One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Banner Size
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser knew that people have stories and knowledge to share, and they wanted to create a single platform that would help their clients do that.
If you’re a content creator, you may have heard about Kajabi. It is one of the most popular platforms for selling online classes and the best in regards to integration.
With so many options out there that are relatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this article, we review the salient features Kajabi has to offer and give you an inside look about the way the system works for you and your business.
General Overview Kajabi Banner Size
- Highly integrated platform that features lots of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as movie host
- Great email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No feature to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing site post photographs
If you wish to sell online courses, Kajabi is a good place to do your business in.
Kajabi is an online course platform which allows users to boost their careers using just 1 site. It does everything–from creating classes, marketing, and selling them individually or through a membership system.
How Kajabi Works
Kajabi offers you a platform to make and sell online classes and market them so you can profit from the action. The first thing you need to do is to buy a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and give the description and titles.
If you would like to add quizzes, you could also do this by simply typing up the questions and supplying the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn leads into clients by providing more effective marketing funnels. With the pipelines, you can market your products by offering freebies that demand the prospects to enter their emails. As soon as you’ve got these speeches, you can get in touch with your leads through the steps Kajabi has, which is also possible to customize.
When a customer decides to buy in, you can process payments through the website. You can do all these without having to leave the system.
However, there are some features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to use as many third party sites to run your entire business. As a result, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate into Kajabi because of its comparatively higher pricing, it will offer advantages in the long run since it requires no trade costs and you’ll have less parties to cover because the majority of the basic tools are contained in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty straightforward. You can make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to solve the issue by making the website easily accessible and understandable even to people who have issues with computer work.
As stated earlier, Kajabi integrates the majority of the basic tools in their system to enable content creators to do all their work in one platform. Among the most troublesome things to understand if you are not that tech savvy is the way to work with different sites and integrate them all into your business.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are working on, you can pretty much run your online business using only Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials created especially for novices. They call this the Hero University, and it provides the users advice on the best way to go about with the various steps in creating and growing your business.
Kajabi has tutorials on topics like creating the online course, marketing your goods, and payment processing. These tutorials are available in both text and video formats.
All you have to do is go to the Assistant Bar at the top and type out whatever problem you are having, and it will show you the related tutorials.
Customer Support Kajabi Banner Size
If you are having problems with solutions that aren’t located in the Kajabi online guides, the next step is to contact customer support. The Kajabi customer support team is one of the best. So if you’re stuck on a problem, you can always rely on them to supply you with the answers you need.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi service team that offers you a live chat.
However, please be aware that if you get just the Kajabi Basic Plan, their staff won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, however you’ll get an answer within the day.
This is among the reasons why the more expensive plans are worth the additional money if you are not confident about your tech skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you need to do is click on the New Product button located in the top right side. From there, you can choose from 4 different kinds of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to finish and is often used to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option permits you to drip feed content to increase engagement and discipline among your attendees.
- If you want to fully customize your product, you have this choice.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will see a page with a predetermined outline. Uploading and editing this part is rather straightforward. You can easily drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page contains a few headings which are called categories. They are set in a gray backdrop. They just serve as organizational tools. The important matters are included in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
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Once you have made your primary online course skeleton, it is time to upload your pre-recorded videos. It is not at all difficult to do so in Kajabi. You can see an icon immediately that would allow you to upload a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the website will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
One of the most attractive features of Kajabi is its use of Wistia as its video host. If you analyze this in terms of price, the usage of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Plan with all of its features.
Assessments are very important in keeping the students engaged and ensuring that they are getting the most out of the lessons, and Kajabi understands this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends additional materials to attendees who do not do well on the assessments to help them understand the lessons.
Kajabi makes it easy to create quizzes after each lesson presented. You just need to type questions and choices in the lesson editor, which is straightforward. However, we must admit that Kajabi is somewhat limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible in regards to the content which you can add to a lesson. You’re not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi doesn’t support advanced customization of the quizzes. It does not allow users to have query banks or randomize the questions.
However, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
Additionally, Kajabi supports an assignment submission feature which enables students to upload files for you to check in the future.
Kajabi also allows you to upload a poster photo for every lesson, which may be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Banner Size
1 area of Kajabi that needs improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it does not have a feature that makes it possible for the admin to make certificates natively. This is among the reasons why Kajabi is just an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the quantity of time spent in studying the course or any continuing education credit. This is a huge deal for people who would like to elect for eLearning to earn credit. We think Kajabi should provide a solution for this.
If you wish to add a document that you believe may be helpful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they are on that particular lesson.
In this section, Kajabi allows you to add a description of the lesson or even a transcript of the video. The transcripts can help students when they want to review but don’t want to watch the videos again. If you opt just for a description, then it enables the students to know what the lesson will be about and what topics you discussed in that specific video.
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Kajabi understands it is important to have a place where members and students can discuss about the topics presented in the course materials. By doing this, they can have access to valuable information not only from the program creator but also from their fellow students.
For years, creators have used a separate platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. But with Kajabi, members don’t have to go somewhere else to ask questions and discuss the lessons as it has incorporated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to effectively address student inquiries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits also. Because the Community may be a standalone product, those people who are hesitant to purchase the entire course could just opt to pay for access to the discussions.
A common problem with forums (as evidenced by a lot of Facebook groups) is that it is quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the page administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin capability which enables admin to move it to the peak of the feed.
In general, the Community feature is an advantage offered by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum . This is among the reasons why Kajabi is your ultimate one-stop shop for your internet business today.
Based on your preference, Kajabi offers options as to how you can go about in letting the course materials to be obtained by your students. You can either allow your students to access all the classes at once, drip feed them over a period of time, or lock them. This last option tends to improve engagement since there’s a requirement to complete a lesson first before continuing on to another one.
Dripping Course Content
As the name suggests, this option enables the admin to release content gradually rather than pouring it all at once. Kajabi has this feature to allow the creator to release categories within a class after a certain number of days after a student has enrolled.
It’s really only scheduling time when a particular course material shows up on the pupil’s page. There are many benefits to this system.
First, this is a excellent way to keep the student interested in coming back to review the page and check if a new material was posted. Second, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful once you opt for a membership-type subscription since it prevents the pupils from downloading and seeing all the materials at once. This equates to more months under the membership, i.e., more profits.
This feature may be helpful so the students would not be overwhelmed with all of the lessons. This is a good way to set up their minds to take each lesson little by little.
If you decide to unlock the next lesson by allowing the student pass an assessment first, this can significantly increase their engagement and makes sure that they understood all the important concepts first before moving on.
Course Analytics Kajabi Banner Size
This Kajabi feature is beneficial in improving your course content later on. What it does is create heatmaps and video stats. This way, you’ll know at what point your pupils became disengaged with the content. Thus, it shows you data on where your viewer’s interest has peaked or declined.
Specifically, Kajabi generates the following course analytics:
This gives data on how many individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the videos.
Average Engagement Kajabi Banner Size
The information generated here is the normal percentage of the whole video that audiences actually watched. Some students would opt to see only the first part of your video and jump into the next lesson. This will give you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your video. It shows you the visual representation of your students’ engagement in certain points of this video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played doesn’t necessarily mean that the viewer is actually watching it. Your student can keep the video in the background when checking social networking sites.
With the Viewer Heatmap, you are able to see which parts were not seen by individual students and which were watched. This may give you an idea of which parts of the lesson are important or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has a very useful variety of course analytics tools that you can use to create better videos in the long run.
1 way to keep people interested in your products is to give them a site where they can read about you and the topic you wish to introduce to them. This can effectively generate leads which would turn curious visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi needs plenty of improvement on this area.
An Image Problem
We mentioned previously that you do not have to learn how to code so as to run your business with Kajabi. However, you might want to start researching about fundamental coding if you wish to customize the photos on your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for instance, the image will show up in the recommended image size, and if you don’t learn how to work with html, you’ll have no other way to resize this photo unless of course you hire somebody to do it for you.
The text wrap is also a cause of headache because just like the image on top of the post, you can not edit how text wraps around a photograph in the body of your site without going into the html and editing it accordingly.
There’s also the issue of the lack of a picture bank when you choose to upload a photo. Suppose you need to add an image into your blog which you already have in one of your other articles. You wouldn’t be able to access that picture in the upload option, so once you want that added to a different post, you’ll need to get it in your computer or in Google Drive or you’ll have to download the picture again.
This action admittedly can become rather tedious, and it’s one place Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to allow you to pick from existing tags for your posts. You know how easy it is to opt for a tag in a WordPress post so that readers can easily refer to related articles from the exact same tag? That task is much harder with Kajabi.
When you want to add a label to a certain post in Kajabi, you have to actually remember the tag you need to add it under. Kajabi does not provide you with the list of previous tags you’ve used. So you’ll need to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game is not strong. It needs to improve on its blogging features because it may really be a pain to have to memorize tags and edit the html each time you need to make a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features for you to promote your products. In the purchase price setting alone, you have the choice to create an upsell. This results to a prompt that will show your customers the following product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Banner Size
When you click on the Marketing tab on the left side of the website, you can see a subcategory called Pipelines. This is the tool Kajabi uses to simplify marketing and sales. It’s essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They are designed in a way that they have the exact same diameter at both ends. This relates to Kajabi’s aim to turn the identical number of leads to the same number of paying customers. This is actually an improvement on the famous sales funnels where a large number of leads would result to a considerably smaller number of customers.
Kajabi offers a few options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a graphic of the steps that that specific pipeline would follow. It also contains a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.
It also allows you to edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You’ll be given a template which you can opt to follow. This template is unique because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users not to overlook any important steps, in addition, it provides a mini checklist on the left side of this panel so you can check which actions are left to be edited.
Kajabi has a Pipeline Stats feature which lets you monitor how well your marketing plans are doing. Here, you have the ability to determine how each page and email of the pipeline is performing. It even provides you data on your revenue per view.
These analytics will be useful later on when you examine your marketing strategies and pinpoint which areas to improve on to generate more buyers.
Pipelines is among Kajabi’s strongest points. It’s very effective in creating leads and in following up on these leads to turn advertisements into sales.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that potential customer. This acts as a reminder of your deal and maybe in time will convince that person to eventually purchase the product.
Thanks to automation, this is done without you working manually in monitoring your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Banner Size
We must point out that this choice is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market their products through affiliate marketing. Therefore, it has incorporated the vital tools for affiliate program management.
This makes it easier for you and your partners to promote your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple method of pricing your products. Just go to the Offers tab at the left side and click on Add New Offer. You even have the option to package your products and price them accordingly.
This is very convenient especially if you’re trying to promote the courses. Instead of selling them separately, you have the choice to provide them as a set.
In addition, you can choose if the payment will be one-time or on a subscription basis.
As soon as you make a new deal, it will ask you to choose a title for that offer, the product that you will include, as well as the cost. Take note that at this stage, you can just choose 1 product, but don’t worry because in the later pages, you’ll have a great deal of options concerning bundles and payment choice.
From there, it is going to lead you to a page which will allow you to choose an internal title and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that have to be between 2 and 12.
- Recurring Subscription
- With this choice, you can give your customers the option to try out your merchandise for a certain number of days. It also gives you the choice of how many times you will bill your customer.
It also allows you to choose the currency you would like the cost to be in.
In this exact same page, you will have the option to add more products to the deal. This is where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer for the cost of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you do not have to leave Kajabi to process those. The website has a system that enables you to process refunds without going to Paypal or Stripe.
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Pricing is not among the strong points of Kajabi. In fact, many people would think twice about using the system since it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you would not need to pay extra for additional services from third parties.
Thus, we think that Kajabi is well worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a full article about the strategies here.
Basic Plan Kajabi Banner Size
The cheapest Kajabi plan starts at $119 if you choose to be billed annually. If you opt for the monthly billing, however, it’s going to cost you $149 per month.
The Basic Plan may be the most inexpensive option and it’s certainly a great place to start out, but we do not recommend it if you’re really serious about developing your business. The package limits you to only three products and one site, and you can only have around a thousand members. However, the landing pages and advertising emails are unlimited.
You also need to schedule your queries about the site with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. through a live chat.
Additionally, it doesn’t include some of the most important advertising tools which you can see in the higher pricing tiers. So if you currently have an experience with course creating, you might want to consider the Growth or Pro plans. Kajabi Banner Size
As the name implies, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can upgrade to this tier and get five times more products.
The monthly payment option would cost you $199, but if you choose to be billed annually, it is going to cost only $159.
Additional Features Kajabi Banner Size
The best reason to consider this grade over the Basic Plan is the three major characteristics that aren’t found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end site. All your patrons will see is a website that screams only you. This is helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy when you opt to seek support from other influencers to promote your products. This step allows your audience to grow and lets you reach out to more people who can be potential customers. When you are serious about developing your business, you’ll need the support of your fellow creators so you can tap in their audience also. This is one of the simplest ways to grow a following since you are reaching out to people who already are interested about the products you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a bit more push to get the most out of your courses. Kajabi enables you to automatically send out emails to students who have not been visiting your site or provide extra learning materials to those who are not doing well on the assessments. Kajabi Banner Size
As a creator, we are aware that you’re not in the business to only make money. You’d want your products to be of value as well. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more inclined to return for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so if you would like to pull an all-nighter to work on the following class, you can be sure help is just an email away.
Pro Plan Kajabi Banner Size
Now this is where the Kajabi pricing begins to really become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to market. Additionally, it gives the user the ability to manage three websites and at most 20,000 members.
There is still an unlimited number of landing pages, but the marketing emails are limited to two million. We would want it would also be unlimited just like the lower tiers because you are paying $200 dollars more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you would like to be billed yearly.
Besides the increase in the amount of products, websites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service that allows a live chat with representatives.
The Kajabi Pro Plan is for those who have a fantastic quantity of courses to market. And with 25 admin users permitted under the program, you can outsource some of your work to employees. If you can do so, congratulations are in order. You’ve managed your business well.
Migrating to Kajabi Kajabi Banner Size
If you are someone who is not new to the course-creating business, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to worry about is how to migrate all your information.
You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you’ve got more than that, you’re going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the fact your current members need to reset their passwords since those wouldn’t be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected since the platforms can not access them. However, this excess task may not be welcomed by your patrons.
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Conclusion Kajabi Banner Size
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system which enables even the novice to easily grow his eLearning business.
There aren’t much technical skills necessary to run an online business with Kajabi. This enables creators to focus more on creating valuable content for their clients instead of wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many advertising features that will push your business to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to people who wish to make a career out of making online courses. It’s overall a wonderful tool to have to manage your online business from conception to selling.