One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Api Documentation
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to create a single platform that would help their clients do that.
If you’re a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online classes and the best in regards to integration.
With so many options out there that are relatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this article, we review the salient features Kajabi offers and give you an inside look in how the system works for you and your business.
General Overview Kajabi Api Documentation
- Highly integrated platform that features a lot of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No feature to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photos
If you would like to market online courses, Kajabi is a good place to do your business in.
Kajabi is an online class platform that allows users to boost their careers using just 1 site. It does all –from creating courses, marketing, and selling them individually or through a membership system.
How Kajabi Works
Kajabi offers you a platform to create and sell online classes and market them so that you can profit from the action. The first thing you will need to do is to buy a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and give the titles and description.
If you would like to add quizzes, you can also do so by simply encoding the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that allow you to turn prospects into clients by providing more effective marketing funnels. Together with the pipelines, you can market your products by offering freebies that demand the prospects to input their email addresses. As soon as you have these addresses, you can get in touch with your leads through the measures Kajabi has, which is also possible to customize.
When a customer wants to buy in, you are able to process payments through the website. You can do all these without needing to leave the system.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to use as many third party sites to run your entire business. Because of this, you can sell online classes without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate to Kajabi because of its comparatively higher pricing, it will offer benefits in the long run because it requires no transaction costs and you’ll have less parties to pay because most of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. You can make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to fix the issue by making the site easily accessible and understandable even to those who have issues with computer work.
As stated earlier, Kajabi integrates the majority of the fundamental tools in their system to enable content creators to do all their work in one platform. One of the most troublesome areas to understand if you’re not that tech savvy is how to work with other sites and integrate them all into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your internet business using only Kajabi. The site allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials created especially for beginners. They call this the Hero University, and it provides the users guidance on the best way to go about with the different steps in creating and growing your organization.
Kajabi has tutorials on topics like creating the online course, marketing your products, and payment processing. These guides are available in both text and video format.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you are having, and it will show you the relevant tutorial.
Customer Support Kajabi Api Documentation
If you are having problems with solutions that are not found in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer support team is one of the best. So if you’re stuck on an issue, you can always rely on them to provide you with the answers you need.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi service team that offers you a live chat.
However, please note that if you get just the Kajabi Basic Plan, their staff won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, but you’ll find an answer within the day.
This is among the reasons why the more expensive packages are worth the extra money if you’re not confident about your tech skills. The other two Kajabi plans offer a 24/7 access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you need to do is click on the New Product button located at the upper right side. From there, you can choose from 4 different kinds of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course which is easy to finish and is often utilised to build brand value.
- Online Course
- These are your bigger courses that are much longer.
- Evergreen Training
- This option permits you to trickle feed content to boost discipline and engagement among your attendees.
- If you want to fully customize your product, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will see a page with a predetermined outline. Uploading and editing this part is fairly easy. It is easy to drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page includes a couple of headings which are called categories. They are set in a gray background. They just serve as organizational tools. The critical matters are included in the articles, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi Api Documentation
As soon as you have made your main online course skeleton, it’s time to upload your pre-recorded videos. It is not at all hard to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
Among the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you examine this in terms of price, the use of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the yearly paid Basic Kajabi Package with all of its benefits.
Assessments are extremely important in keeping the students engaged and ensuring that they are getting the most from the lessons, and Kajabi knows this. It is also an important tool if you go for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends additional materials to attendees who don’t succeed on the examinations to help them understand the lessons.
Kajabi makes it easy to create quizzes after each lesson presented. You just have to type questions and choices in the lesson editor, which is simple. However, we must admit that Kajabi is somewhat limited when it comes to the assessment area for a few reasons.
First, it’s not very flexible when it comes to the content which you can add to a lesson. You are not permitted to have a video and an assessment under precisely the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It doesn’t allow users to have question banks or randomize the questions.
But, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
Additionally, Kajabi supports an assignment submission feature which allows students to upload files for you to check in the future.
Kajabi also allows you to upload a poster photograph for each lesson, which may be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Api Documentation
1 area of Kajabi that requires improvement is on certificate-making. While the site enables creators to give out certificates of completion, at present, it doesn’t have a feature that makes it possible for the admin to produce certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in learning the course or any continuing education credit. This is a huge deal for people who would like to elect for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you want to add a document that you think may be helpful for your students, you can do so on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they are on that particular lesson.
In this section, Kajabi allows you to add a description of the lesson or even a transcript of the video. The transcripts can help attendees when they want to review but do not want to see the videos again. If you opt just for a description, then it allows the attendees to know what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Kajabi Api Documentation
Kajabi understands it is important to have a place where members and students can talk about the topics introduced in the course materials. This way, they can have access to valuable information not just from the program creator but also from their fellow pupils.
For years, course creators have used a separate platform for this job like facebook. This required members to join Facebook groups to interact with each other. However, with Kajabi, members don’t have to go someplace else to ask questions and discuss the lessons as it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student queries while providing the same opportunity to other members.
This is great news for the creators in terms of profits also. Because the Community can be a standalone product, those who are hesitant to buy the entire course could just choose to pay for access to the talks.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it is quite hard to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the page administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin capability which enables admin to move it to the peak of the feed.
In general, the Community feature is an advantage provided by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is one of the reasons why Kajabi is the greatest one-stop shop for your online business today.
Depending on your taste, Kajabi offers options as to how you can go about in letting the course materials to be obtained by your students. You can either allow your students to access all of the classes at once, drip feed them over a period of time, or lock them. This last choice tends to increase engagement since there is a requirement to complete a lesson first before moving on to the next one.
Dripping Course Content
As the name suggests, this option allows the admin to release materials slowly instead of pouring it all at one time. Kajabi has this feature to enable the creator to release categories within a course after a certain number of days after a student has registered.
It’s really only scheduling time when a particular course material shows up on the student’s page. There are many advantages to this system.
First, this is a excellent way to keep the student interested in returning to review the page and check whether a new material has been posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is helpful when you opt for a membership-type subscription because it prevents the students from downloading and viewing all of the materials simultaneously. This equates to more months under the membership, i.e., additional profits.
This feature might be helpful so that the students wouldn’t be overwhelmed with all of the classes. This is a good way to condition their minds to take each lesson little by little.
If you choose to unlock another lesson by letting the student pass an assessment first, this can significantly increase their engagement and makes sure that they understood all the important concepts first before moving on.
Course Analytics Kajabi Api Documentation
This Kajabi feature is helpful in improving your course content later on. What it does is create heatmaps and video content stats. In this way, you’ll know at what point your students became disengaged with the content. Thus, it shows you data on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This gives data on how many individuals actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Kajabi Api Documentation
The information generated here is the average percentage of the entire video that viewers actually watched. Some students would opt to see only the first part of your video and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your video. It shows you visual representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downward tendency.
Just because your video is being played does not necessarily mean that the viewer is actually watching it. Your student can keep the video in the background while checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts weren’t viewed by individual pupils and which were watched. This may give you an idea of what parts of the lesson are important or where your students are having trouble processing thus necessitating them to return to that part.
Overall, Kajabi has an extremely useful array of course analytics tools that you could use to create better videos in the long run.
One way to keep people interested in your products is to give them a blog where they can read about you and the topic you want to introduce to them. This can effectively generate leads that would turn visitors into paying clients.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi wants a lot of improvement on this area.
An Image Problem
We mentioned earlier that you do not have to understand how to code in order to run your business with Kajabi. However, you may want to begin researching about fundamental coding if you want to customize the photos on your Kajabi-powered blog.
When you upload a photo on top of a blog post, for example, the image will show up in the recommended image size, and unless you learn how to work with html, you’ll have no other way to resize that photograph unless of course you employ someone to do it for you.
The text wrap can also be a cause of headache since just like the image on top of the article, you can’t edit how text wraps around a photo in the body of your site without entering the html and editing it accordingly.
There’s also the problem of the absence of an image bank when you decide to upload a photo. Suppose you need to add an image in your blog that you currently have in one of your other posts. You would not be able to get that picture in the upload option, so when you need that added to another post, you’ll need to have it in your computer or in Google Drive or you will have to download the image again.
This action admittedly can become very tedious, and it’s one place Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to let you pick from existing tags for your posts. You know how easy it is to opt for a tag in a WordPress post so that readers can easily refer to related articles from the exact same tag? That job is much harder with Kajabi.
When you need to add a tag to a certain post in Kajabi, you must actually remember the tag you need to add it under. Kajabi does not offer you the list of previous tags you’ve used. So you’ll have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features because it may really be a pain to have to memorize tags and edit the html every time you want to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features for you to promote your products. In the purchase price setting alone, you have the choice to make an upsell. This results to a prompt that will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Api Documentation
When you click on the Marketing tab on the left side of the site, you can see a subcategory named Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It’s essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They are designed in a way that they have the same diameter at both ends. This relates to Kajabi’s aim to turn the identical number of leads to the exact same number of paying clients. This is actually an improvement on the renowned sales funnels where a great number of leads would lead to a significantly smaller number of buyers.
Kajabi offers a few options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the steps that that particular pipeline would follow. It also comprises a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the customer’s point-of-view.
It also lets you edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You will be given a template that you can choose to follow. This template is unique because it was made by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users not to forget any important steps, in addition, it gives a mini checklist on the left side of the panel so you can check which activities are left to be edited.
Kajabi includes a Pipeline Stats feature which lets you monitor how well your advertising plans are doing. Here, you are able to see how each page and email of this pipeline is performing. It even provides you data on your earnings per view.
These analytics will be useful later on when you review your marketing strategies and pinpoint which areas to improve on to generate more customers.
Pipelines is among Kajabi’s strongest points. It’s extremely powerful in generating leads and in following up on those leads to turn advertisements into earnings.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This acts as a reminder of your deal and possibly in time will convince that person to finally buy the product.
Due to automation, this is done with no one working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. In particular, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Api Documentation
We have to point out that this choice is available only in the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to advertise his or her products through affiliate marketing. Therefore, it has incorporated the vital features for affiliate program management.
This makes it easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple method of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.
This is extremely convenient especially if you’re trying to promote the courses. Rather than selling them individually, you have the option to offer them as a set.
In addition, you can choose if the payment will be one-time or on a subscription basis.
As soon as you create a new deal, it will ask you to choose a title for this offer, the product you will include, and the cost. Take note that at this stage, you can only choose one product, but do not worry because in the subsequent pages, you will have lots of options concerning bundles and payment option.
From there, it is going to direct you to a page that will allow you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can select the number of payments that must be between 2 and 12.
- Recurring Subscription
- With this choice, you can offer your customers the option to test out your merchandise for a specific number of days. Additionally, it gives you the option of how many times you will bill your customer.
It also lets you choose the currency you would like the price to be in.
In this exact same page, you’ll have the option to add more products to the offer. This is the place where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer to the cost of its own payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if that you have an affiliate program. All you’ve got to do is export a list of all of your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you do not have to leave Kajabi to process those. The website has a system that permits you to process refunds without going to Paypal or Stripe.
Kajabi Api Documentation
Pricing is not one of those strong points of Kajabi. In actuality, many people would think twice about using the system since it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you wouldn’t need to pay extra for extra services from third parties.
Thus, generally, we think that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a complete article about the strategies here.
Basic Plan Kajabi Api Documentation
The lowest priced Kajabi plan starts at $119 in the event you opt to be billed annually. If you decide on the monthly billing, however, it is going to cost you $149 per month.
The Basic Plan may be the most affordable option and it’s certainly a great place to start out, but we do not recommend it if you are really serious about growing your business. The plan limits you to only three products and one website, and you may only have up to a thousand members. However, the landing pages and advertising emails are unlimited.
You also need to schedule your queries about the website with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. via a live chat.
Additionally, it doesn’t include some of the most important advertising tools that you can see in the higher pricing tiers. So if you currently have an experience with course creating, you may want to consider the Growth or Pro plans. Kajabi Api Documentation
As the name suggests, this pricing tier allows you to grow your company with Kajabi significantly. For $50 more, you can upgrade to this tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost just $159.
Additional Features Kajabi Api Documentation
The best reason to consider this tier over the Basic Plan is the three major features that aren’t found in the cheaper option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end site. All your patrons are going to see is a website that screams only you. This is helpful when it comes to branding and promoting.
Affiliate marketing, on the other hand, comes handy when you decide to seek help from other influencers to promote your products. This measure allows your following to grow and lets you reach out to more people who can be potential buyers. When you’re serious about growing your business, you will need the support of your fellow founders so that you can tap in their audience also. This is one of the simplest ways to develop a following since you’re reaching out to people who are interested about the products you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you do not have to constantly monitor who among them need a little more push to get the maximum out of your courses. Kajabi enables you to automatically send out emails to students who haven’t been visiting your site or provide extra learning materials to those who aren’t doing well on the examinations. Kajabi Api Documentation
As a creator, we know that you’re not in the business to only make money. You’d want your products to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more likely to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so if you would like to pull an all-nighter to work on the following class, you can be certain help is only an email away.
Pro Plan Kajabi Api Documentation
Now this is where the Kajabi pricing starts to truly become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to sell. It also gives the user the ability to handle three sites and at most 20,000 members.
There’s still an unlimited number of landing pages, but the advertising emails are limited to two million. We would want it would also be unlimited just like the lower tiers because you’re paying $200 dollars more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you would like to be billed yearly.
Aside from the increase in the number of products, sites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service that permits a live chat with agents.
The Kajabi Pro Plan is for people who have a fantastic amount of courses to sell. And with 25 admin users permitted under the program, you can outsource some of your work to workers. If you can do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Kajabi Api Documentation
If you’re someone who is not new to the course-creating business, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to be concerned about is the way to migrate all your information.
You wouldn’t want to start from scratch, and you certainly wouldn’t want to inconvenience your present members. Fortunately, Kajabi allows you to migrate your members simply by minding their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you’ve got more than that, you’re going to have to take care of multiple imports.
The biggest disadvantage with migrating to Kajabi from a different platform is the fact that your existing members have to reset their passwords since those wouldn’t be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected since the platforms can not access them. However, this extra task might not be welcomed by your patrons.
Kajabi Api Documentation
Conclusion Kajabi Api Documentation
Kajabi offers a lot of value for the price you pay. It is a well-integrated system which allows even the novice to easily develop his eLearning business.
There are not much technical skills necessary to run an online business with Kajabi. This enables creators to concentrate more on creating valuable content for their clients rather than wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your business to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to people who would like to make a career out of making online classes. It’s overall a wonderful tool to have to manage your online business from conception to selling.