One day, two software enthusiasts meet at a church. A few years later, they build a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Email Templates
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to create a single platform that would help their clients do that.
If you’re a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online courses and the best in regards to integration.
With so many choices out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi has to offer and provide you an inside look in the way the system works for you and your business.
General Overview Kajabi Email Templates
- Highly integrated platform that features lots of tools
- Superb customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No attribute to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing site post photos
What Is Kajabi?
If you would like to market online courses, Kajabi is a fantastic place to do your business in.
Kajabi is an online course platform that enables users to enhance their careers using just 1 site. It does all –from creating classes, marketing, and selling them separately or via a membership system.
How Kajabi Works
Kajabi offers you a platform to make and sell online classes and market them so you can profit from the action. The first thing you need to do is to purchase a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and give the description and titles.
If you would like to add quizzes, you could also do this by simply encoding the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that allow you to turn prospects into clients by providing more effective marketing funnels. Together with the pipelines, you can market your products by offering freebies that require the prospects to input their email addresses. Once you have these addresses, you can get in touch with your leads through the measures Kajabi has, which is also possible to customize.
When a client wants to buy in, you can process payments through the website. You can do all these without needing to leave the system.
However, there are a number of features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your internet eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t have to use as many third party websites to run your whole business. As a result, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate into Kajabi due to its comparatively higher pricing, it does offer benefits in the future because it requires no trade costs and you will have less parties to pay because most of the basic tools are contained in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty simple. It is possible to create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the issue by making the site easily accessible and understandable even to those who have problems with computer work.
As stated earlier, Kajabi integrates the majority of the basic tools in their system to enable content creators to do all their work in a single platform. One of the most troublesome areas to understand if you’re not that tech savvy is how to work with other sites and integrate them all into your company.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your online business using only Kajabi. The site allows you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials created especially for beginners. They call this the Hero University, and it provides the users advice on how to go about with the different steps in creating and growing your organization.
Kajabi has tutorials on subjects like creating the online course, marketing your products, and payment processing. These guides are available in both text and video formats.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you are having, and it will show you the related tutorials.
Customer Support Kajabi Email Templates
If you’re having problems with solutions that are not located in the Kajabi online tutorials, the next step is to contact customer support. The Kajabi customer service team is one of the best. So if you are stuck on an issue, you could always rely on them to supply you with the answers.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi support team that offers you a live chat.
However, please note that in the event you get only the Kajabi Basic Plan, their team won’t be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, but you will get an answer within the day.
This is one of the reasons why the more expensive plans are worth the extra money if you’re not confident about your computer skills. The other two Kajabi plans provide a 24/7 access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you will need to do is click on the New Product button located at the top right side. From here, you can pick from four distinct sorts of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller class which is easy to finish and is often used to build brand value.
- Online Course
- These are your bigger courses which are much longer.
- Evergreen Training
- This option allows you to trickle feed content to boost discipline and engagement among your attendees.
- If you would like to fully customize your course, you have this option.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this portion is rather straightforward. It is easy to drag around the concept tabs to change their arrangement. This is how your course is going to be arranged.
The page contains a few headings which are called categories. They are set in a gray backdrop. They just serve as organizational tools. The critical matters are contained in the posts, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Email Templates
As soon as you have made your primary online course skeleton, it’s time to upload your pre-made videos. It’s not at all hard to do so in Kajabi. You will see an icon immediately that would allow you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos separately.
Among the most attractive features of Kajabi is its use of Wistia for its video host. If you examine this in terms of cost, the usage of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Package with all of its features.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most out of their lessons, and Kajabi knows this. It is also an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends extra materials to students who do not do well on the assessments to help them understand the classes.
Kajabi makes it effortless to create quizzes after each lesson presented. You simply need to type questions and choices in the lesson editor, which is simple. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it is not very flexible when it comes to the content which you can add to a lesson. You are not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced customization of the quizzes. It does not allow users to have query banks or randomize the questions.
However, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.
In addition, Kajabi supports an assignment submission feature which allows students to upload files for you to check later on.
Kajabi also allows you to upload a poster photograph for every lesson, which can be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Email Templates
One area of Kajabi that needs improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to produce certificates natively. This is among the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the amount of time spent in studying the course or any continuing education credit. This is a big deal for people who would like to elect for eLearning to earn credit. We think Kajabi should provide a solution for this.
If you wish to add a document which you think may be useful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable for your students while they are on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of your video. The transcripts can help students when they want to review but don’t want to watch the videos again. If you opt only for a description, then it allows the students to understand what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi Email Templates
Kajabi understands it is important to have a place where members and students can talk about the subjects presented in the course materials. By doing this, they could have access to valuable information not only from the course creator but also from their fellow pupils.
For years, creators have used a separate platform for this job like facebook. This required members to join Facebook groups to interact with each other. But with Kajabi, members do not need to go somewhere else to ask questions and explore the lessons as it has incorporated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to effectively address student queries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits as well. Because the Community can be a standalone product, those who are hesitant to purchase the entire course could just opt to pay for access to the discussions.
A common problem with forums (as evidenced by a lot of Facebook groups) is that it’s quite hard to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the page administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin feature which enables admin to move it to the peak of the feed.
In general, the Community capability is an advantage offered by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum natively. This is one of the reasons why Kajabi is your ultimate one-stop shop for your online business today.
Depending upon your taste, Kajabi offers options as to how you can go about in allowing the course materials to be accessed by your students. You can either allow your students to access all the lessons at once, drip feed them over a period of time, or lock them. This last option tends to improve engagement since there’s a requirement to finish a lesson first before moving on to the next one.
Dripping Course Content
As the name implies, this option allows the admin to release content slowly instead of pouring it all at one time. Kajabi has this capability to enable the creator to make available categories within a class after a certain number of days after a student has enrolled.
It’s really only scheduling the time when a specific course material shows up on the student’s page. There are many advantages to this system.
First, this is a great way to keep the student interested in returning to review the page and check if a new material was posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is useful once you decide on a membership-type subscription since it prevents the pupils from downloading and seeing all of the materials simultaneously. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so the students would not be overwhelmed with all of the classes. This is a fantastic way to set up their heads to take each lesson little by little.
If you decide to unlock another lesson by letting the student pass an assessment first, this can significantly increase their engagement and makes sure that they understood all the important concepts first before moving on.
Course Analytics Kajabi Email Templates
This Kajabi feature is helpful in improving your course content later on. What it does is generate heatmaps and video content stats. This way, you’ll know at what point your pupils became disengaged with the videos. Therefore, it shows you info on where your viewer’s interest has peaked or declined.
Specifically, Kajabi generates the following course analytics:
This provides data on how many people actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the videos.
Average Engagement Kajabi Email Templates
The information generated here is the normal percentage of the whole video that viewers actually watched. Some students would opt to see only the first part of your video and leap to the next lesson. This will give you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your video. It shows you the visual representation of your students’ engagement in certain points of this video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played does not necessarily mean that the viewer is actually watching it. Your student can keep the video content in the background while checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts were not seen by individual pupils and which were watched. This may give you an idea of what parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely practical variety of course analytics tools which you could use to create better videos in the future.
One way to keep people interested in your products is to give them a site where they can read about you and the subject you want to introduce to them. This can effectively generate leads which would turn visitors into paying customers.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi wants a lot of improvement on this area.
A Picture Problem
We mentioned previously that you do not have to understand how to code so as to run your business with Kajabi. However, you may want to start researching about fundamental coding if you want to customize the photos on your Kajabi-powered blog.
When you upload a photo on top of a blog post, for instance, the image will appear in the recommended image size, and if you don’t learn how to work with html, you’ll have no other way to resize this photo unless of course you employ somebody to do it for you.
The text wrap is also a cause of headache since just like the picture on top of the article, you can not edit how text wraps around a photo in the body of your site without going into the html and editing it accordingly.
There’s also the problem of the absence of an image bank when you decide to upload a photo. Suppose you want to add an image into your blog which you currently have in one of your other articles. You would not be able to access that picture in the upload option, so when you need that added to another post, you’ll need to have it in your computer or in Google Drive or you will need to download the picture again.
This action admittedly can become rather tedious, and it’s one place Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you pick from existing tags in your posts. You understand how convenient it is to choose a tag for a WordPress post so that readers can easily refer to related posts from the exact same tag? That job is much harder with Kajabi.
When you need to add a label to a particular post in Kajabi, then you must really remember the tag you want to add it under. Kajabi does not offer you the list of previous tags you’ve used. So you’ll need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It needs to improve on its blogging features since it may really be a pain to have to memorize tags and edit the html every time you need to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features for you to promote your products. In the price setting alone, you have the choice to make an upsell. This contributes to a prompt that will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Email Templates
When you click on the Marketing tab on the left side of the website, you can see a subcategory named Pipelines. This is the instrument Kajabi uses to simplify marketing and sales. It’s essentially an automation for selling your products.
The name is inspired by the form of actual pipelines. They are designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to the same number of paying customers. This is actually an improvement on the famous sales funnels where a great number of prospects would lead to a considerably smaller number of customers.
Kajabi offers a couple of options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a picture of the measures that that specific pipeline would follow. Additionally, it contains a video and a text that will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.
It also lets you edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template that you can opt to follow. This template is special because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users to not overlook any important steps, it also gives a mini checklist on the left side of this panel so you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature which allows you to monitor how well your advertising plans are doing. Here, you are able to see how each page and email of the pipeline is performing. It even provides you data on your earnings per view.
These analytics will be useful later on when you review your marketing plans and pinpoint which areas to improve to generate more customers.
Pipelines is one of Kajabi’s strongest points. It is very powerful in creating leads and in following up on these leads to turn advertisements to sales.
When a visitor puts something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that potential customer. This acts as a reminder of your deal and possibly in time will convince the person to eventually purchase the product.
Thanks to automation, this is done without you working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Email Templates
We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to advertise their products through affiliate marketing. Therefore, it has incorporated the essential features for affiliate program management.
This makes it much easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your merchandise. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is very handy especially if you’re trying to promote the products. Instead of selling them separately, you have the choice to provide them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
Once you create a new deal, it will prompt you to choose a title for this offer, the product you will include, as well as the cost. Take note that at this stage, you may only choose 1 product, but do not worry because in the later pages, you’ll have lots of options in terms of bundles and payment choice.
From there, it will direct you to a page that will allow you to choose an internal title and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the number of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can offer your customers the choice to try out your merchandise for a certain number of days. It also gives you the choice of how many times you will bill your customer.
Additionally, it lets you choose the currency you would like the price to be in.
In this same page, you’ll have the option to add more products to the offer. This is the place where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer to the cost of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you’ve got to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you don’t need to leave Kajabi to process those. The website has a system that enables you to process refunds without going to Paypal or Stripe.
Kajabi Email Templates
Pricing is not one of those strong points of Kajabi. In actuality, many people would think twice about using the platform since it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you wouldn’t have to pay extra for extra services from third parties.
Thus, we believe that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we’ve dedicated a full article about the strategies here.
Basic Plan Kajabi Email Templates
The lowest priced Kajabi plan starts at $119 in the event you choose to be billed annually. If you decide on the monthly billing, however, it’s likely to cost you $149 a month.
The Basic Plan may be the most inexpensive option and it’s definitely a great place to begin, but we don’t recommend it if you are really serious about developing your business. The plan limits you to only three courses and one website, and you may only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also need to schedule your questions about the website with the Basic Plan because the Kajabi customer service would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. via a live chat.
It also doesn’t include some of the most important marketing tools which you can find in the higher pricing tiers. So if you already have an experience with course creating, you might want to consider the Growth or Pro plans. Kajabi Email Templates
As the name implies, this pricing tier allows you to grow your company with Kajabi significantly. For $50 more, you can level up to this tier and get five times more products.
The monthly payment option would cost you $199, but if you choose to be billed annually, it will cost only $159.
Additional Features Kajabi Email Templates
The best reason to consider this grade over the Basic Plan is the three important features that are not found in the less expensive choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end website. All your patrons are going to see is a website that screams only you. This can be helpful when it comes to promoting and branding.
Affiliate advertising, on the other hand, comes handy once you opt to seek help from other influencers to promote your products. This measure allows your following to grow and enables you to reach out to more individuals who can be potential buyers. When you’re serious about developing your business, you will need the support of your fellow creators so that you can tap in their audience as well. This is one of the simplest ways to grow a following since you are reaching out to people who already are interested about the products you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a bit more drive to get the maximum out of your classes. Kajabi enables you to automatically send out emails to students who have not been visiting your site or provide additional learning materials to those who are not doing well on the assessments. Kajabi Email Templates
As a creator, we know that you’re not in the business to just make money. You would want your merchandise to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more likely to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so in the event you wish to pull an all-nighter to work on your next class, you can be sure help is just an email away.
Pro Plan Kajabi Email Templates
This is where the Kajabi pricing begins to really become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to market. Additionally, it gives the user the ability to handle three websites and at most 20,000 members.
There’s still an infinite number of landing pages, but the marketing emails are limited to 2 million. We’d want it would also be infinite just like the lower tiers because you are paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you wish to be billed annually.
Besides the increase in the number of products, sites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service that allows a live chat with representatives.
The Kajabi Pro Plan is for people who have a good amount of courses to market. And with 25 admin users allowed under the plan, you can outsource some of your work to workers. If you can do so, congratulations are in order. You have handled your business well.
Migrating to Kajabi Kajabi Email Templates
If you’re someone who is not new to the course-creating organization, you might have used other platforms before. If this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is the way to migrate all your information.
You would not want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members simply by minding their names and email address using a .csv file. However, you are limited to 500 members per import, so if you have more than that, you are going to have to take care of multiple imports.
The biggest disadvantage with migrating to Kajabi from a different platform is the fact your current members need to reset their passwords because those would not be contained in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this excess task might not be welcomed by your patrons.
Kajabi Email Templates
Conclusion Kajabi Email Templates
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system which enables the beginner to easily grow his eLearning enterprise.
There are not much technical skills required to run an online business with Kajabi. This enables creators to concentrate more on creating valuable content for their customers instead of wasting energy on building a professional-looking site. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many advertising features that will push your business to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to those who would like to make a career out of making online classes. It’s overall a wonderful tool to have to manage your online business from conception to selling.