One day, two software enthusiasts meet at a church. A few years later, they build a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Custom Kajabi Themes
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to create a single platform that will help their customers do that.
If you’re a content creator, you might have heard about Kajabi. It is among the most popular platforms for selling online classes and the best in regards to integration.
With so many choices out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this article, we review the salient features Kajabi offers and provide you an inside look in how the system works for you and your company.
General Overview Custom Kajabi Themes
- Highly integrated platform that features a lot of tools
- Superb customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as movie host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other programs
- No attribute to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing site post photographs
What Is Kajabi?
If you would like to market online courses, Kajabi is a fantastic place to do your business in.
Kajabi is an online course platform that allows users to enhance their careers using only 1 site. It does all –from creating classes, marketing, and selling them individually or through a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online classes and market them so that you can profit from the activity. The first thing you will need to do is to purchase a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and provide the titles and description.
If you would like to add quizzes, you can also do this by simply encoding the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn leads into customers by providing more efficient marketing funnels. With the pipelines, you can market your products by offering freebies that require the leads to enter their email addresses. As soon as you have these addresses, you can get in touch with your leads through the measures Kajabi has, which you can also customize.
When a client wants to buy in, you can process payments through the website. You can do all these without needing to leave Kajabi.
However, there are a number of features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t have to employ as many third party sites to run your entire business. Because of this, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate to Kajabi due to its comparatively higher pricing, it will offer advantages in the long run since it requires no trade costs and you’ll have less parties to cover because the majority of the basic tools are contained in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty simple. You can create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women who are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to fix the problem by making the site easily accessible and understandable even to those who have issues with computer work.
As mentioned earlier, Kajabi integrates the majority of the basic tools in their own system to enable content creators to do all their work in one platform. Among the most difficult areas to understand if you’re not that tech savvy is how to work with different sites and integrate them all into your company.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are still working on, you can pretty much run your internet business using only Kajabi. The website permits you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials created especially for beginners. They call this the Hero University, and it provides the users guidance on the best way to go about with the various steps in creating and developing your business.
Kajabi has tutorials on subjects like making the online course, marketing your goods, and payment processing. These tutorials are available in both video and text format.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the relevant tutorial.
Customer Support Custom Kajabi Themes
If you are having problems with solutions that are not found in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer support team is among the best. So if you’re stuck on a problem, you could always rely on them to supply you with the answers you need.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi support team that provides you with a live chat.
However, please note that if you get only the Kajabi Basic Plan, their staff will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, but you will get an answer within the day.
This is among the reasons why the more expensive plans are worth the extra money if you are not confident about your computer skills. The other two Kajabi plans offer a 24/7 access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you need to do is click on the New Product button located in the top right side. From here, you can choose from 4 different kinds of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to complete and is often used to build brand value.
- Online Course
- These are your bigger courses which are much longer.
- Evergreen Training
- This option permits you to drip feed content to increase engagement and discipline among your students.
- If you would like to fully customize your course, you have this option.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this portion is rather straightforward. It is easy to drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page contains a few headings which are called categories. They are set in a gray backdrop. They just serve as organizational tools. The important matters are contained in the articles, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Custom Kajabi Themes
As soon as you have made your main online course skeleton, it’s time to upload your pre-recorded videos. It is not at all difficult to do so in Kajabi. You can see an icon immediately that would allow you to upload a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the website will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
Among the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you examine this in terms of price, the use of Wistia alone already justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the yearly paid Basic Kajabi Plan with all of its features.
Assessments are very important in keeping the students engaged and ensuring that they are getting the most from the lessons, and Kajabi understands this. It is also an important tool if you go for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends additional materials to students who do not succeed on the examinations to help them understand the lessons.
Kajabi makes it effortless to create quizzes after every lesson presented. You just have to type questions and choices in the lesson editor, which is simple. However, we must admit that Kajabi is somewhat limited when it comes to the assessment area for a couple of reasons.
First, it is not very flexible in regards to the content which you can add to a lesson. You’re not allowed to have a video and an assessment under precisely the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It doesn’t allow users to have query banks or randomize the questions.
However, Kajabi does support different styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.
In addition, Kajabi supports an assignment submission feature which enables students to upload files for you to check in the future.
Kajabi also allows you to upload a poster photo for each lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Custom Kajabi Themes
One area of Kajabi that requires improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to produce certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the amount of time spent in studying the course or any continuing education credit. This is a big deal for people who would like to elect for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you wish to add a document which you believe may be helpful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they are on that specific lesson.
In this section, Kajabi allows you to add a description of the lesson or even a transcript of the video. The transcripts can help students when they want to review but don’t need to watch the videos again. If you opt just for a description, then it enables the students to understand what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Custom Kajabi Themes
Kajabi understands it is important to have a place where members and students can discuss about the topics introduced in the course materials. By doing this, they can have access to valuable information not only from the program creator but also from their fellow pupils.
For years, creators have used a different platform for this job like facebook. This needed members to join Facebook groups to interact with each other. But with Kajabi, members do not need to go somewhere else to ask questions and explore the lessons as it has integrated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student inquiries while providing the same opportunity to other members.
This is great news for the creators in terms of profits also. Because the Community may be a standalone item, those who are hesitant to purchase the entire course could just choose to pay for access to the talks.
A frequent problem with forums (as evidenced by lots of Facebook groups) is that it’s quite tough to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by topic, and it also has a pin capability which enables admin to move it to the peak of the feed.
In general, the Community capability is an advantage offered by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is among the reasons why Kajabi is your greatest one-stop shop for your online business today.
Depending upon your taste, Kajabi offers options as to how you can go about in letting the class materials to be accessed by your students. You can either allow your students to access all the lessons at once, drip feed them over a time period, or lock them. This last choice tends to increase engagement since there is a requirement to complete a lesson first before moving on to another one.
Dripping Course Content
As the name suggests, this option enables the admin to release content gradually instead of pouring it all at once. Kajabi has this feature to enable the creator to make available categories within a class after a certain number of days after a student has registered.
It’s really nothing more than scheduling the time when a specific course material shows up on the student’s page. There are many benefits to this system.
This is a great way to keep the student interested in returning to review the page and check if a new content material was posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is helpful once you decide on a membership-type subscription because it prevents the pupils from downloading and seeing all of the materials at once. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so the students wouldn’t be overwhelmed with all the classes. This is a good way to condition their minds to take each lesson little by little.
If you choose to unlock another lesson by allowing the student pass an assessment first, this may significantly increase their engagement and makes sure that they knew all of the essential concepts first before moving on.
Course Analytics Custom Kajabi Themes
This Kajabi feature is beneficial in improving your course content in the future. What it does is generate heatmaps and video content stats. In this way, you’ll know at what stage your students became disengaged with the videos. Thus, it shows you data on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This gives data on how a lot of people actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Custom Kajabi Themes
The information generated here is the normal percentage of the entire video that viewers actually watched. Some students would opt to watch only the first part of your video and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature produces a graphical overlay in your actual video. It shows you graphical representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the beginning of the outro, so this gives you a general downhill trend.
Just because your video is being played doesn’t necessarily mean that the viewer is in fact watching it. Your student may keep the video in the background when checking social media sites.
With the Viewer Heatmap, you are able to see which parts weren’t viewed by individual pupils and which were watched. This may give you an idea of what parts of the lesson are significant or where your students are having trouble processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely practical array of course analytics tools that you can use to create better content in the long run.
One way to keep people interested in your products is to give them a blog where they can read about you and the subject you wish to introduce to them. This can effectively generate leads which would turn curious visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we have to point out that Kajabi needs a lot of improvement on this area.
A Picture Problem
We mentioned earlier that you don’t have to understand how to code so as to run your enterprise with Kajabi. However, you may want to start researching about basic coding if you want to personalize the photos on your Kajabi-powered blog.
When you upload a photo on top of a blog post, for example, the image will show up in the recommended image size, and if you don’t know how to work with html, you will have no other way to resize that photo unless of course you employ somebody to do it for you.
The text wrapping is also a cause of headache since just like the image on top of the post, you can not edit how text wraps around a photograph in the body of your site without entering the html and editing it accordingly.
There’s also the problem of the lack of an image bank when you decide to upload a photo. Suppose you need to add an image into your blog that you already have in one of your other posts. You would not be able to access that picture in the upload option, so once you need that added to another post, you’ll need to have it in your computer or at Google Drive or you’ll need to download the image again.
This activity admittedly can become very tedious, and it is one place Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to let you pick from existing tags in your posts. You know how convenient it is to choose a tag for a WordPress post so that readers can easily refer to related articles from the exact same tag? That task is much harder with Kajabi.
When you want to add a label to a certain post in Kajabi, you have to actually remember the tag you want to include it under. Kajabi does not provide you with the list of previous tags you have used. So you will need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It must improve on its blogging features since it could really be a pain to have to memorize tags and edit the html every time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features that help you promote your products. In the purchase price setting alone, you have the option to create an upsell. This results to a prompt which will show your customers the following product offer after completing a buy. The other methods are discussed next.
Pipelines Custom Kajabi Themes
When you click on the Marketing tab on the left side of the site, you can see a subcategory called Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It is essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They are designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to exactly the exact same number of paying customers. This is actually an improvement on the famous sales funnels where a large number of leads would result to a significantly smaller number of customers.
Kajabi offers a few options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a picture of the measures that that particular pipeline would follow. Additionally, it comprises a video and a text which will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it lets you edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You will be given a template which you can opt to follow. This template is unique because it was made by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users not to overlook any important steps, in addition, it gives a mini checklist on the left side of this panel so you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature that lets you monitor how well your marketing plans are doing. Here, you have the ability to see how each page and email of this pipeline is performing. It even provides you data on your earnings per view.
These analytics will be useful later on when you review your marketing plans and pinpoint which areas to improve to generate more customers.
Pipelines is among Kajabi’s strongest points. It is very powerful in generating leads and in following up on those leads to turn advertisements to earnings.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that potential customer. This serves as a reminder of your offer and possibly in time will convince the person to eventually purchase the product.
Due to automation, this is done without you working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Custom Kajabi Themes
We have to point out that this choice is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market their products through affiliate marketing. Thus, it has integrated the essential features for affiliate program management.
This makes it much easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your merchandise. Just go to the Offers tab at the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.
This is very handy especially if you’re trying to market the courses. Rather than selling them separately, you have the option to provide them as a set.
Moreover, you can choose whether the payment will be one-time or on a subscription basis.
Once you make a new offer, it will ask you to decide on a title for this offer, the product that you will include, as well as the price. Take note that at this stage, you can only choose one product, but don’t worry because in the subsequent pages, you’ll have a great deal of options in terms of bundles and payment option.
From there, it will direct you to a page which will allow you to choose an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the choice to try out your merchandise for a specific number of days. Additionally, it gives you the choice of how many times you will bill your client.
Additionally, it lets you choose the currency you want the cost to be in.
In this exact same page, you will have the option to add more products to the offer. This is the place where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do need to answer for the cost of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all your affiliate sales and use that file to do a Paypal Mass Pay.
As for refunds, you don’t need to leave Kajabi to process those. The website has a system that enables you to process refunds without going to Paypal or Stripe.
Custom Kajabi Themes
Pricing isn’t one of those strong points of Kajabi. In fact, many people would think twice about using the platform because it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you would not have to pay extra for extra services from third parties.
Thus, we think that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a complete article about the strategies here.
Basic Plan Custom Kajabi Themes
The lowest priced Kajabi plan starts at $119 in the event you choose to be billed yearly. If you decide on the monthly billing, however, it’s likely to cost you $149 a month.
The Basic Plan may be the most affordable option and it’s definitely a good place to start out, but we do not recommend it if you are really serious about growing your business. The package limits you to only three products and one website, and you may only have up to a thousand members. However, the landing pages and advertising emails are unlimited.
You also have to schedule your queries about the site with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also does not contain some of the most important advertising tools that you can find in the higher pricing tiers. So if you currently have an experience with course creating, you might want to consider the Growth or Pro plans. Custom Kajabi Themes
As the name implies, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can upgrade to this next tier and get five times more products.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost only $159.
Additional Features Custom Kajabi Themes
The best reason to consider this tier over the Basic Plan is the three major characteristics that are not found in the cheaper option: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from the front-end site. All your patrons are going to see is a website which screams only you. This is helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy when you opt to seek support from other influencers to promote your products. This step allows your audience to grow and lets you reach out to more individuals who can be potential buyers. When you are serious about growing your business, you’ll require the support of your fellow creators so you can tap in their audience also. This is one of the easiest ways to develop a following because you are reaching out to people who already are interested about the goods you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a little more push to get the maximum out of your courses. Kajabi enables you to automatically send out emails to students who haven’t been visiting your site or provide additional learning materials to those who are not doing well on the examinations. Custom Kajabi Themes
As a creator, we are aware that you’re not in the business to only make money. You would want your merchandise to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more likely to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can contact their support team whenever you want, so if you would like to pull an all-nighter to work on the following class, you can be sure help is just an email away.
Pro Plan Custom Kajabi Themes
Now this is where the Kajabi pricing begins to truly become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to market. It also gives the user the ability to handle three sites and at most 20,000 members.
There’s still an unlimited number of landing pages, but the advertising emails are limited to 2 million. We’d want it would also be unlimited like the lower tiers since you’re paying $200 bucks more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 if you wish to be billed annually.
Aside from the increase in the amount of products, websites, and members, you also get to have access to the Experts Academy, where you can find out more about marketing your personal brand. It still has the 24/7 customer support service which permits a live chat with agents.
The Kajabi Pro Plan is for people who have a good amount of courses to sell. And with 25 admin users permitted under the program, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You have handled your business well.
Migrating to Kajabi Custom Kajabi Themes
If you are someone who’s not new to the course-creating business, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is the way to migrate all your information.
You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your present members. Fortunately, Kajabi allows you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you are going to have to deal with multiple imports.
The biggest drawback with migrating to Kajabi from a different platform is the simple fact that your existing members need to reset their passwords since those wouldn’t be contained in the importation. This is a good sign, though because it means that the passwords are well-protected as the platforms can not access them. However, this extra task might not be welcomed by your patrons.
Custom Kajabi Themes
Conclusion Custom Kajabi Themes
Kajabi offers a lot of value for the price you pay. It is a well-integrated system which enables the novice to easily grow his eLearning business.
There are not much technical skills necessary to run an online business with Kajabi. This enables creators to focus more on creating valuable content for their customers instead of wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many marketing features that will push your business to new heights.
With all the tools supplied by the site, we can confidently recommend Kajabi to people who would like to make a career out of making online courses. It’s overall a superb tool to have to manage your business from conception to selling.