One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Drop Down Menu
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have stories and knowledge to share, and they wanted to make a single platform that would help their customers do that.
If you are a content creator, you might have heard about Kajabi. It is among the most popular platforms for selling online classes and the best when it comes to integration.
With so many choices out there which are relatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi offers and give you an inside look in the way the system works for you and your business.
General Overview Kajabi Drop Down Menu
- Highly integrated platform that features lots of tools
- Superb customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as video host
- Great email marketing tools
- Kajabi pricing is somewhat more expensive than other platforms
- No attribute to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing site post photographs
What Is Kajabi?
If you wish to sell online classes, Kajabi is a good spot to do your business in.
Kajabi is an online class platform which enables users to boost their careers using just 1 site. It does everything–from creating courses, marketing, and selling them separately or through a membership system.
How Kajabi Works
Kajabi offers you a platform to create and sell online classes and market them so you can profit from the activity. The first thing you will need to do is to purchase a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and provide the titles and description.
If you want to add quizzes, you could also do so by simply typing up the questions and supplying the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that allow you to turn leads into customers by providing more effective marketing funnels. With the pipelines, you can market your products by offering freebies that require the prospects to enter their email addresses. As soon as you’ve got these addresses, you can get in touch with your leads through the steps Kajabi has, which is also possible to customize.
When a client decides to buy in, you can process payments through the website. You can do all these without needing to leave the system.
However, there are some features that are not found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t need to use as many third party sites to run your entire business. Because of this, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some might hesitate to migrate into Kajabi because of its relatively higher pricing, it will offer benefits in the long run since it requires no trade costs and you’ll have less parties to pay because most of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. It is possible to create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women who are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to fix the problem by making the site easily accessible and understandable even to those who have issues with computer work.
As mentioned earlier, Kajabi integrates the majority of the basic tools in their own system to enable content creators to do their work in a single platform. Among the most difficult things to understand if you are not that tech savvy is how to work with different sites and integrate them all into your company.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your internet business using just Kajabi. The site allows you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials made especially for novices. They call this the Hero University, and it provides the users guidance on the best way to go about with the different steps in creating and developing your organization.
Kajabi has tutorials on topics like making the online course, marketing your products, and payment processing. These tutorials can be found in both video and text format.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the relevant tutorials.
Customer Support Kajabi Drop Down Menu
If you are having problems with solutions that aren’t found in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer service team is one of the best. So if you are stuck on a problem, you could always rely on them to provide you with the answers.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi support team that provides you with a live chat.
However, please note that in the event you get just the Kajabi Basic Plan, their team won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, however you’ll find an answer within the day.
This is one of the reasons why the more expensive plans are worth the extra money if you’re not confident about your computer skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you will need to do is click on the New Product button located at the upper right side. From there, you can pick from four distinct kinds of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course which is easy to complete and is often utilised to build brand value.
- Online Course
- These are your bigger courses that are much longer.
- Evergreen Training
- This option permits you to drip feed content to increase discipline and engagement among your students.
- If you would like to fully customize your product, you have this option.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will be brought to a page with a predetermined outline. Uploading and editing this portion is fairly easy. You can easily drag around the concept tabs to change their arrangement. This is the way your course will be arranged.
The page includes a few headings which are called categories. They are set in a gray backdrop. They just serve as organizational tools. The important matters are included in the posts, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Drop Down Menu
As soon as you have made your primary online course skeleton, it’s time to upload your pre-made videos. It is not at all hard to do so in Kajabi. You can see an icon immediately that would make it possible for you to upload a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the website will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
Among the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you analyze this in terms of cost, the usage of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Package with all its benefits.
Assessments are very important in keeping the students engaged and ensuring that they are getting the most out of their lessons, and Kajabi knows this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to attendees who do not succeed on the examinations to help them understand the lessons.
Kajabi makes it effortless to create quizzes after every lesson introduced. You simply have to type questions and options in the lesson editor, which is straightforward. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it is not very flexible in regards to the content which you can add to a lesson. You are not allowed to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced customization of the quizzes. It doesn’t allow users to have query banks or randomize the questions.
However, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
Additionally, Kajabi supports an assignment submission feature which allows students to upload files for you to check later on.
Kajabi also lets you upload a poster photo for each lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Drop Down Menu
One area of Kajabi that needs improvement is on certificate-making. While the site enables creators to give out certificates of completion, at present, it does not have a feature that makes it possible for the admin to produce certificates natively. This is one of the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the quantity of time spent in learning the course or any continuing education credit. This is a big deal for people who would like to opt for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you wish to add a document that you think may be useful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable for your students while they are on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or even a transcript of the video. The transcripts can help students when they want to review but do not need to see the videos again. If you opt just for a description, then it enables the students to know what the lesson is going to be about and what topics you discussed in that specific video.
Student Interactions Kajabi Drop Down Menu
Kajabi understands that it is important to have a place where members and students can talk about the subjects presented in the course materials. This way, they could have access to valuable information not just from the program creator but also from their fellow students.
For years, creators have used a different platform for this job such as Facebook. This needed members to join Facebook groups to interact with one another. But with Kajabi, members don’t have to go somewhere else to ask questions and discuss the lessons because it has incorporated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to effectively address student inquiries while providing the same opportunity to other members.
This is very good news for the creators in terms of profits also. Because the Community may be a standalone product, those people who are hesitant to buy the entire course could just opt to pay for access to the discussions.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it’s quite hard to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by topic, and it also has a pin capability which enables him or her to transfer it to the top of the feed.
Overall, the Community feature is an advantage offered by Kajabi that isn’t found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is among the reasons why Kajabi is your ultimate one-stop shop for your internet business today.
Based upon your preference, Kajabi offers options regarding how you can go about in letting the course materials to be obtained by your students. You can either allow your students to access all of the classes at the same time, drip feed them over a time period, or lock them. This last option tends to improve engagement since there’s a requirement to complete a lesson first before moving on to another one.
Dripping Course Content
As the name suggests, this option enables the admin to release materials slowly rather than pouring it all at one time. Kajabi has this feature to enable the creator to make available categories within a class after a certain number of days after a student has enrolled.
It’s really only scheduling the time when a specific course material shows up on the student’s page. There are many advantages to this system.
First, this is a excellent way to keep the student interested in coming back to review the page and check if a new material has been posted. Second, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful once you opt for a membership-type subscription because it prevents the pupils from downloading and seeing all the materials simultaneously. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so that the students wouldn’t be overwhelmed with all of the classes. This is a good way to set up their minds to take each lesson little by little.
If you decide to unlock the next lesson by allowing the student pass an assessment first, this may significantly increase their engagement and makes sure that they knew all of the important concepts first before moving on.
Course Analytics Kajabi Drop Down Menu
This Kajabi feature is helpful in improving your course content later on. What it does is create heatmaps and video stats. This way, you will know at what stage your pupils became disengaged with the content. Thus, it shows you data on where your viewer’s interest has peaked or diminished.
In particular, Kajabi generates the following course analytics:
This gives data on how a lot of people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the videos.
Average Engagement Kajabi Drop Down Menu
The data generated here is the average percentage of the entire video that viewers actually watched. Some students would opt to watch only the first part of your movie and leap to the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay on your video. It shows you visual representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downhill trend.
Just because your video is being played does not necessarily mean that the viewer is in fact watching it. Your student can keep the video content in the background when checking social networking sites.
With the Viewer Heatmap, you are able to see which parts were not seen by individual students and which were watched. This may give you an idea of what parts of the lesson are significant or where your students are having trouble processing thus necessitating them to go back to that part.
Overall, Kajabi has a very practical array of course analytics tools that you could use to create better videos in the future.
One way to keep people interested in your products is to give them a blog where they can read about you and the subject you want to introduce to them. This can effectively generate leads which would turn curious visitors into paying customers.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi needs plenty of improvement on this area.
An Image Problem
We mentioned earlier that you do not have to learn how to code so as to run your business with Kajabi. However, you might want to begin researching about basic coding if you want to customize the photos in your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for example, the image will show up in the recommended image size, and unless you learn how to work with html, you’ll have no other way to resize this photograph unless of course you hire someone to do it for you.
The text wrapping can also be a cause of headache because just like the image on top of the article, you can not edit how text wraps around a photograph in the body of your blog without going into the html and editing it accordingly.
There’s also the issue of the lack of a picture bank when you decide to upload a photograph. Suppose you want to add an image into your blog which you currently have in one of your other posts. You would not be able to get that photo in the upload option, so when you want that added to a different post, you’ll have to get it in your computer or at Google Drive or you will have to download the image again.
This action admittedly can become rather tedious, and it’s one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to allow you to pick from existing tags for your posts. You understand how convenient it is to opt for a tag in a WordPress post so that readers can easily refer to related articles from the same tag? That task is much harder with Kajabi.
When you want to add a tag to a certain post in Kajabi, you have to actually remember the tag you want to include it under. Kajabi does not offer you the list of previous tags you have used. So you will have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It needs to improve on its blogging features since it could really be a pain to have to memorize tags and edit the html every time you want to create a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features that help you promote your products. In the purchase price setting alone, you have the option to make an upsell. This contributes to a prompt which will show your customers another product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Drop Down Menu
When you click on the Marketing tab on the left side of the site, you can view a subcategory called Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It is essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They are designed in a way that they have the same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to exactly the same number of paying clients. This is in fact an improvement on the famous sales funnels where a great number of prospects would result to a significantly smaller number of buyers.
Kajabi offers a few options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a picture of the measures that that particular pipeline would follow. It also comprises a video and a text that will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
Additionally, it allows you to edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You will be given a template which you can choose to follow. This template is special because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users not to forget any important steps, it also provides a mini checklist on the left side of the panel so you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature which lets you monitor how well your marketing plans are doing. Here, you have the ability to see how each page and email of the pipeline is performing. It even gives you data on your earnings per view.
These analytics will be helpful later on when you examine your marketing strategies and pinpoint which areas to improve on to generate more buyers.
Pipelines is among Kajabi’s strongest points. It is very effective in generating leads and in following up on those leads to turn advertisements into sales.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that possible customer. This serves as a reminder of your deal and possibly in time will convince that person to finally buy the product.
Due to automation, this is done with no one working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. In particular, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Drop Down Menu
We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to advertise his or her products through affiliate marketing. Thus, it has integrated the vital tools for affiliate program management.
This makes it easier for you and your partners to promote your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your products. Just go to the Offers tab at the left side and click on Add New Offer. You even have the option to package your products and price them accordingly.
This is extremely convenient especially if you’re trying to market the products. Instead of selling them separately, you have the option to offer them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
Once you make a new deal, it will ask you to choose a title for this offer, the product that you will include, and the price. Take note that at this stage, you can only choose 1 product, but don’t worry because in the later pages, you’ll have a great deal of options in terms of bundles and payment option.
From there, it is going to lead you to a page which will allow you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can choose the amount of payments that have to be between 2 and 12.
- Recurring Subscription
- With this choice, you can give your customers the option to test out your merchandise for a certain number of days. Additionally, it provides you the choice of how often you will bill your customer.
Additionally, it allows you to choose the currency you would like the price to be in.
In this same page, you will have the option to add more products to the deal. This is the place where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi does not charge transaction fees. However, you do have to answer to the cost of its own payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you’ve got to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you don’t have to leave Kajabi to process those. The site has a system that permits you to process refunds without going to Paypal or Stripe.
Kajabi Drop Down Menu
Pricing isn’t among those strong points of Kajabi. In fact, many people would think twice about using the platform since it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you wouldn’t need to pay extra for additional services from third parties.
Thus, we believe that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we have dedicated a full article about the strategies here.
Basic Plan Kajabi Drop Down Menu
The lowest priced Kajabi plan starts at $119 if you choose to be billed yearly. If you decide on the monthly billing, however, it is likely to cost you $149 per month.
The Basic Plan might be the most inexpensive option and it’s certainly a good place to begin, but we don’t recommend it if you are really serious about developing your business. The package limits you to only three products and one site, and you can only have up to a thousand members. However, the landing pages and advertising emails are unlimited.
You also need to schedule your questions about the site with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. via a live chat.
Additionally, it does not contain some of the most important marketing tools which you can find in the higher pricing tiers. So if you already have an experience with course creating, you might want to consider the Growth or Pro plans. Kajabi Drop Down Menu
As the name implies, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can upgrade to this tier and get five times more products.
The monthly payment option would cost you $199, but if you choose to be billed annually, it is going to cost just $159.
Additional Features Kajabi Drop Down Menu
The best reason to consider this tier over the Basic Plan is the three important features which aren’t found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from your front-end site. All your patrons are going to see is a website which screams only you. This can be helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy once you opt to seek support from other influencers to promote your products. This step allows your audience to grow and enables you to reach out to more individuals who can be potential customers. When you’re serious about growing your business, you will require the support of your fellow creators so you can tap into their audience as well. This is one of the simplest ways to grow a following because you’re reaching out to people who already are interested about the goods you are attempting to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a little more drive to get the most out of your classes. Kajabi lets you automatically send out emails to students who haven’t been visiting your website or provide additional learning materials to those that aren’t doing well on the assessments. Kajabi Drop Down Menu
As a creator, we are aware that you’re not in the business to just make money. You would want your products to be of value as well. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more inclined to come back for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team whenever you want, so if you wish to pull an all-nighter to work on your next class, you can be sure help is just an email away.
Pro Plan Kajabi Drop Down Menu
Now this is where the Kajabi pricing begins to really become steep. It features everything that the Growth Plan has but it allows you to have 100 products to sell. Additionally, it gives the user the ability to manage three sites and at most 20,000 members.
There’s still an unlimited number of landing pages, but the marketing emails are limited to two million. We’d wish it would also be infinite like the lower tiers since you are paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you would like to be billed yearly.
Besides the increase in the amount of products, websites, and members, you also get to have access to the Experts Academy, where you can find out more about marketing your own personal brand. It still has the 24/7 customer support service that allows a live chat with representatives.
The Kajabi Pro Plan is for those who have a fantastic quantity of courses to sell. And with 25 admin users allowed under the plan, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You have handled your business well.
Migrating to Kajabi Kajabi Drop Down Menu
If you’re someone who’s not new to the course-creating business, you might have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to worry about is how to migrate all of your information.
You would not want to start from scratch, and you certainly would not want to inconvenience your present members. Fortunately, Kajabi permits you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you’ve got more than that, you’re going to have to take care of multiple imports.
The biggest drawback with migrating to Kajabi from a different platform is the fact your current members have to reset their passwords because those wouldn’t be contained in the importation. This is a good sign, though because it means that the passwords are well-protected as the platforms can not access them. However, this excess task may not be welcomed by your patrons.
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Conclusion Kajabi Drop Down Menu
Kajabi offers a lot of value for the price you pay. It is a well-integrated system which allows the novice to easily develop his eLearning business.
There aren’t much technical skills necessary to run an internet business with Kajabi. This enables creators to focus more on creating valuable content for their clients rather than wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your business to new heights.
With all the tools offered by the site, we can confidently recommend Kajabi to those who would like to make a career out of making online courses. It’s overall a wonderful tool to have to manage your business from conception to selling.