One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Does Kajabi Integrate With WordPress
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have stories and knowledge to share, and they wanted to create a single platform that would help their customers do that.
If you’re a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best in regards to integration.
With so many options out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi offers and give you an inside look in the way the system works for you and your company.
General Overview Does Kajabi Integrate With WordPress
- Highly integrated platform that features a lot of tools
- Superb Customer Care
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photos
If you would like to sell online courses, Kajabi is a good place to do your business in.
Kajabi is an online course platform that allows users to boost their careers using only one site. It does all –from creating classes, marketing, and selling them separately or via a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online courses and market them so that you can profit from the action. The first thing you will need to do is to purchase a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and provide the description and titles.
If you would like to add quizzes, you can also do so by simply typing up the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that allow you to turn prospects into clients by providing more efficient marketing funnels. Together with the pipelines, you can market your products by offering freebies that demand the leads to enter their email addresses. As soon as you’ve got these addresses, you can get in touch with your leads through the steps Kajabi has, which you can also customize.
When a customer decides to buy in, you can process payments through the site. You can do all these without needing to leave Kajabi.
However, there are some features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t have to use as many third party websites to run your entire business. As a result, you can sell online classes without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate into Kajabi due to its comparatively higher pricing, it does offer benefits in the future since it requires no trade costs and you’ll have less parties to cover because the majority of the basic tools are contained in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty simple. It is possible to create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people who are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the issue by making the website easily accessible and understandable even to those who have problems with computer work.
As mentioned earlier, Kajabi integrates the majority of the basic tools in their system to enable content creators to do all their work in a single platform. Among the most troublesome things to understand if you’re not that tech savvy is how to work with different sites and integrate them all into your company.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your internet business using only Kajabi. The site allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide range of video tutorials created especially for beginners. They call this the Hero University, and it provides the users guidance on how to go about with the different steps in creating and developing your organization.
Kajabi has tutorials on topics like creating the online course, marketing your products, and payment processing. These tutorials are available in both video and text format.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the related tutorials.
Customer Support Does Kajabi Integrate With WordPress
If you are having problems with solutions that are not found in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer service team is among the best. So if you’re stuck on an issue, you can always rely on them to provide you with the answers.
If you opt to get the most expensive plan, you get access to a 24/7 Kajabi support team that offers you a live chat.
However, please be aware that if you get only the Kajabi Basic Plan, their staff won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, however you’ll find an answer within the day.
This is one of the reasons why the more expensive plans are worth the extra money if you’re not confident about your computer skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Class
To create a course in Kajabi, all you need to do is click on the New Product button located in the upper right side. From here, you can pick from 4 different kinds of products you want to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to complete and is often used to build brand value.
- Online Course
- These are your full-blown courses which are much longer.
- Evergreen Training
- This option allows you to trickle feed content to boost discipline and engagement among your students.
- If you want to fully customize your course, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will see a page with a predetermined outline. Uploading and editing this part is rather easy. It is easy to drag around the concept tabs to change their arrangement. This is how your course is going to be arranged.
The page contains a couple of headings that are called categories. They are set in a gray backdrop. They just serve as organizational tools. The important matters are included in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Does Kajabi Integrate With WordPress
As soon as you have made your primary online course skeleton, it is time to upload your pre-made videos. It is not at all hard to do so in Kajabi. You can see an icon immediately that would make it possible for you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
Among the most attractive characteristics of Kajabi is its use of Wistia for its video host. If you examine this in terms of cost, the use of Wistia alone already justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you get the yearly paid Basic Kajabi Plan with all of its benefits.
Assessments are very important in keeping the students engaged and ensuring they are getting the most out of the lessons, and Kajabi knows this. It is also an important tool if you opt for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to students who don’t succeed on the assessments to help them understand the classes.
Kajabi makes it easy to create quizzes after each lesson introduced. You just need to type questions and options in the lesson editor, which is straightforward. However, we have to admit that Kajabi is somewhat limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible when it comes to the content that you can add to a lesson. You’re not allowed to have a video and an assessment under the same lesson category.
Second, Kajabi doesn’t support advanced editing of the quizzes. It doesn’t allow users to have question banks or randomize the questions.
However, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.
Additionally, Kajabi supports an assignment submission feature which allows students to upload files for you to check in the future.
Kajabi also lets you upload a poster photograph for each lesson, which can be helpful to keep your students interested. Rather than seeing plain texts of the lesson titles on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Does Kajabi Integrate With WordPress
One area of Kajabi that requires improvement is on certificate-making. While the site enables creators to give out certificates of completion, at present, it doesn’t have a feature that makes it possible for the admin to produce certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in studying the course or any continuing education credit. This is a huge deal for people who wish to opt for eLearning to earn credit. We think Kajabi should provide a solution for this.
If you wish to add a document which you believe may be useful for your students, you can do so on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable for your students while they are on that specific lesson.
In this section, Kajabi permits you to add a description of the lesson or even a transcript of the video. The transcripts can help students when they would like to review but do not need to watch the videos again. If you opt only for a description, then it allows the attendees to know what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Does Kajabi Integrate With WordPress
Kajabi understands that it is important to have a place where students and members can discuss about the subjects presented in the course materials. This way, they could have access to valuable information not only from the course creator but also from their fellow students.
For years, creators have used a different platform for this job such as Facebook. This needed members to join Facebook groups to interact with one another. But with Kajabi, members don’t need to go somewhere else to ask questions and discuss the lessons as it has integrated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to effectively address student inquiries while providing the same opportunity to other members.
This is great news for the creators in terms of profits also. Because the Community may be a standalone product, those people who are hesitant to purchase the whole course could just opt to pay for access to the discussions.
A common problem with forums (as evidenced by a lot of Facebook groups) is that it is quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the page administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin capability which enables admin to transfer it to the top of the feed.
Overall, the Community feature is an advantage offered by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is among the reasons why Kajabi is your greatest one-stop shop for your online business today.
Depending upon your taste, Kajabi offers options regarding how you can go about in allowing the class materials to be accessed by your students. You can either allow your students to access all the classes at once, drip feed them over a period of time, or lock them. This last option tends to increase engagement since there’s a requirement to complete a lesson first before moving on to the next one.
Dripping Course Content
As the name suggests, this option allows the admin to release materials slowly instead of pouring it all at one time. Kajabi has this capability to enable the creator to release categories within a course after a certain number of days after a student has registered.
It’s really nothing more than scheduling time when a particular course material shows up on the student’s page. There are many benefits to this system.
First, this is a excellent way to keep the student interested in returning to review the page and check whether a new content material has been posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is useful when you decide on a membership-type subscription since it prevents the students from downloading and viewing all the materials simultaneously. This equates to more months under the membership, i.e., more profits.
This feature may be helpful so that the students wouldn’t be overwhelmed with all the lessons. This is a good way to set up their minds to take each lesson little by little.
If you choose to unlock another lesson by letting the student pass an assessment first, this may significantly increase their participation and makes sure that they knew all of the important concepts first before moving on.
Course Analytics Does Kajabi Integrate With WordPress
This Kajabi feature is beneficial in improving your course content later on. What it does is create heatmaps and video stats. In this way, you will know at what point your pupils became disengaged with the content. Therefore, it shows you info on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This provides data on how many people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Does Kajabi Integrate With WordPress
The information generated here is the average percentage of the whole video that audiences actually watched. Some students would opt to watch only the first part of your video and jump into the next lesson. This gives you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay in your video. It shows you the visual representation of your students’ engagement in certain points of this video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played does not mean that the viewer is actually watching it. Your student may keep the video content in the background when checking social networking sites.
With the Viewer Heatmap, you are able to see which parts were not viewed by individual pupils and which were watched. This may give you an idea of what parts of the lesson are important or where your students are having trouble processing thus necessitating them to go back to that part.
Overall, Kajabi has a very useful array of course analytics tools that you can use to create better content in the future.
One way to keep people interested in your products is to give them a blog where they can read about you and the topic you want to introduce to them. This can effectively generate leads which would turn visitors into paying clients.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi needs plenty of improvement on this area.
A Picture Problem
We mentioned previously that you do not have to understand how to code in order to run your enterprise with Kajabi. However, you may want to start researching about basic coding if you wish to personalize the photos in your Kajabi-powered blog.
When you upload a photo on top of a blog post, for instance, the image will show up in the recommended image size, and unless you know how to work with html, you will have no other way to resize this photo unless of course you hire somebody to do it for you.
The text wrap can also be a cause of headache since just like the image on top of the article, you can not edit how text wraps around a photo in the body of your blog without going into the html and editing it accordingly.
There is also the problem of the lack of an image bank when you decide to upload a photograph. Suppose you need to add an image into your blog that you currently have in one of your other articles. You would not be able to access that picture in the upload option, so when you need that added to a different post, you’ll have to get it in your computer or at Google Drive or you will need to download the image again.
This action admittedly can become rather tedious, and it is one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to allow you to pick from existing tags in your posts. You know how easy it is to choose a tag for a WordPress post so that readers can easily refer to related articles from the same tag? That job is much harder with Kajabi.
When you need to add a tag to a particular post in Kajabi, then you have to really remember the tag you need to include it under. Kajabi does not provide you with the list of previous tags you’ve used. So you will need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It must improve on its blogging features because it could really be a pain to have to memorize tags and edit the html each time you need to make a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features that help you promote your products. In the price setting alone, you have the option to create an upsell. This results to a prompt which will show your customers the following product offer after completing a buy. The other methods are discussed next.
Pipelines Does Kajabi Integrate With WordPress
When you click on the Marketing tab on the left side of the site, you can see a subcategory called Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It is essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They’re designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to exactly the exact same number of paying customers. This is in fact an improvement on the famous sales funnels where a large number of prospects would result to a considerably smaller number of buyers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the steps that that particular pipeline would follow. Additionally, it contains a video and a text that will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it allows you to edit the emails that will be sent to your prospects, and you can do this conveniently on the same page. You will be given a template that you can opt to follow. This template is special because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users not to overlook any important steps, in addition, it gives a mini checklist on the left side of this panel so that you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature which allows you to monitor how well your marketing plans are doing. Here, you have the ability to see how each page and email of this pipeline is performing. It even gives you data on your earnings per view.
These analytics will be helpful later on when you review your marketing strategies and pinpoint which areas to improve on to generate more customers.
Pipelines is one of Kajabi’s strongest points. It’s very powerful in generating leads and in following up on these leads to turn advertisements to earnings.
When a visitor puts something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This acts as a reminder of your offer and maybe in time will convince that person to finally purchase the product.
Thanks to automation, this is done without you working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the best tools for email marketing. In particular, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Does Kajabi Integrate With WordPress
We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to market his or her products through affiliate marketing. Thus, it has incorporated the vital features for affiliate program management.
This makes it easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple method of pricing your products. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is extremely handy especially if you’re trying to market the products. Rather than selling them individually, you have the option to provide them as a set.
Moreover, you can choose whether the payment will be one-time or on a subscription basis.
Once you create a new deal, it will prompt you to decide on a title for this offer, the product that you will include, as well as the cost. Take note that at this stage, you can only choose 1 product, but don’t worry because in the subsequent pages, you will have lots of options in terms of bundles and payment option.
From there, it will direct you to a page which will allow you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can choose the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can offer your customers the option to try out your products for a specific number of days. Additionally, it gives you the option of how many times you will bill your client.
It also allows you to choose the currency you would like the price to be in.
In this same page, you’ll have the option to add more products to the deal. This is the place where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi does not charge transaction fees. However, you do have to answer to the cost of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if that you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to do a Paypal Mass Pay.
As for refunds, you don’t have to leave Kajabi to process those. The site has a system that enables you to process refunds without going to Paypal or Stripe.
Does Kajabi Integrate With WordPress
Pricing isn’t one of those strong points of Kajabi. In fact, many people would think twice about using the system since it is relatively more expensive than most of its counterparts. But with a highly integrated platform, you wouldn’t need to pay extra for additional services from third parties.
Thus, we believe that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a full article about the plans here.
Basic Plan Does Kajabi Integrate With WordPress
The lowest priced Kajabi plan starts at $119 in the event you opt to be billed annually. If you decide on the monthly billing, however, it’s likely to cost you $149 a month.
The Basic Plan might be the most affordable option and it’s certainly a great place to start out, but we do not recommend it if you are really serious about developing your business. The package limits you to only three products and one website, and you may only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your queries about the website with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. via a live chat.
It also does not contain some of the most important marketing tools which you can see in the higher pricing tiers. So if you already have an experience with course creating, you may want to consider the Growth or Pro plans. Does Kajabi Integrate With WordPress
As the name implies, this pricing tier lets you grow your company with Kajabi significantly. For $50 more, you can upgrade to this tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost only $159.
Additional Features Does Kajabi Integrate With WordPress
The best reason to consider this grade over the Basic Plan is the three major characteristics which aren’t found in the cheaper option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end website. All your patrons will see is a website that screams only you. This can be helpful when it comes to promoting and branding.
Affiliate advertising, on the other hand, comes handy when you opt to seek support from other influencers to promote your products. This measure allows your audience to grow and lets you reach out to more individuals who can be potential buyers. When you are serious about growing your business, you will require the support of your fellow creators so you can tap into their audience as well. This is one of the simplest ways to develop a following since you’re reaching out to people who are interested about the goods you are attempting to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a bit more push to get the most out of your courses. Kajabi enables you to automatically send out emails to students who have not been visiting your site or provide extra learning materials to those that are not doing well on the assessments. Does Kajabi Integrate With WordPress
As a creator, we are aware that you’re not in the business to just make money. You’d want your merchandise to be of value as well. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more likely to return for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can contact their support team whenever you want, so if you would like to pull an all-nighter to work on your next class, you can be certain help is just an email away.
Pro Plan Does Kajabi Integrate With WordPress
Now this is where the Kajabi pricing begins to truly become steep. It features everything that the Growth Plan has but it allows you to have 100 products to market. Additionally, it gives the user the ability to handle three sites and at most 20,000 members.
There is still an infinite number of landing pages, but the advertising emails are limited to two million. We’d wish it would also be unlimited like the lower tiers because you are paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 if you wish to be billed yearly.
Besides the increase in the number of products, websites, and members, you also get to have access to the Experts Academy, where you can find out more about marketing your own personal brand. It still has the 24/7 customer support service which allows a live chat with representatives.
The Kajabi Pro Plan is for those who have a good amount of courses to market. And with 25 admin users permitted under the program, you can outsource some of your work to workers. If you can do so, congratulations are in order. You’ve managed your business well.
Migrating to Kajabi Does Kajabi Integrate With WordPress
If you’re someone who is not new to the course-creating organization, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to be concerned about is how to migrate all of your information.
You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your present members. Fortunately, Kajabi allows you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you are going to have to take care of multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the simple fact that your existing members need to reset their passwords since those would not be contained in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can not access them. However, this excess task may not be welcomed by your patrons.
Does Kajabi Integrate With WordPress
Conclusion Does Kajabi Integrate With WordPress
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system that enables even the beginner to easily develop his eLearning enterprise.
There are not much technical skills required to run an online business with Kajabi. This enables creators to focus more on creating valuable content for their clients instead of wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to people who would like to make a career out of making online classes. It’s overall a wonderful tool to have to manage your online business from conception to selling.