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kajabi-review

One day, two software enthusiasts meet at a church. A few years later, they build a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Image Sizes

The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to create a single platform that would help their clients do that.

If you are a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best when it comes to integration.

With so many choices out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi has to offer and provide you an inside look about the way the system works for you and your company.

General Overview Kajabi Image Sizes

Pros

  • Highly integrated platform that features a lot of tools
  • Excellent Customer Care
  • User-friendly
  • Allows creators to easily market their products
  • Has more available customizable themes
  • Uses Wistia as video host
    • Terrific email marketing tools

Cons

  • Kajabi pricing is relatively more expensive than other programs
  • No feature to create certificates
  • Assessment customization is limited
    • Users need coding skills for editing blog post photos

What Is Kajabi?

If you would like to market online courses, Kajabi is a good spot to do your business in.

Kajabi is an online course platform that enables users to boost their careers using only one site. It does everything–from creating classes, marketing, and selling them individually or through a membership system.

How Kajabi Works

Kajabi gives you a platform to make and sell online classes and market them so that you can profit from the action. The first thing you need to do is to buy a plan from them. You have three choices for this, which is discussed later in this review.

From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and provide the titles and description.

If you want to add quizzes, you could also do this by simply typing up the questions and providing the options (if it is a multiple-choice type).

Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn prospects into clients by providing more effective marketing funnels. Together with the pipelines, you can promote your products by offering freebies that demand the leads to enter their email addresses. As soon as you have these addresses, you can contact your leads through the steps Kajabi has, which you can also customize.

When a client decides to buy in, you are able to process payments through the website. You can do all these without having to leave the system.

However, there are some features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your internet eLearning enterprise.

For a quick discussion on how Kajabi can grow your business, check this video out:

Why Should You Consider Kajabi?

Kajabi is the most integrated online course platform right now. This means that you don’t need to use as many third party websites to run your whole business. Because of this, you can sell online classes without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.

While some might hesitate to migrate to Kajabi due to its comparatively higher pricing, it will offer advantages in the long run since it requires no transaction costs and you will have less parties to pay because the majority of the basic tools are contained in the Kajabi plans.

This is also an extremely user-friendly platform and the customization is pretty straightforward. You can create an online business in no time with Kajabi even without learning how to code.

Kajabi as a Tool for the Non-Tech Savvy

Some men and women who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the problem by making the site easily accessible and understandable even to people who have problems with computer work.

Almost All-in-One

As stated earlier, Kajabi integrates the majority of the basic tools in their system to enable content creators to do their work in a single platform. One of the most troublesome things to understand if you’re not that tech savvy is the way to work with other sites and integrate them all into your company.

This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your online business using just Kajabi. The website permits you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.

Tutorials

Kajabi provides a wide range of video tutorials made especially for beginners. They call this the Hero University, and it provides the users guidance on the best way to go about with the various steps in creating and developing your organization.

Kajabi has tutorials on subjects like creating the online course, marketing your products, and payment processing. These tutorials can be found in both video and text format.

All you have to do is go into the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the relevant tutorial.

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If you are having problems with solutions that aren’t found in the Kajabi online guides, the next step is to contact customer support. The Kajabi customer support team is among the best. So if you are stuck on a problem, you can always rely on them to supply you with the answers you need.

If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi support team that offers you a live chat.

However, please note that in the event you get only the Kajabi Basic Plan, their staff won’t be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, but you’ll find an answer within the day.

This is among the reasons why the more expensive plans are worth the additional money if you are not confident about your tech skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic doesn’t.

How to Use Kajabi: The Basics

Creating a Course

To create a course in Kajabi, all you will need to do is click on the New Product button located at the upper right side. From there, you can choose from four different kinds of products you would like to create. These are called product blueprints:

  • Mini course
    • A mini course is a smaller course which is easy to complete and is often utilised to build brand value.
  • Online Course
    • These are your full-blown courses that are much longer.
  • Evergreen Training
    • This option permits you to drip feed content to boost discipline and engagement among your students.
  • Blank
    • If you would like to fully customize your product, you have this choice.

The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this portion is fairly easy. You can easily drag around the concept tabs to change their arrangement. This is the way your course will be arranged.

The page includes a few headings that are called categories. They are set in a gray background. They simply serve as organizational tools. The important matters are included in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.

Uploading Content

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Videos Kajabi Image Sizes

As soon as you have made your main online course skeleton, it is time to upload your pre-made videos. It’s not at all hard to do so in Kajabi. You can see an icon immediately that would allow you to upload a video or an assessment.

1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the website will automatically turn them into posts which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files individually.

Among the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you analyze this in terms of cost, the use of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Package with all its features.

Assessments

Assessments are extremely important in keeping the students engaged and ensuring they are getting the most out of their lessons, and Kajabi understands this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.

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There is also a Kajabi feature that automatically sends extra materials to students who do not succeed on the examinations to help them understand the classes.

Kajabi makes it effortless to create quizzes after every lesson introduced. You simply need to type questions and options in the lesson editor, which is straightforward. However, we must admit that Kajabi is somewhat limited when it comes to the assessment area for a few reasons.

First, it is not very flexible when it comes to the content that you can add to a lesson. You are not allowed to have a video and an assessment under the same lesson category.

Second, Kajabi does not support advanced editing of the quizzes. It doesn’t allow users to have query banks or randomize the questions.

However, Kajabi does support different styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.

Additionally, Kajabi supports an assignment submission feature that allows students to upload files for you to check in the future.

Photos

Kajabi also allows you to upload a poster photograph for every lesson, which can be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.

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One area of Kajabi that needs improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it does not have a feature that makes it possible for the admin to produce certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.

To create certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.

Kajabi also does not indicate the quantity of time spent in studying the course or any continuing education credit. This is a huge deal for those who wish to elect for eLearning to earn credit. We think Kajabi should offer a solution for this.

Downloads

If you wish to add a document which you believe may be helpful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.

Whatever file you upload there will be downloadable for your students while they’re on that particular lesson.

Body

In this section, Kajabi permits you to add a description of the lesson or even a transcript of your video. The transcripts can help students when they would like to review but do not want to watch the videos again. If you opt only for a description, then it allows the students to know what the lesson will be about and what topics you discussed in that specific video.

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Community

Kajabi understands that it is important to have a place where students and members can discuss about the subjects presented in the course materials. This way, they could have access to valuable information not only from the course creator but also from their fellow students.

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For years, course creators have used a different platform for this job like facebook. This required members to join Facebook groups to interact with one another. However, with Kajabi, members do not have to go somewhere else to ask questions and explore the lessons as it has incorporated this system in a feature called the Community.

These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to effectively address student inquiries while providing the same opportunity to other members.

This is very good news for the creators in terms of profits as well. Because the Community may be a standalone product, those who are hesitant to purchase the entire course could just choose to pay for access to the talks.

Topic Organization

A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it is quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.

Kajabi solves this problem by permitting the page administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin feature which enables him or her to move it to the peak of the feed.

In general, the Community capability is an advantage provided by Kajabi that is not found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is among the reasons why Kajabi is your ultimate one-stop shop for your internet business today.

Content Access

Based on your preference, Kajabi offers options regarding how you can go about in letting the class materials to be obtained by your students. You can either allow your students to access all of the lessons at once, drip feed them over a period of time, or lock them. This last choice tends to improve engagement since there is a requirement to finish a lesson first before continuing on to the next one.

Dripping Course Content

As the name implies, this option enables the admin to release materials gradually rather than pouring it all at once. Kajabi has this capability to allow the creator to make available categories within a course after a certain number of days after a student has enrolled.

It’s really nothing more than scheduling the time when a specific course material shows up on the student’s page. There are many advantages to this system.

This is a excellent way to keep the student interested in coming back to review the page and check if a new content material was posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful when you opt for a membership-type subscription because it prevents the students from downloading and seeing all the materials simultaneously. This equates to more months under the membership, i.e., more profits.

Content Locking

This feature may be helpful so that the students would not be overwhelmed with all the lessons. This is a good way to set up their minds to take each lesson little by little.

If you decide to unlock the next lesson by letting the student pass an assessment first, this can significantly increase their participation and makes sure that they knew all of the important concepts first before moving on.

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Course Analytics Kajabi Image Sizes

This Kajabi feature is helpful in improving your course content later on. What it does is create heatmaps and video stats. In this way, you will know at what stage your pupils became disengaged with the content. Thus, it shows you data on where your viewer’s interest has peaked or declined.

Specifically, Kajabi generates the following course analytics:

Play Rate

This gives data on how a lot of people actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the videos.

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The data generated here is the normal percentage of the entire video that viewers actually watched. Some students would elect to see only the first part of your movie and leap to the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.

Visual Engagement Viewer

This feature produces a graphical overlay in your actual video. It shows you the visual representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the beginning of the outro, so this gives you a general downward tendency.

Viewer Heatmaps

Just because your video is being played does not mean that the viewer is in fact watching it. Your student may keep the video in the background when checking social networking sites.

With the Viewer Heatmap, you are able to see which parts weren’t seen by individual students and which were repeatedly watched. This may give you an idea of what parts of the lesson are important or where your students are having a hard time processing thus necessitating them to return to that part.

Overall, Kajabi has a very useful variety of course analytics tools which you can use to create better content in the long run.

Blogging

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1 way to keep people interested in your products is to provide them with a site where they can read about you and the subject you wish to introduce to them. This can effectively generate leads which would turn visitors into paying clients.

Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi needs plenty of improvement on this area.

A Picture Problem

We mentioned earlier that you do not have to understand how to code in order to run your business with Kajabi. However, you may want to start researching about fundamental coding if you want to customize the photos in your Kajabi-powered blog.

When you upload a photograph on top of a blog post, for instance, the image will show up in the recommended image size, and unless you learn how to work with html, you will have no other way to resize this photo unless of course you employ someone to do it for you.

The text wrap is also a cause of headache because just like the picture on top of the article, you can’t edit how text wraps around a photo in the body of your site without going into the html and editing it accordingly.

There’s also the problem of the lack of a picture bank when you choose to upload a photograph. Suppose you need to add an image into your blog that you already have in one of your other posts. You wouldn’t be able to access that photo in the upload option, so once you need that added to a different post, you’ll need to get it in your computer or at Google Drive or you will have to download the image again.

This action admittedly can become rather tedious, and it is one area Kajabi should work on.

Tags

Another thing that makes blogging in Kajabi a hassle is its inability to allow you to choose from existing tags in your posts. You know how convenient it is to opt for a tag in a WordPress post so that readers can easily refer to related articles from the same tag? That task is much harder with Kajabi.

When you need to add a label to a particular post in Kajabi, you must actually remember the tag you need to add it under. Kajabi does not provide you with the list of previous tags you have used. So you’ll have to rely on your memory or a separate list for this one.

So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features because it may really be a pain to have to memorize tags and edit the html each time you want to create a blog post.

Marketing Tools by Kajabi

Kajabi offers lots of marketing features that help you promote your products. In the purchase price setting alone, you have the choice to create an upsell. This results to a prompt that will show your customers another product offer after completing a purchase. The other methods are discussed next.

Pipelines Kajabi Image Sizes

When you click on the Marketing tab on the left side of the site, you can view a subcategory named Pipelines. This is the tool Kajabi uses to simplify marketing and sales. It is basically an automation for selling your products.

The name is inspired by the form of actual pipelines. They’re designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to the exact same number of paying clients. This is in fact an improvement on the renowned sales funnels where a great number of prospects would result to a considerably smaller number of buyers.

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Kajabi offers a couple of options for its pipelines:

  • Free Report
  • Promotional Offer
  • Sales Page
  • Webinar
  • Product Launch
  • Virtual Summit
  • Blank

Creating a Pipeline

When you click on a product pipeline, it will show you a graphic of the steps that that particular pipeline would follow. It also comprises a video and a text that will explain how to best use that pipeline.

Editing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.

It also lets you edit the emails which are sent to your leads, and you can do this conveniently on the same page. You will be given a template that you can choose to follow. This template is unique because it was made by Brendon Burchard, one of the world’s leading high-performance coaches.

And since Kajabi wants its users not to overlook any important steps, it also gives a mini checklist on the left side of this panel so that you can check which actions are left to be edited.

Pipeline Analytics

Kajabi includes a Pipeline Stats feature which allows you to monitor how well your marketing plans are doing. Here, you are able to see how each page and email of the pipeline is performing. It even gives you data on your revenue per view.

These analytics will be useful later on when you examine your marketing strategies and pinpoint which areas to improve to generate more buyers.

Pipelines is one of Kajabi’s strongest points. It’s very powerful in generating leads and in following up on those leads to turn advertisements into earnings.

Automation

Email Marketing

When a visitor puts something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that possible customer. This serves as a reminder of your offer and maybe in time will convince that person to eventually buy the product.

Due to automation, this is done without you working manually in monitoring your customer’s activities.

Marketing Partners

Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.

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We have to point out that this choice is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.

Kajabi understands the founder’s need to advertise his or her products through affiliate marketing. Thus, it has incorporated the vital features for affiliate program management.

This makes it easier for you and your partners to market your products and give them the commission agreed upon.

Pricing Your Courses

Kajabi provides a very simple method of pricing your products. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to package your products and price them accordingly.

This is extremely handy especially if you’re trying to market the courses. Rather than selling them separately, you have the option to provide them as a set.

In addition, you can choose whether the payment will be one-time or on a subscription basis.

As soon as you make a new deal, it will prompt you to decide on a title for this offer, the product that you will include, as well as the price. Take note that at this stage, you may just choose one product, but don’t worry because in the later pages, you will have lots of options concerning bundles and payment option.

From there, it will lead you to a page which will allow you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:

  • Free
  • One-time Payment
  • Multiple Payments
    • Here, you can select the amount of payments that must be between 2 and 12.
  • Recurring Subscription
    • With this option, you can give your customers the choice to try out your products for a specific number of days. Additionally, it provides you the option of how often you will bill your client.

Additionally, it lets you choose the currency you would like the cost to be in.

In this exact same page, you’ll have the option to add more products to the deal. This is where the bundles are made.

For some tips on pricing strategies, this post is very helpful.

Payment Methods

Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do need to answer for the price of its payment method partners.

Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to perform a Paypal Mass Pay.

In terms of refunds, you do not need to leave Kajabi to process those. The site has a system that permits you to process refunds without going to Paypal or Stripe.

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Kajabi Pricing

Pricing isn’t among the strong points of Kajabi. In actuality, many people would think twice about using the system since it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you would not need to pay extra for extra services from third parties.

Thus, we believe that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we’ve dedicated a complete article about the plans here.

Basic Plan Kajabi Image Sizes

The lowest priced Kajabi plan starts at $119 if you opt to be billed yearly. If you opt for the monthly billing, however, it is likely to cost you $149 per month.

The Basic Plan may be the most inexpensive option and it’s definitely a great place to begin, but we don’t recommend it if you are really serious about growing your business. The package limits you to only three courses and one site, and you can only have up to a thousand members. However, the landing pages and advertising emails are unlimited.

You also need to schedule your questions about the website with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. via a live chat.

It also doesn’t include some of the most important marketing tools that you can see in the higher pricing tiers. So if you currently have an experience with course creating, you might want to take into account the Growth or Pro plans. Kajabi Image Sizes

Growth Plan

As the name implies, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can upgrade to this tier and get five times more products.

The monthly payment option would cost you $199, but if you choose to be billed annually, it is going to cost just $159.

Additional Features Kajabi Image Sizes

The best reason to consider this tier over the Basic Plan is the three important features which are not found in the less expensive choice: white-labeling, affiliate marketing, and automation.

By white labeling the website, you can erase all traces of Kajabi from your front-end site. All your patrons are going to see is a website that screams only you. This is helpful when it comes to promoting and branding.

Affiliate advertising, on the other hand, comes handy when you opt to seek help from other influencers to advertise your products. This step allows your following to grow and lets you reach out to more individuals who can be potential buyers. When you’re serious about growing your business, you’ll require the support of your fellow creators so that you can tap in their audience also. This is one of the easiest ways to grow a following because you’re reaching out to people who already are interested about the goods you are trying to sell.

Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a little more drive to get the maximum out of your courses. Kajabi lets you automatically send out emails to students who have not been visiting your site or provide extra learning materials to those who are not doing well on the assessments. Kajabi Image Sizes

As a creator, we are aware that you’re not in the business to just make money. You’d want your products to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they will be more likely to come back for more. It’s a win-win.

Customer Service

Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so in the event you wish to pull an all-nighter to work on the following course, you can be certain help is just an email away.

Pro Plan Kajabi Image Sizes

Now this is where the Kajabi pricing starts to really become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to sell. Additionally, it gives the user the ability to manage three websites and at most 20,000 members.

There’s still an unlimited number of landing pages, but the marketing emails are limited to 2 million. We would wish it would also be infinite like the lower tiers since you are paying $200 dollars more than the Growth Plan.

You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you would like to be billed annually.

Aside from the increase in the number of products, websites, and associates, you also get to have access to the Experts Academy, where you can find out more about marketing your own personal brand. It still has the 24/7 customer support service which allows a live chat with representatives.

The Kajabi Pro Plan is for those who have a good quantity of courses to market. And with 25 admin users allowed under the program, you can outsource some of your work to workers. If you can do so, congratulations are in order. You have managed your business well.

Migrating to Kajabi Kajabi Image Sizes

kajabi-stress

If you’re someone who is not new to the course-creating organization, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to be concerned about is the way to migrate all your information.

You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your present members. Fortunately, Kajabi permits you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you are going to have to deal with multiple imports.

The biggest disadvantage with migrating to Kajabi from another platform is the simple fact that your existing members need to reset their passwords because those would not be contained in the importation. This is a good sign, though because it means that the passwords are well-protected as the platforms can not access them. However, this extra task may not be welcomed by your patrons.

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Conclusion Kajabi Image Sizes

Kajabi offers a lot of value for the price you pay. It’s a well-integrated system which enables even the beginner to easily grow his eLearning enterprise.

There are not much technical skills required to run an online business with Kajabi. This enables creators to focus more on creating valuable content for their clients instead of wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your business to new heights.

With all the tools offered by the website, we can confidently recommend Kajabi to those who would like to make a career out of making online courses. It’s overall a superb tool to have to manage your business from conception to selling.

Click here to see more about the pricing for Kajabi.

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