One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Founders Plan
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have stories and knowledge to share, and they wanted to make a single platform that would help their customers do that.
If you are a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online classes and the best when it comes to integration.
With so many options out there which are relatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi has to offer and give you an inside look about the way the system works for you and your business.
General Overview Kajabi Founders Plan
- Highly integrated platform that features a lot of tools
- Excellent Customer Care
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No feature to create certificates
- Assessment customization is limited
- Users need coding skills for editing blog post photos
What Is Kajabi?
If you wish to sell online classes, Kajabi is a good place to do your business in.
Kajabi is an online class platform which allows users to boost their careers using only one site. It does all –from creating classes, marketing, and selling them individually or through a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online courses and market them so you can profit from the action. The first thing you need to do is to purchase a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and provide the titles and description.
If you want to add quizzes, you can also do so by simply encoding the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that allow you to turn leads into clients by providing more effective marketing funnels. With the pipelines, you can promote your products by offering freebies that demand the prospects to input their emails. Once you’ve got these addresses, you can get in touch with your leads through the measures Kajabi has, which you can also customize.
When a customer wants to buy in, you can process payments through the site. You can do all these without needing to leave Kajabi.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t have to use as many third party sites to run your whole business. Because of this, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate to Kajabi because of its relatively higher pricing, it will offer benefits in the future since it requires no trade costs and you will have less parties to cover because most of the basic tools are contained in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty simple. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women who are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to solve the problem by making the site easily accessible and understandable even to people who have issues with computer work.
As stated earlier, Kajabi integrates the majority of the basic tools in their system to enable content creators to do all their work in a single platform. Among the most difficult areas to understand if you are not that tech savvy is how to work with different sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are working on, you can pretty much run your online business using only Kajabi. The site permits you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide range of video tutorials created especially for beginners. They call this the Hero University, and it provides the users advice on how to go about with the various steps in creating and developing your organization.
Kajabi has tutorials on subjects like making the online course, marketing your goods, and payment processing. These tutorials are available in both video and text formats.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you are having, and it will show you the relevant tutorial.
Customer Support Kajabi Founders Plan
If you’re having problems with solutions that are not located in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer support team is one of the best. So if you are stuck on a problem, you can always rely on them to supply you with the answers.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi service team that provides you with a live chat.
However, please note that if you get just the Kajabi Basic Plan, their team will not be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, but you will get an answer within the day.
This is one of the reasons why the more expensive packages are worth the additional money if you are not confident about your computer skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you need to do is click on the New Product button located in the top right side. From there, you can pick from 4 different kinds of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to finish and is often used to build brand value.
- Online Course
- These are your full-blown courses which are much longer.
- Evergreen Training
- This option permits you to drip feed content to boost engagement and discipline among your students.
- If you would like to fully customize your product, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will see a page with a predetermined outline. Uploading and editing this part is rather easy. You can easily drag around the concept tabs to change their arrangement. This is the way your course will be arranged.
The page contains a few headings that are called categories. They are set in a gray backdrop. They simply serve as organizational tools. The critical matters are included in the articles, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi Founders Plan
Once you have made your primary online course skeleton, it’s time to upload your pre-recorded videos. It is not at all difficult to do so in Kajabi. You can see an icon immediately that would allow you to upload a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the website will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
Among the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you analyze this in terms of price, the use of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Plan with all of its features.
Assessments are very important in keeping the students engaged and ensuring they are getting the most out of their lessons, and Kajabi understands this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends additional materials to attendees who do not do well on the assessments to help them understand the lessons.
Kajabi makes it effortless to create quizzes after every lesson introduced. You just have to type questions and choices in the lesson editor, which is simple. However, we have to admit that Kajabi is somewhat limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible when it comes to the content which you can add to a lesson. You’re not permitted to have a video and an assessment under precisely the same lesson category.
Second, Kajabi does not support advanced customization of the quizzes. It does not allow users to have question banks or randomize the questions.
But, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature that enables students to upload files for you to check in the future.
Kajabi also lets you upload a poster photograph for every lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Founders Plan
One area of Kajabi that requires improvement is on certificate-making. While the site enables creators to give out certificates of completion, at present, it doesn’t have a feature that makes it possible for the admin to produce certificates natively. This is among the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in learning the course or any continuing education credit. This is a huge deal for people who wish to opt for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you want to add a document which you believe may be helpful for your students, you can do this on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they’re on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or even a transcript of your video. The transcripts can help students when they would like to review but don’t need to watch the videos again. If you opt only for a description, then it enables the attendees to understand what the lesson is going to be about and what topics you discussed in that specific video.
Student Interactions Kajabi Founders Plan
Kajabi understands it is important to have a place where students and members can talk about the subjects presented in the course materials. This way, they can have access to valuable information not only from the course creator but also from their fellow students.
For years, creators have used a separate platform for this job such as Facebook. This required members to join Facebook groups to interact with one another. But with Kajabi, members don’t have to go someplace else to ask questions and explore the lessons because it has integrated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student inquiries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits as well. Because the Community may be a standalone product, those people who are hesitant to purchase the entire course could just choose to pay for access to the discussions.
A common problem with forums (as evidenced by lots of Facebook groups) is that it’s quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin capability which enables admin to transfer it to the top of the feed.
In general, the Community capability is an advantage offered by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is among the reasons why Kajabi is the greatest one-stop shop for your online business today.
Depending upon your taste, Kajabi offers options regarding how you can go about in letting the course materials to be obtained by your pupils. You can either allow your students to access all of the lessons at the same time, drip feed them over a time period, or lock them. This last option tends to increase engagement since there’s a requirement to finish a lesson first before continuing on to another one.
Dripping Course Content
As the name suggests, this option enables the admin to release content slowly instead of pouring it all at once. Kajabi has this feature to enable the creator to release categories within a class after a certain number of days after a student has registered.
It’s really nothing more than scheduling the time when a specific course material shows up on the student’s page. There are many advantages to this system.
First, this is a excellent way to keep the student interested in coming back to review the page and check if a new material has been posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is useful once you opt for a membership-type subscription because it prevents the pupils from downloading and viewing all the materials simultaneously. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so the students would not be overwhelmed with all of the lessons. This is a good way to condition their minds to take each lesson little by little.
If you decide to unlock another lesson by letting the student pass an assessment first, this may significantly increase their participation and makes sure that they knew all the important concepts first before moving on.
Course Analytics Kajabi Founders Plan
This Kajabi feature is beneficial in improving your course content later on. What it does is create heatmaps and video stats. In this way, you will know at what stage your students became disengaged with the videos. Therefore, it shows you data on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This provides data on how a lot of individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Kajabi Founders Plan
The data generated here is the average percentage of the whole video that viewers actually watched. Some students would opt to see only the first part of your video and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your video. It shows you the graphical representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t necessarily mean that the viewer is in fact watching it. Your student may keep the video in the background while checking social networking sites.
With the Viewer Heatmap, you have the ability to see which parts were not viewed by individual pupils and which were repeatedly watched. This may give you an idea of which parts of the lesson are important or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has a very practical array of course analytics tools that you can use to create better content in the long run.
One way to keep people interested in your products is to provide them with a site where they can read about you and the subject you want to introduce to them. This can effectively generate leads that would turn curious visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi wants plenty of improvement on this area.
A Picture Problem
We mentioned previously that you don’t have to understand how to code so as to run your business with Kajabi. However, you may want to begin researching about fundamental coding if you want to customize the photos in your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for instance, the image will show up in the recommended image size, and if you don’t know how to work with html, you’ll have no other way to resize that photo unless of course you employ someone to do it for you.
The text wrapping can also be a cause of headache because just like the image on top of the article, you can’t edit how text wraps around a photo in the body of your site without entering the html and editing it accordingly.
There is also the issue of the absence of a picture bank when you decide to upload a photograph. Suppose you want to add an image in your blog which you currently have in one of your other posts. You wouldn’t be able to access that picture in the upload option, so when you need that added to another post, you’ll need to have it in your computer or at Google Drive or you will have to download the image again.
This action admittedly can become rather tedious, and it’s one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to allow you to choose from existing tags for your posts. You understand how convenient it is to choose a tag for a WordPress post so that readers can easily refer to related posts from the same tag? That job is much harder with Kajabi.
When you need to add a label to a certain post in Kajabi, you must really remember the tag you want to include it under. Kajabi does not offer you the list of previous tags you’ve used. So you will have to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features because it may really be a pain to have to memorize tags and edit the html each time you want to make a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features for you to promote your products. In the purchase price setting alone, you have the choice to make an upsell. This contributes to a prompt that will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Founders Plan
When you click on the Marketing tab on the left side of the website, you can view a subcategory called Pipelines. This is the instrument Kajabi uses to simplify marketing and sales. It is essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They’re designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to the exact same number of paying clients. This is in fact an improvement on the renowned sales funnels where a large number of prospects would lead to a considerably smaller number of customers.
Kajabi offers a few options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the measures that that particular pipeline would follow. It also comprises a video and a text that will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
It also allows you to edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template which you can choose to follow. This template is unique because it was made by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users to not overlook any important steps, it also provides a mini checklist on the left side of the panel so you can check which activities are left to be edited.
Kajabi includes a Pipeline Stats feature that allows you to monitor how well your advertising plans are doing. Here, you are able to determine how each page and email of the pipeline is performing. It even provides you data on your revenue per view.
These analytics will be useful later on when you examine your marketing strategies and pinpoint which areas to improve on to generate more customers.
Pipelines is among Kajabi’s strongest points. It’s extremely effective in creating leads and in following up on those leads to turn advertisements to sales.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This serves as a reminder of your deal and possibly in time will convince that person to finally purchase the product.
Thanks to automation, this is done without you working manually in tracking your customer’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Founders Plan
We have to point out that this option is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to advertise their products through affiliate marketing. Therefore, it has integrated the essential features for affiliate program management.
This makes it much easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is very handy especially if you’re trying to market the products. Instead of selling them separately, you have the choice to offer them as a set.
In addition, you can choose if the payment will be one-time or on a subscription basis.
As soon as you make a new deal, it will prompt you to decide on a title for that offer, the product you will include, and the cost. Take note that at this stage, you may just choose one product, but don’t worry because in the later pages, you’ll have lots of options concerning bundles and payment option.
From there, it will direct you to a page which will allow you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the choice to test out your merchandise for a certain number of days. It also provides you the choice of how many times you will bill your client.
It also allows you to choose the currency you would like the cost to be in.
In this same page, you will have the option to add more products to the offer. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do need to answer for the price of its own payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you don’t have to leave Kajabi to process those. The website has a system that enables you to process refunds without going to Paypal or Stripe.
Kajabi Founders Plan
Pricing isn’t among the strong points of Kajabi. In fact, many people would think twice about using the platform because it is relatively more expensive than most of its counterparts. But with a highly integrated platform, you wouldn’t have to pay extra for additional services from third parties.
Thus, we think that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we’ve dedicated a full article about the strategies here.
Basic Plan Kajabi Founders Plan
The cheapest Kajabi plan starts at $119 in the event you choose to be billed yearly. If you opt for the monthly billing, however, it is likely to cost you $149 a month.
The Basic Plan may be the most inexpensive option and it’s definitely a good place to start out, but we do not recommend it if you’re really serious about growing your small business. The plan limits you to only three courses and one site, and you can only have up to a thousand members. However, the landing pages and marketing emails are unlimited.
You also need to schedule your questions about the website with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also does not contain some of the most important advertising tools which you can see in the higher pricing tiers. So if you already have an experience with course creating, you may want to consider the Growth or Pro plans. Kajabi Founders Plan
As the name implies, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can level up to this tier and get five times more products.
The monthly payment option would cost you $199, but if you choose to be billed annually, it will cost only $159.
Additional Features Kajabi Founders Plan
The best reason to consider this tier over the Basic Plan is the three important characteristics which are not found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end website. All your patrons are going to see is a website that screams only you. This can be helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy once you opt to seek help from other influencers to promote your products. This measure allows your audience to grow and enables you to reach out to more people who can be potential buyers. When you’re serious about developing your business, you’ll need the support of your fellow founders so you can tap into their audience as well. This is one of the simplest ways to grow a following because you’re reaching out to people who already are interested about the goods you are attempting to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a bit more drive to get the most out of your classes. Kajabi lets you automatically send out emails to students who have not been visiting your site or provide extra learning materials to those who are not doing well on the assessments. Kajabi Founders Plan
As a creator, we know that you are not in the business to only make money. You would want your products to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they’ll be more likely to return for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team when you want, so if you would like to pull an all-nighter to work on the following course, you can be certain help is just an email away.
Pro Plan Kajabi Founders Plan
Now this is where the Kajabi pricing starts to truly become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to market. Additionally, it gives the user the ability to manage three sites and at most 20,000 members.
There is still an infinite number of landing pages, but the marketing emails are limited to two million. We would want it would also be unlimited just like the lower tiers since you’re paying $200 dollars more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 in the event you would like to be billed yearly.
Aside from the increase in the amount of products, websites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service that allows a live chat with agents.
The Kajabi Pro Plan is for those who have a good quantity of courses to sell. And with 25 admin users allowed under the program, you can outsource some of your work to workers. If you are able to do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Kajabi Founders Plan
If you’re someone who is not new to the course-creating business, you might have used other programs before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to be concerned about is how to migrate all of your information.
You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members simply by importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you are going to have to take care of multiple imports.
The biggest drawback with migrating to Kajabi from another platform is the simple fact that your existing members need to reset their passwords because those would not be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can not access them. However, this extra task may not be welcomed by your patrons.
Kajabi Founders Plan
Conclusion Kajabi Founders Plan
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system which allows the novice to easily grow his eLearning business.
There are not much technical skills required to run an online business with Kajabi. This enables creators to concentrate more on creating valuable content for their clients rather than wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools supplied by the site, we can confidently recommend Kajabi to people who wish to make a career out of making online courses. It’s overall a wonderful tool to have to manage your business from conception to selling.