One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Buy Kajabi Themes
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to create a single platform that would help their clients do that.
If you are a content creator, you may have heard about Kajabi. It is one of the most popular platforms for selling online classes and the best in regards to integration.
With so many choices out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this article, we review the salient features Kajabi has to offer and provide you an inside look in how the system works for you and your business.
General Overview Buy Kajabi Themes
- Highly integrated platform that features a lot of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as movie host
- Great email marketing tools
- Kajabi pricing is relatively more expensive than other programs
- No feature to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
If you wish to sell online courses, Kajabi is a good spot to do your business in.
Kajabi is an online class platform that enables users to boost their careers using just one site. It does everything–from creating classes, promotion, and selling them individually or via a membership system.
How Kajabi Works
Kajabi gives you a platform to create and sell online courses and market them so you can profit from the activity. The first thing you need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and provide the description and titles.
If you would like to add quizzes, you can also do this by simply encoding the questions and supplying the options (if it’s a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that allow you to turn prospects into clients by providing more efficient marketing funnels. Together with the pipelines, you can promote your products by offering freebies that require the leads to input their emails. As soon as you have these speeches, you can get in touch with your leads through the steps Kajabi has, which you can also customize.
When a customer wants to buy in, you can process payments through the website. You can do all these without having to leave Kajabi.
However, there are some features that are not found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to employ as many third party sites to run your entire business. Because of this, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some would hesitate to migrate into Kajabi due to its relatively higher pricing, it does offer advantages in the future since it requires no transaction costs and you’ll have less parties to cover because most of the basic tools are contained in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty straightforward. It is possible to create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to solve the issue by making the site easily accessible and understandable even to people who have issues with computer work.
As mentioned earlier, Kajabi integrates most of the basic tools in their own system to enable content creators to do all their work in a single platform. Among the most troublesome things to understand if you’re not that tech savvy is the way to work with different sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your internet business using just Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials created especially for novices. They call this the Hero University, and it provides the users advice on how to go about with the different steps in creating and developing your organization.
Kajabi has tutorials on topics like creating the online course, marketing your goods, and payment processing. These tutorials can be found in both text and video formats.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the relevant tutorials.
Customer Support Buy Kajabi Themes
If you are having problems with solutions that are not found in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer support team is one of the best. So if you’re stuck on an issue, you could always rely on them to supply you with the answers you need.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi support team that offers you a live chat.
However, please be aware that if you get only the Kajabi Basic Plan, their staff won’t be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, however you will find an answer within the day.
This is among the reasons why the more expensive packages are worth the extra money if you’re not confident about your tech skills. The other two Kajabi plans offer a 24/7 access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you need to do is click on the New Product button located in the upper right side. From there, you can pick from 4 different sorts of products you would like to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course which is easy to complete and is often utilised to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option allows you to trickle feed content to boost discipline and engagement among your students.
- If you want to fully customize your product, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this portion is rather straightforward. It is easy to drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page contains a few headings which are called categories. They are set in a gray backdrop. They just serve as organizational tools. The important matters are contained in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Buy Kajabi Themes
Once you’ve made your main online course skeleton, it’s time to upload your pre-made videos. It’s not at all difficult to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the website will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
One of the most attractive features of Kajabi is its use of Wistia as its video host. If you analyze this in terms of cost, the usage of Wistia alone already justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you get the yearly paid Basic Kajabi Package with all of its benefits.
Assessments are very important in keeping the students engaged and ensuring that they are getting the most from the lessons, and Kajabi understands this. It is also an important tool if you go for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends extra materials to attendees who do not succeed on the assessments to help them understand the lessons.
Kajabi makes it easy to create quizzes after each lesson presented. You simply need to type questions and options in the lesson editor, which is straightforward. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it’s not very flexible when it comes to the content that you can add to a lesson. You are not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It doesn’t allow users to have question banks or randomize the questions.
However, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature which enables students to upload files for you to check in the future.
Kajabi also lets you upload a poster photograph for each lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Buy Kajabi Themes
One area of Kajabi that requires improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it does not have a feature that enables the admin to produce certificates natively. This is one of the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in learning the course or any continuing education credit. This is a huge deal for those who wish to elect for eLearning to earn credit. We think Kajabi should provide a solution for this.
If you want to add a document which you believe may be helpful for your students, you can do this on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable by your students while they’re on that specific lesson.
In this section, Kajabi allows you to add a description of the lesson or a transcript of your video. The transcripts can help students when they would like to review but do not need to see the videos again. If you opt just for a description, then it enables the students to understand what the lesson is going to be about and what topics you discussed in that specific video.
Student Interactions Buy Kajabi Themes
Kajabi understands that it is important to have a place where members and students can talk about the subjects introduced in the course materials. This way, they could have access to valuable information not only from the program creator but also from their fellow pupils.
For years, course creators have used a different platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. But with Kajabi, members don’t need to go somewhere else to ask questions and discuss the lessons because it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student inquiries while providing the same opportunity to other members.
This is very good news for the creators when it comes to profits also. Because the Community can be a standalone item, those who are hesitant to purchase the entire course could just opt to pay for access to the discussions.
A frequent problem with forums (as evidenced by lots of Facebook groups) is that it’s quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the page administrator to organize and reorganize the feeds. The admin can categorize the posts by subject, and it also has a pin capability which enables admin to transfer it to the top of the feed.
Overall, the Community capability is an advantage offered by Kajabi that isn’t found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is among the reasons why Kajabi is the ultimate one-stop shop for your internet business today.
Depending on your preference, Kajabi offers options regarding how you can go about in letting the course materials to be obtained by your students. You can either allow your students to access all of the lessons at once, drip feed them over a period of time, or lock them. This last option tends to increase engagement since there’s a requirement to finish a lesson first before moving on to the next one.
Dripping Course Content
As the name implies, this option allows the admin to release materials gradually instead of pouring it all at once. Kajabi has this feature to allow the creator to release categories within a course after a certain number of days after a student has enrolled.
It’s really only scheduling time when a specific course material shows up on the pupil’s page. There are many advantages to this system.
First, this is a great way to keep the student interested in coming back to review the page and check whether a new material has been posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful once you decide on a membership-type subscription because it prevents the pupils from downloading and viewing all the materials simultaneously. This equates to more months under the membership, i.e., additional profits.
This feature might be helpful so that the students wouldn’t be overwhelmed with all of the classes. This is a good way to condition their minds to take each lesson little by little.
If you choose to unlock the next lesson by allowing the student pass an assessment first, this may significantly increase their engagement and makes sure that they knew all the important concepts first before moving on.
Course Analytics Buy Kajabi Themes
This Kajabi feature is beneficial in boosting your course content later on. What it does is create heatmaps and video content stats. In this way, you will know at what point your students became disengaged with the videos. Thus, it shows you info on where your viewer’s interest has peaked or diminished.
In particular, Kajabi generates the following course analytics:
This provides data on how a lot of individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the videos.
Average Engagement Buy Kajabi Themes
The information generated here is the average percentage of the whole video that viewers actually watched. Some students would opt to see only the first part of your movie and jump into the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your video. It shows you the visual representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t necessarily mean that the viewer is in fact watching it. Your student can keep the video in the background while checking social networking sites.
With the Viewer Heatmap, you have the ability to see which parts were not seen by individual students and which were watched. This may give you an idea of what parts of the lesson are important or where your students are having trouble processing thus necessitating them to return to that part.
Overall, Kajabi has a very practical variety of course analytics tools which you could use to create better videos in the future.
1 way to keep people interested in your products is to provide them with a site where they can read about you and the topic you wish to introduce to them. This can effectively generate leads that would turn curious visitors into paying clients.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi wants a lot of improvement on this area.
An Image Problem
We mentioned previously that you do not have to learn how to code so as to run your business with Kajabi. However, you might want to start researching about basic coding if you wish to customize the photos in your Kajabi-powered blog.
When you upload a photo on top of a blog post, for instance, the image will show up in the recommended image size, and unless you know how to work with html, you will have no other way to resize this photograph unless of course you employ somebody to do it for you.
The text wrapping can also be a cause of headache because just like the image on top of the post, you can’t edit how text wraps around a photo in the body of your site without going into the html and editing it accordingly.
There’s also the problem of the lack of an image bank when you choose to upload a photo. Suppose you need to add an image in your blog that you already have in one of your other articles. You wouldn’t be able to get that photo in the upload option, so once you need that added to a different post, you’ll have to get it in your computer or in Google Drive or you will have to download the picture again.
This activity admittedly can become rather tedious, and it’s one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to allow you to choose from existing tags in your posts. You know how convenient it is to choose a tag in a WordPress post so that readers can easily refer to related articles from the exact same tag? That task is much harder with Kajabi.
When you want to add a tag to a certain post in Kajabi, you have to actually remember the tag you want to add it under. Kajabi does not provide you with the list of previous tags you have used. So you’ll need to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game is not strong. It needs to improve on its blogging features because it could really be a pain to have to memorize tags and edit the html every time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features that help you promote your products. In the purchase price setting alone, you have the choice to make an upsell. This contributes to a prompt which will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Buy Kajabi Themes
When you click on the Marketing tab on the left side of the website, you can see a subcategory named Pipelines. This is the instrument Kajabi uses to simplify marketing and sales. It is essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They’re designed in a way that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to the exact same number of paying customers. This is actually an improvement on the renowned sales funnels where a great number of leads would result to a significantly smaller number of customers.
Kajabi offers a couple of options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the measures that that particular pipeline would follow. Additionally, it contains a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.
It also lets you edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You will be given a template which you can opt to follow. This template is unique because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.
And since Kajabi wants its users to not overlook any important steps, in addition, it gives a mini checklist on the left side of this panel so that you can check which actions are left to be edited.
Kajabi has a Pipeline Stats feature which allows you to monitor how well your marketing plans are doing. Here, you have the ability to determine how each page and email of this pipeline is performing. It even gives you data on your revenue per view.
These analytics will be useful later on when you review your marketing strategies and pinpoint which areas to improve to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It is very effective in generating leads and in following up on those leads to turn advertisements to earnings.
When a visitor puts something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This serves as a reminder of your deal and possibly in time will convince the person to eventually buy the product.
Thanks to automation, this is done with no one working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the best tools for email marketing. In particular, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Buy Kajabi Themes
We have to point out that this option is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market their products through affiliate marketing. Therefore, it has incorporated the vital tools for affiliate program management.
This makes it easier for you and your partners to promote your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple method of pricing your merchandise. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is extremely handy especially if you’re trying to market the courses. Rather than selling them individually, you have the option to provide them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
Once you make a new deal, it will prompt you to choose a title for that offer, the product you will include, as well as the cost. Take note that at this stage, you can just choose 1 product, but do not worry because in the later pages, you’ll have a great deal of options in terms of bundles and payment choice.
From there, it is going to lead you to a page which will permit you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this choice, you can offer your customers the choice to test out your products for a specific number of days. It also provides you the choice of how many times you will bill your customer.
Additionally, it allows you to choose the currency you would like the price to be in.
In this exact same page, you will have the option to add more products to the deal. This is the place where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer for the price of its own payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if that you have an affiliate program. All you’ve got to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you don’t have to leave Kajabi to process those. The site has a system that enables you to process refunds without going to Paypal or Stripe.
Buy Kajabi Themes
Pricing isn’t among the strong points of Kajabi. In fact, many people would think twice about using the platform because it is relatively more expensive than many of its counterparts. However, with a highly integrated platform, you wouldn’t need to pay extra for extra services from third parties.
Thus, we believe that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we have dedicated a complete article about the strategies here.
Basic Plan Buy Kajabi Themes
The lowest priced Kajabi plan starts at $119 in the event you choose to be billed yearly. If you opt for the monthly billing, however, it’s going to cost you $149 a month.
The Basic Plan may be the most affordable option and it’s definitely a good place to begin, but we do not recommend it if you’re really serious about growing your business. The package limits you to only three products and one website, and you can only have up to a thousand members. However, the landing pages and advertising emails are unlimited.
You also have to schedule your queries about the site with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. via a live chat.
It also does not contain some of the most important advertising tools that you can see in the higher pricing tiers. So if you already have an experience with course creating, you might want to consider the Growth or Pro plans. Buy Kajabi Themes
As the name suggests, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more products.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost just $159.
Additional Features Buy Kajabi Themes
The best reason to consider this grade over the Basic Plan is the three important characteristics that aren’t found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end site. All your patrons will see is a website which screams only you. This can be helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy once you decide to seek support from other influencers to promote your products. This step allows your following to grow and lets you reach out to more people who can be potential buyers. When you are serious about growing your business, you’ll require the support of your fellow founders so that you can tap in their audience also. This is one of the easiest ways to develop a following since you’re reaching out to people who already are interested about the products you are attempting to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a little more drive to get the most out of your classes. Kajabi enables you to automatically send out emails to students who have not been visiting your website or provide extra learning materials to those that are not doing well on the assessments. Buy Kajabi Themes
As a creator, we are aware that you are not in the business to only make money. You would want your products to be of value as well. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more inclined to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can contact their support team whenever you want, so in the event you would like to pull an all-nighter to work on your next course, you can be sure help is just an email away.
Pro Plan Buy Kajabi Themes
Now this is where the Kajabi pricing begins to really become steep. It features everything that the Growth Plan has but it permits you to have 100 products to market. It also gives the user the ability to handle three sites and at most 20,000 members.
There’s still an unlimited number of landing pages, but the marketing emails are limited to two million. We would want it would also be infinite like the lower tiers since you are paying $200 bucks more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you would like to be billed annually.
Aside from the increase in the amount of products, websites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your own personal brand. It still has the 24/7 customer support service which permits a live chat with representatives.
The Kajabi Pro Plan is for those who have a good amount of courses to market. And with 25 admin users permitted under the plan, you can outsource some of your work to employees. If you can do so, congratulations are in order. You have handled your business well.
Migrating to Kajabi Buy Kajabi Themes
If you’re someone who is not new to the course-creating organization, you might have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is the way to migrate all your information.
You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your present members. Fortunately, Kajabi permits you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you are going to have to take care of multiple imports.
The biggest drawback with migrating to Kajabi from another platform is the simple fact your current members need to reset their passwords since those would not be contained in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this excess task may not be welcomed by your patrons.
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Conclusion Buy Kajabi Themes
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system which enables the beginner to easily grow his eLearning enterprise.
There are not much technical skills required to run an internet business with Kajabi. This allows creators to focus more on creating valuable content for their customers rather than wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your business to new heights.
With all the tools supplied by the website, we can confidently recommend Kajabi to people who would like to make a career out of making online courses. It’s overall a superb tool to have to manage your online business from conception to selling.