we have to point out that Kajabi needs a lot of improvement on this area.
An Image Problem
We mentioned previously that you don’t have to understand how to code so as to run your business with Kajabi. However, you might want to begin researching about basic coding if you wish to personalize the photos on your Kajabi-powered blog.
When you upload a photo on top of a blog post, for instance, the image will show up in the recommended image size, and if you don’t learn how to work with html, you will have no other way to resize that photo unless of course you employ somebody to do it for you.
The text wrap can also be a cause of headache since just like the image on top of the post, you can not edit how text wraps around a photograph in the body of your site without entering the html and editing it accordingly.
There’s also the problem of the lack of an image bank when you decide to upload a photo. Suppose you need to add an image in your blog which you already have in one of your other posts. You would not be able to access that picture in the upload option, so when you want that added to a different post, you’ll have to have it in your computer or in Google Drive or you will have to download the image again.
This activity admittedly can become very tedious, and it is one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you pick from existing tags in your posts. You know how convenient it is to opt for a tag in a WordPress post so that readers can easily refer to related articles from the same tag? That job is much harder with Kajabi.
When you need to add a label to a certain post in Kajabi, then you have to actually remember the tag you want to include it under. Kajabi does not provide you with the list of previous tags you’ve used. So you’ll have to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features since it could really be a pain to have to memorize tags and edit the html each time you want to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features for you to promote your products. In the purchase price setting alone, you have the option to make an upsell. This contributes to a prompt which will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Brendon Burchard Mykajabi
When you click on the Marketing tab on the left side of the website, you can see a subcategory called Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It’s basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They are designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to the exact same number of paying clients. This is in fact an improvement on the renowned sales funnels where a large number of leads would lead to a significantly smaller number of buyers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a graphic of the steps that that specific pipeline would follow. It also comprises a video and a text that will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can quickly see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it allows you to edit the emails which are sent to your leads, and you can do this conveniently on the same page. You’ll be given a template that you can choose to follow. This template is unique because it was made by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users to not forget any important steps, in addition, it gives a mini checklist on the left side of the panel so you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature that lets you monitor how well your advertising plans are doing. Here, you have the ability to determine how each page and email of the pipeline is performing. It even gives you data on your earnings per view.
These analytics will be useful later on when you examine your marketing strategies and pinpoint which areas to improve on to generate more customers.
Pipelines is one of Kajabi’s strongest points. It is very powerful in creating leads and in following up on those leads to turn advertisements to sales.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that possible customer. This acts as a reminder of your offer and maybe in time will convince the person to eventually buy the product.
Thanks to automation, this is done without you working manually in monitoring your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Brendon Burchard Mykajabi
We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market their products through affiliate marketing. Thus, it has incorporated the essential tools for affiliate program management.
This makes it much easier for you and your partners to promote your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple method of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.
This is very handy especially if you’re trying to market the products. Instead of selling them individually, you have the option to offer them as a set.
Moreover, you can choose whether the payment will be one-time or on a subscription basis.
Once you create a new deal, it will ask you to decide on a title for this offer, the product that you will include, and the price. Take note that at this stage, you can only choose one product, but don’t worry because in the subsequent pages, you’ll have a great deal of options concerning bundles and payment choice.
From there, it is going to lead you to a page which will permit you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the number of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the option to test out your merchandise for a certain number of days. It also gives you the option of how often you will bill your customer.
It also allows you to choose the currency you would like the price to be in.
In this same page, you’ll have the option to add more products to the offer. This is the place where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi does not charge transaction fees. However, you do need to answer to the price of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to do a Paypal Mass Pay.
As for refunds, you don’t have to leave Kajabi to process those. The site has a system which permits you to process refunds without going to Paypal or Stripe.
Brendon Burchard Mykajabi
Pricing isn’t among the strong points of Kajabi. In actuality, many people would think twice about using the platform since it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you wouldn’t have to pay extra for extra services from third parties.
Thus, we think that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a full article about the strategies here.
Basic Plan Brendon Burchard Mykajabi
The cheapest Kajabi plan starts at $119 in the event you opt to be billed yearly. If you decide on the monthly billing, however, it is likely to cost you $149 per month.
The Basic Plan might be the most inexpensive option and it’s definitely a great place to begin, but we don’t recommend it if you’re really serious about growing your business. The package limits you to only three products and one site, and you can only have around a thousand members. However, the landing pages and advertising emails are unlimited.
You also have to schedule your questions about the site with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. through a live chat.
Additionally, it does not include some of the most important advertising tools which you can see in the higher pricing tiers. So if you already have an experience with course creating, you may want to consider the Growth or Pro plans. Brendon Burchard Mykajabi
As the name implies, this pricing tier allows you to grow your company with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost only $159.
Additional Features Brendon Burchard Mykajabi
The best reason to consider this grade over the Basic Plan is the three important characteristics which aren’t found in the less expensive choice: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from your front-end site. All your patrons will see is a website which screams only you. This can be helpful when it comes to branding and promoting.
Affiliate marketing, on the other hand, comes handy when you decide to seek support from other influencers to advertise your products. This measure allows your audience to grow and lets you reach out to more individuals who can be potential buyers. When you are serious about growing your business, you’ll require the support of your fellow founders so you can tap in their audience as well. This is one of the simplest ways to develop a following since you are reaching out to people who are interested about the products you are attempting to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a bit more drive to get the most out of your classes. Kajabi lets you automatically send out emails to students who have not been visiting your website or provide extra learning materials to those that aren’t doing well on the assessments. Brendon Burchard Mykajabi
As a creator, we are aware that you’re not in the business to just make money. You’d want your merchandise to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they’ll be more likely to return for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team when you want, so in the event you would like to pull an all-nighter to work on the following class, you can be sure help is just an email away.
Pro Plan Brendon Burchard Mykajabi
Now this is where the Kajabi pricing begins to really become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to market. It also gives the user the ability to manage three websites and at most 20,000 members.
There is still an unlimited number of landing pages, but the advertising emails are limited to two million. We would wish it would also be infinite like the lower tiers since you are paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 if you wish to be billed annually.
Aside from the increase in the number of products, websites, and members, you also get to have access to the Experts Academy, where you can find out more about marketing your personal brand. It still has the 24/7 customer support service that permits a live chat with representatives.
The Kajabi Pro Plan is for those who have a good amount of courses to sell. And with 25 admin users permitted under the plan, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You have handled your business well.
Migrating to Kajabi Brendon Burchard Mykajabi
If you are someone who’s not new to the course-creating business, you might have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to be concerned about is how to migrate all of your information.
You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members simply by minding their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you’re going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the fact your current members need to reset their passwords since those wouldn’t be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this excess task may not be welcomed by your patrons.
Brendon Burchard Mykajabi
Conclusion Brendon Burchard Mykajabi
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system that enables even the beginner to easily develop his eLearning enterprise.
There aren’t much technical skills required to run an internet business with Kajabi. This enables creators to concentrate more on creating valuable content for their clients instead of wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many marketing features that will push your business to new heights.
With all the tools offered by the site, we can confidently recommend Kajabi to those who would like to make a career out of making online courses. It’s overall a wonderful tool to have to manage your online business from conception to selling.