One day, two software enthusiasts meet at a church. A few years later, they build a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Checkout Page
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to make a single platform that would help their clients do that.
If you are a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online courses and the best when it comes to integration.
With so many choices out there which are relatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this article, we review the salient features Kajabi has to offer and give you an inside look about how the system works for you and your company.
General Overview Kajabi Checkout Page
- Highly integrated platform that features lots of tools
- Superb customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No attribute to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
If you wish to market online courses, Kajabi is a fantastic spot to do your business in.
Kajabi is an online course platform that enables users to boost their careers using just one site. It does everything–from creating courses, marketing, and selling them separately or via a membership system.
How Kajabi Works
Kajabi gives you a platform to create and sell online courses and market them so that you can profit from the activity. The first thing you need to do is to purchase a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and provide the titles and description.
If you would like to add quizzes, you could also do this by simply encoding the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that allow you to turn leads into customers by providing more efficient marketing funnels. With the pipelines, you can promote your products by offering freebies that require the prospects to enter their emails. As soon as you have these addresses, you can contact your leads through the measures Kajabi has, which is also possible to customize.
When a client wants to buy in, you are able to process payments through the website. You can do all these without having to leave Kajabi.
However, there are a number of features that aren’t found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform which you can use to kickstart your internet eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to employ as many third party websites to run your whole business. Because of this, you can sell online classes without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate into Kajabi due to its relatively higher pricing, it will offer advantages in the long run because it requires no trade costs and you’ll have less parties to pay because the majority of the basic tools are included in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty straightforward. It is possible to create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the issue by making the site easily accessible and understandable even to people who have issues with computer work.
As stated earlier, Kajabi integrates most of the basic tools in their system to enable content creators to do all their work in one platform. Among the most troublesome things to understand if you are not that tech savvy is how to work with other sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your internet business using just Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials created especially for beginners. They call this the Hero University, and it provides the users guidance on how to go about with the various steps in creating and developing your organization.
Kajabi has tutorials on subjects like making the online course, marketing your products, and payment processing. These guides can be found in both video and text formats.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you are having, and it will show you the related tutorial.
Customer Support Kajabi Checkout Page
If you are having problems with solutions that aren’t found in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer support team is one of the best. So if you’re stuck on an issue, you can always rely on them to provide you with the answers.
If you opt to choose the most expensive plan, you get access to a 24/7 Kajabi support team that offers you a live chat.
However, please be aware that in the event you get just the Kajabi Basic Plan, their team won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, but you’ll find an answer within the day.
This is one of the reasons why the more expensive plans are worth the additional money if you are not confident about your tech skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you will need to do is click on the New Product button located in the top right side. From there, you can pick from 4 different sorts of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to complete and is often used to build brand value.
- Online Course
- These are your full-blown courses which are much longer.
- Evergreen Training
- This option permits you to trickle feed content to boost engagement and discipline among your students.
- If you want to fully customize your product, you have this choice.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will be brought to a page with a predetermined outline. Uploading and editing this part is rather straightforward. It is easy to drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.
The page contains a few headings that are called categories. They are set in a gray background. They simply serve as organizational tools. The important matters are contained in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Checkout Page
Once you’ve made your primary online course skeleton, it is time to upload your pre-made videos. It is not at all hard to do so in Kajabi. You can see an icon immediately that would make it possible for you to upload a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into posts which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
Among the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you analyze this in terms of price, the use of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Package with all of its features.
Assessments are extremely important in keeping the students engaged and ensuring that they are getting the most from the lessons, and Kajabi knows this. It is also an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends extra materials to students who do not do well on the examinations to help them understand the lessons.
Kajabi makes it easy to create quizzes after every lesson presented. You just need to type questions and choices in the lesson editor, which is straightforward. However, we have to admit that Kajabi is somewhat limited when it comes to the assessment area for a couple of reasons.
First, it is not very flexible when it comes to the content which you can add to a lesson. You are not permitted to have a video and an assessment under precisely the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It does not allow users to have question banks or randomize the questions.
But, Kajabi does support different styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
Additionally, Kajabi supports an assignment submission feature which enables students to upload files for you to check later on.
Kajabi also allows you to upload a poster photograph for every lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Checkout Page
One area of Kajabi that needs improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it does not have a feature that makes it possible for the admin to produce certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the amount of time spent in learning the course or any continuing education credit. This is a big deal for those who would like to opt for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you want to add a document which you believe may be helpful for your students, you can do this on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable by your students while they are on that specific lesson.
In this section, Kajabi permits you to add a description of the lesson or even a transcript of your video. The transcripts can help students when they would like to review but don’t need to watch the videos again. If you opt just for a description, then it enables the attendees to understand what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Kajabi Checkout Page
Kajabi understands it is important to have a place where members and students can talk about the subjects introduced in the course materials. This way, they could have access to valuable information not only from the program creator but also from their fellow pupils.
For years, course creators have used a separate platform for this job such as Facebook. This required members to join Facebook groups to interact with each other. But with Kajabi, members do not need to go someplace else to ask questions and explore the lessons as it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student inquiries while providing the same opportunity to other members.
This is great news for the creators in terms of profits as well. Because the Community can be a standalone item, those who are hesitant to purchase the entire course could just choose to pay for access to the talks.
A frequent problem with forums (as evidenced by lots of Facebook groups) is that it’s quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by topic, and it also has a pin feature which enables admin to move it to the peak of the feed.
In general, the Community capability is an advantage provided by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum . This is among the reasons why Kajabi is the ultimate one-stop shop for your internet business today.
Based on your preference, Kajabi offers options as to how you can go about in letting the class materials to be accessed by your pupils. You can either allow your students to access all of the classes at once, drip feed them over a period of time, or lock them. This last choice tends to improve engagement since there’s a requirement to complete a lesson first before continuing on to the next one.
Dripping Course Content
As the name suggests, this option allows the admin to release content slowly rather than pouring it all at once. Kajabi has this capability to enable the creator to release categories within a class after a certain number of days after a student has registered.
It’s really nothing more than scheduling the time when a specific course material shows up on the student’s page. There are many benefits to this system.
This is a excellent way to keep the student interested in coming back to review the page and check whether a new material was posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful once you opt for a membership-type subscription since it prevents the students from downloading and seeing all of the materials at once. This equates to more months under the membership, i.e., more profits.
This feature may be helpful so that the students would not be overwhelmed with all the classes. This is a fantastic way to condition their heads to take each lesson little by little.
If you choose to unlock the next lesson by letting the student pass an assessment first, this may significantly increase their engagement and makes sure that they knew all the important concepts first before moving on.
Course Analytics Kajabi Checkout Page
This Kajabi feature is helpful in improving your course content in the future. What it does is create heatmaps and video content stats. This way, you will know at what stage your pupils became disengaged with the videos. Therefore, it shows you info on where your viewer’s interest has peaked or declined.
Specifically, Kajabi generates the following course analytics:
This provides data on how many people actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the videos.
Average Engagement Kajabi Checkout Page
The data generated here is the average percentage of the whole video that audiences actually watched. Some students would opt to watch only the first part of your movie and jump into the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay on your video. It shows you the visual representation of your students’ engagement in certain points of this video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played does not necessarily mean that the viewer is in fact watching it. Your student can keep the video content in the background while checking social networking sites.
With the Viewer Heatmap, you have the ability to see which parts were not viewed by individual students and which were repeatedly watched. This may give you an idea of what parts of the lesson are important or where your students are having trouble processing thus necessitating them to return to that part.
Overall, Kajabi has a very practical variety of course analytics tools which you can use to create better videos in the future.
One way to keep people interested in your products is to provide them with a site where they can read about you and the subject you want to introduce to them. This can effectively generate leads that would turn visitors into paying customers.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi wants a lot of improvement on this area.
An Image Problem
We mentioned previously that you don’t have to understand how to code so as to run your business with Kajabi. However, you may want to begin researching about fundamental coding if you want to customize the photos in your Kajabi-powered blog.
When you upload a photo on top of a blog post, for instance, the image will show up in the recommended image size, and unless you know how to work with html, you will have no other way to resize that photograph unless of course you hire someone to do it for you.
The text wrap can also be a cause of headache since just like the image on top of the article, you can not edit how text wraps around a photograph in the body of your blog without going into the html and editing it accordingly.
There is also the problem of the lack of an image bank when you decide to upload a photo. Suppose you need to add an image into your blog which you already have in one of your other articles. You would not be able to access that picture in the upload option, so when you need that added to a different post, you’ll have to get it in your computer or in Google Drive or you will need to download the picture again.
This activity admittedly can become rather tedious, and it’s one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you choose from existing tags for your posts. You understand how easy it is to choose a tag for a WordPress post so that readers can easily refer to related posts from the exact same tag? That job is much harder with Kajabi.
When you need to add a tag to a certain post in Kajabi, you have to actually remember the tag you want to include it under. Kajabi does not offer you the list of previous tags you have used. So you’ll need to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features because it could really be a pain to have to memorize tags and edit the html every time you want to create a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features for you to promote your products. In the purchase price setting alone, you have the choice to create an upsell. This contributes to a prompt which will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Checkout Page
When you click on the Marketing tab on the left side of the website, you can see a subcategory named Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It’s basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They’re designed in a way that they have the same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to the same number of paying customers. This is actually an improvement on the famous sales funnels where a great number of prospects would lead to a significantly smaller number of customers.
Kajabi offers a few options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a picture of the steps that that particular pipeline would follow. It also contains a video and a text that will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It’s very straightforward, and you can quickly see what your opt-in page would look like from the customer’s point-of-view.
It also lets you edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You will be given a template which you can choose to follow. This template is special because it was made by Brendon Burchard, one of the world’s leading high-performance coaches.
And since Kajabi wants its users not to forget any important steps, it also provides a mini checklist on the left side of this panel so you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature that allows you to monitor how well your marketing plans are doing. Here, you have the ability to see how each page and email of this pipeline is performing. It even provides you data on your earnings per view.
These analytics will be useful later on when you review your marketing strategies and pinpoint which areas to improve to generate more buyers.
Pipelines is among Kajabi’s strongest points. It is extremely powerful in creating leads and in following up on those leads to turn advertisements to sales.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This acts as a reminder of your deal and possibly in time will convince that person to eventually buy the product.
Thanks to automation, this is done with no one working manually in monitoring your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Checkout Page
We have to point out that this choice is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to market his or her products through affiliate marketing. Therefore, it has incorporated the essential tools for affiliate program management.
This makes it much easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple method of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.
This is very convenient especially if you’re trying to promote the courses. Instead of selling them separately, you have the choice to provide them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
Once you create a new deal, it will ask you to choose a title for this offer, the product you will include, and the price. Take note that at this stage, you can just choose one product, but don’t worry because in the later pages, you’ll have a great deal of options in terms of bundles and payment option.
From there, it will direct you to a page which will permit you to choose an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this option, you can offer your customers the choice to test out your products for a certain number of days. Additionally, it gives you the choice of how often you will bill your client.
Additionally, it allows you to choose the currency you want the price to be in.
In this same page, you will have the option to add more products to the deal. This is where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do need to answer to the price of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if that you have an affiliate program. All you’ve got to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you do not have to leave Kajabi to process those. The site has a system which permits you to process refunds without going to Paypal or Stripe.
Kajabi Checkout Page
Pricing isn’t one of the strong points of Kajabi. In actuality, many people would think twice about using the system because it is relatively more expensive than most of its counterparts. But with a highly integrated platform, you wouldn’t need to pay extra for extra services from third parties.
Thus, generally, we think that Kajabi is well worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a complete article about the plans here.
Basic Plan Kajabi Checkout Page
The cheapest Kajabi plan starts at $119 in the event you opt to be billed yearly. If you opt for the monthly billing, however, it’s going to cost you $149 per month.
The Basic Plan may be the most inexpensive option and it’s definitely a great place to start out, but we don’t recommend it if you’re really serious about growing your business. The plan limits you to only three products and one site, and you can only have around a thousand members. However, the landing pages and advertising emails are unlimited.
You also have to schedule your questions about the site with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. via a live chat.
It also does not include some of the most important advertising tools that you can find in the higher pricing tiers. So if you already have an experience with course creating, you may want to consider the Growth or Pro plans. Kajabi Checkout Page
As the name implies, this pricing tier lets you grow your company with Kajabi significantly. For $50 more, you can upgrade to this tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost only $159.
Additional Features Kajabi Checkout Page
The best reason to consider this tier over the Basic Plan is the three important features that aren’t found in the cheaper option: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from the front-end site. All your patrons are going to see is a website which screams only you. This is helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy once you opt to seek help from other influencers to advertise your products. This step allows your audience to grow and enables you to reach out to more individuals who can be potential customers. When you are serious about growing your business, you will need the support of your fellow founders so you can tap into their audience also. This is one of the easiest ways to grow a following since you’re reaching out to people who are interested about the products you are trying to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a bit more push to get the maximum out of your courses. Kajabi enables you to automatically send out emails to students who have not been visiting your website or provide additional learning materials to those who are not doing well on the assessments. Kajabi Checkout Page
As a creator, we are aware that you are not in the business to only make money. You’d want your products to be of value as well. Businesswise, this is valuable because if people are getting the value of what they paid for, they’ll be more inclined to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so in the event you wish to pull an all-nighter to work on the following class, you can be sure help is just an email away.
Pro Plan Kajabi Checkout Page
This is where the Kajabi pricing begins to really become steep. It features everything that the Growth Plan has but it allows you to have 100 products to market. It also gives the user the ability to handle three sites and at most 20,000 members.
There’s still an infinite number of landing pages, but the advertising emails are limited to 2 million. We would wish it would also be infinite just like the lower tiers since you are paying $200 bucks more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you wish to be billed yearly.
Aside from the increase in the amount of products, sites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your own personal brand. It still has the 24/7 customer support service which allows a live chat with agents.
The Kajabi Pro Plan is for people who have a fantastic amount of courses to market. And with 25 admin users allowed under the plan, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You’ve handled your business well.
Migrating to Kajabi Kajabi Checkout Page
If you are someone who is not new to the course-creating organization, you might have used other platforms before. If this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to be concerned about is the way to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi permits you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you’re going to have to take care of multiple imports.
The biggest drawback with migrating to Kajabi from another platform is the fact your current members have to reset their passwords since those wouldn’t be contained in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can not access them. However, this extra task might not be welcomed by your patrons.
Kajabi Checkout Page
Conclusion Kajabi Checkout Page
Kajabi offers a good deal of value for the price you pay. It’s a well-integrated system which enables the beginner to easily develop his eLearning business.
There are not much technical skills required to run an online business with Kajabi. This enables creators to focus more on creating valuable content for their customers rather than wasting energy on building a professional-looking site. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools supplied by the website, we can confidently recommend Kajabi to people who would like to make a career out of making online classes. It’s overall a wonderful tool to have to manage your online business from conception to selling.