One day, two software enthusiasts meet at a church. A couple of years later, they build a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Email Deliverability
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have stories and knowledge to share, and they wanted to make a single platform that would help their customers do that.
If you are a content creator, you might have heard about Kajabi. It is among the most popular platforms for selling online courses and the best when it comes to integration.
With so many choices out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this article, we review the salient features Kajabi has to offer and give you an inside look about the way the system works for you and your company.
General Overview Kajabi Email Deliverability
- Highly integrated platform that features a lot of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No feature to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
What Is Kajabi?
If you would like to sell online classes, Kajabi is a fantastic place to do your business in.
Kajabi is an online class platform that enables users to boost their careers using only 1 site. It does everything–from creating courses, marketing, and selling them separately or via a membership system.
How Kajabi Works
Kajabi offers you a platform to create and sell online courses and market them so that you can profit from the activity. The first thing you will need to do is to purchase a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and provide the titles and description.
If you would like to add quizzes, you could also do so by simply typing up the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn prospects into clients by providing more efficient marketing funnels. Together with the pipelines, you can market your products by offering freebies that require the leads to input their email addresses. Once you have these speeches, you can get in touch with your leads through the measures Kajabi has, which you can also customize.
When a customer wants to buy in, you are able to process payments through the site. You can do all these without having to leave the system.
However, there are a number of features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your internet eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t need to use as many third party sites to run your entire business. As a result, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate to Kajabi because of its comparatively higher pricing, it will offer benefits in the long run since it requires no trade costs and you’ll have less parties to pay because most of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to fix the issue by making the site easily accessible and understandable even to people who have issues with computer work.
As stated earlier, Kajabi integrates the majority of the fundamental tools in their own system to enable content creators to do all their work in a single platform. Among the most difficult areas to understand if you are not that tech savvy is the way to work with different sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your online business using only Kajabi. The site allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials created especially for beginners. They call this the Hero University, and it provides the users guidance on how to go about with the various steps in creating and growing your organization.
Kajabi has tutorials on subjects like creating the online course, marketing your products, and payment processing. These tutorials are available in both text and video formats.
All you have to do is go into the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the relevant tutorial.
Customer Support Kajabi Email Deliverability
If you’re having problems with solutions that aren’t located in the Kajabi online guides, the next step is to contact customer support. The Kajabi customer service team is one of the best. So if you’re stuck on a problem, you can always rely on them to supply you with the answers.
If you opt to choose the most expensive plan, you get access to a 24/7 Kajabi support team that offers you a live chat.
However, please be aware that if you get only the Kajabi Basic Plan, their staff won’t be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, but you will get an answer within the day.
This is one of the reasons why the more expensive plans are worth the additional money if you are not confident about your computer skills. The other two Kajabi plans offer a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To make a course in Kajabi, all you need to do is click on the New Product button located in the top right side. From there, you can choose from four distinct sorts of products you want to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to complete and is often used to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option permits you to drip feed content to increase engagement and discipline among your students.
- If you would like to fully customize your product, you have this choice.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing this, you will be brought to a page with a predetermined outline. Uploading and editing this part is rather straightforward. You can easily drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.
The page includes a few headings which are called categories. They’re set in a gray backdrop. They just serve as organizational tools. The important matters are included in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi Email Deliverability
As soon as you’ve made your main online course skeleton, it is time to upload your pre-made videos. It’s not at all difficult to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into posts which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
One of the most attractive characteristics of Kajabi is its use of Wistia for its video host. If you examine this in terms of cost, the use of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Plan with all of its benefits.
Assessments are extremely important in keeping the students engaged and ensuring that they are getting the most out of the lessons, and Kajabi knows this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends extra materials to attendees who do not do well on the assessments to help them understand the classes.
Kajabi makes it easy to create quizzes after every lesson introduced. You just need to type questions and options in the lesson editor, which is simple. However, we must admit that Kajabi is somewhat limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible in regards to the content that you can add to a lesson. You are not permitted to have a video and an assessment under precisely the same lesson category.
Second, Kajabi doesn’t support advanced customization of the quizzes. It doesn’t allow users to have query banks or randomize the questions.
However, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.
In addition, Kajabi supports an assignment submission feature which allows students to upload files for you to check later on.
Kajabi also lets you upload a poster photo for every lesson, which can be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Email Deliverability
One area of Kajabi that needs improvement is on certificate-making. While the site enables creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to produce certificates natively. This is among the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in learning the course or any continuing education credit. This is a big deal for people who wish to opt for eLearning to earn credit. We think Kajabi needs to provide a solution for this.
If you want to add a document that you think may be helpful for your students, you can do this on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable for your students while they’re on that specific lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of the video. The transcripts can help students when they would like to review but do not need to watch the videos again. If you opt only for a description, then it allows the students to understand what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi Email Deliverability
Kajabi understands it is important to have a place where members and students can discuss about the subjects presented in the course materials. By doing this, they could have access to valuable information not only from the program creator but also from their fellow students.
For years, course creators have used a different platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. However, with Kajabi, members don’t have to go someplace else to ask questions and discuss the lessons because it has integrated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to effectively address student queries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits as well. Because the Community can be a standalone product, those people who are hesitant to purchase the whole course could just choose to pay for access to the discussions.
A frequent problem with forums (as evidenced by lots of Facebook groups) is that it is quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the page administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin capability which enables admin to transfer it to the peak of the feed.
In general, the Community feature is an advantage provided by Kajabi that is not found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is among the reasons why Kajabi is the greatest one-stop shop for your internet business today.
Depending upon your preference, Kajabi offers options regarding how you can go about in letting the class materials to be accessed by your pupils. You can either allow your students to access all of the classes at the same time, drip feed them over a period of time, or lock them. This last choice tends to improve engagement since there’s a requirement to finish a lesson first before continuing on to another one.
Dripping Course Content
As the name implies, this option enables the admin to release content slowly rather than pouring it all at one time. Kajabi has this feature to enable the creator to release categories within a class after a certain number of days after a student has enrolled.
It’s really only scheduling the time when a specific course material shows up on the pupil’s page. There are many advantages to this system.
This is a excellent way to keep the student interested in coming back to review the page and check if a new content material has been posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful when you decide on a membership-type subscription since it prevents the students from downloading and viewing all the materials simultaneously. This equates to more months under the membership, i.e., additional profits.
This feature might be helpful so that the students wouldn’t be overwhelmed with all of the classes. This is a fantastic way to condition their minds to take each lesson little by little.
If you decide to unlock the next lesson by allowing the student pass an assessment first, this can significantly increase their engagement and makes sure that they understood all of the essential concepts first before moving on.
Course Analytics Kajabi Email Deliverability
This Kajabi feature is beneficial in improving your course content later on. What it does is generate heatmaps and video content stats. This way, you’ll know at what point your pupils became disengaged with the content. Thus, it shows you info on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This provides data on how many people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Kajabi Email Deliverability
The information generated here is the normal percentage of the whole video that audiences actually watched. Some students would elect to watch only the first part of your video and jump into the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your video. It shows you the visual representation of your students’ engagement in certain points of this video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played does not necessarily mean that the viewer is actually watching it. Your student may keep the video content in the background when checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts were not seen by individual pupils and which were watched. This may give you an idea of what parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely practical array of course analytics tools which you can use to create better content in the long run.
One way to keep people interested in your products is to provide them with a site where they can read about you and the subject you wish to introduce to them. This can effectively generate leads which would turn visitors into paying customers.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi needs plenty of improvement on this area.
An Image Problem
We mentioned earlier that you do not have to understand how to code so as to run your enterprise with Kajabi. However, you might want to start researching about fundamental coding if you wish to customize the photos in your Kajabi-powered blog.
When you upload a photo on top of a blog post, for example, the image will show up in the recommended image size, and unless you know how to work with html, you’ll have no other way to resize that photo unless of course you employ someone to do it for you.
The text wrap can also be a cause of headache because just like the picture on top of the post, you can not edit how text wraps around a photo in the body of your blog without going into the html and editing it accordingly.
There’s also the problem of the absence of an image bank when you decide to upload a photograph. Suppose you need to add an image in your blog which you currently have in one of your other posts. You wouldn’t be able to access that picture in the upload option, so when you want that added to a different post, you’ll need to get it in your computer or at Google Drive or you’ll have to download the image again.
This action admittedly can become rather tedious, and it is one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to let you choose from existing tags for your posts. You understand how easy it is to opt for a tag for a WordPress post so that readers can easily refer to related posts from the exact same tag? That task is much harder with Kajabi.
When you need to add a label to a certain post in Kajabi, then you must actually remember the tag you need to include it under. Kajabi does not offer you the list of previous tags you’ve used. So you will have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It must improve on its blogging features because it may really be a pain to have to memorize tags and edit the html each time you need to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features for you to promote your products. In the price setting alone, you have the choice to create an upsell. This results to a prompt that will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Email Deliverability
When you click on the Marketing tab on the left side of the site, you can view a subcategory named Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It’s essentially an automation for selling your products.
The name is inspired by the form of actual pipelines. They’re designed in a way that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to the exact same number of paying clients. This is actually an improvement on the renowned sales funnels where a large number of leads would result to a considerably smaller number of customers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a picture of the steps that that specific pipeline would follow. It also contains a video and a text that will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It is very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it allows you to edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template that you can choose to follow. This template is special because it was made by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users to not forget any important steps, it also provides a mini checklist on the left side of the panel so you can check which activities are left to be edited.
Kajabi includes a Pipeline Stats feature which lets you monitor how well your advertising plans are doing. Here, you have the ability to see how each page and email of this pipeline is performing. It even provides you data on your revenue per view.
These analytics will be useful later on when you review your marketing plans and pinpoint which areas to improve to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It’s very powerful in creating leads and in following up on these leads to turn advertisements into sales.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that potential customer. This acts as a reminder of your offer and maybe in time will convince the person to eventually buy the product.
Due to automation, this is done with no one working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. In particular, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Email Deliverability
We must point out that this choice is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market their products through affiliate marketing. Therefore, it has incorporated the vital features for affiliate program management.
This makes it easier for you and your partners to promote your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple way of pricing your merchandise. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is extremely convenient especially if you’re trying to promote the products. Instead of selling them individually, you have the choice to provide them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
Once you make a new deal, it will ask you to decide on a title for this offer, the product you will include, and the cost. Take note that at this stage, you may only choose one product, but do not worry because in the later pages, you will have a great deal of options in terms of bundles and payment option.
From there, it will lead you to a page which will permit you to choose an internal name and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the number of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the choice to try out your merchandise for a specific number of days. Additionally, it provides you the option of how often you will bill your customer.
Additionally, it allows you to choose the currency you want the price to be in.
In this same page, you will have the option to add more products to the offer. This is the place where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer for the cost of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
In terms of refunds, you do not need to leave Kajabi to process those. The website has a system that permits you to process refunds without going to Paypal or Stripe.
Kajabi Email Deliverability
Pricing isn’t among those strong points of Kajabi. In actuality, many people would think twice about using the system since it is relatively more expensive than most of its counterparts. But with a highly integrated platform, you would not have to pay extra for extra services from third parties.
Thus, we believe that Kajabi is well worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a complete article about the plans here.
Basic Plan Kajabi Email Deliverability
The cheapest Kajabi plan starts at $119 in the event you choose to be billed yearly. If you decide on the monthly billing, however, it is going to cost you $149 per month.
The Basic Plan may be the most affordable option and it’s certainly a good place to begin, but we do not recommend it if you are really serious about developing your small business. The plan limits you to only three courses and one website, and you may only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your queries about the website with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. via a live chat.
Additionally, it does not include some of the most important marketing tools that you can find in the higher pricing tiers. So if you currently have an experience with course creating, you may want to consider the Growth or Pro plans. Kajabi Email Deliverability
As the name suggests, this pricing tier lets you grow your company with Kajabi significantly. For $50 more, you can upgrade to this next tier and get five times more products.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost only $159.
Additional Features Kajabi Email Deliverability
The best reason to consider this tier over the Basic Plan is the three important characteristics that are not found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from the front-end site. All your patrons will see is a website that screams only you. This is helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy when you decide to seek support from other influencers to promote your products. This measure allows your following to grow and enables you to reach out to more people who can be potential buyers. When you’re serious about growing your business, you will require the support of your fellow creators so that you can tap into their audience as well. This is one of the simplest ways to develop a following since you are reaching out to people who are interested about the goods you are attempting to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a bit more drive to get the maximum out of your courses. Kajabi enables you to automatically send out emails to students who haven’t been visiting your website or provide extra learning materials to those who aren’t doing well on the assessments. Kajabi Email Deliverability
As a creator, we are aware that you’re not in the business to just make money. You’d want your merchandise to be of value as well. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more likely to return for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so if you would like to pull an all-nighter to work on your next course, you can be sure help is just an email away.
Pro Plan Kajabi Email Deliverability
Now this is where the Kajabi pricing starts to truly become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to sell. It also gives the user the ability to manage three sites and at most 20,000 members.
There’s still an unlimited number of landing pages, but the advertising emails are limited to 2 million. We would want it would also be infinite like the lower tiers since you’re paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 in the event you wish to be billed annually.
Aside from the increase in the amount of products, websites, and members, you also get to have access to the Experts Academy, where you can find out more about marketing your own personal brand. It still has the 24/7 customer support service that allows a live chat with representatives.
The Kajabi Pro Plan is for people who have a fantastic amount of courses to market. And with 25 admin users allowed under the plan, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You’ve handled your business well.
Migrating to Kajabi Kajabi Email Deliverability
If you are someone who is not new to the course-creating business, you may have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is how to migrate all your information.
You would not want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members by simply minding their names and email address using a .csv file. However, you are limited to 500 members per import, so if you have more than that, you are going to have to take care of multiple imports.
The biggest disadvantage with migrating to Kajabi from a different platform is the fact your existing members have to reset their passwords because those wouldn’t be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected since the platforms can not access them. However, this excess task may not be welcomed by your patrons.
Kajabi Email Deliverability
Conclusion Kajabi Email Deliverability
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system which enables even the novice to easily grow his eLearning business.
There are not much technical skills necessary to run an internet business with Kajabi. This allows creators to focus more on creating valuable content for their customers instead of wasting energy on building a professional-looking site. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools supplied by the website, we can confidently recommend Kajabi to those who wish to make a career out of making online classes. It’s overall a superb tool to have to manage your business from conception to selling.