One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi How To Clone A Pipeline
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to create a single platform that will help their clients do that.
If you’re a content creator, you may have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best in regards to integration.
With so many choices out there which are relatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi offers and give you an inside look about the way the system works for you and your company.
General Overview Kajabi How To Clone A Pipeline
- Highly integrated platform that features a lot of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as movie host
- Great email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No attribute to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing site post photographs
If you wish to sell online courses, Kajabi is a good place to do your business in.
Kajabi is an online course platform which enables users to boost their careers using only one site. It does everything–from creating courses, promotion, and selling them individually or through a membership system.
How Kajabi Works
Kajabi offers you a platform to create and sell online classes and market them so you can profit from the activity. The first thing you need to do is to buy a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and provide the titles and description.
If you would like to add quizzes, you could also do this by simply encoding the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that allow you to turn prospects into customers by providing more efficient marketing funnels. With the pipelines, you can market your products by offering freebies that require the prospects to enter their emails. Once you have these addresses, you can contact your leads through the steps Kajabi has, which you can also customize.
When a customer wants to buy in, you are able to process payments through the site. You can do all these without needing to leave the system.
However, there are some features that are not found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t need to employ as many third party websites to run your whole business. As a result, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate to Kajabi due to its comparatively higher pricing, it does offer benefits in the future because it requires no transaction costs and you’ll have less parties to pay because most of the basic tools are included in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty simple. You can make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the issue by making the website easily accessible and understandable even to people who have problems with computer work.
As stated earlier, Kajabi integrates most of the basic tools in their system to enable content creators to do their work in one platform. One of the most difficult areas to understand if you are not that tech savvy is the way to work with different sites and integrate them all into your business.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are working on, you can pretty much run your online business using just Kajabi. The site allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide range of video tutorials created especially for novices. They call this the Hero University, and it provides the users advice on the best way to go about with the different steps in creating and developing your business.
Kajabi has tutorials on subjects like making the online course, marketing your products, and payment processing. These tutorials are available in both text and video formats.
All you have to do is go to the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the related tutorial.
Customer Support Kajabi How To Clone A Pipeline
If you are having problems with solutions that are not found in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer service team is one of the best. So if you’re stuck on a problem, you can always rely on them to provide you with the answers.
If you opt to get the most expensive plan, you get access to a 24/7 Kajabi service team that provides you with a live chat.
However, please note that if you get just the Kajabi Basic Plan, their staff will not be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service operates on a ticket system, but you’ll get an answer within the day.
This is one of the reasons why the more expensive packages are worth the extra money if you’re not confident about your tech skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To make a course in Kajabi, all you need to do is click on the New Product button located at the upper right side. From there, you can pick from 4 different kinds of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller course which is easy to finish and is often utilised to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option permits you to drip feed content to increase engagement and discipline among your students.
- If you would like to fully customize your product, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will see a page with a predetermined outline. Uploading and editing this portion is fairly straightforward. You can easily drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.
The page includes a few headings that are called categories. They’re set in a gray backdrop. They just serve as organizational tools. The important matters are included in the posts, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi How To Clone A Pipeline
Once you have made your main online course skeleton, it’s time to upload your pre-made videos. It is not at all difficult to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the website will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files individually.
One of the most attractive features of Kajabi is its use of Wistia as its video host. If you analyze this in terms of price, the usage of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the yearly paid Basic Kajabi Plan with all of its features.
Assessments are very important in keeping the students engaged and ensuring they are getting the most from the lessons, and Kajabi knows this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends extra materials to students who do not do well on the assessments to help them understand the classes.
Kajabi makes it easy to create quizzes after every lesson introduced. You just need to type questions and options in the lesson editor, which is straightforward. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it is not very flexible in regards to the content which you can add to a lesson. You’re not allowed to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It doesn’t allow users to have query banks or randomize the questions.
But, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. In addition, it can immediately give the results after each assessment.
Additionally, Kajabi supports an assignment submission feature that allows students to upload files for you to check later on.
Kajabi also allows you to upload a poster photo for every lesson, which can be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi How To Clone A Pipeline
1 area of Kajabi that needs improvement is on certificate-making. While the website enables creators to give out certificates of completion, at present, it does not have a feature that makes it possible for the admin to make certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in studying the course or any continuing education credit. This is a big deal for people who would like to opt for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you want to add a document which you think may be useful for your students, you can do so on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable for your students while they are on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of the video. The transcripts can help students when they would like to review but don’t want to see the videos again. If you opt just for a description, then it enables the attendees to know what the lesson is going to be about and what topics you discussed in that specific video.
Student Interactions Kajabi How To Clone A Pipeline
Kajabi understands that it is important to have a place where students and members can discuss about the topics introduced in the course materials. By doing this, they can have access to valuable information not only from the course creator but also from their fellow pupils.
For years, course creators have used a separate platform for this job like facebook. This required members to join Facebook groups to interact with each other. However, with Kajabi, members don’t have to go someplace else to ask questions and explore the lessons because it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student queries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits as well. Because the Community may be a standalone product, those who are hesitant to purchase the whole course could just choose to pay for access to the talks.
A common problem with forums (as evidenced by lots of Facebook groups) is that it is quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin feature which enables him or her to transfer it to the top of the feed.
In general, the Community feature is an advantage provided by Kajabi that isn’t found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is among the reasons why Kajabi is the ultimate one-stop shop for your internet business today.
Depending on your preference, Kajabi offers options regarding how you can go about in letting the class materials to be accessed by your students. You can either allow your students to access all of the classes at the same time, drip feed them over a period of time, or lock them. This last choice tends to improve engagement since there’s a requirement to finish a lesson first before moving on to another one.
Dripping Course Content
As the name implies, this option enables the admin to release materials gradually rather than pouring it all at once. Kajabi has this capability to allow the creator to make available categories within a class after a certain number of days after a student has registered.
It’s really only scheduling the time when a specific course material shows up on the pupil’s page. There are many benefits to this system.
This is a excellent way to keep the student interested in returning to review the page and check whether a new material was posted. Second, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful when you decide on a membership-type subscription since it prevents the students from downloading and seeing all of the materials at once. This equates to more months under the membership, i.e., additional profits.
This feature may be helpful so that the students would not be overwhelmed with all the classes. This is a good way to condition their minds to take each lesson little by little.
If you choose to unlock another lesson by letting the student pass an assessment first, this may significantly increase their engagement and makes sure that they knew all the essential concepts first before moving on.
Course Analytics Kajabi How To Clone A Pipeline
This Kajabi feature is helpful in improving your course content in the future. What it does is create heatmaps and video content stats. In this way, you’ll know at what point your students became disengaged with the content. Thus, it shows you data on where your viewer’s interest has peaked or diminished.
Specifically, Kajabi generates the following course analytics:
This gives data on how many individuals actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Kajabi How To Clone A Pipeline
The data generated here is the normal percentage of the entire video that viewers actually watched. Some students would opt to watch only the first part of your video and leap to the next lesson. This will give you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your actual video. It shows you the visual representation of your students’ engagement in certain points of the video. Usually, people have a tendency to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played does not necessarily mean that the viewer is actually watching it. Your student may keep the video content in the background while checking social media sites.
With the Viewer Heatmap, you are able to see which parts weren’t viewed by individual pupils and which were repeatedly watched. This may give you an idea of which parts of the lesson are important or where your students are having trouble processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely useful variety of course analytics tools that you can use to create better videos in the future.
One way to keep people interested in your products is to give them a blog where they can read about you and the topic you want to introduce to them. This can effectively generate leads which would turn curious visitors into paying clients.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we have to point out that Kajabi wants plenty of improvement on this area.
A Picture Problem
We mentioned previously that you don’t have to learn how to code so as to run your enterprise with Kajabi. However, you may want to begin researching about fundamental coding if you wish to personalize the photos on your Kajabi-powered blog.
When you upload a photo on top of a blog post, for instance, the image will appear in the recommended image size, and if you don’t learn how to work with html, you’ll have no other way to resize this photograph unless of course you hire somebody to do it for you.
The text wrapping can also be a cause of headache since just like the image on top of the post, you can’t edit how text wraps around a photograph in the body of your blog without entering the html and editing it accordingly.
There’s also the issue of the absence of an image bank when you decide to upload a photo. Suppose you want to add an image in your blog that you currently have in one of your other posts. You wouldn’t be able to access that picture in the upload option, so when you want that added to a different post, you’ll have to have it in your computer or in Google Drive or you will have to download the picture again.
This activity admittedly can become very tedious, and it is one place Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to allow you to pick from existing tags in your posts. You know how convenient it is to opt for a tag in a WordPress post so that readers can easily refer to related posts from the exact same tag? That task is much harder with Kajabi.
When you need to add a tag to a particular post in Kajabi, you have to actually remember the tag you want to add it under. Kajabi does not offer you the list of previous tags you’ve used. So you will need to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features because it may really be a pain to have to memorize tags and edit the html each time you want to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features for you to promote your products. In the purchase price setting alone, you have the option to make an upsell. This results to a prompt that will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi How To Clone A Pipeline
When you click on the Marketing tab on the left side of the site, you can view a subcategory named Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It is basically an automation for selling your products.
The name is inspired by the shape of actual pipelines. They’re designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to the exact same number of paying clients. This is actually an improvement on the renowned sales funnels where a large number of leads would result to a considerably smaller number of buyers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the measures that that specific pipeline would follow. Additionally, it contains a video and a text that will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It’s very straightforward, and you can quickly see what your opt-in page would look like from the customer’s point-of-view.
It also lets you edit the emails that will be sent to your prospects, and you can do this conveniently on the same page. You will be given a template which you can choose to follow. This template is unique because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.
And since Kajabi wants its users to not overlook any important steps, in addition, it provides a mini checklist on the left side of the panel so you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature which allows you to monitor how well your advertising plans are doing. Here, you have the ability to determine how each page and email of this pipeline is performing. It even provides you data on your earnings per view.
These analytics will be useful later on when you review your marketing strategies and pinpoint which areas to improve to generate more customers.
Pipelines is among Kajabi’s strongest points. It’s very effective in creating leads and in following up on those leads to turn advertisements into sales.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that possible customer. This acts as a reminder of your offer and maybe in time will convince that person to finally buy the product.
Due to automation, this is done without you working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi How To Clone A Pipeline
We have to point out that this choice is available only in the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market their products through affiliate marketing. Therefore, it has incorporated the essential features for affiliate program management.
This makes it much easier for you and your partners to promote your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple way of pricing your merchandise. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is very convenient especially if you’re trying to market the products. Instead of selling them separately, you have the option to offer them as a set.
Moreover, you can choose whether the payment will be one-time or on a subscription basis.
Once you create a new deal, it will ask you to choose a title for this offer, the product you will include, and the price. Take note that at this stage, you may only choose one product, but do not worry because in the subsequent pages, you will have lots of options in terms of bundles and payment choice.
From there, it is going to direct you to a page that will permit you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that have to be between 2 and 12.
- Recurring Subscription
- With this choice, you can give your customers the option to try out your merchandise for a certain number of days. It also provides you the option of how many times you will bill your client.
Additionally, it allows you to choose the currency you would like the price to be in.
In this same page, you’ll have the option to add more products to the deal. This is where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer to the price of its own payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to do a Paypal Mass Pay.
As for refunds, you do not need to leave Kajabi to process those. The website has a system that enables you to process refunds without going to Paypal or Stripe.
Kajabi How To Clone A Pipeline
Pricing is not one of the strong points of Kajabi. In actuality, many people would think twice about using the system because it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you would not need to pay extra for additional services from third parties.
Thus, generally, we think that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a complete article about the strategies here.
Basic Plan Kajabi How To Clone A Pipeline
The lowest priced Kajabi plan starts at $119 in the event you choose to be billed annually. If you decide on the monthly billing, however, it is going to cost you $149 a month.
The Basic Plan may be the most affordable option and it’s definitely a great place to begin, but we do not recommend it if you are really serious about growing your business. The package limits you to only three courses and one site, and you may only have up to a thousand members. However, the landing pages and advertising emails are unlimited.
You also have to schedule your queries about the site with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also does not include some of the most important marketing tools that you can see in the higher pricing tiers. So if you already have an experience with course creating, you may want to consider the Growth or Pro plans. Kajabi How To Clone A Pipeline
As the name suggests, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can level up to this tier and get five times more courses.
The monthly payment option would cost you $199, but if you choose to be billed annually, it is going to cost only $159.
Additional Features Kajabi How To Clone A Pipeline
The best reason to consider this tier over the Basic Plan is the three major characteristics which are not found in the less expensive choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end site. All your patrons will see is a website that screams only you. This can be helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy once you opt to seek support from other influencers to promote your products. This step allows your audience to grow and enables you to reach out to more people who can be potential customers. When you’re serious about developing your business, you’ll need the support of your fellow creators so that you can tap in their audience also. This is one of the simplest ways to develop a following since you’re reaching out to people who already are interested about the goods you are attempting to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a little more push to get the most out of your classes. Kajabi enables you to automatically send out emails to students who have not been visiting your site or provide additional learning materials to those that aren’t doing well on the examinations. Kajabi How To Clone A Pipeline
As a creator, we are aware that you’re not in the business to just make money. You’d want your merchandise to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they will be more inclined to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so in the event you wish to pull an all-nighter to work on your next course, you can be certain help is only an email away.
Pro Plan Kajabi How To Clone A Pipeline
Now this is where the Kajabi pricing starts to truly become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to market. It also gives the user the ability to handle three websites and at most 20,000 members.
There is still an infinite number of landing pages, but the advertising emails are limited to two million. We would wish it would also be unlimited like the lower tiers since you are paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you would like to be billed yearly.
Besides the increase in the number of products, websites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service which permits a live chat with representatives.
The Kajabi Pro Plan is for people who have a good quantity of courses to market. And with 25 admin users allowed under the plan, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Kajabi How To Clone A Pipeline
If you’re someone who’s not new to the course-creating organization, you may have used other platforms before. If this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is how to migrate all your information.
You wouldn’t want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members simply by minding their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you’re going to have to take care of multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the simple fact that your existing members need to reset their passwords since those wouldn’t be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this extra task may not be welcomed by your patrons.
Kajabi How To Clone A Pipeline
Conclusion Kajabi How To Clone A Pipeline
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system that enables the novice to easily develop his eLearning business.
There aren’t much technical skills necessary to run an internet business with Kajabi. This allows creators to concentrate more on creating valuable content for their customers rather than wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to people who would like to make a career out of making online courses. It’s overall a wonderful tool to have to manage your business from conception to selling.