One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Google Tag Manager
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to create a single platform that would help their customers do that.
If you’re a content creator, you may have heard about Kajabi. It is one of the most popular platforms for selling online classes and the best in regards to integration.
With so many options out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi has to offer and provide you an inside look about how the system works for you and your business.
General Overview Kajabi Google Tag Manager
- Highly integrated platform that features lots of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as movie host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other programs
- No feature to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photographs
What Is Kajabi?
If you wish to market online courses, Kajabi is a good spot to do your business in.
Kajabi is an online course platform which allows users to enhance their careers using just 1 site. It does everything–from creating courses, promotion, and selling them separately or through a membership system.
How Kajabi Works
Kajabi offers you a platform to make and sell online courses and market them so you can profit from the activity. The first thing you need to do is to buy a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the titles and description.
If you would like to add quizzes, you can also do this by simply encoding the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn prospects into customers by providing more effective marketing funnels. Together with the pipelines, you can market your products by offering freebies that require the leads to enter their email addresses. As soon as you have these addresses, you can contact your leads through the steps Kajabi has, which is also possible to customize.
When a client wants to buy in, you can process payments through the website. You can do all these without needing to leave Kajabi.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to use as many third party sites to run your whole business. Because of this, you can sell online courses without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate into Kajabi due to its comparatively higher pricing, it will offer advantages in the future since it requires no transaction costs and you will have less parties to pay because most of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the problem by making the website easily accessible and understandable even to people who have issues with computer work.
As mentioned earlier, Kajabi integrates most of the fundamental tools in their own system to enable content creators to do their work in a single platform. Among the most troublesome areas to understand if you are not that tech savvy is how to work with other sites and integrate them all into your company.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your internet business using only Kajabi. The website permits you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials created especially for novices. They call this the Hero University, and it provides the users guidance on how to go about with the various steps in creating and developing your organization.
Kajabi has tutorials on topics like creating the online course, marketing your products, and payment processing. These tutorials are available in both text and video formats.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you are having, and it will show you the relevant tutorial.
Customer Support Kajabi Google Tag Manager
If you’re having problems with solutions that aren’t located in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer service team is one of the best. So if you are stuck on an issue, you can always rely on them to provide you with the answers you need.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi service team that offers you a live chat.
However, please be aware that in the event you get just the Kajabi Basic Plan, their team won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service operates on a ticket system, but you will find an answer within the day.
This is among the reasons why the more expensive packages are worth the extra money if you are not confident about your computer skills. The other two Kajabi plans provide a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you need to do is click on the New Product button located at the top right side. From here, you can choose from four distinct kinds of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to complete and is often used to build brand value.
- Online Course
- These are your bigger courses that are much longer.
- Evergreen Training
- This option allows you to drip feed content to boost discipline and engagement among your students.
- If you would like to fully customize your product, you have this option.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will see a page with a predetermined outline. Uploading and editing this portion is fairly easy. You can easily drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.
The page includes a few headings that are called categories. They’re set in a gray background. They simply serve as organizational tools. The critical matters are contained in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Google Tag Manager
As soon as you’ve made your main online course skeleton, it’s time to upload your pre-made videos. It’s not at all difficult to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the website will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos separately.
Among the most attractive characteristics of Kajabi is its use of Wistia for its video host. If you analyze this in terms of cost, the use of Wistia alone already justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Plan with all its features.
Assessments are very important in keeping the students engaged and ensuring they are getting the most out of the lessons, and Kajabi knows this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends additional materials to attendees who don’t succeed on the assessments to help them understand the classes.
Kajabi makes it effortless to create quizzes after each lesson presented. You simply need to type questions and choices in the lesson editor, which is simple. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible in regards to the content that you can add to a lesson. You’re not allowed to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It does not allow users to have question banks or randomize the questions.
However, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.
In addition, Kajabi supports an assignment submission feature that allows students to upload files for you to check in the future.
Kajabi also lets you upload a poster photo for each lesson, which can be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Google Tag Manager
1 area of Kajabi that requires improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it does not have a feature that makes it possible for the admin to make certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the amount of time spent in studying the course or any continuing education credit. This is a huge deal for those who would like to opt for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you want to add a document that you believe may be useful for your students, you can do so on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable by your students while they are on that specific lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of your video. The transcripts can help students when they would like to review but do not need to see the videos again. If you opt just for a description, then it enables the students to understand what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi Google Tag Manager
Kajabi understands that it is important to have a place where students and members can talk about the topics introduced in the course materials. By doing this, they could have access to valuable information not only from the course creator but also from their fellow pupils.
For years, creators have used a separate platform for this job such as Facebook. This required members to join Facebook groups to interact with one another. However, with Kajabi, members do not have to go somewhere else to ask questions and explore the lessons as it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to effectively address student inquiries while providing the same opportunity to other members.
This is great news for the creators in terms of profits also. Because the Community can be a standalone item, those who are hesitant to purchase the entire course could just choose to pay for access to the discussions.
A common problem with forums (as evidenced by a lot of Facebook groups) is that it’s quite hard to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the posts by subject, and it also has a pin feature which enables admin to transfer it to the peak of the feed.
In general, the Community capability is an advantage offered by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum . This is one of the reasons why Kajabi is the greatest one-stop shop for your internet business today.
Depending upon your preference, Kajabi offers options regarding how you can go about in allowing the course materials to be accessed by your students. You can either allow your students to access all of the classes at the same time, drip feed them over a period of time, or lock them. This last option tends to improve engagement since there is a requirement to complete a lesson first before continuing on to the next one.
Dripping Course Content
As the name implies, this option enables the admin to release content slowly instead of pouring it all at once. Kajabi has this capability to enable the creator to make available categories within a course after a certain number of days after a student has enrolled.
It’s really only scheduling time when a particular course material shows up on the pupil’s page. There are many benefits to this system.
This is a excellent way to keep the student interested in returning to review the page and check if a new content material has been posted. Secondly, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is useful when you decide on a membership-type subscription because it prevents the students from downloading and seeing all the materials at once. This equates to more months under the membership, i.e., more profits.
This feature may be helpful so the students wouldn’t be overwhelmed with all of the lessons. This is a good way to set up their heads to take each lesson little by little.
If you decide to unlock another lesson by allowing the student pass an assessment first, this may significantly increase their participation and makes sure that they knew all the essential concepts first before moving on.
Course Analytics Kajabi Google Tag Manager
This Kajabi feature is beneficial in improving your course content in the future. What it does is create heatmaps and video content stats. In this way, you’ll know at what stage your students became disengaged with the videos. Therefore, it shows you info on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This gives data on how a lot of people actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Kajabi Google Tag Manager
The information generated here is the normal percentage of the entire video that viewers actually watched. Some students would elect to watch only the first part of your movie and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay on your video. It shows you graphical representation of your students’ engagement in certain points of this video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played doesn’t mean that the viewer is actually watching it. Your student may keep the video in the background when checking social networking sites.
With the Viewer Heatmap, you have the ability to see which parts were not seen by individual pupils and which were watched. This may give you an idea of what parts of the lesson are important or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has a very practical variety of course analytics tools which you can use to create better content in the long run.
One way to keep people interested in your products is to provide them with a blog where they can read about you and the topic you wish to introduce to them. This can effectively generate leads that would turn curious visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we have to point out that Kajabi wants a lot of improvement on this area.
An Image Problem
We mentioned earlier that you do not have to understand how to code in order to run your enterprise with Kajabi. However, you may want to start researching about basic coding if you wish to personalize the photos on your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for instance, the image will appear in the recommended image size, and unless you learn how to work with html, you will have no other way to resize this photo unless of course you employ someone to do it for you.
The text wrap can also be a cause of headache since just like the picture on top of the article, you can not edit how text wraps around a photograph in the body of your blog without going into the html and editing it accordingly.
There’s also the issue of the absence of a picture bank when you decide to upload a photograph. Suppose you need to add an image in your blog which you already have in one of your other posts. You would not be able to get that photo in the upload option, so once you need that added to a different post, you’ll have to have it in your computer or at Google Drive or you will need to download the image again.
This activity admittedly can become very tedious, and it’s one place Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to let you choose from existing tags for your posts. You understand how convenient it is to choose a tag in a WordPress post so that readers can easily refer to related posts from the exact same tag? That job is much harder with Kajabi.
When you want to add a label to a certain post in Kajabi, then you have to actually remember the tag you need to add it under. Kajabi does not provide you with the list of previous tags you’ve used. So you’ll need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It needs to improve on its blogging features because it could really be a pain to have to memorize tags and edit the html each time you need to make a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features for you to promote your products. In the price setting alone, you have the choice to make an upsell. This contributes to a prompt that will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Google Tag Manager
When you click on the Marketing tab on the left side of the website, you can view a subcategory called Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It’s basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They’re designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to the same number of paying customers. This is in fact an improvement on the famous sales funnels where a great number of leads would result to a significantly smaller number of buyers.
Kajabi offers a couple of options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a picture of the steps that that specific pipeline would follow. It also comprises a video and a text which will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It is very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
It also lets you edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You’ll be given a template which you can choose to follow. This template is special because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users not to overlook any important steps, in addition, it gives a mini checklist on the left side of the panel so that you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature which lets you monitor how well your advertising plans are doing. Here, you are able to determine how each page and email of this pipeline is performing. It even gives you data on your revenue per view.
These analytics will be helpful later on when you examine your marketing strategies and pinpoint which areas to improve to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It’s very effective in generating leads and in following up on those leads to turn advertisements to earnings.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that potential customer. This acts as a reminder of your deal and maybe in time will convince the person to eventually purchase the product.
Thanks to automation, this is done without you working manually in tracking your customer’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Google Tag Manager
We have to point out that this choice is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to advertise their products through affiliate marketing. Therefore, it has integrated the essential tools for affiliate program management.
This makes it easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple method of pricing your merchandise. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is very handy especially if you’re trying to market the courses. Instead of selling them separately, you have the option to provide them as a set.
In addition, you can choose if the payment will be one-time or on a subscription basis.
Once you make a new deal, it will prompt you to choose a title for that offer, the product that you will include, as well as the cost. Take note that at this stage, you can only choose 1 product, but don’t worry because in the later pages, you will have lots of options in terms of bundles and payment option.
From there, it will direct you to a page that will permit you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the option to test out your products for a specific number of days. Additionally, it provides you the option of how often you will bill your customer.
It also allows you to choose the currency you want the cost to be in.
In this exact same page, you will have the option to add more products to the offer. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi does not charge transaction fees. However, you do need to answer for the cost of its own payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you’ve got to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you do not need to leave Kajabi to process those. The site has a system which enables you to process refunds without going to Paypal or Stripe.
Kajabi Google Tag Manager
Pricing isn’t one of the strong points of Kajabi. In actuality, many people would think twice about using the system because it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you would not have to pay extra for extra services from third parties.
Thus, we believe that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we have dedicated a full article about the strategies here.
Basic Plan Kajabi Google Tag Manager
The lowest priced Kajabi plan starts at $119 in the event you opt to be billed yearly. If you opt for the monthly billing, however, it is going to cost you $149 a month.
The Basic Plan may be the most affordable option and it’s definitely a great place to start out, but we do not recommend it if you are really serious about growing your small business. The plan limits you to only three products and one website, and you may only have up to a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your queries about the website with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also doesn’t contain some of the most important advertising tools that you can see in the higher pricing tiers. So if you currently have an experience with course creating, you might want to take into account the Growth or Pro plans. Kajabi Google Tag Manager
As the name implies, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can upgrade to this tier and get five times more products.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost just $159.
Additional Features Kajabi Google Tag Manager
The best reason to consider this tier over the Basic Plan is the three major characteristics that aren’t found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from the front-end site. All your patrons will see is a website which screams only you. This is helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy when you opt to seek help from other influencers to promote your products. This measure allows your following to grow and lets you reach out to more people who can be potential buyers. When you are serious about developing your business, you will need the support of your fellow founders so you can tap into their audience also. This is one of the easiest ways to grow a following because you’re reaching out to people who already are interested about the products you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a bit more drive to get the maximum out of your classes. Kajabi lets you automatically send out emails to students who haven’t been visiting your website or provide extra learning materials to those that aren’t doing well on the examinations. Kajabi Google Tag Manager
As a creator, we know that you are not in the business to just make money. You would want your products to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more inclined to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team whenever you want, so if you would like to pull an all-nighter to work on your next course, you can be sure help is only an email away.
Pro Plan Kajabi Google Tag Manager
This is where the Kajabi pricing begins to really become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to market. Additionally, it gives the user the ability to handle three sites and at most 20,000 members.
There is still an infinite number of landing pages, but the marketing emails are limited to two million. We’d wish it would also be unlimited like the lower tiers since you are paying $200 bucks more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you would like to be billed annually.
Besides the increase in the amount of products, websites, and associates, you also get to have access to the Experts Academy, where you can find out more about marketing your own personal brand. It still has the 24/7 customer support service that allows a live chat with representatives.
The Kajabi Pro Plan is for people who have a good quantity of courses to market. And with 25 admin users permitted under the plan, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You’ve handled your business well.
Migrating to Kajabi Kajabi Google Tag Manager
If you are someone who is not new to the course-creating business, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is the way to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members simply by importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you have more than that, you are going to have to take care of multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the fact that your existing members have to reset their passwords since those would not be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this excess task may not be welcomed by your patrons.
Kajabi Google Tag Manager
Conclusion Kajabi Google Tag Manager
Kajabi offers a lot of value for the price you pay. It is a well-integrated system that enables the beginner to easily grow his eLearning enterprise.
There are not much technical skills necessary to run an online business with Kajabi. This enables creators to focus more on creating valuable content for their customers instead of wasting energy on building a professional-looking site. You have complete freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many marketing features that will push your business to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to people who wish to make a career out of making online classes. It’s overall a superb tool to have to manage your online business from conception to selling.