One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Community Feature
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser knew that people have stories and knowledge to share, and they wanted to make a single platform that would help their customers do that.
If you are a content creator, you might have heard about Kajabi. It is among the most popular platforms for selling online classes and the best in regards to integration.
With so many choices out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi offers and provide you an inside look about the way the system works for you and your company.
General Overview Kajabi Community Feature
- Highly integrated platform that features a lot of tools
- Superb Customer Care
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as movie host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
If you wish to market online classes, Kajabi is a fantastic spot to do your business in.
Kajabi is an online class platform that enables users to boost their careers using only one site. It does all –from creating courses, marketing, and selling them individually or via a membership system.
How Kajabi Works
Kajabi gives you a platform to create and sell online courses and market them so you can profit from the action. The first thing you need to do is to purchase a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and provide the titles and description.
If you want to add quizzes, you can also do this by simply encoding the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that allow you to turn leads into clients by providing more efficient marketing funnels. With the pipelines, you can promote your products by offering freebies that demand the leads to input their emails. Once you have these addresses, you can contact your leads through the steps Kajabi has, which is also possible to customize.
When a customer wants to buy in, you are able to process payments through the site. You can do all these without having to leave the system.
However, there are some features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t have to use as many third party websites to run your entire business. Because of this, you can sell online courses without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate into Kajabi due to its comparatively higher pricing, it will offer advantages in the long run since it requires no transaction costs and you’ll have less parties to cover because the majority of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. You can create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women that are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the problem by making the website easily accessible and understandable even to people who have problems with computer work.
As mentioned earlier, Kajabi integrates the majority of the fundamental tools in their system to enable content creators to do their work in a single platform. Among the most difficult areas to understand if you’re not that tech savvy is the way to work with other sites and integrate all of them into your company.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your online business using only Kajabi. The website permits you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide assortment of video tutorials created especially for novices. They call this the Hero University, and it provides the users advice on the best way to go about with the various steps in creating and developing your organization.
Kajabi has tutorials on topics like creating the online course, marketing your products, and payment processing. These tutorials can be found in both text and video format.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you are having, and it will show you the related tutorials.
Customer Support Kajabi Community Feature
If you’re having problems with solutions that are not located in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer service team is among the best. So if you’re stuck on an issue, you could always rely on them to provide you with the answers you need.
If you opt to choose the most expensive plan, you get access to a 24/7 Kajabi support team that offers you a live chat.
However, please note that in the event you get only the Kajabi Basic Plan, their team will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, however you will get an answer within the day.
This is among the reasons why the more expensive plans are worth the extra money if you’re not confident about your tech skills. The other two Kajabi plans provide a 24/7 access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you need to do is click on the New Product button located in the top right side. From here, you can pick from 4 distinct kinds of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to finish and is often used to build brand value.
- Online Course
- These are your bigger courses that are much longer.
- Evergreen Training
- This option permits you to trickle feed content to increase engagement and discipline among your students.
- If you want to fully customize your product, you have this choice.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing this, you will see a page with a predetermined outline. Uploading and editing this portion is fairly easy. It is easy to drag around the concept tabs to change their arrangement. This is how your course is going to be arranged.
The page includes a few headings that are called categories. They are set in a gray background. They just serve as organizational tools. The critical matters are contained in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Community Feature
As soon as you’ve made your primary online course skeleton, it is time to upload your pre-recorded videos. It is not at all hard to do so in Kajabi. You will see an icon immediately that would allow you to upload a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
Among the most attractive features of Kajabi is its use of Wistia as its video host. If you examine this in terms of cost, the usage of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Package with all of its benefits.
Assessments are very important in keeping the students engaged and ensuring that they are getting the most from the lessons, and Kajabi knows this. It is also an important tool if you go for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends extra materials to attendees who do not do well on the examinations to help them understand the classes.
Kajabi makes it effortless to create quizzes after every lesson introduced. You simply have to type questions and choices in the lesson editor, which is simple. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it’s not very flexible when it comes to the content that you can add to a lesson. You’re not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi doesn’t support advanced editing of the quizzes. It does not allow users to have query banks or randomize the questions.
But, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature that allows students to upload files for you to check in the future.
Kajabi also lets you upload a poster photo for each lesson, which may be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Community Feature
1 area of Kajabi that needs improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to produce certificates natively. This is among the reasons why Kajabi is just an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in studying the course or any continuing education credit. This is a big deal for those who would like to opt for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you wish to add a document that you believe may be useful for your students, you can do this on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable for your students while they’re on that specific lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of the video. The transcripts can help attendees when they want to review but do not need to watch the videos again. If you opt only for a description, then it enables the attendees to understand what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Kajabi Community Feature
Kajabi understands that it is important to have a place where members and students can talk about the topics presented in the course materials. By doing this, they can have access to valuable information not just from the program creator but also from their fellow students.
For years, course creators have used a different platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. But with Kajabi, members do not have to go somewhere else to ask questions and discuss the lessons as it has incorporated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student inquiries while providing the same opportunity to other members.
This is very good news for the creators in terms of profits as well. Because the Community can be a standalone product, those who are hesitant to buy the whole course could just opt to pay for access to the discussions.
A common problem with forums (as evidenced by lots of Facebook groups) is that it’s quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin feature which enables him or her to transfer it to the top of the feed.
In general, the Community feature is an advantage offered by Kajabi that isn’t found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is one of the reasons why Kajabi is your ultimate one-stop shop for your internet business today.
Depending on your preference, Kajabi offers options regarding how you can go about in allowing the course materials to be obtained by your students. You can either allow your students to access all the classes at the same time, drip feed them over a period of time, or lock them. This last option tends to improve engagement since there’s a requirement to complete a lesson first before moving on to another one.
Dripping Course Content
As the name suggests, this option enables the admin to release content slowly instead of pouring it all at once. Kajabi has this capability to enable the creator to make available categories within a course after a certain number of days after a student has registered.
It’s really nothing more than scheduling time when a specific course material shows up on the student’s page. There are many advantages to this system.
This is a excellent way to keep the student interested in coming back to review the page and check whether a new content material has been posted. Second, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful when you decide on a membership-type subscription because it prevents the pupils from downloading and viewing all of the materials simultaneously. This equates to more months under the membership, i.e., additional profits.
This feature might be helpful so that the students wouldn’t be overwhelmed with all of the classes. This is a good way to condition their minds to take each lesson little by little.
If you decide to unlock the next lesson by letting the student pass an assessment first, this may significantly increase their participation and makes sure that they understood all of the important concepts first before moving on.
Course Analytics Kajabi Community Feature
This Kajabi feature is beneficial in boosting your course content in the future. What it does is generate heatmaps and video stats. In this way, you’ll know at what stage your pupils became disengaged with the videos. Therefore, it shows you data on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This gives data on how many people actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the videos.
Average Engagement Kajabi Community Feature
The information generated here is the normal percentage of the whole video that viewers actually watched. Some students would opt to see only the first part of your movie and jump to the next lesson. This gives you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature creates a graphical overlay on your video. It shows you the visual representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the beginning of the outro, so this gives you a general downhill trend.
Just because your video is being played doesn’t mean that the viewer is actually watching it. Your student may keep the video content in the background while checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts were not seen by individual pupils and which were repeatedly watched. This may give you an idea of what parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely practical variety of course analytics tools that you can use to create better videos in the long run.
One way to keep people interested in your products is to provide them with a site where they can read about you and the topic you want to introduce to them. This can effectively generate leads which would turn curious visitors into paying clients.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we have to point out that Kajabi wants a lot of improvement on this area.
A Picture Problem
We mentioned previously that you do not have to understand how to code so as to run your business with Kajabi. However, you might want to start researching about fundamental coding if you wish to personalize the photos on your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for instance, the image will appear in the recommended image size, and if you don’t know how to work with html, you’ll have no other way to resize that photo unless of course you hire someone to do it for you.
The text wrapping is also a cause of headache since just like the image on top of the article, you can’t edit how text wraps around a photo in the body of your blog without going into the html and editing it accordingly.
There is also the problem of the absence of a picture bank when you choose to upload a photograph. Suppose you need to add an image into your blog which you already have in one of your other articles. You wouldn’t be able to get that picture in the upload option, so once you need that added to a different post, you’ll need to get it in your computer or in Google Drive or you’ll need to download the image again.
This action admittedly can become very tedious, and it’s one place Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you choose from existing tags in your posts. You understand how easy it is to opt for a tag in a WordPress post so that readers can easily refer to related articles from the exact same tag? That task is much harder with Kajabi.
When you need to add a tag to a certain post in Kajabi, you have to actually remember the tag you want to include it under. Kajabi does not offer you the list of previous tags you’ve used. So you’ll have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features because it could really be a pain to have to memorize tags and edit the html every time you want to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features for you to promote your products. In the price setting alone, you have the choice to make an upsell. This contributes to a prompt which will show your customers the following product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Community Feature
When you click on the Marketing tab on the left side of the website, you can view a subcategory named Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It’s essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They are designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to exactly the same number of paying clients. This is in fact an improvement on the renowned sales funnels where a great number of prospects would lead to a significantly smaller number of customers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a graphic of the steps that that specific pipeline would follow. Additionally, it contains a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
It also lets you edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You will be given a template which you can opt to follow. This template is unique because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users not to overlook any important steps, in addition, it provides a mini checklist on the left side of this panel so that you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature which lets you monitor how well your advertising plans are doing. Here, you are able to see how each page and email of this pipeline is performing. It even provides you data on your earnings per view.
These analytics will be useful later on when you review your marketing strategies and pinpoint which areas to improve on to generate more buyers.
Pipelines is among Kajabi’s strongest points. It is very effective in generating leads and in following up on those leads to turn advertisements to earnings.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that possible customer. This serves as a reminder of your deal and possibly in time will convince that person to finally buy the product.
Thanks to automation, this is done with no one working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Community Feature
We must point out that this option is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market their products through affiliate marketing. Thus, it has incorporated the essential tools for affiliate program management.
This makes it easier for you and your partners to promote your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple way of pricing your merchandise. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is extremely convenient especially if you’re trying to market the products. Rather than selling them separately, you have the choice to provide them as a set.
Moreover, you can choose whether the payment will be one-time or on a subscription basis.
Once you make a new deal, it will ask you to choose a title for that offer, the product you will include, as well as the cost. Take note that at this stage, you may only choose one product, but don’t worry because in the later pages, you’ll have lots of options in terms of bundles and payment option.
From there, it will direct you to a page which will allow you to choose an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can choose the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this option, you can offer your customers the option to try out your products for a specific number of days. It also gives you the option of how many times you will bill your customer.
It also lets you choose the currency you would like the cost to be in.
In this exact same page, you’ll have the option to add more products to the offer. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer to the price of its own payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you don’t need to leave Kajabi to process those. The website has a system which permits you to process refunds without going to Paypal or Stripe.
Kajabi Community Feature
Pricing is not one of the strong points of Kajabi. In fact, many people would think twice about using the platform because it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you wouldn’t have to pay extra for extra services from third parties.
Thus, we think that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a full article about the plans here.
Basic Plan Kajabi Community Feature
The cheapest Kajabi plan starts at $119 if you opt to be billed yearly. If you decide on the monthly billing, however, it is likely to cost you $149 per month.
The Basic Plan may be the most inexpensive option and it’s definitely a great place to start out, but we do not recommend it if you’re really serious about developing your small business. The plan limits you to only three products and one website, and you can only have up to a thousand members. However, the landing pages and advertising emails are unlimited.
You also need to schedule your questions about the website with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
Additionally, it does not include some of the most important advertising tools that you can see in the higher pricing tiers. So if you already have an experience with course creating, you might want to consider the Growth or Pro plans. Kajabi Community Feature
As the name suggests, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can upgrade to this tier and get five times more products.
The monthly payment option would cost you $199, but if you choose to be billed annually, it is going to cost just $159.
Additional Features Kajabi Community Feature
The best reason to consider this tier over the Basic Plan is the three major features which are not found in the cheaper option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end website. All your patrons will see is a website which screams only you. This is helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy once you opt to seek support from other influencers to advertise your products. This step allows your following to grow and lets you reach out to more individuals who can be potential buyers. When you are serious about growing your business, you will require the support of your fellow founders so that you can tap in their audience as well. This is one of the easiest ways to develop a following since you are reaching out to people who already are interested about the products you are attempting to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a little more drive to get the maximum out of your courses. Kajabi lets you automatically send out emails to students who haven’t been visiting your site or provide additional learning materials to those who aren’t doing well on the examinations. Kajabi Community Feature
As a creator, we know that you are not in the business to just make money. You’d want your products to be of value as well. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more likely to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so in the event you would like to pull an all-nighter to work on your next course, you can be certain help is only an email away.
Pro Plan Kajabi Community Feature
This is where the Kajabi pricing begins to truly become steep. It features everything that the Growth Plan has but it permits you to have 100 products to market. Additionally, it gives the user the ability to handle three sites and at most 20,000 members.
There is still an unlimited number of landing pages, but the advertising emails are limited to 2 million. We’d wish it would also be infinite just like the lower tiers since you are paying $200 bucks more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 in the event you would like to be billed yearly.
Aside from the increase in the number of products, sites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service that allows a live chat with representatives.
The Kajabi Pro Plan is for people who have a good amount of courses to sell. And with 25 admin users allowed under the program, you can outsource some of your work to workers. If you can do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Kajabi Community Feature
If you are someone who’s not new to the course-creating business, you might have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to worry about is how to migrate all your information.
You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your present members. Fortunately, Kajabi permits you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you’re going to have to take care of multiple imports.
The biggest drawback with migrating to Kajabi from a different platform is the simple fact that your current members need to reset their passwords since those wouldn’t be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this extra task may not be welcomed by your patrons.
Kajabi Community Feature
Conclusion Kajabi Community Feature
Kajabi offers a lot of value for the price you pay. It is a well-integrated system which allows the novice to easily grow his eLearning enterprise.
There aren’t much technical skills necessary to run an internet business with Kajabi. This enables creators to concentrate more on creating valuable content for their customers instead of wasting energy on building a professional-looking site. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to those who would like to make a career out of making online courses. It’s overall a wonderful tool to have to manage your online business from conception to selling.