One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Email vs Activecampaign Email
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to make a single platform that would help their customers do that.
If you are a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best in regards to integration.
With so many options out there that are relatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi has to offer and give you an inside look about the way the system works for you and your business.
General Overview Kajabi Email vs Activecampaign Email
- Highly integrated platform that features lots of tools
- Superb Customer Care
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as movie host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other platforms
- No feature to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
What Is Kajabi?
If you would like to market online classes, Kajabi is a good spot to do your business in.
Kajabi is an online course platform which enables users to enhance their careers using only one site. It does everything–from creating courses, promotion, and selling them separately or through a membership system.
How Kajabi Works
Kajabi offers you a platform to create and sell online courses and market them so that you can profit from the action. The first thing you will need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and provide the description and titles.
If you would like to add quizzes, you could also do so by simply typing up the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that allow you to turn leads into customers by providing more effective marketing funnels. Together with the pipelines, you can market your products by offering freebies that demand the leads to input their email addresses. As soon as you’ve got these speeches, you can get in touch with your leads through the steps Kajabi has, which is also possible to customize.
When a customer wants to buy in, you can process payments through the website. You can do all these without having to leave Kajabi.
However, there are some features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t have to employ as many third party sites to run your whole business. As a result, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate into Kajabi due to its comparatively higher pricing, it will offer advantages in the long run because it requires no trade costs and you’ll have less parties to pay because the majority of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty straightforward. You can create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people who are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the issue by making the site easily accessible and understandable even to those who have problems with computer work.
As stated earlier, Kajabi integrates the majority of the fundamental tools in their system to enable content creators to do all their work in a single platform. Among the most difficult things to understand if you’re not that tech savvy is the way to work with different sites and integrate all of them into your company.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are working on, you can pretty much run your online business using just Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide range of video tutorials created especially for novices. They call this the Hero University, and it provides the users guidance on how to go about with the different steps in creating and developing your business.
Kajabi has tutorials on subjects like creating the online course, marketing your goods, and payment processing. These tutorials are available in both video and text formats.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the relevant tutorial.
Customer Support Kajabi Email vs Activecampaign Email
If you are having problems with solutions that aren’t located in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer service team is one of the best. So if you are stuck on a problem, you could always rely on them to provide you with the answers.
If you opt to get the most expensive plan, you get access to a 24/7 Kajabi service team that offers you a live chat.
However, please note that in the event you get only the Kajabi Basic Plan, their team will not be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, however you’ll get an answer within the day.
This is among the reasons why the more expensive packages are worth the extra money if you’re not confident about your tech skills. The other two Kajabi plans offer a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you will need to do is click on the New Product button located at the top right side. From here, you can pick from 4 distinct sorts of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course which is easy to finish and is often utilised to build brand value.
- Online Course
- These are your bigger courses that are much longer.
- Evergreen Training
- This option allows you to drip feed content to boost engagement and discipline among your students.
- If you want to fully customize your course, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will see a page with a predetermined outline. Uploading and editing this part is fairly easy. It is easy to drag around the concept tabs to change their arrangement. This is how your course is going to be arranged.
The page contains a couple of headings which are called categories. They are set in a gray background. They just serve as organizational tools. The critical matters are included in the posts, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Email vs Activecampaign Email
As soon as you have made your main online course skeleton, it’s time to upload your pre-recorded videos. It is not at all hard to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload either a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos separately.
Among the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you analyze this in terms of price, the use of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you get the yearly paid Basic Kajabi Plan with all its features.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most from the lessons, and Kajabi knows this. It is also an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to attendees who don’t do well on the examinations to help them understand the lessons.
Kajabi makes it effortless to create quizzes after every lesson introduced. You simply have to type questions and options in the lesson editor, which is simple. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it is not very flexible in regards to the content that you can add to a lesson. You are not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It doesn’t allow users to have question banks or randomize the questions.
However, Kajabi does support different styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give the results after each assessment.
Additionally, Kajabi supports an assignment submission feature which enables students to upload files for you to check in the future.
Kajabi also allows you to upload a poster photo for each lesson, which may be helpful to keep your students interested. Rather than seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Email vs Activecampaign Email
One area of Kajabi that needs improvement is on certificate-making. While the site enables creators to give out certificates of completion, at present, it doesn’t have a feature that makes it possible for the admin to produce certificates natively. This is one of the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in studying the course or any continuing education credit. This is a huge deal for those who would like to opt for eLearning to earn credit. We think Kajabi needs to provide a solution for this.
If you want to add a document which you think may be helpful for your students, you can do this on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable by your students while they are on that particular lesson.
In this section, Kajabi allows you to add a description of the lesson or even a transcript of your video. The transcripts can help attendees when they want to review but don’t want to see the videos again. If you opt only for a description, then it allows the students to understand what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi Email vs Activecampaign Email
Kajabi understands that it is important to have a place where members and students can discuss about the topics introduced in the course materials. By doing this, they could have access to valuable information not only from the program creator but also from their fellow students.
For years, course creators have used a separate platform for this job like facebook. This required members to join Facebook groups to interact with each other. However, with Kajabi, members don’t need to go someplace else to ask questions and discuss the lessons because it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student inquiries while providing the same opportunity to other members.
This is great news for the creators in terms of profits also. Because the Community may be a standalone item, those who are hesitant to buy the whole course could just opt to pay for access to the talks.
A frequent problem with forums (as evidenced by lots of Facebook groups) is that it is quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin capability which enables him or her to transfer it to the peak of the feed.
Overall, the Community feature is an advantage offered by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum . This is among the reasons why Kajabi is your greatest one-stop shop for your internet business today.
Depending upon your taste, Kajabi offers options regarding how you can go about in letting the course materials to be obtained by your students. You can either allow your students to access all the classes at the same time, drip feed them over a period of time, or lock them. This last option tends to improve engagement since there is a requirement to finish a lesson first before continuing on to the next one.
Dripping Course Content
As the name suggests, this option allows the admin to release materials gradually rather than pouring it all at one time. Kajabi has this feature to allow the creator to make available categories within a class after a certain number of days after a student has enrolled.
It’s really nothing more than scheduling the time when a particular course material shows up on the student’s page. There are many advantages to this system.
First, this is a excellent way to keep the student interested in returning to review the page and check whether a new material has been posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful when you decide on a membership-type subscription because it prevents the pupils from downloading and viewing all of the materials at once. This equates to more months under the membership, i.e., additional profits.
This feature might be helpful so the students would not be overwhelmed with all of the classes. This is a good way to set up their minds to take each lesson little by little.
If you choose to unlock the next lesson by letting the student pass an assessment first, this can significantly increase their engagement and makes sure that they knew all of the important concepts first before moving on.
Course Analytics Kajabi Email vs Activecampaign Email
This Kajabi feature is beneficial in improving your course content in the future. What it does is create heatmaps and video content stats. This way, you’ll know at what point your students became disengaged with the content. Therefore, it shows you data on where your viewer’s interest has peaked or declined.
Specifically, Kajabi generates the following course analytics:
This provides data on how many people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Kajabi Email vs Activecampaign Email
The information generated here is the average percentage of the entire video that audiences actually watched. Some students would opt to watch only the first part of your video and leap into the next lesson. This will give you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature produces a graphical overlay in your video. It shows you the graphical representation of your students’ engagement in certain points of the video. Usually, people have a tendency to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t mean that the viewer is in fact watching it. Your student can keep the video content in the background when checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts were not seen by individual students and which were repeatedly watched. This may give you an idea of which parts of the lesson are significant or where your students are having trouble processing thus necessitating them to go back to that part.
Overall, Kajabi has a very useful array of course analytics tools that you could use to create better content in the long run.
1 way to keep people interested in your products is to provide them with a blog where they can read about you and the subject you want to introduce to them. This can effectively generate leads which would turn curious visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we have to point out that Kajabi wants plenty of improvement on this area.
A Picture Problem
We mentioned earlier that you do not have to learn how to code so as to run your business with Kajabi. However, you may want to begin researching about basic coding if you want to personalize the photos in your Kajabi-powered blog.
When you upload a photograph on top of a blog post, for example, the image will show up in the recommended image size, and if you don’t know how to work with html, you’ll have no other way to resize this photo unless of course you hire someone to do it for you.
The text wrap is also a cause of headache because just like the image on top of the article, you can’t edit how text wraps around a photograph in the body of your site without going into the html and editing it accordingly.
There is also the problem of the absence of a picture bank when you choose to upload a photograph. Suppose you want to add an image into your blog which you already have in one of your other articles. You wouldn’t be able to access that photo in the upload option, so once you need that added to another post, you’ll need to get it in your computer or at Google Drive or you’ll have to download the picture again.
This action admittedly can become very tedious, and it is one place Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you choose from existing tags in your posts. You understand how convenient it is to opt for a tag in a WordPress post so that readers can easily refer to related posts from the exact same tag? That job is much harder with Kajabi.
When you need to add a tag to a particular post in Kajabi, you must actually remember the tag you need to add it under. Kajabi does not provide you with the list of previous tags you have used. So you’ll need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features since it could really be a pain to have to memorize tags and edit the html every time you want to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features that help you promote your products. In the price setting alone, you have the choice to make an upsell. This contributes to a prompt that will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Email vs Activecampaign Email
When you click on the Marketing tab on the left side of the site, you can see a subcategory called Pipelines. This is the instrument Kajabi uses to simplify marketing and sales. It is essentially an automation for selling your products.
The name is inspired by the form of actual pipelines. They’re designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to exactly the same number of paying clients. This is in fact an improvement on the renowned sales funnels where a great number of prospects would lead to a significantly smaller number of buyers.
Kajabi offers a couple of options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a graphic of the steps that that specific pipeline would follow. It also comprises a video and a text that will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the client’s point-of-view.
Additionally, it allows you to edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You will be given a template which you can opt to follow. This template is special because it was made by Brendon Burchard, among the world’s leading high-performance coaches.
And since Kajabi wants its users not to overlook any important steps, it also gives a mini checklist on the left side of this panel so you can check which activities are left to be edited.
Kajabi includes a Pipeline Stats feature that allows you to monitor how well your advertising plans are doing. Here, you have the ability to see how each page and email of this pipeline is performing. It even provides you data on your earnings per view.
These analytics will be useful later on when you examine your marketing plans and pinpoint which areas to improve to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It is very powerful in creating leads and in following up on those leads to turn advertisements to sales.
When a visitor puts something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This acts as a reminder of your deal and maybe in time will convince the person to finally buy the product.
Thanks to automation, this is done without you working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Email vs Activecampaign Email
We must point out that this option is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to advertise his or her products through affiliate marketing. Therefore, it has integrated the vital tools for affiliate program management.
This makes it much easier for you and your partners to promote your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple method of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is very handy especially if you’re trying to market the products. Rather than selling them individually, you have the choice to offer them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
Once you make a new offer, it will prompt you to decide on a title for this offer, the product you will include, as well as the price. Take note that at this stage, you can only choose one product, but do not worry because in the later pages, you’ll have a great deal of options concerning bundles and payment choice.
From there, it will direct you to a page which will permit you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the option to try out your products for a specific number of days. It also provides you the choice of how many times you will bill your client.
Additionally, it allows you to choose the currency you would like the cost to be in.
In this same page, you’ll have the option to add more products to the offer. This is where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi does not charge transaction fees. However, you do have to answer for the price of its own payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you have to do is export a list of all your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you do not need to leave Kajabi to process those. The website has a system which enables you to process refunds without going to Paypal or Stripe.
Kajabi Email vs Activecampaign Email
Pricing is not among the strong points of Kajabi. In fact, many people would think twice about using the system since it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you would not have to pay extra for additional services from third parties.
Thus, generally, we believe that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we have dedicated a complete article about the strategies here.
Basic Plan Kajabi Email vs Activecampaign Email
The lowest priced Kajabi plan starts at $119 in the event you opt to be billed yearly. If you opt for the monthly billing, however, it is likely to cost you $149 per month.
The Basic Plan may be the most affordable option and it’s certainly a great place to begin, but we do not recommend it if you are really serious about growing your small business. The package limits you to only three courses and one website, and you can only have up to a thousand members. However, the landing pages and advertising emails are unlimited.
You also have to schedule your questions about the website with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. via a live chat.
It also doesn’t contain some of the most important advertising tools which you can see in the higher pricing tiers. So if you currently have an experience with course creating, you may want to take into account the Growth or Pro plans. Kajabi Email vs Activecampaign Email
As the name implies, this pricing tier allows you to grow your company with Kajabi significantly. For $50 more, you can upgrade to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you choose to be billed annually, it is going to cost just $159.
Additional Features Kajabi Email vs Activecampaign Email
The best reason to consider this grade over the Basic Plan is the three major characteristics which are not found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end site. All your patrons are going to see is a website which screams only you. This is helpful when it comes to promoting and branding.
Affiliate advertising, on the other hand, comes handy once you decide to seek help from other influencers to promote your products. This step allows your audience to grow and enables you to reach out to more people who can be potential buyers. When you’re serious about growing your business, you’ll require the support of your fellow founders so that you can tap in their audience also. This is one of the easiest ways to grow a following since you are reaching out to people who are interested about the products you are attempting to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a little more push to get the maximum out of your courses. Kajabi enables you to automatically send out emails to students who have not been visiting your website or provide additional learning materials to those that are not doing well on the examinations. Kajabi Email vs Activecampaign Email
As a creator, we know that you are not in the business to only make money. You would want your merchandise to be of value as well. Businesswise, this is valuable because if people are getting the value of what they paid for, they’ll be more likely to come back for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can contact their support team whenever you want, so in the event you wish to pull an all-nighter to work on your next class, you can be certain help is only an email away.
Pro Plan Kajabi Email vs Activecampaign Email
Now this is where the Kajabi pricing starts to truly become steep. It features everything that the Growth Plan has but it permits you to have 100 products to sell. It also gives the user the ability to handle three sites and at most 20,000 members.
There’s still an infinite number of landing pages, but the marketing emails are limited to 2 million. We’d wish it would also be infinite just like the lower tiers since you are paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 in the event you wish to be billed annually.
Aside from the increase in the number of products, websites, and members, you also get to have access to the Experts Academy, where you can find out more about marketing your own personal brand. It still has the 24/7 customer support service which allows a live chat with agents.
The Kajabi Pro Plan is for people who have a fantastic quantity of courses to sell. And with 25 admin users allowed under the plan, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You’ve managed your business well.
Migrating to Kajabi Kajabi Email vs Activecampaign Email
If you are someone who’s not new to the course-creating organization, you may have used other platforms before. If this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to be concerned about is the way to migrate all of your information.
You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your present members. Fortunately, Kajabi permits you to migrate your members by simply importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you have more than that, you’re going to have to deal with multiple imports.
The biggest drawback with migrating to Kajabi from a different platform is the fact your existing members have to reset their passwords because those would not be contained in the importation. This is a good sign, though because it means that the passwords are well-protected as the platforms can not access them. However, this extra task may not be welcomed by your patrons.
Kajabi Email vs Activecampaign Email
Conclusion Kajabi Email vs Activecampaign Email
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system that allows even the novice to easily develop his eLearning business.
There are not much technical skills necessary to run an online business with Kajabi. This enables creators to focus more on creating valuable content for their clients instead of wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools supplied by the website, we can confidently recommend Kajabi to people who would like to make a career out of making online courses. It’s overall a wonderful tool to have to manage your online business from conception to selling.