One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Amy Porterfield
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to make a single platform that would help their clients do that.
If you’re a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online classes and the best in regards to integration.
With so many choices out there which are relatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this article, we review the salient features Kajabi has to offer and give you an inside look about the way the system works for you and your business.
General Overview Kajabi Amy Porterfield
- Highly integrated platform that features lots of tools
- Superb Customer Care
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No feature to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photos
What Is Kajabi?
If you would like to market online courses, Kajabi is a good spot to do your business in.
Kajabi is an online course platform that allows users to enhance their careers using just 1 site. It does all –from creating classes, marketing, and selling them separately or via a membership system.
How Kajabi Works
Kajabi offers you a platform to make and sell online courses and market them so you can profit from the action. The first thing you will need to do is to buy a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the titles and description.
If you want to add quizzes, you can also do this by simply typing up the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn prospects into customers by providing more efficient marketing funnels. Together with the pipelines, you can market your products by offering freebies that demand the prospects to input their emails. Once you have these speeches, you can contact your leads through the steps Kajabi has, which you can also customize.
When a client wants to buy in, you are able to process payments through the site. You can do all these without needing to leave the system.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to use as many third party websites to run your entire business. Because of this, you can sell online classes without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some would hesitate to migrate to Kajabi due to its relatively higher pricing, it does offer benefits in the long run since it requires no trade costs and you’ll have less parties to cover because most of the basic tools are included in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty straightforward. It is possible to create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people who are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the problem by making the website easily accessible and understandable even to people who have issues with computer work.
As mentioned earlier, Kajabi integrates the majority of the basic tools in their own system to enable content creators to do all their work in one platform. Among the most troublesome things to understand if you are not that tech savvy is how to work with other sites and integrate them all into your business.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are working on, you can pretty much run your internet business using only Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials made especially for novices. They call this the Hero University, and it provides the users advice on how to go about with the various steps in creating and developing your organization.
Kajabi has tutorials on subjects like creating the online course, marketing your products, and payment processing. These tutorials can be found in both video and text format.
All you have to do is go to the Assistant Bar at the top and type out whatever problem you are having, and it will show you the related tutorial.
Customer Support Kajabi Amy Porterfield
If you’re having problems with solutions that aren’t located in the Kajabi online guides, the next step is to contact customer support. The Kajabi customer support team is one of the best. So if you’re stuck on an issue, you can always rely on them to supply you with the answers you need.
If you opt to get the most expensive plan, you get access to a 24/7 Kajabi service team that offers you a live chat.
However, please note that if you get only the Kajabi Basic Plan, their team will not be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service operates on a ticket system, however you will get an answer within the day.
This is among the reasons why the more expensive packages are worth the additional money if you are not confident about your tech skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Class
To create a course in Kajabi, all you will need to do is click on the New Product button located in the top right side. From there, you can choose from 4 different kinds of products you would like to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to complete and is often utilised to build brand value.
- Online Course
- These are your bigger courses that are much longer.
- Evergreen Training
- This option allows you to trickle feed content to increase engagement and discipline among your students.
- If you would like to fully customize your product, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will see a page with a predetermined outline. Uploading and editing this part is rather straightforward. You can easily drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page contains a couple of headings which are called categories. They are set in a gray backdrop. They simply serve as organizational tools. The important matters are included in the posts, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Amy Porterfield
Once you have made your primary online course skeleton, it is time to upload your pre-made videos. It is not at all difficult to do so in Kajabi. You will see an icon immediately that would allow you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos separately.
Among the most attractive characteristics of Kajabi is its use of Wistia for its video host. If you analyze this in terms of cost, the use of Wistia alone already justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Package with all its features.
Assessments are very important in keeping the students engaged and ensuring that they are getting the most from the lessons, and Kajabi knows this. It is also an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to attendees who do not succeed on the assessments to help them understand the lessons.
Kajabi makes it effortless to create quizzes after every lesson introduced. You simply have to type questions and choices in the lesson editor, which is straightforward. However, we must admit that Kajabi is somewhat limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible in regards to the content which you can add to a lesson. You are not allowed to have a video and an assessment under precisely the same lesson category.
Second, Kajabi doesn’t support advanced editing of the quizzes. It does not allow users to have query banks or randomize the questions.
However, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature that enables students to upload files for you to check later on.
Kajabi also lets you upload a poster photograph for each lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Amy Porterfield
1 area of Kajabi that needs improvement is on certificate-making. While the website enables creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to produce certificates natively. This is among the reasons why Kajabi is just an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in learning the course or any continuing education credit. This is a huge deal for people who would like to elect for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you wish to add a document which you think may be useful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable by your students while they are on that specific lesson.
In this section, Kajabi permits you to add a description of the lesson or even a transcript of your video. The transcripts can help attendees when they want to review but do not want to see the videos again. If you opt only for a description, then it allows the attendees to understand what the lesson is going to be about and what topics you discussed in that specific video.
Student Interactions Kajabi Amy Porterfield
Kajabi understands it is important to have a place where students and members can discuss about the subjects presented in the course materials. This way, they can have access to valuable information not just from the course creator but also from their fellow students.
For years, course creators have used a different platform for this job like facebook. This required members to join Facebook groups to interact with each other. However, with Kajabi, members don’t need to go somewhere else to ask questions and discuss the lessons because it has incorporated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student inquiries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits as well. Because the Community can be a standalone item, those who are hesitant to buy the whole course could just choose to pay for access to the discussions.
A common problem with forums (as evidenced by lots of Facebook groups) is that it is quite tough to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the posts by subject, and it also has a pin capability which enables admin to transfer it to the top of the feed.
In general, the Community capability is an advantage offered by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is one of the reasons why Kajabi is your greatest one-stop shop for your online business today.
Based upon your taste, Kajabi offers options as to how you can go about in allowing the class materials to be obtained by your pupils. You can either allow your students to access all of the lessons at once, drip feed them over a time period, or lock them. This last option tends to improve engagement since there’s a requirement to complete a lesson first before continuing on to another one.
Dripping Course Content
As the name suggests, this option enables the admin to release content slowly rather than pouring it all at once. Kajabi has this capability to enable the creator to release categories within a course after a certain number of days after a student has enrolled.
It’s really nothing more than scheduling the time when a particular course material shows up on the pupil’s page. There are many benefits to this system.
This is a great way to keep the student interested in coming back to review the page and check whether a new content material has been posted. Secondly, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is helpful when you decide on a membership-type subscription because it prevents the students from downloading and seeing all the materials simultaneously. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so that the students would not be overwhelmed with all of the classes. This is a good way to condition their heads to take each lesson little by little.
If you choose to unlock another lesson by letting the student pass an assessment first, this may significantly increase their engagement and makes sure that they knew all of the important concepts first before moving on.
Course Analytics Kajabi Amy Porterfield
This Kajabi feature is beneficial in improving your course content later on. What it does is create heatmaps and video stats. This way, you will know at what stage your students became disengaged with the content. Thus, it shows you data on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This gives data on how many individuals actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Kajabi Amy Porterfield
The data generated here is the normal percentage of the whole video that viewers actually watched. Some students would elect to watch only the first part of your movie and jump into the next lesson. This gives you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your actual video. It shows you the graphical representation of your students’ engagement in certain points of this video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downhill trend.
Just because your video is being played doesn’t mean that the viewer is actually watching it. Your student can keep the video in the background when checking social networking sites.
With the Viewer Heatmap, you are able to see which parts weren’t viewed by individual pupils and which were repeatedly watched. This may give you an idea of what parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has a very practical variety of course analytics tools which you can use to create better content in the future.
1 way to keep people interested in your products is to provide them with a site where they can read about you and the topic you want to introduce to them. This can effectively generate leads which would turn visitors into paying clients.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi wants a lot of improvement on this area.
An Image Problem
We mentioned previously that you don’t have to understand how to code in order to run your business with Kajabi. However, you might want to start researching about basic coding if you wish to personalize the photos in your Kajabi-powered blog.
When you upload a photo in addition to a blog post, for example, the image will appear in the recommended image size, and if you don’t learn how to work with html, you will have no other way to resize that photo unless of course you hire someone to do it for you.
The text wrapping is also a cause of headache since just like the image on top of the post, you can’t edit how text wraps around a photograph in the body of your site without entering the html and editing it accordingly.
There is also the issue of the lack of an image bank when you decide to upload a photograph. Suppose you want to add an image in your blog that you currently have in one of your other articles. You wouldn’t be able to get that photo in the upload option, so when you need that added to a different post, you’ll have to have it in your computer or in Google Drive or you will need to download the image again.
This activity admittedly can become rather tedious, and it’s one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to let you choose from existing tags for your posts. You know how easy it is to choose a tag in a WordPress post so that readers can easily refer to related articles from the exact same tag? That job is much harder with Kajabi.
When you need to add a label to a certain post in Kajabi, you must actually remember the tag you need to include it under. Kajabi does not provide you with the list of previous tags you have used. So you’ll have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features because it may really be a pain to have to memorize tags and edit the html each time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features that help you promote your products. In the purchase price setting alone, you have the option to create an upsell. This contributes to a prompt that will show your customers another product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Amy Porterfield
When you click on the Marketing tab on the left side of the website, you can view a subcategory named Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It is essentially an automation for selling your products.
The name is inspired by the form of actual pipelines. They’re designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to exactly the exact same number of paying clients. This is actually an improvement on the famous sales funnels where a great number of leads would lead to a significantly smaller number of customers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a picture of the measures that that specific pipeline would follow. Additionally, it comprises a video and a text which will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can quickly see what your opt-in page would look like from the client’s point-of-view.
It also lets you edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You will be given a template that you can choose to follow. This template is special because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users not to forget any important steps, it also gives a mini checklist on the left side of this panel so that you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature which lets you monitor how well your marketing plans are doing. Here, you are able to see how each page and email of this pipeline is performing. It even gives you data on your revenue per view.
These analytics will be useful later on when you examine your marketing plans and pinpoint which areas to improve to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It is extremely effective in generating leads and in following up on those leads to turn advertisements to sales.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This serves as a reminder of your deal and possibly in time will convince that person to finally purchase the product.
Thanks to automation, this is done with no one working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. In particular, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Amy Porterfield
We must point out that this option is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market his or her products through affiliate marketing. Therefore, it has incorporated the essential tools for affiliate program management.
This makes it easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple way of pricing your merchandise. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is very convenient especially if you’re trying to market the products. Instead of selling them individually, you have the choice to offer them as a set.
In addition, you can choose if the payment will be one-time or on a subscription basis.
Once you create a new deal, it will ask you to decide on a title for that offer, the product that you will include, as well as the price. Take note that at this stage, you may just choose one product, but don’t worry because in the later pages, you’ll have lots of options concerning bundles and payment choice.
From there, it will direct you to a page that will permit you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this choice, you can give your customers the choice to test out your products for a specific number of days. It also gives you the choice of how often you will bill your client.
It also lets you choose the currency you would like the price to be in.
In this same page, you will have the option to add more products to the deal. This is the place where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do need to answer to the price of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you do not have to leave Kajabi to process those. The site has a system which permits you to process refunds without going to Paypal or Stripe.
Kajabi Amy Porterfield
Pricing isn’t one of the strong points of Kajabi. In actuality, many people would think twice about using the system since it is relatively more expensive than many of its counterparts. However, with a highly integrated platform, you would not need to pay extra for additional services from third parties.
Thus, generally, we think that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we’ve dedicated a full article about the strategies here.
Basic Plan Kajabi Amy Porterfield
The cheapest Kajabi plan starts at $119 in the event you choose to be billed yearly. If you opt for the monthly billing, however, it is going to cost you $149 a month.
The Basic Plan may be the most affordable option and it’s definitely a good place to start out, but we don’t recommend it if you’re really serious about developing your small business. The plan limits you to only three courses and one site, and you may only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your queries about the website with the Basic Plan because the Kajabi customer service would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. via a live chat.
It also does not contain some of the most important advertising tools that you can see in the higher pricing tiers. So if you already have an experience with course creating, you might want to consider the Growth or Pro plans. Kajabi Amy Porterfield
As the name implies, this pricing tier lets you grow your company with Kajabi significantly. For $50 more, you can level up to this tier and get five times more products.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost only $159.
Additional Features Kajabi Amy Porterfield
The best reason to consider this grade over the Basic Plan is the three important features which are not found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from the front-end website. All your patrons will see is a website which screams only you. This is helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy when you opt to seek help from other influencers to advertise your products. This step allows your following to grow and lets you reach out to more individuals who can be potential buyers. When you are serious about growing your business, you will require the support of your fellow founders so that you can tap into their audience also. This is one of the simplest ways to develop a following because you’re reaching out to people who are interested about the products you are trying to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a bit more drive to get the maximum out of your courses. Kajabi lets you automatically send out emails to students who have not been visiting your website or provide additional learning materials to those who aren’t doing well on the examinations. Kajabi Amy Porterfield
As a creator, we are aware that you’re not in the business to only make money. You’d want your merchandise to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more inclined to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so in the event you would like to pull an all-nighter to work on your next course, you can be sure help is only an email away.
Pro Plan Kajabi Amy Porterfield
This is where the Kajabi pricing begins to really become steep. It features everything that the Growth Plan has but it allows you to have 100 products to sell. Additionally, it gives the user the ability to manage three sites and at most 20,000 members.
There is still an infinite number of landing pages, but the marketing emails are limited to two million. We’d wish it would also be infinite like the lower tiers since you’re paying $200 dollars more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you wish to be billed yearly.
Besides the increase in the amount of products, websites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service that permits a live chat with agents.
The Kajabi Pro Plan is for those who have a good amount of courses to market. And with 25 admin users permitted under the program, you can outsource some of your work to workers. If you are able to do so, congratulations are in order. You have handled your business well.
Migrating to Kajabi Kajabi Amy Porterfield
If you are someone who is not new to the course-creating organization, you might have used other platforms before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to worry about is the way to migrate all your information.
You wouldn’t want to start from scratch, and you certainly wouldn’t want to inconvenience your present members. Fortunately, Kajabi allows you to migrate your members by simply importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you are going to have to deal with multiple imports.
The biggest drawback with migrating to Kajabi from another platform is the fact that your current members have to reset their passwords since those would not be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this excess task may not be welcomed by your patrons.
Kajabi Amy Porterfield
Conclusion Kajabi Amy Porterfield
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system that allows the novice to easily grow his eLearning enterprise.
There aren’t much technical skills necessary to run an internet business with Kajabi. This allows creators to concentrate more on creating valuable content for their customers instead of wasting energy on building a professional-looking site. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools offered by the site, we can confidently recommend Kajabi to those who would like to make a career out of making online courses. It’s overall a wonderful tool to have to manage your business from conception to selling.