One day, two software enthusiasts meet at a church. A few years later, they build a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Experts Academy
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have stories and knowledge to share, and they wanted to make a single platform that will help their customers do that.
If you’re a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best when it comes to integration.
With so many choices out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi has to offer and give you an inside look in how the system works for you and your business.
General Overview Kajabi Experts Academy
- Highly integrated platform that features a lot of tools
- Excellent Customer Care
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Great email marketing tools
- Kajabi pricing is somewhat more expensive than other platforms
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing blog post photos
If you would like to market online courses, Kajabi is a fantastic spot to do your business in.
Kajabi is an online class platform that allows users to enhance their careers using only 1 site. It does everything–from creating courses, marketing, and selling them separately or through a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online courses and market them so that you can profit from the action. The first thing you need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and give the description and titles.
If you would like to add quizzes, you can also do this by simply encoding the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that allow you to turn leads into clients by providing more efficient marketing funnels. With the pipelines, you can market your products by offering freebies that demand the prospects to input their emails. As soon as you have these speeches, you can contact your leads through the measures Kajabi has, which is also possible to customize.
When a customer wants to buy in, you can process payments through the site. You can do all these without needing to leave Kajabi.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to employ as many third party websites to run your entire business. Because of this, you can sell online classes without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some might hesitate to migrate into Kajabi due to its comparatively higher pricing, it will offer benefits in the future since it requires no trade costs and you’ll have less parties to cover because most of the basic tools are contained in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty straightforward. You can create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women that are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the problem by making the site easily accessible and understandable even to people who have problems with computer work.
As stated earlier, Kajabi integrates the majority of the basic tools in their own system to enable content creators to do their work in one platform. Among the most troublesome areas to understand if you’re not that tech savvy is the way to work with other sites and integrate all of them into your company.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are still working on, you can pretty much run your internet business using just Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide range of video tutorials made especially for beginners. They call this the Hero University, and it provides the users advice on the best way to go about with the various steps in creating and developing your organization.
Kajabi has tutorials on subjects like making the online course, marketing your products, and payment processing. These tutorials can be found in both video and text formats.
All you have to do is go to the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the relevant tutorials.
Customer Support Kajabi Experts Academy
If you’re having problems with solutions that are not located in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer support team is one of the best. So if you’re stuck on a problem, you can always rely on them to supply you with the answers you need.
If you opt to get the most expensive plan, you get access to a 24/7 Kajabi support team that offers you a live chat.
However, please be aware that if you get just the Kajabi Basic Plan, their team will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, however you will find an answer within the day.
This is one of the reasons why the more expensive plans are worth the additional money if you are not confident about your tech skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you will need to do is click on the New Product button located at the top right side. From there, you can choose from 4 distinct sorts of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller class which is easy to finish and is often used to build brand value.
- Online Course
- These are your bigger courses which are much longer.
- Evergreen Training
- This option allows you to trickle feed content to increase engagement and discipline among your attendees.
- If you want to fully customize your product, you have this option.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this portion is rather easy. It is easy to drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.
The page includes a few headings which are called categories. They’re set in a gray background. They simply serve as organizational tools. The critical matters are included in the articles, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi Experts Academy
Once you have made your main online course skeleton, it’s time to upload your pre-recorded videos. It is not at all hard to do so in Kajabi. You can see an icon immediately that would allow you to upload a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos separately.
One of the most attractive features of Kajabi is its use of Wistia for its video host. If you examine this in terms of price, the usage of Wistia alone already justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Plan with all of its benefits.
Assessments are extremely important in keeping the students engaged and ensuring that they are getting the most from their lessons, and Kajabi knows this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to attendees who do not do well on the assessments to help them understand the lessons.
Kajabi makes it effortless to create quizzes after every lesson introduced. You just have to type questions and options in the lesson editor, which is straightforward. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it’s not very flexible when it comes to the content that you can add to a lesson. You are not allowed to have a video and an assessment under the same lesson category.
Second, Kajabi doesn’t support advanced customization of the quizzes. It does not allow users to have question banks or randomize the questions.
But, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
Additionally, Kajabi supports an assignment submission feature which allows students to upload files for you to check in the future.
Kajabi also lets you upload a poster photograph for every lesson, which may be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Experts Academy
One area of Kajabi that requires improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it does not have a feature that makes it possible for the admin to make certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the quantity of time spent in studying the course or any continuing education credit. This is a big deal for those who wish to elect for eLearning to earn credit. We think Kajabi needs to provide a solution for this.
If you want to add a document that you believe may be useful for your students, you can do so on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable by your students while they are on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or even a transcript of the video. The transcripts can help attendees when they would like to review but don’t need to watch the videos again. If you opt just for a description, then it enables the attendees to know what the lesson will be about and what topics you discussed in that particular video.
Student Interactions Kajabi Experts Academy
Kajabi understands that it is important to have a place where students and members can discuss about the topics presented in the course materials. By doing this, they could have access to valuable information not just from the program creator but also from their fellow students.
For years, course creators have used a different platform for this job such as Facebook. This needed members to join Facebook groups to interact with one another. But with Kajabi, members do not need to go someplace else to ask questions and discuss the lessons as it has integrated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student inquiries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits also. Because the Community can be a standalone product, those who are hesitant to buy the whole course could just opt to pay for access to the talks.
A common problem with forums (as evidenced by a lot of Facebook groups) is that it is quite tough to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the page administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin capability which enables admin to move it to the peak of the feed.
In general, the Community feature is an advantage offered by Kajabi that isn’t found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is among the reasons why Kajabi is your ultimate one-stop shop for your online business today.
Based on your preference, Kajabi offers options as to how you can go about in allowing the course materials to be accessed by your pupils. You can either allow your students to access all of the classes at the same time, drip feed them over a period of time, or lock them. This last choice tends to improve engagement since there’s a requirement to finish a lesson first before continuing on to another one.
Dripping Course Content
As the name suggests, this option allows the admin to release materials slowly instead of pouring it all at once. Kajabi has this feature to allow the creator to make available categories within a class after a certain number of days after a student has enrolled.
It’s really only scheduling the time when a specific course material shows up on the pupil’s page. There are many advantages to this system.
First, this is a excellent way to keep the student interested in returning to review the page and check whether a new content material was posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful once you decide on a membership-type subscription since it prevents the pupils from downloading and viewing all the materials simultaneously. This equates to more months under the membership, i.e., additional profits.
This feature might be helpful so that the students would not be overwhelmed with all the classes. This is a fantastic way to condition their minds to take each lesson little by little.
If you choose to unlock the next lesson by allowing the student pass an assessment first, this can significantly increase their engagement and makes sure that they knew all of the essential concepts first before moving on.
Course Analytics Kajabi Experts Academy
This Kajabi feature is helpful in boosting your course content later on. What it does is generate heatmaps and video stats. In this way, you will know at what point your pupils became disengaged with the videos. Thus, it shows you data on where your viewer’s interest has peaked or diminished.
Specifically, Kajabi generates the following course analytics:
This gives data on how many individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the videos.
Average Engagement Kajabi Experts Academy
The information generated here is the normal percentage of the entire video that viewers actually watched. Some students would elect to see only the first part of your movie and leap to the next lesson. This gives you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature produces a graphical overlay in your actual video. It shows you visual representation of your students’ engagement in certain points of this video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t mean that the viewer is in fact watching it. Your student can keep the video content in the background when checking social networking sites.
With the Viewer Heatmap, you are able to see which parts weren’t viewed by individual students and which were watched. This may give you an idea of which parts of the lesson are important or where your students are having trouble processing thus necessitating them to go back to that part.
Overall, Kajabi has a very practical variety of course analytics tools which you could use to create better content in the long run.
1 way to keep people interested in your products is to give them a site where they can read about you and the topic you wish to introduce to them. This can effectively generate leads which would turn curious visitors into paying clients.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we have to point out that Kajabi wants a lot of improvement on this area.
An Image Problem
We mentioned earlier that you don’t have to understand how to code in order to run your enterprise with Kajabi. However, you might want to begin researching about basic coding if you want to personalize the photos on your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for instance, the image will show up in the recommended image size, and if you don’t know how to work with html, you will have no other way to resize this photo unless of course you employ someone to do it for you.
The text wrap is also a cause of headache since just like the image on top of the article, you can not edit how text wraps around a photo in the body of your site without going into the html and editing it accordingly.
There’s also the issue of the lack of a picture bank when you decide to upload a photo. Suppose you need to add an image in your blog which you currently have in one of your other posts. You would not be able to get that picture in the upload option, so when you want that added to another post, you’ll need to have it in your computer or at Google Drive or you’ll need to download the image again.
This action admittedly can become very tedious, and it is one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you choose from existing tags for your posts. You understand how easy it is to choose a tag in a WordPress post so that readers can easily refer to related articles from the exact same tag? That job is much harder with Kajabi.
When you want to add a tag to a particular post in Kajabi, you must really remember the tag you need to include it under. Kajabi does not provide you with the list of previous tags you have used. So you will have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It must improve on its blogging features because it could really be a pain to have to memorize tags and edit the html every time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features for you to promote your products. In the price setting alone, you have the choice to make an upsell. This contributes to a prompt that will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Experts Academy
When you click on the Marketing tab on the left side of the website, you can see a subcategory called Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It is basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They are designed in a way that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to exactly the same number of paying customers. This is in fact an improvement on the renowned sales funnels where a great number of leads would lead to a significantly smaller number of customers.
Kajabi offers a couple of options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the steps that that specific pipeline would follow. It also comprises a video and a text that will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the client’s point-of-view.
It also allows you to edit the emails that will be sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template which you can choose to follow. This template is unique because it was made by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users to not forget any important steps, it also provides a mini checklist on the left side of the panel so that you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature which lets you monitor how well your advertising plans are doing. Here, you have the ability to determine how each page and email of the pipeline is performing. It even provides you data on your revenue per view.
These analytics will be useful later on when you examine your marketing strategies and pinpoint which areas to improve on to generate more customers.
Pipelines is one of Kajabi’s strongest points. It is very powerful in creating leads and in following up on these leads to turn advertisements to sales.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that potential customer. This serves as a reminder of your deal and possibly in time will convince that person to eventually buy the product.
Due to automation, this is done with no one working manually in monitoring your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. In particular, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Experts Academy
We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to advertise his or her products through affiliate marketing. Therefore, it has integrated the vital features for affiliate program management.
This makes it easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple method of pricing your merchandise. Just go to the Offers tab at the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.
This is very handy especially if you’re trying to promote the courses. Instead of selling them separately, you have the choice to provide them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
As soon as you create a new deal, it will ask you to decide on a title for this offer, the product you will include, and the price. Take note that at this stage, you may only choose one product, but don’t worry because in the later pages, you will have lots of options in terms of bundles and payment choice.
From there, it is going to direct you to a page that will permit you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this choice, you can give your customers the option to test out your products for a specific number of days. Additionally, it provides you the choice of how many times you will bill your client.
Additionally, it allows you to choose the currency you would like the price to be in.
In this same page, you’ll have the option to add more products to the deal. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi does not charge transaction fees. However, you do have to answer to the price of its own payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you’ve got to do is export a list of all of your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you don’t need to leave Kajabi to process those. The website has a system that permits you to process refunds without going to Paypal or Stripe.
Kajabi Experts Academy
Pricing isn’t one of the strong points of Kajabi. In actuality, many people would think twice about using the platform since it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you wouldn’t have to pay extra for extra services from third parties.
Thus, generally, we believe that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a complete article about the plans here.
Basic Plan Kajabi Experts Academy
The cheapest Kajabi plan starts at $119 if you opt to be billed yearly. If you decide on the monthly billing, however, it’s likely to cost you $149 a month.
The Basic Plan may be the most affordable option and it’s definitely a good place to begin, but we do not recommend it if you are really serious about growing your business. The package limits you to only three products and one site, and you can only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also need to schedule your queries about the site with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also doesn’t include some of the most important advertising tools that you can find in the higher pricing tiers. So if you currently have an experience with course creating, you may want to take into account the Growth or Pro plans. Kajabi Experts Academy
As the name implies, this pricing tier allows you to grow your company with Kajabi significantly. For $50 more, you can level up to this tier and get five times more products.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost only $159.
Additional Features Kajabi Experts Academy
The best reason to consider this tier over the Basic Plan is the three important characteristics which aren’t found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end site. All your patrons are going to see is a website that screams only you. This can be helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy once you decide to seek help from other influencers to promote your products. This measure allows your audience to grow and enables you to reach out to more people who can be potential customers. When you’re serious about developing your business, you will require the support of your fellow founders so that you can tap into their audience as well. This is one of the easiest ways to develop a following since you are reaching out to people who are interested about the goods you are attempting to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a bit more drive to get the maximum out of your classes. Kajabi lets you automatically send out emails to students who have not been visiting your website or provide additional learning materials to those that aren’t doing well on the assessments. Kajabi Experts Academy
As a creator, we are aware that you’re not in the business to only make money. You would want your merchandise to be of value as well. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more inclined to come back for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so if you wish to pull an all-nighter to work on the following course, you can be sure help is just an email away.
Pro Plan Kajabi Experts Academy
This is where the Kajabi pricing starts to really become steep. It features everything that the Growth Plan has but it permits you to have 100 products to sell. Additionally, it gives the user the ability to manage three sites and at most 20,000 members.
There is still an unlimited number of landing pages, but the marketing emails are limited to two million. We would want it would also be unlimited just like the lower tiers because you are paying $200 bucks more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 if you wish to be billed annually.
Besides the increase in the number of products, websites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your own personal brand. It still has the 24/7 customer support service which permits a live chat with agents.
The Kajabi Pro Plan is for people who have a good quantity of courses to sell. And with 25 admin users permitted under the plan, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Kajabi Experts Academy
If you’re someone who is not new to the course-creating organization, you might have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to worry about is the way to migrate all your information.
You wouldn’t want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members simply by importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you’re going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the fact your current members have to reset their passwords since those wouldn’t be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this excess task may not be welcomed by your patrons.
Kajabi Experts Academy
Conclusion Kajabi Experts Academy
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system which enables the novice to easily develop his eLearning business.
There are not much technical skills necessary to run an online business with Kajabi. This enables creators to focus more on creating valuable content for their clients rather than wasting energy on building a professional-looking site. You have complete freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools supplied by the website, we can confidently recommend Kajabi to people who would like to make a career out of making online courses. It’s overall a wonderful tool to have to manage your business from conception to selling.