One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Course Examples
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have stories and knowledge to share, and they wanted to create a single platform that will help their clients do that.
If you’re a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online classes and the best in regards to integration.
With so many choices out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi has to offer and give you an inside look in the way the system works for you and your company.
General Overview Kajabi Course Examples
- Highly integrated platform that features lots of tools
- Superb customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as movie host
- Great email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
What Is Kajabi?
If you wish to market online classes, Kajabi is a fantastic place to do your business in.
Kajabi is an online class platform which allows users to enhance their careers using only 1 site. It does all –from creating classes, promotion, and selling them individually or via a membership system.
How Kajabi Works
Kajabi offers you a platform to create and sell online courses and market them so you can profit from the action. The first thing you will need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the titles and description.
If you want to add quizzes, you could also do this by simply encoding the questions and supplying the options (if it’s a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn prospects into customers by providing more effective marketing funnels. Together with the pipelines, you can promote your products by offering freebies that demand the leads to input their emails. Once you have these speeches, you can contact your leads through the measures Kajabi has, which you can also customize.
When a customer wants to buy in, you are able to process payments through the site. You can do all these without needing to leave the system.
However, there are a number of features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your internet eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to employ as many third party websites to run your entire business. Because of this, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate to Kajabi due to its comparatively higher pricing, it does offer benefits in the future because it requires no transaction costs and you will have less parties to cover because most of the basic tools are included in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty straightforward. You can create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the issue by making the site easily accessible and understandable even to those who have problems with computer work.
As mentioned earlier, Kajabi integrates most of the basic tools in their system to enable content creators to do all their work in one platform. Among the most difficult areas to understand if you’re not that tech savvy is the way to work with other sites and integrate them all into your company.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your internet business using just Kajabi. The site permits you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide range of video tutorials created especially for novices. They call this the Hero University, and it provides the users guidance on how to go about with the various steps in creating and growing your business.
Kajabi has tutorials on subjects like making the online course, marketing your products, and payment processing. These tutorials are available in both text and video formats.
All you have to do is go into the Assistant Bar at the top and type out whatever issue you are having, and it will show you the relevant tutorial.
Customer Support Kajabi Course Examples
If you are having problems with solutions that are not found in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer service team is among the best. So if you’re stuck on a problem, you could always rely on them to provide you with the answers.
If you opt to get the most expensive plan, you get access to a 24/7 Kajabi support team that offers you a live chat.
However, please be aware that if you get only the Kajabi Basic Plan, their staff will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service operates on a ticket system, but you’ll find an answer within the day.
This is one of the reasons why the more expensive packages are worth the extra money if you are not confident about your tech skills. The other two Kajabi plans offer a 24/7 access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Course
To make a course in Kajabi, all you will need to do is click on the New Product button located in the top right side. From here, you can pick from four distinct kinds of products you want to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to complete and is often used to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option allows you to drip feed content to boost engagement and discipline among your students.
- If you want to fully customize your course, you have this option.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will see a page with a predetermined outline. Uploading and editing this part is rather straightforward. You can easily drag around the concept tabs to change their arrangement. This is how your course is going to be arranged.
The page includes a couple of headings that are called categories. They are set in a gray background. They simply serve as organizational tools. The critical matters are included in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Course Examples
Once you’ve made your main online course skeleton, it’s time to upload your pre-made videos. It’s not at all difficult to do so in Kajabi. You can see an icon immediately that would allow you to upload either a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the website will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
Among the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you examine this in terms of cost, the usage of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the yearly paid Basic Kajabi Plan with all of its features.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most out of the lessons, and Kajabi understands this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends extra materials to attendees who do not do well on the assessments to help them understand the classes.
Kajabi makes it effortless to create quizzes after every lesson presented. You just have to type questions and options in the lesson editor, which is straightforward. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it is not very flexible in regards to the content which you can add to a lesson. You are not allowed to have a video and an assessment under precisely the same lesson category.
Second, Kajabi doesn’t support advanced customization of the quizzes. It does not allow users to have query banks or randomize the questions.
However, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature that allows students to upload files for you to check later on.
Kajabi also lets you upload a poster photo for every lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Course Examples
One area of Kajabi that requires improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to produce certificates natively. This is one of the reasons why Kajabi is just an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the amount of time spent in learning the course or any continuing education credit. This is a huge deal for people who wish to elect for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you wish to add a document which you believe may be useful for your students, you can do this on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable by your students while they are on that specific lesson.
In this section, Kajabi allows you to add a description of the lesson or even a transcript of your video. The transcripts can help students when they want to review but do not want to watch the videos again. If you opt only for a description, then it enables the attendees to understand what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Kajabi Course Examples
Kajabi understands that it is important to have a place where members and students can talk about the subjects presented in the course materials. By doing this, they can have access to valuable information not only from the course creator but also from their fellow pupils.
For years, course creators have used a separate platform for this job like facebook. This required members to join Facebook groups to interact with one another. But with Kajabi, members don’t need to go someplace else to ask questions and discuss the lessons as it has integrated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student queries while providing the same opportunity to other members.
This is very good news for the creators when it comes to profits as well. Because the Community can be a standalone product, those who are hesitant to buy the whole course could just opt to pay for access to the discussions.
A common problem with forums (as evidenced by a lot of Facebook groups) is that it is quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the page administrator to organize and reorganize the feeds. The admin can categorize the queries by topic, and it also has a pin capability which enables him or her to move it to the peak of the feed.
Overall, the Community feature is an advantage provided by Kajabi that isn’t found in the majority of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum . This is among the reasons why Kajabi is your ultimate one-stop shop for your online business today.
Depending on your preference, Kajabi offers options regarding how you can go about in allowing the class materials to be obtained by your students. You can either allow your students to access all the lessons at the same time, drip feed them over a period of time, or lock them. This last option tends to increase engagement since there’s a requirement to finish a lesson first before continuing on to the next one.
Dripping Course Content
As the name implies, this option allows the admin to release materials gradually instead of pouring it all at one time. Kajabi has this capability to allow the creator to make available categories within a class after a certain number of days after a student has registered.
It’s really only scheduling time when a specific course material shows up on the student’s page. There are many advantages to this system.
This is a excellent way to keep the student interested in returning to review the page and check if a new content material was posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is useful once you decide on a membership-type subscription because it prevents the students from downloading and seeing all the materials simultaneously. This equates to more months under the membership, i.e., more profits.
This feature may be helpful so that the students would not be overwhelmed with all of the lessons. This is a good way to set up their heads to take each lesson little by little.
If you choose to unlock another lesson by allowing the student pass an assessment first, this may significantly increase their participation and makes sure that they understood all the essential concepts first before moving on.
Course Analytics Kajabi Course Examples
This Kajabi feature is helpful in improving your course content later on. What it does is create heatmaps and video content stats. In this way, you will know at what point your pupils became disengaged with the content. Therefore, it shows you data on where your viewer’s interest has peaked or diminished.
Specifically, Kajabi generates the following course analytics:
This gives data on how a lot of people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Kajabi Course Examples
The information generated here is the average percentage of the whole video that viewers actually watched. Some students would elect to see only the first part of your movie and jump to the next lesson. This gives you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay on your actual video. It shows you the visual representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downhill trend.
Just because your video is being played does not mean that the viewer is actually watching it. Your student can keep the video in the background when checking social networking sites.
With the Viewer Heatmap, you are able to see which parts were not seen by individual pupils and which were repeatedly watched. This may give you an idea of what parts of the lesson are important or where your students are having a hard time processing thus necessitating them to return to that part.
Overall, Kajabi has a very practical array of course analytics tools that you could use to create better videos in the long run.
One way to keep people interested in your products is to provide them with a site where they can read about you and the topic you want to introduce to them. This can effectively generate leads which would turn visitors into paying clients.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi wants plenty of improvement on this area.
An Image Problem
We mentioned previously that you do not have to learn how to code in order to run your enterprise with Kajabi. However, you might want to begin researching about fundamental coding if you want to personalize the photos on your Kajabi-powered blog.
When you upload a photograph on top of a blog post, for instance, the image will show up in the recommended image size, and unless you know how to work with html, you will have no other way to resize that photo unless of course you hire someone to do it for you.
The text wrapping can also be a cause of headache since just like the picture on top of the article, you can’t edit how text wraps around a photo in the body of your site without entering the html and editing it accordingly.
There is also the problem of the lack of a picture bank when you decide to upload a photo. Suppose you want to add an image into your blog which you currently have in one of your other posts. You wouldn’t be able to access that photo in the upload option, so when you need that added to a different post, you’ll need to get it in your computer or at Google Drive or you’ll need to download the picture again.
This action admittedly can become very tedious, and it is one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to allow you to pick from existing tags in your posts. You understand how convenient it is to opt for a tag in a WordPress post so that readers can easily refer to related posts from the exact same tag? That task is much harder with Kajabi.
When you want to add a label to a particular post in Kajabi, you have to actually remember the tag you need to include it under. Kajabi does not provide you with the list of previous tags you’ve used. So you’ll need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features because it could really be a pain to have to memorize tags and edit the html every time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features for you to promote your products. In the purchase price setting alone, you have the option to make an upsell. This results to a prompt that will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Course Examples
When you click on the Marketing tab on the left side of the website, you can view a subcategory called Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It’s essentially an automation for selling your products.
The name is inspired by the form of actual pipelines. They are designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s aim to turn the identical number of leads to the same number of paying clients. This is actually an improvement on the famous sales funnels where a great number of leads would result to a significantly smaller number of buyers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a graphic of the measures that that particular pipeline would follow. Additionally, it contains a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It’s very straightforward, and you can quickly see what your opt-in page would look like from the client’s point-of-view.
It also allows you to edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You will be given a template that you can opt to follow. This template is unique because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users not to forget any important steps, it also provides a mini checklist on the left side of the panel so you can check which activities are left to be edited.
Kajabi includes a Pipeline Stats feature that lets you monitor how well your marketing plans are doing. Here, you have the ability to determine how each page and email of this pipeline is performing. It even gives you data on your earnings per view.
These analytics will be helpful later on when you review your marketing strategies and pinpoint which areas to improve on to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It’s very effective in generating leads and in following up on those leads to turn advertisements into sales.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This serves as a reminder of your deal and possibly in time will convince the person to eventually purchase the product.
Thanks to automation, this is done with no one working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Course Examples
We have to point out that this option is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to advertise his or her products through affiliate marketing. Therefore, it has integrated the essential tools for affiliate program management.
This makes it easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple method of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is extremely handy especially if you’re trying to promote the courses. Instead of selling them separately, you have the choice to offer them as a set.
In addition, you can choose if the payment will be one-time or on a subscription basis.
Once you create a new offer, it will ask you to choose a title for this offer, the product that you will include, as well as the cost. Take note that at this stage, you may only choose one product, but do not worry because in the subsequent pages, you’ll have lots of options concerning bundles and payment choice.
From there, it will lead you to a page which will allow you to choose an internal name and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this choice, you can offer your customers the choice to test out your merchandise for a specific number of days. It also gives you the choice of how many times you will bill your client.
It also allows you to choose the currency you would like the cost to be in.
In this exact same page, you’ll have the option to add more products to the deal. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi does not charge transaction fees. However, you do have to answer for the cost of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if that you have an affiliate program. All you’ve got to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
In terms of refunds, you do not have to leave Kajabi to process those. The website has a system which permits you to process refunds without going to Paypal or Stripe.
Kajabi Course Examples
Pricing isn’t one of the strong points of Kajabi. In actuality, many people would think twice about using the system since it is relatively more expensive than many of its counterparts. However, with a highly integrated platform, you wouldn’t need to pay extra for additional services from third parties.
Thus, generally, we think that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a full article about the strategies here.
Basic Plan Kajabi Course Examples
The lowest priced Kajabi plan starts at $119 if you opt to be billed yearly. If you decide on the monthly billing, however, it’s likely to cost you $149 per month.
The Basic Plan might be the most inexpensive option and it’s definitely a good place to begin, but we don’t recommend it if you are really serious about developing your small business. The plan limits you to only three products and one website, and you may only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also need to schedule your questions about the website with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also does not contain some of the most important marketing tools that you can find in the higher pricing tiers. So if you already have an experience with course creating, you may want to consider the Growth or Pro plans. Kajabi Course Examples
As the name suggests, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more products.
The monthly payment option would cost you $199, but if you choose to be billed annually, it is going to cost only $159.
Additional Features Kajabi Course Examples
The best reason to consider this tier over the Basic Plan is the three important features that aren’t found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end website. All your patrons are going to see is a website which screams only you. This is helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy when you opt to seek help from other influencers to promote your products. This measure allows your audience to grow and lets you reach out to more people who can be potential buyers. When you’re serious about developing your business, you will require the support of your fellow founders so that you can tap in their audience also. This is one of the easiest ways to grow a following since you’re reaching out to people who already are interested about the products you are trying to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you do not have to constantly monitor who among them need a little more push to get the maximum out of your classes. Kajabi lets you automatically send out emails to students who have not been visiting your website or provide extra learning materials to those who aren’t doing well on the examinations. Kajabi Course Examples
As a creator, we know that you are not in the business to just make money. You would want your products to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they’ll be more inclined to come back for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so if you would like to pull an all-nighter to work on the following class, you can be sure help is just an email away.
Pro Plan Kajabi Course Examples
This is where the Kajabi pricing starts to truly become steep. It features everything that the Growth Plan has but it allows you to have 100 products to market. Additionally, it gives the user the ability to manage three websites and at most 20,000 members.
There’s still an unlimited number of landing pages, but the advertising emails are limited to two million. We would want it would also be unlimited like the lower tiers because you are paying $200 dollars more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you wish to be billed yearly.
Besides the increase in the amount of products, websites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service which allows a live chat with agents.
The Kajabi Pro Plan is for those who have a good quantity of courses to market. And with 25 admin users allowed under the plan, you can outsource some of your work to workers. If you can do so, congratulations are in order. You’ve handled your business well.
Migrating to Kajabi Kajabi Course Examples
If you’re someone who is not new to the course-creating organization, you might have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to be concerned about is the way to migrate all your information.
You would not want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi permits you to migrate your members by simply importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you are going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the simple fact your existing members have to reset their passwords because those wouldn’t be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this extra task might not be welcomed by your patrons.
Kajabi Course Examples
Conclusion Kajabi Course Examples
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system that enables the beginner to easily grow his eLearning business.
There are not much technical skills required to run an online business with Kajabi. This enables creators to focus more on creating valuable content for their clients rather than wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to people who wish to make a career out of making online courses. It’s overall a superb tool to have to manage your business from conception to selling.