One day, two software enthusiasts meet at a church. A few years later, they build a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Custom Css
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have stories and knowledge to share, and they wanted to create a single platform that would help their customers do that.
If you’re a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online classes and the best in regards to integration.
With so many choices out there which are relatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this article, we review the salient features Kajabi offers and provide you an inside look in how the system works for you and your company.
General Overview Kajabi Custom Css
- Highly integrated platform that features lots of tools
- Superb Customer Care
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No feature to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing blog post photos
If you would like to market online classes, Kajabi is a fantastic spot to do your business in.
Kajabi is an online course platform that enables users to enhance their careers using only 1 site. It does all –from creating courses, marketing, and selling them separately or through a membership system.
How Kajabi Works
Kajabi gives you a platform to create and sell online classes and market them so you can profit from the activity. The first thing you will need to do is to buy a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the description and titles.
If you would like to add quizzes, you can also do so by simply encoding the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that allow you to turn prospects into customers by providing more effective marketing funnels. Together with the pipelines, you can promote your products by offering freebies that demand the prospects to enter their emails. Once you’ve got these addresses, you can contact your leads through the steps Kajabi has, which you can also customize.
When a client wants to buy in, you can process payments through the website. You can do all these without having to leave the system.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your internet eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to use as many third party sites to run your entire business. As a result, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate into Kajabi due to its relatively higher pricing, it will offer benefits in the long run because it requires no trade costs and you will have less parties to pay because the majority of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty straightforward. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women who are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the problem by making the site easily accessible and understandable even to people who have problems with computer work.
As mentioned earlier, Kajabi integrates the majority of the fundamental tools in their own system to enable content creators to do all their work in one platform. One of the most troublesome areas to understand if you’re not that tech savvy is the way to work with different sites and integrate them all into your company.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your internet business using only Kajabi. The site allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials created especially for novices. They call this the Hero University, and it provides the users guidance on the best way to go about with the different steps in creating and developing your business.
Kajabi has tutorials on topics like making the online course, marketing your goods, and payment processing. These tutorials can be found in both video and text formats.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the related tutorial.
Customer Support Kajabi Custom Css
If you’re having problems with solutions that are not located in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer service team is among the best. So if you are stuck on an issue, you can always rely on them to supply you with the answers you need.
If you opt to choose the most expensive plan, you get access to a 24/7 Kajabi service team that provides you with a live chat.
However, please note that if you get just the Kajabi Basic Plan, their staff will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, however you will get an answer within the day.
This is among the reasons why the more expensive plans are worth the additional money if you’re not confident about your tech skills. The other two Kajabi plans provide a round-the-clock access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you will need to do is click on the New Product button located at the upper right side. From there, you can choose from four distinct kinds of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course which is easy to complete and is often used to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option permits you to drip feed content to boost engagement and discipline among your attendees.
- If you would like to fully customize your product, you have this option.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will see a page with a predetermined outline. Uploading and editing this part is rather straightforward. You can easily drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page contains a few headings that are called categories. They’re set in a gray background. They simply serve as organizational tools. The critical matters are included in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Custom Css
As soon as you have made your primary online course skeleton, it is time to upload your pre-recorded videos. It’s not at all difficult to do so in Kajabi. You can see an icon immediately that would allow you to upload either a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files individually.
One of the most attractive characteristics of Kajabi is its use of Wistia for its video host. If you analyze this in terms of cost, the use of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you get the yearly paid Basic Kajabi Package with all its features.
Assessments are very important in keeping the students engaged and ensuring they are getting the most from their lessons, and Kajabi knows this. It is also an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends extra materials to attendees who don’t succeed on the examinations to help them understand the classes.
Kajabi makes it effortless to create quizzes after every lesson introduced. You just have to type questions and options in the lesson editor, which is simple. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible when it comes to the content which you can add to a lesson. You are not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It does not allow users to have query banks or randomize the questions.
But, Kajabi does support different styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give the results after each assessment.
In addition, Kajabi supports an assignment submission feature that enables students to upload files for you to check in the future.
Kajabi also allows you to upload a poster photo for every lesson, which can be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Custom Css
One area of Kajabi that needs improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it doesn’t have a feature that makes it possible for the admin to produce certificates natively. This is one of the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in studying the course or any continuing education credit. This is a big deal for those who wish to elect for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you wish to add a document that you believe may be helpful for your students, you can do this on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they’re on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of your video. The transcripts can help attendees when they would like to review but don’t want to watch the videos again. If you opt just for a description, then it allows the attendees to know what the lesson will be about and what topics you discussed in that particular video.
Student Interactions Kajabi Custom Css
Kajabi understands that it is important to have a place where members and students can talk about the subjects introduced in the course materials. This way, they could have access to valuable information not only from the program creator but also from their fellow pupils.
For years, course creators have used a different platform for this job such as Facebook. This required members to join Facebook groups to interact with each other. However, with Kajabi, members do not need to go somewhere else to ask questions and discuss the lessons because it has incorporated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student queries while providing the same opportunity to other members.
This is very good news for the creators in terms of profits as well. Because the Community can be a standalone item, those who are hesitant to purchase the whole course could just opt to pay for access to the talks.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it’s quite tough to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin feature which enables him or her to move it to the peak of the feed.
Overall, the Community capability is an advantage offered by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is one of the reasons why Kajabi is your ultimate one-stop shop for your internet business today.
Depending upon your taste, Kajabi offers options regarding how you can go about in letting the class materials to be accessed by your pupils. You can either allow your students to access all the classes at the same time, drip feed them over a period of time, or lock them. This last choice tends to improve engagement since there’s a requirement to finish a lesson first before moving on to the next one.
Dripping Course Content
As the name suggests, this option allows the admin to release content gradually rather than pouring it all at once. Kajabi has this feature to allow the creator to make available categories within a course after a certain number of days after a student has registered.
It’s really only scheduling the time when a particular course material shows up on the student’s page. There are many benefits to this system.
This is a excellent way to keep the student interested in coming back to review the page and check if a new content material was posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful when you decide on a membership-type subscription since it prevents the students from downloading and seeing all of the materials simultaneously. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so that the students wouldn’t be overwhelmed with all the classes. This is a good way to condition their heads to take each lesson little by little.
If you choose to unlock another lesson by allowing the student pass an assessment first, this can significantly increase their participation and makes sure that they knew all the essential concepts first before moving on.
Course Analytics Kajabi Custom Css
This Kajabi feature is beneficial in improving your course content later on. What it does is generate heatmaps and video stats. In this way, you’ll know at what point your pupils became disengaged with the content. Therefore, it shows you data on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This provides data on how many people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the videos.
Average Engagement Kajabi Custom Css
The data generated here is the average percentage of the entire video that viewers actually watched. Some students would elect to see only the first part of your movie and leap into the next lesson. This gives you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your actual video. It shows you the graphical representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t necessarily mean that the viewer is actually watching it. Your student can keep the video in the background when checking social networking sites.
With the Viewer Heatmap, you have the ability to see which parts were not seen by individual pupils and which were watched. This may give you an idea of which parts of the lesson are important or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has a very useful variety of course analytics tools that you can use to create better content in the long run.
1 way to keep people interested in your products is to provide them with a site where they can read about you and the topic you wish to introduce to them. This can effectively generate leads that would turn visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi wants a lot of improvement on this area.
An Image Problem
We mentioned previously that you don’t have to understand how to code in order to run your business with Kajabi. However, you might want to begin researching about fundamental coding if you want to personalize the photos in your Kajabi-powered blog.
When you upload a photograph on top of a blog post, for instance, the image will show up in the recommended image size, and if you don’t know how to work with html, you’ll have no other way to resize this photograph unless of course you employ someone to do it for you.
The text wrapping is also a cause of headache because just like the picture on top of the article, you can not edit how text wraps around a photograph in the body of your site without going into the html and editing it accordingly.
There’s also the issue of the lack of an image bank when you choose to upload a photograph. Suppose you need to add an image in your blog that you currently have in one of your other posts. You would not be able to access that picture in the upload option, so when you need that added to a different post, you’ll need to get it in your computer or in Google Drive or you’ll need to download the picture again.
This activity admittedly can become very tedious, and it is one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to let you pick from existing tags in your posts. You know how convenient it is to opt for a tag for a WordPress post so that readers can easily refer to related posts from the same tag? That job is much harder with Kajabi.
When you want to add a label to a particular post in Kajabi, then you must really remember the tag you need to add it under. Kajabi does not provide you with the list of previous tags you’ve used. So you will need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features since it could really be a pain to have to memorize tags and edit the html every time you need to make a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features that help you promote your products. In the price setting alone, you have the choice to create an upsell. This contributes to a prompt which will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Custom Css
When you click on the Marketing tab on the left side of the website, you can see a subcategory called Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It is essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They’re designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to exactly the exact same number of paying customers. This is in fact an improvement on the famous sales funnels where a great number of leads would result to a significantly smaller number of buyers.
Kajabi offers a couple of options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the measures that that specific pipeline would follow. It also comprises a video and a text which will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can quickly see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it lets you edit the emails which are sent to your leads, and you can do this conveniently on the same page. You’ll be given a template that you can choose to follow. This template is unique because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.
And since Kajabi wants its users not to overlook any important steps, it also gives a mini checklist on the left side of this panel so that you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature which lets you monitor how well your marketing plans are doing. Here, you are able to see how each page and email of the pipeline is performing. It even provides you data on your revenue per view.
These analytics will be helpful later on when you review your marketing strategies and pinpoint which areas to improve on to generate more customers.
Pipelines is one of Kajabi’s strongest points. It’s extremely powerful in creating leads and in following up on those leads to turn advertisements into earnings.
When a visitor puts something in their cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that potential customer. This serves as a reminder of your deal and possibly in time will convince that person to eventually buy the product.
Thanks to automation, this is done with no one working manually in monitoring your visitor’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Custom Css
We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to advertise his or her products through affiliate marketing. Thus, it has incorporated the vital tools for affiliate program management.
This makes it easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple method of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is very convenient especially if you’re trying to market the products. Instead of selling them separately, you have the choice to offer them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
As soon as you create a new offer, it will ask you to decide on a title for this offer, the product you will include, as well as the price. Take note that at this stage, you can just choose 1 product, but don’t worry because in the later pages, you’ll have lots of options concerning bundles and payment choice.
From there, it will direct you to a page which will allow you to choose an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can choose the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this choice, you can offer your customers the option to try out your products for a specific number of days. Additionally, it provides you the option of how often you will bill your client.
Additionally, it lets you choose the currency you want the price to be in.
In this same page, you will have the option to add more products to the deal. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi does not charge transaction fees. However, you do have to answer to the cost of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you do not need to leave Kajabi to process those. The site has a system which enables you to process refunds without going to Paypal or Stripe.
Kajabi Custom Css
Pricing is not one of those strong points of Kajabi. In fact, many people would think twice about using the platform since it is relatively more expensive than many of its counterparts. However, with a highly integrated platform, you wouldn’t need to pay extra for additional services from third parties.
Thus, we think that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a full article about the strategies here.
Basic Plan Kajabi Custom Css
The lowest priced Kajabi plan starts at $119 in the event you opt to be billed annually. If you decide on the monthly billing, however, it’s going to cost you $149 per month.
The Basic Plan may be the most inexpensive option and it’s certainly a good place to begin, but we don’t recommend it if you’re really serious about growing your small business. The package limits you to only three courses and one website, and you can only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your queries about the website with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also doesn’t contain some of the most important marketing tools that you can find in the higher pricing tiers. So if you already have an experience with course creating, you may want to take into account the Growth or Pro plans. Kajabi Custom Css
As the name implies, this pricing tier lets you grow your company with Kajabi significantly. For $50 more, you can upgrade to this tier and get five times more products.
The monthly payment option would cost you $199, but if you choose to be billed annually, it is going to cost just $159.
Additional Features Kajabi Custom Css
The best reason to consider this grade over the Basic Plan is the three important characteristics that aren’t found in the less expensive choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end website. All your patrons will see is a website which screams only you. This can be helpful when it comes to promoting and branding.
Affiliate advertising, on the other hand, comes handy once you opt to seek help from other influencers to promote your products. This step allows your following to grow and enables you to reach out to more people who can be potential buyers. When you are serious about developing your business, you’ll need the support of your fellow founders so that you can tap in their audience also. This is one of the simplest ways to grow a following since you’re reaching out to people who are interested about the products you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you do not have to constantly monitor who among them need a bit more push to get the most out of your courses. Kajabi enables you to automatically send out emails to students who haven’t been visiting your website or provide additional learning materials to those that are not doing well on the examinations. Kajabi Custom Css
As a creator, we are aware that you’re not in the business to just make money. You would want your merchandise to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more likely to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so in the event you would like to pull an all-nighter to work on your next course, you can be sure help is only an email away.
Pro Plan Kajabi Custom Css
Now this is where the Kajabi pricing begins to truly become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to sell. Additionally, it gives the user the ability to handle three websites and at most 20,000 members.
There is still an infinite number of landing pages, but the marketing emails are limited to two million. We would wish it would also be unlimited like the lower tiers because you’re paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you would like to be billed annually.
Aside from the increase in the number of products, sites, and associates, you also get to have access to the Experts Academy, where you can find out more about marketing your personal brand. It still has the 24/7 customer support service which allows a live chat with representatives.
The Kajabi Pro Plan is for people who have a good amount of courses to sell. And with 25 admin users allowed under the plan, you can outsource some of your work to workers. If you can do so, congratulations are in order. You have handled your business well.
Migrating to Kajabi Kajabi Custom Css
If you are someone who is not new to the course-creating business, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is the way to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your present members. Fortunately, Kajabi allows you to migrate your members by simply importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you’re going to have to take care of multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the fact your current members have to reset their passwords since those would not be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this extra task might not be welcomed by your patrons.
Kajabi Custom Css
Conclusion Kajabi Custom Css
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system which allows the novice to easily grow his eLearning enterprise.
There are not much technical skills required to run an internet business with Kajabi. This allows creators to concentrate more on creating valuable content for their clients instead of wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your business to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to those who wish to make a career out of making online courses. It’s overall a wonderful tool to have to manage your online business from conception to selling.