One day, two software enthusiasts meet at a church. A few years later, they build a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Is Kajabi A CRM
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser understood that people have stories and knowledge to share, and they wanted to create a single platform that would help their clients do that.
If you are a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online courses and the best in regards to integration.
With so many options out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this article, we review the salient features Kajabi has to offer and provide you an inside look in the way the system works for you and your business.
General Overview Is Kajabi A CRM
- Highly integrated platform that features lots of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as video host
- Great email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photos
If you would like to sell online courses, Kajabi is a good spot to do your business in.
Kajabi is an online course platform which allows users to boost their careers using only 1 site. It does everything–from creating classes, promotion, and selling them separately or through a membership system.
How Kajabi Works
Kajabi offers you a platform to make and sell online courses and market them so that you can profit from the action. The first thing you will need to do is to purchase a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and provide the titles and description.
If you would like to add quizzes, you could also do so by simply encoding the questions and supplying the options (if it is a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn leads into clients by providing more effective marketing funnels. With the pipelines, you can promote your products by offering freebies that require the leads to enter their emails. As soon as you’ve got these addresses, you can contact your leads through the steps Kajabi has, which you can also customize.
When a client decides to buy in, you are able to process payments through the website. You can do all these without needing to leave the system.
However, there are some features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your internet eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to employ as many third party sites to run your whole business. Because of this, you can sell online courses without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate into Kajabi due to its relatively higher pricing, it does offer advantages in the future because it requires no trade costs and you will have less parties to cover because most of the basic tools are included in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty simple. It is possible to create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women who are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the issue by making the website easily accessible and understandable even to people who have issues with computer work.
As stated earlier, Kajabi integrates the majority of the basic tools in their own system to enable content creators to do their work in a single platform. Among the most troublesome areas to understand if you are not that tech savvy is the way to work with different sites and integrate all of them into your company.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are working on, you can pretty much run your online business using just Kajabi. The site allows you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide assortment of video tutorials made especially for beginners. They call this the Hero University, and it provides the users advice on how to go about with the various steps in creating and growing your organization.
Kajabi has tutorials on subjects like making the online course, marketing your products, and payment processing. These guides are available in both video and text format.
All you have to do is go to the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the relevant tutorials.
Customer Support Is Kajabi A CRM
If you are having problems with solutions that aren’t located in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer support team is among the best. So if you’re stuck on an issue, you can always rely on them to provide you with the answers you need.
If you opt to get the most expensive plan, you get access to a 24/7 Kajabi service team that offers you a live chat.
However, please be aware that in the event you get just the Kajabi Basic Plan, their team will not be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, however you’ll find an answer within the day.
This is one of the reasons why the more expensive plans are worth the extra money if you are not confident about your tech skills. The other two Kajabi plans provide a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you will need to do is click on the New Product button located in the upper right side. From here, you can choose from 4 different sorts of products you want to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to finish and is often used to build brand value.
- Online Course
- These are your bigger courses which are much longer.
- Evergreen Training
- This option allows you to trickle feed content to boost engagement and discipline among your students.
- If you want to fully customize your product, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will see a page with a predetermined outline. Uploading and editing this part is rather straightforward. It is easy to drag around the concept tabs to change their arrangement. This is how your course is going to be arranged.
The page includes a couple of headings which are called categories. They are set in a gray backdrop. They simply serve as organizational tools. The important matters are included in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Is Kajabi A CRM
As soon as you’ve made your main online course skeleton, it’s time to upload your pre-made videos. It is not at all difficult to do so in Kajabi. You can see an icon immediately that would allow you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the website will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
One of the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you examine this in terms of price, the use of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Plan with all its features.
Assessments are very important in keeping the students engaged and ensuring that they are getting the most out of the lessons, and Kajabi knows this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends extra materials to students who don’t do well on the examinations to help them understand the classes.
Kajabi makes it easy to create quizzes after each lesson introduced. You just have to type questions and choices in the lesson editor, which is simple. However, we have to admit that Kajabi is somewhat limited when it comes to the assessment area for a few reasons.
First, it’s not very flexible in regards to the content which you can add to a lesson. You’re not allowed to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced customization of the quizzes. It doesn’t allow users to have query banks or randomize the questions.
But, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
Additionally, Kajabi supports an assignment submission feature which allows students to upload files for you to check in the future.
Kajabi also allows you to upload a poster photo for every lesson, which may be helpful to keep your students interested. Rather than seeing plain texts of the lesson titles on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Is Kajabi A CRM
One area of Kajabi that requires improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to produce certificates natively. This is one of the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in studying the course or any continuing education credit. This is a big deal for those who wish to elect for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you wish to add a document which you think may be helpful for your students, you can do so on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable by your students while they are on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or even a transcript of your video. The transcripts can help attendees when they would like to review but don’t want to see the videos again. If you opt just for a description, then it enables the attendees to understand what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Is Kajabi A CRM
Kajabi understands it is important to have a place where members and students can talk about the subjects presented in the course materials. By doing this, they can have access to valuable information not just from the program creator but also from their fellow students.
For years, course creators have used a different platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. However, with Kajabi, members do not have to go somewhere else to ask questions and explore the lessons as it has incorporated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student inquiries while providing the same opportunity to other members.
This is very good news for the creators when it comes to profits also. Because the Community may be a standalone item, those people who are hesitant to buy the whole course could just choose to pay for access to the talks.
A common problem with forums (as evidenced by lots of Facebook groups) is that it is quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin feature which enables admin to transfer it to the peak of the feed.
In general, the Community capability is an advantage provided by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is among the reasons why Kajabi is your greatest one-stop shop for your online business today.
Depending on your taste, Kajabi offers options as to how you can go about in letting the class materials to be obtained by your students. You can either allow your students to access all of the classes at the same time, drip feed them over a period of time, or lock them. This last choice tends to increase engagement since there’s a requirement to finish a lesson first before moving on to another one.
Dripping Course Content
As the name implies, this option enables the admin to release materials gradually instead of pouring it all at one time. Kajabi has this feature to enable the creator to make available categories within a course after a certain number of days after a student has enrolled.
It’s really only scheduling the time when a particular course material shows up on the student’s page. There are many advantages to this system.
This is a excellent way to keep the student interested in returning to review the page and check if a new material has been posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is helpful once you opt for a membership-type subscription since it prevents the students from downloading and seeing all the materials simultaneously. This equates to more months under the membership, i.e., additional profits.
This feature may be helpful so that the students would not be overwhelmed with all the classes. This is a good way to condition their heads to take each lesson little by little.
If you choose to unlock the next lesson by allowing the student pass an assessment first, this can significantly increase their engagement and makes sure that they understood all the essential concepts first before moving on.
Course Analytics Is Kajabi A CRM
This Kajabi feature is helpful in boosting your course content later on. What it does is generate heatmaps and video content stats. This way, you will know at what stage your students became disengaged with the content. Therefore, it shows you info on where your viewer’s interest has peaked or declined.
Specifically, Kajabi generates the following course analytics:
This gives data on how many people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the videos.
Average Engagement Is Kajabi A CRM
The data generated here is the average percentage of the entire video that audiences actually watched. Some students would elect to watch only the first part of your video and leap to the next lesson. This gives you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your video. It shows you visual representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the start of the outro, so this gives you a general downward tendency.
Just because your video is being played does not mean that the viewer is in fact watching it. Your student can keep the video in the background when checking social networking sites.
With the Viewer Heatmap, you have the ability to see which parts weren’t viewed by individual students and which were repeatedly watched. This may give you an idea of which parts of the lesson are important or where your students are having trouble processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely useful array of course analytics tools that you can use to create better videos in the long run.
One way to keep people interested in your products is to give them a blog where they can read about you and the subject you wish to introduce to them. This can effectively generate leads which would turn visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi wants plenty of improvement on this area.
An Image Problem
We mentioned earlier that you do not have to understand how to code so as to run your enterprise with Kajabi. However, you may want to begin researching about basic coding if you want to personalize the photos in your Kajabi-powered blog.
When you upload a photo in addition to a blog post, for instance, the image will appear in the recommended image size, and if you don’t know how to work with html, you’ll have no other way to resize that photo unless of course you hire somebody to do it for you.
The text wrapping is also a cause of headache because just like the picture on top of the article, you can not edit how text wraps around a photo in the body of your blog without entering the html and editing it accordingly.
There is also the issue of the absence of a picture bank when you choose to upload a photograph. Suppose you want to add an image in your blog that you already have in one of your other articles. You would not be able to get that picture in the upload option, so when you need that added to another post, you’ll have to get it in your computer or in Google Drive or you’ll need to download the picture again.
This action admittedly can become rather tedious, and it is one place Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you pick from existing tags in your posts. You know how easy it is to choose a tag for a WordPress post so that readers can easily refer to related articles from the exact same tag? That task is much harder with Kajabi.
When you want to add a tag to a certain post in Kajabi, then you must actually remember the tag you want to include it under. Kajabi does not provide you with the list of previous tags you’ve used. So you will need to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features since it may really be a pain to have to memorize tags and edit the html every time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features that help you promote your products. In the purchase price setting alone, you have the choice to make an upsell. This results to a prompt which will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Is Kajabi A CRM
When you click on the Marketing tab on the left side of the website, you can view a subcategory called Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It’s basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They are designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s aim to turn the identical number of leads to the exact same number of paying clients. This is in fact an improvement on the renowned sales funnels where a great number of leads would result to a significantly smaller number of customers.
Kajabi offers a few options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the measures that that specific pipeline would follow. It also contains a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
It also lets you edit the emails which are sent to your leads, and you can do this conveniently on the same page. You will be given a template that you can opt to follow. This template is special because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users not to overlook any important steps, it also provides a mini checklist on the left side of this panel so that you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature which lets you monitor how well your advertising plans are doing. Here, you have the ability to see how each page and email of this pipeline is performing. It even gives you data on your revenue per view.
These analytics will be useful later on when you review your marketing strategies and pinpoint which areas to improve on to generate more customers.
Pipelines is one of Kajabi’s strongest points. It’s very powerful in generating leads and in following up on these leads to turn advertisements into sales.
When a visitor puts something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that possible customer. This serves as a reminder of your deal and maybe in time will convince the person to eventually buy the product.
Due to automation, this is done without you working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Is Kajabi A CRM
We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market his or her products through affiliate marketing. Thus, it has integrated the essential tools for affiliate program management.
This makes it much easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple method of pricing your merchandise. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is very convenient especially if you’re trying to promote the products. Instead of selling them separately, you have the option to offer them as a set.
Moreover, you can choose whether the payment will be one-time or on a subscription basis.
Once you create a new offer, it will prompt you to decide on a title for this offer, the product that you will include, as well as the cost. Take note that at this stage, you may only choose 1 product, but don’t worry because in the subsequent pages, you will have a great deal of options concerning bundles and payment choice.
From there, it is going to lead you to a page that will allow you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this option, you can offer your customers the option to test out your merchandise for a certain number of days. Additionally, it provides you the choice of how many times you will bill your client.
It also lets you choose the currency you want the price to be in.
In this same page, you will have the option to add more products to the deal. This is the place where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do have to answer for the cost of its own payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you do not have to leave Kajabi to process those. The website has a system that enables you to process refunds without going to Paypal or Stripe.
Is Kajabi A CRM
Pricing isn’t among those strong points of Kajabi. In fact, many people would think twice about using the system since it is relatively more expensive than most of its counterparts. But with a highly integrated platform, you wouldn’t have to pay extra for additional services from third parties.
Thus, we believe that Kajabi is worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we’ve dedicated a complete article about the strategies here.
Basic Plan Is Kajabi A CRM
The lowest priced Kajabi plan starts at $119 if you opt to be billed annually. If you decide on the monthly billing, however, it is going to cost you $149 a month.
The Basic Plan may be the most inexpensive option and it’s certainly a good place to begin, but we don’t recommend it if you are really serious about developing your business. The package limits you to only three products and one site, and you can only have up to a thousand members. However, the landing pages and advertising emails are unlimited.
You also need to schedule your queries about the site with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also does not include some of the most important advertising tools that you can find in the higher pricing tiers. So if you currently have an experience with course creating, you may want to consider the Growth or Pro plans. Is Kajabi A CRM
As the name implies, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost just $159.
Additional Features Is Kajabi A CRM
The best reason to consider this tier over the Basic Plan is the three major features that aren’t found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from your front-end website. All your patrons are going to see is a website which screams only you. This can be helpful when it comes to branding and promoting.
Affiliate marketing, on the other hand, comes handy once you decide to seek help from other influencers to advertise your products. This step allows your following to grow and lets you reach out to more individuals who can be potential buyers. When you’re serious about growing your business, you will require the support of your fellow creators so you can tap into their audience as well. This is one of the easiest ways to develop a following because you are reaching out to people who already are interested about the goods you are trying to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a bit more push to get the maximum out of your classes. Kajabi enables you to automatically send out emails to students who have not been visiting your site or provide additional learning materials to those who are not doing well on the examinations. Is Kajabi A CRM
As a creator, we know that you’re not in the business to just make money. You would want your merchandise to be of value as well. Businesswise, this is valuable because if people are getting the value of what they paid for, they’ll be more likely to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so if you wish to pull an all-nighter to work on the following class, you can be certain help is only an email away.
Pro Plan Is Kajabi A CRM
This is where the Kajabi pricing begins to truly become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to sell. Additionally, it gives the user the ability to manage three sites and at most 20,000 members.
There is still an infinite number of landing pages, but the marketing emails are limited to 2 million. We’d wish it would also be infinite like the lower tiers because you are paying $200 dollars more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you wish to be billed yearly.
Aside from the increase in the number of products, websites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your own personal brand. It still has the 24/7 customer support service which allows a live chat with agents.
The Kajabi Pro Plan is for people who have a fantastic amount of courses to sell. And with 25 admin users allowed under the plan, you can outsource some of your work to employees. If you can do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Is Kajabi A CRM
If you are someone who is not new to the course-creating business, you may have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is the way to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members by simply minding their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you are going to have to take care of multiple imports.
The biggest disadvantage with migrating to Kajabi from a different platform is the simple fact that your current members need to reset their passwords since those wouldn’t be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this extra task might not be welcomed by your patrons.
Is Kajabi A CRM
Conclusion Is Kajabi A CRM
Kajabi offers a good deal of value for the price you pay. It’s a well-integrated system that allows the novice to easily develop his eLearning enterprise.
There are not much technical skills required to run an online business with Kajabi. This allows creators to concentrate more on creating valuable content for their customers rather than wasting energy on building a professional-looking site. You have complete freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many marketing features that will push your business to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to people who would like to make a career out of making online courses. It’s overall a wonderful tool to have to manage your business from conception to selling.