One day, two software enthusiasts meet at a church. A couple of years later, they build a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Gamification
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to make a single platform that will help their customers do that.
If you are a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online classes and the best when it comes to integration.
With so many choices out there which are relatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi offers and provide you an inside look about how the system works for you and your business.
General Overview Kajabi Gamification
- Highly integrated platform that features a lot of tools
- Excellent Customer Care
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as movie host
- Great email marketing tools
- Kajabi pricing is relatively more expensive than other programs
- No feature to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing site post photographs
What Is Kajabi?
If you would like to market online classes, Kajabi is a good spot to do your business in.
Kajabi is an online course platform that allows users to boost their careers using only one site. It does all –from creating classes, marketing, and selling them separately or through a membership system.
How Kajabi Works
Kajabi offers you a platform to create and sell online classes and market them so you can profit from the action. The first thing you need to do is to purchase a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and give the description and titles.
If you want to add quizzes, you could also do this by simply typing up the questions and supplying the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn leads into customers by providing more effective marketing funnels. Together with the pipelines, you can market your products by offering freebies that require the leads to enter their email addresses. Once you have these addresses, you can contact your leads through the measures Kajabi has, which you can also customize.
When a customer decides to buy in, you can process payments through the site. You can do all these without needing to leave Kajabi.
However, there are some features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t have to use as many third party sites to run your entire business. Because of this, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some might hesitate to migrate to Kajabi because of its comparatively higher pricing, it will offer benefits in the future since it requires no trade costs and you will have less parties to cover because most of the basic tools are included in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty simple. You can make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the issue by making the website easily accessible and understandable even to people who have problems with computer work.
As mentioned earlier, Kajabi integrates most of the basic tools in their own system to enable content creators to do all their work in a single platform. Among the most difficult things to understand if you are not that tech savvy is the way to work with other sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are still working on, you can pretty much run your online business using just Kajabi. The site permits you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials created especially for novices. They call this the Hero University, and it provides the users guidance on the best way to go about with the various steps in creating and developing your organization.
Kajabi has tutorials on subjects like creating the online course, marketing your goods, and payment processing. These guides are available in both text and video formats.
All you have to do is go to the Assistant Bar at the top and type out whatever problem you are having, and it will show you the related tutorials.
Customer Support Kajabi Gamification
If you are having problems with solutions that aren’t located in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer service team is one of the best. So if you are stuck on a problem, you can always rely on them to provide you with the answers.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi support team that offers you a live chat.
However, please be aware that in the event you get just the Kajabi Basic Plan, their staff will not be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service operates on a ticket system, however you’ll get an answer within the day.
This is one of the reasons why the more expensive packages are worth the additional money if you are not confident about your tech skills. The other two Kajabi plans provide a round-the-clock access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you need to do is click on the New Product button located in the top right side. From there, you can choose from 4 different kinds of products you would like to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to finish and is often used to build brand value.
- Online Course
- These are your full-blown courses which are much longer.
- Evergreen Training
- This option permits you to trickle feed content to increase engagement and discipline among your students.
- If you would like to fully customize your course, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will be brought to a page with a predetermined outline. Uploading and editing this portion is fairly straightforward. It is easy to drag around the concept tabs to change their arrangement. This is the way your course will be arranged.
The page contains a few headings that are called categories. They’re set in a gray background. They just serve as organizational tools. The important matters are included in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi Gamification
Once you’ve made your main online course skeleton, it is time to upload your pre-recorded videos. It’s not at all hard to do so in Kajabi. You will see an icon immediately that would allow you to upload a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into posts which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
One of the most attractive features of Kajabi is its use of Wistia as its video host. If you analyze this in terms of price, the usage of Wistia alone already justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Plan with all its features.
Assessments are extremely important in keeping the students engaged and ensuring that they are getting the most out of their lessons, and Kajabi understands this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends extra materials to attendees who do not do well on the examinations to help them understand the lessons.
Kajabi makes it easy to create quizzes after every lesson introduced. You just have to type questions and choices in the lesson editor, which is simple. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible when it comes to the content which you can add to a lesson. You’re not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi doesn’t support advanced editing of the quizzes. It does not allow users to have question banks or randomize the questions.
But, Kajabi does support different styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.
Additionally, Kajabi supports an assignment submission feature which enables students to upload files for you to check in the future.
Kajabi also allows you to upload a poster photo for each lesson, which can be helpful to keep your students interested. Rather than seeing plain texts of the lesson titles on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Gamification
One area of Kajabi that needs improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it does not have a feature that enables the admin to produce certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the amount of time spent in learning the course or any continuing education credit. This is a big deal for people who wish to opt for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you want to add a document which you believe may be helpful for your students, you can do so on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they’re on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or even a transcript of your video. The transcripts can help students when they want to review but do not want to see the videos again. If you opt just for a description, then it enables the attendees to know what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi Gamification
Kajabi understands it is important to have a place where students and members can discuss about the topics introduced in the course materials. This way, they can have access to valuable information not only from the course creator but also from their fellow pupils.
For years, course creators have used a different platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. But with Kajabi, members do not need to go somewhere else to ask questions and discuss the lessons because it has incorporated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student inquiries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits also. Because the Community can be a standalone product, those people who are hesitant to purchase the entire course could just choose to pay for access to the talks.
A common problem with forums (as evidenced by lots of Facebook groups) is that it’s quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin feature which enables admin to transfer it to the peak of the feed.
Overall, the Community feature is an advantage offered by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is among the reasons why Kajabi is the ultimate one-stop shop for your internet business today.
Depending upon your preference, Kajabi offers options as to how you can go about in allowing the course materials to be accessed by your pupils. You can either allow your students to access all of the classes at once, drip feed them over a time period, or lock them. This last choice tends to increase engagement since there is a requirement to finish a lesson first before continuing on to another one.
Dripping Course Content
As the name implies, this option enables the admin to release materials slowly rather than pouring it all at once. Kajabi has this feature to allow the creator to release categories within a class after a certain number of days after a student has registered.
It’s really nothing more than scheduling the time when a specific course material shows up on the student’s page. There are many benefits to this system.
This is a great way to keep the student interested in coming back to review the page and check whether a new material has been posted. Second, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful once you decide on a membership-type subscription since it prevents the students from downloading and seeing all the materials at once. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so that the students wouldn’t be overwhelmed with all of the classes. This is a good way to set up their heads to take each lesson little by little.
If you choose to unlock the next lesson by allowing the student pass an assessment first, this may significantly increase their engagement and makes sure that they understood all of the essential concepts first before moving on.
Course Analytics Kajabi Gamification
This Kajabi feature is helpful in boosting your course content later on. What it does is generate heatmaps and video content stats. This way, you will know at what point your pupils became disengaged with the content. Thus, it shows you data on where your viewer’s interest has peaked or diminished.
Specifically, Kajabi generates the following course analytics:
This gives data on how many individuals actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the videos.
Average Engagement Kajabi Gamification
The information generated here is the normal percentage of the whole video that viewers actually watched. Some students would opt to watch only the first part of your movie and leap into the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your actual video. It shows you visual representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the start of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t mean that the viewer is in fact watching it. Your student may keep the video in the background when checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts weren’t seen by individual students and which were repeatedly watched. This may give you an idea of which parts of the lesson are significant or where your students are having trouble processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely useful array of course analytics tools which you could use to create better videos in the long run.
1 way to keep people interested in your products is to give them a site where they can read about you and the topic you wish to introduce to them. This can effectively generate leads which would turn curious visitors into paying clients.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi wants plenty of improvement on this area.
A Picture Problem
We mentioned earlier that you don’t have to understand how to code so as to run your business with Kajabi. However, you may want to begin researching about basic coding if you wish to personalize the photos in your Kajabi-powered blog.
When you upload a photo in addition to a blog post, for instance, the image will show up in the recommended image size, and unless you learn how to work with html, you will have no other way to resize this photo unless of course you employ someone to do it for you.
The text wrapping can also be a cause of headache since just like the image on top of the post, you can’t edit how text wraps around a photo in the body of your site without entering the html and editing it accordingly.
There is also the issue of the absence of a picture bank when you choose to upload a photograph. Suppose you need to add an image in your blog that you already have in one of your other articles. You wouldn’t be able to access that picture in the upload option, so when you want that added to another post, you’ll have to get it in your computer or at Google Drive or you’ll need to download the image again.
This action admittedly can become very tedious, and it is one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to let you choose from existing tags for your posts. You know how convenient it is to opt for a tag in a WordPress post so that readers can easily refer to related articles from the same tag? That job is much harder with Kajabi.
When you want to add a label to a certain post in Kajabi, you have to actually remember the tag you need to add it under. Kajabi does not provide you with the list of previous tags you’ve used. So you’ll have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features because it may really be a pain to have to memorize tags and edit the html every time you need to make a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features that help you promote your products. In the purchase price setting alone, you have the option to create an upsell. This results to a prompt that will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Gamification
When you click on the Marketing tab on the left side of the website, you can view a subcategory called Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It is basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They’re designed in a way that they have the same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to exactly the exact same number of paying customers. This is actually an improvement on the renowned sales funnels where a great number of leads would result to a considerably smaller number of buyers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the measures that that particular pipeline would follow. It also comprises a video and a text that will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
Additionally, it allows you to edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You will be given a template which you can opt to follow. This template is unique because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And since Kajabi wants its users to not forget any important steps, in addition, it provides a mini checklist on the left side of this panel so you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature that lets you monitor how well your marketing plans are doing. Here, you are able to determine how each page and email of the pipeline is performing. It even gives you data on your revenue per view.
These analytics will be useful later on when you examine your marketing strategies and pinpoint which areas to improve on to generate more customers.
Pipelines is among Kajabi’s strongest points. It is extremely effective in creating leads and in following up on these leads to turn advertisements to sales.
When a visitor puts something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This serves as a reminder of your offer and maybe in time will convince the person to finally purchase the product.
Thanks to automation, this is done without you working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. In particular, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Gamification
We must point out that this option is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market their products through affiliate marketing. Thus, it has incorporated the vital features for affiliate program management.
This makes it much easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple method of pricing your merchandise. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is very handy especially if you’re trying to promote the courses. Instead of selling them separately, you have the choice to provide them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
As soon as you create a new deal, it will prompt you to decide on a title for this offer, the product that you will include, as well as the price. Take note that at this stage, you can only choose 1 product, but do not worry because in the subsequent pages, you’ll have lots of options in terms of bundles and payment option.
From there, it is going to lead you to a page that will permit you to choose an internal title and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the option to test out your products for a certain number of days. It also gives you the option of how often you will bill your customer.
Additionally, it lets you choose the currency you would like the cost to be in.
In this same page, you will have the option to add more products to the deal. This is where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do have to answer for the price of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if that you have an affiliate program. All you’ve got to do is export a list of all of your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you don’t have to leave Kajabi to process those. The site has a system which permits you to process refunds without going to Paypal or Stripe.
Pricing is not among those strong points of Kajabi. In fact, many people would think twice about using the system since it is relatively more expensive than most of its counterparts. But with a highly integrated platform, you wouldn’t need to pay extra for extra services from third parties.
Thus, generally, we think that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we have dedicated a full article about the plans here.
Basic Plan Kajabi Gamification
The cheapest Kajabi plan starts at $119 in the event you choose to be billed annually. If you decide on the monthly billing, however, it’s likely to cost you $149 a month.
The Basic Plan might be the most inexpensive option and it’s certainly a good place to start out, but we don’t recommend it if you’re really serious about developing your small business. The plan limits you to only three products and one site, and you can only have around a thousand members. However, the landing pages and advertising emails are unlimited.
You also have to schedule your queries about the website with the Basic Plan because the Kajabi customer service would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also doesn’t contain some of the most important advertising tools that you can find in the higher pricing tiers. So if you currently have an experience with course creating, you may want to take into account the Growth or Pro plans. Kajabi Gamification
As the name suggests, this pricing tier lets you grow your company with Kajabi significantly. For $50 more, you can upgrade to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost just $159.
Additional Features Kajabi Gamification
The best reason to consider this grade over the Basic Plan is the three important features that are not found in the less expensive choice: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from the front-end site. All your patrons will see is a website which screams only you. This is helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy when you decide to seek support from other influencers to promote your products. This step allows your audience to grow and lets you reach out to more people who can be potential buyers. When you are serious about growing your business, you will need the support of your fellow creators so that you can tap into their audience also. This is one of the easiest ways to develop a following since you’re reaching out to people who are interested about the goods you are attempting to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a little more push to get the maximum out of your courses. Kajabi enables you to automatically send out emails to students who have not been visiting your site or provide extra learning materials to those that are not doing well on the assessments. Kajabi Gamification
As a creator, we are aware that you’re not in the business to just make money. You would want your merchandise to be of value as well. Businesswise, this is advantageous because if people are getting the value of what they paid for, they will be more likely to come back for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so if you would like to pull an all-nighter to work on the following course, you can be certain help is just an email away.
Pro Plan Kajabi Gamification
Now this is where the Kajabi pricing begins to really become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to sell. Additionally, it gives the user the ability to manage three websites and at most 20,000 members.
There is still an infinite number of landing pages, but the advertising emails are limited to two million. We’d wish it would also be infinite like the lower tiers since you’re paying $200 dollars more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 if you wish to be billed yearly.
Aside from the increase in the amount of products, websites, and members, you also get to have access to the Experts Academy, where you can find out more about marketing your own personal brand. It still has the 24/7 customer support service which permits a live chat with agents.
The Kajabi Pro Plan is for those who have a fantastic quantity of courses to sell. And with 25 admin users permitted under the program, you can outsource some of your work to workers. If you can do so, congratulations are in order. You’ve managed your business well.
Migrating to Kajabi Kajabi Gamification
If you’re someone who’s not new to the course-creating organization, you might have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to worry about is the way to migrate all your information.
You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members by simply minding their names and email address using a .csv file. However, you are limited to 500 members per import, so if you have more than that, you are going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the fact that your existing members have to reset their passwords because those would not be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this excess task might not be welcomed by your patrons.
Conclusion Kajabi Gamification
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system that enables the beginner to easily grow his eLearning enterprise.
There aren’t much technical skills required to run an online business with Kajabi. This enables creators to concentrate more on creating valuable content for their customers rather than wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools supplied by the website, we can confidently recommend Kajabi to people who would like to make a career out of making online courses. It’s overall a wonderful tool to have to manage your business from conception to selling.