One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Gumroad vs Kajabi
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to create a single platform that would help their customers do that.
If you’re a content creator, you may have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best in regards to integration.
With so many choices out there that are relatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi has to offer and provide you an inside look in how the system works for you and your company.
General Overview Gumroad vs Kajabi
- Highly integrated platform that features lots of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as movie host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No feature to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing site post photographs
What Is Kajabi?
If you wish to sell online classes, Kajabi is a good place to do your business in.
Kajabi is an online course platform that allows users to enhance their careers using only 1 site. It does everything–from creating classes, marketing, and selling them individually or via a membership system.
How Kajabi Works
Kajabi gives you a platform to create and sell online courses and market them so that you can profit from the activity. The first thing you will need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the description and titles.
If you want to add quizzes, you could also do so by simply encoding the questions and supplying the options (if it’s a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that allow you to turn prospects into customers by providing more efficient marketing funnels. With the pipelines, you can promote your products by offering freebies that require the leads to enter their emails. As soon as you have these speeches, you can contact your leads through the steps Kajabi has, which is also possible to customize.
When a customer wants to buy in, you can process payments through the site. You can do all these without needing to leave the system.
However, there are some features that are not found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t have to employ as many third party sites to run your whole business. Because of this, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate into Kajabi because of its comparatively higher pricing, it does offer benefits in the future since it requires no transaction costs and you’ll have less parties to cover because the majority of the basic tools are contained in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty simple. It is possible to create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the issue by making the site easily accessible and understandable even to those who have issues with computer work.
As mentioned earlier, Kajabi integrates most of the basic tools in their system to enable content creators to do their work in one platform. One of the most difficult things to understand if you are not that tech savvy is the way to work with other sites and integrate them all into your business.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are working on, you can pretty much run your internet business using just Kajabi. The site permits you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials made especially for novices. They call this the Hero University, and it provides the users guidance on the best way to go about with the different steps in creating and growing your business.
Kajabi has tutorials on topics like making the online course, marketing your products, and payment processing. These guides can be found in both text and video format.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you are having, and it will show you the relevant tutorials.
Customer Support Gumroad vs Kajabi
If you are having problems with solutions that are not located in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer support team is one of the best. So if you’re stuck on a problem, you can always rely on them to supply you with the answers you need.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi support team that offers you a live chat.
However, please be aware that if you get just the Kajabi Basic Plan, their team will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, however you will find an answer within the day.
This is among the reasons why the more expensive packages are worth the extra money if you’re not confident about your computer skills. The other two Kajabi plans offer a 24/7 access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you need to do is click on the New Product button located at the upper right side. From here, you can pick from 4 distinct kinds of products you want to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to complete and is often utilised to build brand value.
- Online Course
- These are your full-blown courses which are much longer.
- Evergreen Training
- This option permits you to drip feed content to boost engagement and discipline among your attendees.
- If you want to fully customize your product, you have this choice.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing this, you will be brought to a page with a predetermined outline. Uploading and editing this part is rather straightforward. You can easily drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page contains a couple of headings which are called categories. They are set in a gray backdrop. They just serve as organizational tools. The critical matters are contained in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Gumroad vs Kajabi
As soon as you have made your primary online course skeleton, it is time to upload your pre-made videos. It is not at all hard to do so in Kajabi. You can see an icon immediately that would make it possible for you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the website will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
One of the most attractive features of Kajabi is its use of Wistia for its video host. If you analyze this in terms of price, the use of Wistia alone already justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Plan with all its benefits.
Assessments are very important in keeping the students engaged and ensuring they are getting the most from their lessons, and Kajabi understands this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends extra materials to attendees who do not do well on the assessments to help them understand the classes.
Kajabi makes it easy to create quizzes after every lesson introduced. You just have to type questions and choices in the lesson editor, which is simple. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it is not very flexible in regards to the content that you can add to a lesson. You are not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi doesn’t support advanced editing of the quizzes. It does not allow users to have question banks or randomize the questions.
But, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature that enables students to upload files for you to check in the future.
Kajabi also lets you upload a poster photo for every lesson, which can be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Gumroad vs Kajabi
One area of Kajabi that requires improvement is on certificate-making. While the site enables creators to give out certificates of completion, at present, it does not have a feature that makes it possible for the admin to produce certificates natively. This is among the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the quantity of time spent in learning the course or any continuing education credit. This is a big deal for people who wish to opt for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you want to add a document that you believe may be useful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they are on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of the video. The transcripts can help attendees when they want to review but do not need to watch the videos again. If you opt only for a description, then it enables the attendees to understand what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Gumroad vs Kajabi
Kajabi understands that it is important to have a place where students and members can talk about the topics presented in the course materials. This way, they can have access to valuable information not just from the program creator but also from their fellow pupils.
For years, creators have used a separate platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. But with Kajabi, members don’t have to go somewhere else to ask questions and discuss the lessons because it has incorporated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student queries while providing the same opportunity to other members.
This is very good news for the creators in terms of profits also. Because the Community may be a standalone item, those people who are hesitant to buy the entire course could just choose to pay for access to the talks.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it is quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the page administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin capability which enables admin to transfer it to the top of the feed.
Overall, the Community feature is an advantage provided by Kajabi that isn’t found in the majority of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum . This is among the reasons why Kajabi is the greatest one-stop shop for your internet business today.
Based on your preference, Kajabi offers options as to how you can go about in allowing the course materials to be obtained by your pupils. You can either allow your students to access all of the lessons at once, drip feed them over a period of time, or lock them. This last choice tends to increase engagement since there’s a requirement to finish a lesson first before moving on to another one.
Dripping Course Content
As the name suggests, this option allows the admin to release materials slowly instead of pouring it all at once. Kajabi has this capability to allow the creator to make available categories within a class after a certain number of days after a student has registered.
It’s really only scheduling time when a particular course material shows up on the pupil’s page. There are many advantages to this system.
First, this is a great way to keep the student interested in coming back to review the page and check whether a new material was posted. Secondly, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is useful once you opt for a membership-type subscription because it prevents the pupils from downloading and seeing all the materials at once. This equates to more months under the membership, i.e., additional profits.
This feature might be helpful so that the students would not be overwhelmed with all the classes. This is a fantastic way to set up their minds to take each lesson little by little.
If you choose to unlock the next lesson by letting the student pass an assessment first, this can significantly increase their participation and makes sure that they understood all the important concepts first before moving on.
Course Analytics Gumroad vs Kajabi
This Kajabi feature is helpful in improving your course content later on. What it does is generate heatmaps and video stats. This way, you will know at what stage your pupils became disengaged with the videos. Thus, it shows you info on where your viewer’s interest has peaked or diminished.
In particular, Kajabi generates the following course analytics:
This provides data on how a lot of individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Gumroad vs Kajabi
The data generated here is the normal percentage of the whole video that viewers actually watched. Some students would elect to watch only the first part of your movie and jump to the next lesson. This gives you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your video. It shows you graphical representation of your students’ engagement in certain points of the video. Usually, people have a tendency to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played doesn’t necessarily mean that the viewer is actually watching it. Your student can keep the video content in the background while checking social networking sites.
With the Viewer Heatmap, you have the ability to see which parts were not viewed by individual students and which were repeatedly watched. This may give you an idea of which parts of the lesson are important or where your students are having trouble processing thus necessitating them to go back to that part.
Overall, Kajabi has a very useful array of course analytics tools that you could use to create better content in the long run.
1 way to keep people interested in your products is to give them a blog where they can read about you and the subject you want to introduce to them. This can effectively generate leads which would turn visitors into paying customers.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi needs plenty of improvement on this area.
A Picture Problem
We mentioned earlier that you don’t have to understand how to code in order to run your business with Kajabi. However, you may want to begin researching about basic coding if you wish to customize the photos in your Kajabi-powered blog.
When you upload a photograph on top of a blog post, for instance, the image will appear in the recommended image size, and unless you know how to work with html, you will have no other way to resize this photograph unless of course you employ someone to do it for you.
The text wrapping can also be a cause of headache because just like the image on top of the post, you can’t edit how text wraps around a photograph in the body of your blog without entering the html and editing it accordingly.
There is also the issue of the absence of a picture bank when you decide to upload a photo. Suppose you need to add an image in your blog which you currently have in one of your other articles. You would not be able to access that photo in the upload option, so once you want that added to a different post, you’ll need to have it in your computer or at Google Drive or you will have to download the image again.
This activity admittedly can become very tedious, and it is one place Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to allow you to choose from existing tags in your posts. You understand how easy it is to opt for a tag in a WordPress post so that readers can easily refer to related posts from the exact same tag? That job is much harder with Kajabi.
When you want to add a label to a certain post in Kajabi, you have to actually remember the tag you need to include it under. Kajabi does not offer you the list of previous tags you have used. So you’ll have to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features because it may really be a pain to have to memorize tags and edit the html every time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features for you to promote your products. In the purchase price setting alone, you have the choice to create an upsell. This results to a prompt which will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Gumroad vs Kajabi
When you click on the Marketing tab on the left side of the website, you can view a subcategory called Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It is basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They are designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to the same number of paying customers. This is actually an improvement on the famous sales funnels where a great number of leads would lead to a considerably smaller number of buyers.
Kajabi offers a couple of options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a picture of the steps that that particular pipeline would follow. Additionally, it contains a video and a text that will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the client’s point-of-view.
It also allows you to edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You’ll be given a template that you can opt to follow. This template is special because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users not to forget any important steps, in addition, it provides a mini checklist on the left side of the panel so that you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature that lets you monitor how well your marketing plans are doing. Here, you have the ability to determine how each page and email of the pipeline is performing. It even gives you data on your revenue per view.
These analytics will be helpful later on when you examine your marketing plans and pinpoint which areas to improve to generate more customers.
Pipelines is one of Kajabi’s strongest points. It’s very effective in creating leads and in following up on these leads to turn advertisements to sales.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This serves as a reminder of your offer and maybe in time will convince the person to eventually purchase the product.
Thanks to automation, this is done with no one working manually in tracking your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Gumroad vs Kajabi
We have to point out that this choice is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market his or her products through affiliate marketing. Therefore, it has incorporated the vital tools for affiliate program management.
This makes it much easier for you and your partners to promote your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple method of pricing your merchandise. Just go to the Offers tab at the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.
This is very convenient especially if you’re trying to market the courses. Rather than selling them individually, you have the choice to offer them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
As soon as you make a new offer, it will ask you to choose a title for this offer, the product that you will include, as well as the price. Take note that at this stage, you can just choose one product, but don’t worry because in the subsequent pages, you will have lots of options concerning bundles and payment option.
From there, it is going to direct you to a page that will allow you to choose an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this choice, you can give your customers the choice to test out your merchandise for a certain number of days. Additionally, it gives you the choice of how often you will bill your client.
It also lets you choose the currency you want the price to be in.
In this exact same page, you’ll have the option to add more products to the offer. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi doesn’t charge transaction fees. However, you do have to answer for the cost of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to do a Paypal Mass Pay.
As for refunds, you don’t need to leave Kajabi to process those. The site has a system which permits you to process refunds without going to Paypal or Stripe.
Gumroad vs Kajabi
Pricing is not one of those strong points of Kajabi. In fact, many people would think twice about using the platform because it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you would not need to pay extra for extra services from third parties.
Thus, we think that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a full article about the plans here.
Basic Plan Gumroad vs Kajabi
The cheapest Kajabi plan starts at $119 in the event you choose to be billed annually. If you decide on the monthly billing, however, it is going to cost you $149 per month.
The Basic Plan may be the most inexpensive option and it’s certainly a great place to start out, but we don’t recommend it if you’re really serious about developing your small business. The package limits you to only three products and one website, and you can only have around a thousand members. However, the landing pages and advertising emails are unlimited.
You also need to schedule your questions about the site with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. via a live chat.
Additionally, it does not include some of the most important marketing tools that you can see in the higher pricing tiers. So if you currently have an experience with course creating, you might want to take into account the Growth or Pro plans. Gumroad vs Kajabi
As the name suggests, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can level up to this tier and get five times more courses.
The monthly payment option would cost you $199, but if you choose to be billed annually, it will cost just $159.
Additional Features Gumroad vs Kajabi
The best reason to consider this grade over the Basic Plan is the three important characteristics which are not found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end site. All your patrons will see is a website which screams only you. This is helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy once you opt to seek support from other influencers to promote your products. This step allows your audience to grow and enables you to reach out to more people who can be potential customers. When you’re serious about developing your business, you’ll need the support of your fellow creators so you can tap in their audience as well. This is one of the simplest ways to grow a following since you are reaching out to people who are interested about the products you are trying to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a bit more push to get the most out of your courses. Kajabi lets you automatically send out emails to students who haven’t been visiting your website or provide additional learning materials to those who aren’t doing well on the assessments. Gumroad vs Kajabi
As a creator, we are aware that you’re not in the business to only make money. You’d want your products to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they’ll be more likely to return for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team whenever you want, so in the event you would like to pull an all-nighter to work on the following class, you can be certain help is only an email away.
Pro Plan Gumroad vs Kajabi
This is where the Kajabi pricing starts to really become steep. It features everything that the Growth Plan has but it permits you to have 100 products to market. Additionally, it gives the user the ability to handle three sites and at most 20,000 members.
There’s still an unlimited number of landing pages, but the advertising emails are limited to 2 million. We would want it would also be unlimited like the lower tiers because you’re paying $200 dollars more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 in the event you would like to be billed yearly.
Besides the increase in the number of products, websites, and associates, you also get to have access to the Experts Academy, where you can find out more about marketing your own personal brand. It still has the 24/7 customer support service that allows a live chat with agents.
The Kajabi Pro Plan is for those who have a fantastic quantity of courses to market. And with 25 admin users allowed under the program, you can outsource some of your work to workers. If you can do so, congratulations are in order. You’ve handled your business well.
Migrating to Kajabi Gumroad vs Kajabi
If you’re someone who’s not new to the course-creating business, you might have used other platforms before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to worry about is how to migrate all of your information.
You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi permits you to migrate your members simply by importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you have more than that, you’re going to have to take care of multiple imports.
The biggest drawback with migrating to Kajabi from another platform is the fact your existing members need to reset their passwords because those wouldn’t be contained in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this extra task might not be welcomed by your patrons.
Gumroad vs Kajabi
Conclusion Gumroad vs Kajabi
Kajabi offers a good deal of value for the price you pay. It’s a well-integrated system which allows the novice to easily grow his eLearning enterprise.
There are not much technical skills necessary to run an internet business with Kajabi. This allows creators to concentrate more on creating valuable content for their customers rather than wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to people who would like to make a career out of making online classes. It’s overall a wonderful tool to have to manage your business from conception to selling.