One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Fonts
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have stories and knowledge to share, and they wanted to create a single platform that would help their clients do that.
If you’re a content creator, you might have heard about Kajabi. It is among the most popular platforms for selling online courses and the best in regards to integration.
With so many options out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi offers and give you an inside look about how the system works for you and your business.
General Overview Kajabi Fonts
- Highly integrated platform that features lots of tools
- Superb customer support
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No attribute to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing blog post photos
What Is Kajabi?
If you would like to sell online courses, Kajabi is a good place to do your business in.
Kajabi is an online class platform that enables users to enhance their careers using only 1 site. It does all –from creating courses, marketing, and selling them separately or via a membership system.
How Kajabi Works
Kajabi offers you a platform to create and sell online courses and market them so you can profit from the action. The first thing you will need to do is to purchase a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and provide the description and titles.
If you would like to add quizzes, you could also do so by simply typing up the questions and supplying the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn leads into customers by providing more effective marketing funnels. Together with the pipelines, you can market your products by offering freebies that demand the leads to enter their emails. As soon as you’ve got these addresses, you can contact your leads through the measures Kajabi has, which is also possible to customize.
When a customer decides to buy in, you can process payments through the site. You can do all these without needing to leave the system.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t have to use as many third party sites to run your entire business. Because of this, you can sell online courses without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate into Kajabi because of its relatively higher pricing, it does offer advantages in the future since it requires no transaction costs and you will have less parties to pay because most of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women that are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to fix the issue by making the site easily accessible and understandable even to those who have problems with computer work.
As mentioned earlier, Kajabi integrates the majority of the fundamental tools in their own system to enable content creators to do all their work in one platform. Among the most troublesome areas to understand if you’re not that tech savvy is how to work with other sites and integrate them all into your company.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are working on, you can pretty much run your online business using only Kajabi. The site permits you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials created especially for novices. They call this the Hero University, and it provides the users advice on how to go about with the various steps in creating and growing your business.
Kajabi has tutorials on topics like creating the online course, marketing your goods, and payment processing. These guides are available in both text and video format.
All you have to do is go to the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the related tutorials.
Customer Support Kajabi Fonts
If you are having problems with solutions that are not located in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer service team is among the best. So if you are stuck on an issue, you could always rely on them to provide you with the answers you need.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi support team that offers you a live chat.
However, please note that if you get just the Kajabi Basic Plan, their team will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, however you will get an answer within the day.
This is among the reasons why the more expensive plans are worth the extra money if you’re not confident about your tech skills. The other two Kajabi plans provide a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you need to do is click on the New Product button located in the top right side. From here, you can pick from 4 different sorts of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to complete and is often utilised to build brand value.
- Online Course
- These are your bigger courses that are much longer.
- Evergreen Training
- This option permits you to trickle feed content to boost discipline and engagement among your students.
- If you want to fully customize your course, you have this option.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this part is fairly easy. It is easy to drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.
The page contains a few headings that are called categories. They’re set in a gray backdrop. They simply serve as organizational tools. The critical matters are contained in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi Fonts
As soon as you’ve made your main online course skeleton, it’s time to upload your pre-recorded videos. It’s not at all difficult to do so in Kajabi. You can see an icon immediately that would allow you to upload a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
One of the most attractive features of Kajabi is its use of Wistia as its video host. If you analyze this in terms of price, the usage of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Package with all its benefits.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most out of the lessons, and Kajabi understands this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends extra materials to students who do not succeed on the assessments to help them understand the lessons.
Kajabi makes it effortless to create quizzes after each lesson presented. You simply need to type questions and options in the lesson editor, which is simple. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it’s not very flexible in regards to the content which you can add to a lesson. You are not allowed to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It does not allow users to have query banks or randomize the questions.
However, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature that allows students to upload files for you to check in the future.
Kajabi also allows you to upload a poster photo for every lesson, which can be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Fonts
One area of Kajabi that needs improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it doesn’t have a feature that makes it possible for the admin to produce certificates natively. This is one of the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in learning the course or any continuing education credit. This is a huge deal for those who wish to opt for eLearning to earn credit. We think Kajabi should provide a solution for this.
If you wish to add a document that you think may be useful for your students, you can do this on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable by your students while they’re on that particular lesson.
In this section, Kajabi allows you to add a description of the lesson or even a transcript of the video. The transcripts can help attendees when they would like to review but don’t need to see the videos again. If you opt just for a description, then it enables the students to understand what the lesson is going to be about and what topics you discussed in that specific video.
Student Interactions Kajabi Fonts
Kajabi understands that it is important to have a place where members and students can discuss about the subjects presented in the course materials. This way, they can have access to valuable information not just from the course creator but also from their fellow students.
For years, creators have used a separate platform for this job like facebook. This needed members to join Facebook groups to interact with each other. But with Kajabi, members do not have to go someplace else to ask questions and explore the lessons because it has incorporated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to effectively address student queries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits as well. Because the Community may be a standalone product, those who are hesitant to purchase the whole course could just opt to pay for access to the talks.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it is quite hard to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin capability which enables admin to move it to the peak of the feed.
Overall, the Community capability is an advantage provided by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum natively. This is one of the reasons why Kajabi is your ultimate one-stop shop for your internet business today.
Based upon your taste, Kajabi offers options regarding how you can go about in letting the class materials to be accessed by your students. You can either allow your students to access all the lessons at once, drip feed them over a time period, or lock them. This last option tends to increase engagement since there’s a requirement to finish a lesson first before moving on to another one.
Dripping Course Content
As the name implies, this option enables the admin to release content slowly instead of pouring it all at one time. Kajabi has this capability to allow the creator to release categories within a class after a certain number of days after a student has enrolled.
It’s really only scheduling the time when a specific course material shows up on the pupil’s page. There are many advantages to this system.
First, this is a excellent way to keep the student interested in coming back to review the page and check whether a new material was posted. Secondly, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is useful once you decide on a membership-type subscription because it prevents the students from downloading and seeing all of the materials simultaneously. This equates to more months under the membership, i.e., more profits.
This feature may be helpful so the students wouldn’t be overwhelmed with all of the classes. This is a fantastic way to set up their heads to take each lesson little by little.
If you choose to unlock another lesson by allowing the student pass an assessment first, this can significantly increase their engagement and makes sure that they understood all the essential concepts first before moving on.
Course Analytics Kajabi Fonts
This Kajabi feature is beneficial in improving your course content later on. What it does is create heatmaps and video content stats. In this way, you’ll know at what point your students became disengaged with the videos. Therefore, it shows you info on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This gives data on how many people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Kajabi Fonts
The data generated here is the average percentage of the whole video that audiences actually watched. Some students would elect to see only the first part of your video and leap to the next lesson. This will give you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature creates a graphical overlay on your video. It shows you visual representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played does not necessarily mean that the viewer is actually watching it. Your student may keep the video content in the background while checking social media sites.
With the Viewer Heatmap, you are able to see which parts were not viewed by individual pupils and which were repeatedly watched. This may give you an idea of which parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to return to that part.
Overall, Kajabi has a very practical variety of course analytics tools which you could use to create better videos in the long run.
One way to keep people interested in your products is to give them a blog where they can read about you and the subject you want to introduce to them. This can effectively generate leads that would turn visitors into paying customers.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi needs plenty of improvement on this area.
A Picture Problem
We mentioned earlier that you don’t have to understand how to code so as to run your business with Kajabi. However, you may want to start researching about fundamental coding if you wish to customize the photos on your Kajabi-powered blog.
When you upload a photo on top of a blog post, for instance, the image will appear in the recommended image size, and unless you know how to work with html, you’ll have no other way to resize this photo unless of course you hire someone to do it for you.
The text wrap is also a cause of headache since just like the image on top of the post, you can not edit how text wraps around a photograph in the body of your site without entering the html and editing it accordingly.
There’s also the issue of the absence of a picture bank when you decide to upload a photograph. Suppose you want to add an image into your blog that you currently have in one of your other articles. You would not be able to access that picture in the upload option, so when you need that added to a different post, you’ll need to get it in your computer or at Google Drive or you’ll need to download the image again.
This activity admittedly can become very tedious, and it is one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to let you pick from existing tags for your posts. You know how easy it is to choose a tag for a WordPress post so that readers can easily refer to related articles from the exact same tag? That task is much harder with Kajabi.
When you want to add a tag to a particular post in Kajabi, you have to actually remember the tag you need to add it under. Kajabi does not offer you the list of previous tags you’ve used. So you will need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features because it may really be a pain to have to memorize tags and edit the html every time you need to make a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features for you to promote your products. In the price setting alone, you have the choice to make an upsell. This results to a prompt that will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Fonts
When you click on the Marketing tab on the left side of the site, you can view a subcategory named Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It is basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They’re designed in a way that they have the same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to the same number of paying customers. This is in fact an improvement on the renowned sales funnels where a large number of leads would result to a significantly smaller number of customers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the steps that that specific pipeline would follow. Additionally, it contains a video and a text which will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can quickly see what your opt-in page would look like from the client’s point-of-view.
It also lets you edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template which you can opt to follow. This template is special because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users not to forget any important steps, it also provides a mini checklist on the left side of the panel so that you can check which actions are left to be edited.
Kajabi has a Pipeline Stats feature which lets you monitor how well your marketing plans are doing. Here, you are able to determine how each page and email of this pipeline is performing. It even provides you data on your revenue per view.
These analytics will be useful later on when you review your marketing strategies and pinpoint which areas to improve to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It’s very powerful in generating leads and in following up on these leads to turn advertisements into earnings.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that potential customer. This serves as a reminder of your deal and possibly in time will convince that person to eventually purchase the product.
Due to automation, this is done with no one working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Fonts
We have to point out that this choice is available only in the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to advertise his or her products through affiliate marketing. Thus, it has incorporated the essential features for affiliate program management.
This makes it much easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.
This is very convenient especially if you’re trying to promote the courses. Instead of selling them separately, you have the option to provide them as a set.
In addition, you can choose if the payment will be one-time or on a subscription basis.
As soon as you make a new offer, it will ask you to decide on a title for that offer, the product you will include, as well as the price. Take note that at this stage, you can just choose 1 product, but don’t worry because in the subsequent pages, you will have lots of options concerning bundles and payment option.
From there, it will direct you to a page that will allow you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can select the number of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the option to test out your products for a certain number of days. Additionally, it provides you the choice of how often you will bill your client.
Additionally, it lets you choose the currency you would like the price to be in.
In this exact same page, you’ll have the option to add more products to the deal. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer for the price of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to perform a Paypal Mass Pay.
In terms of refunds, you don’t need to leave Kajabi to process those. The site has a system that permits you to process refunds without going to Paypal or Stripe.
Pricing isn’t among the strong points of Kajabi. In actuality, many people would think twice about using the platform because it is relatively more expensive than many of its counterparts. However, with a highly integrated platform, you would not need to pay extra for extra services from third parties.
Thus, we believe that Kajabi is worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we’ve dedicated a complete article about the plans here.
Basic Plan Kajabi Fonts
The lowest priced Kajabi plan starts at $119 if you opt to be billed yearly. If you opt for the monthly billing, however, it is going to cost you $149 a month.
The Basic Plan might be the most inexpensive option and it’s certainly a good place to begin, but we don’t recommend it if you are really serious about developing your small business. The package limits you to only three courses and one site, and you may only have around a thousand members. However, the landing pages and advertising emails are unlimited.
You also have to schedule your queries about the website with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
Additionally, it doesn’t include some of the most important advertising tools that you can find in the higher pricing tiers. So if you already have an experience with course creating, you might want to take into account the Growth or Pro plans. Kajabi Fonts
As the name suggests, this pricing tier lets you grow your company with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost only $159.
Additional Features Kajabi Fonts
The best reason to consider this tier over the Basic Plan is the three major characteristics that are not found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end website. All your patrons are going to see is a website that screams only you. This can be helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy once you opt to seek support from other influencers to advertise your products. This step allows your following to grow and lets you reach out to more individuals who can be potential buyers. When you are serious about growing your business, you will need the support of your fellow founders so you can tap in their audience also. This is one of the simplest ways to grow a following because you are reaching out to people who already are interested about the goods you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a bit more drive to get the most out of your classes. Kajabi lets you automatically send out emails to students who have not been visiting your website or provide additional learning materials to those that are not doing well on the assessments. Kajabi Fonts
As a creator, we are aware that you are not in the business to just make money. You would want your merchandise to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more likely to come back for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so if you wish to pull an all-nighter to work on your next class, you can be certain help is just an email away.
Pro Plan Kajabi Fonts
Now this is where the Kajabi pricing begins to really become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to sell. Additionally, it gives the user the ability to handle three websites and at most 20,000 members.
There is still an unlimited number of landing pages, but the marketing emails are limited to two million. We would want it would also be unlimited just like the lower tiers because you are paying $200 dollars more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you would like to be billed yearly.
Besides the increase in the number of products, sites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service which allows a live chat with agents.
The Kajabi Pro Plan is for those who have a good quantity of courses to market. And with 25 admin users allowed under the program, you can outsource some of your work to workers. If you are able to do so, congratulations are in order. You’ve managed your business well.
Migrating to Kajabi Kajabi Fonts
If you’re someone who is not new to the course-creating organization, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to be concerned about is how to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your present members. Fortunately, Kajabi allows you to migrate your members simply by minding their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you’re going to have to take care of multiple imports.
The biggest disadvantage with migrating to Kajabi from a different platform is the fact your existing members have to reset their passwords because those would not be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this extra task might not be welcomed by your patrons.
Conclusion Kajabi Fonts
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system that allows the beginner to easily grow his eLearning enterprise.
There aren’t much technical skills necessary to run an internet business with Kajabi. This enables creators to focus more on creating valuable content for their customers rather than wasting energy on building a professional-looking site. You have complete freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to people who would like to make a career out of making online courses. It’s overall a superb tool to have to manage your business from conception to selling.