One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Languages
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to make a single platform that will help their clients do that.
If you are a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best when it comes to integration.
With so many options out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this article, we review the salient features Kajabi offers and give you an inside look in the way the system works for you and your business.
General Overview Kajabi Languages
- Highly integrated platform that features a lot of tools
- Superb customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No attribute to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing blog post photos
What Is Kajabi?
If you wish to sell online courses, Kajabi is a good place to do your business in.
Kajabi is an online class platform that allows users to boost their careers using only one site. It does everything–from creating courses, promotion, and selling them separately or via a membership system.
How Kajabi Works
Kajabi offers you a platform to create and sell online classes and market them so that you can profit from the activity. The first thing you will need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and provide the description and titles.
If you want to add quizzes, you can also do this by simply encoding the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that allow you to turn prospects into clients by providing more efficient marketing funnels. Together with the pipelines, you can market your products by offering freebies that require the leads to input their emails. Once you have these speeches, you can contact your leads through the measures Kajabi has, which is also possible to customize.
When a client decides to buy in, you are able to process payments through the website. You can do all these without having to leave Kajabi.
However, there are a number of features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to use as many third party sites to run your whole business. As a result, you can sell online courses without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some would hesitate to migrate to Kajabi due to its relatively higher pricing, it will offer benefits in the future since it requires no transaction costs and you’ll have less parties to cover because most of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty straightforward. It is possible to create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to solve the issue by making the website easily accessible and understandable even to those who have problems with computer work.
As stated earlier, Kajabi integrates most of the basic tools in their system to enable content creators to do all their work in a single platform. Among the most difficult areas to understand if you are not that tech savvy is how to work with other sites and integrate them all into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your internet business using just Kajabi. The website permits you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide range of video tutorials created especially for beginners. They call this the Hero University, and it provides the users guidance on the best way to go about with the different steps in creating and growing your organization.
Kajabi has tutorials on subjects like creating the online course, marketing your products, and payment processing. These tutorials are available in both text and video format.
All you have to do is go into the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the related tutorial.
Customer Support Kajabi Languages
If you’re having problems with solutions that are not located in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer service team is one of the best. So if you’re stuck on an issue, you can always rely on them to provide you with the answers.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi support team that offers you a live chat.
However, please be aware that if you get just the Kajabi Basic Plan, their staff won’t be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, but you will find an answer within the day.
This is among the reasons why the more expensive packages are worth the additional money if you’re not confident about your tech skills. The other two Kajabi plans provide a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To make a course in Kajabi, all you need to do is click on the New Product button located at the upper right side. From here, you can pick from 4 distinct kinds of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class which is easy to complete and is often used to build brand value.
- Online Course
- These are your bigger courses that are much longer.
- Evergreen Training
- This option allows you to drip feed content to increase discipline and engagement among your attendees.
- If you would like to fully customize your course, you have this option.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing this, you will be brought to a page with a predetermined outline. Uploading and editing this part is fairly straightforward. You can easily drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.
The page contains a few headings which are called categories. They’re set in a gray backdrop. They simply serve as organizational tools. The critical matters are contained in the articles, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi Languages
Once you have made your primary online course skeleton, it’s time to upload your pre-recorded videos. It is not at all difficult to do so in Kajabi. You can see an icon immediately that would make it possible for you to upload either a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
Among the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you analyze this in terms of price, the usage of Wistia alone already justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you get the yearly paid Basic Kajabi Plan with all of its benefits.
Assessments are very important in keeping the students engaged and ensuring they are getting the most out of the lessons, and Kajabi knows this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to attendees who do not succeed on the assessments to help them understand the classes.
Kajabi makes it effortless to create quizzes after each lesson presented. You just have to type questions and options in the lesson editor, which is straightforward. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it is not very flexible in regards to the content that you can add to a lesson. You’re not allowed to have a video and an assessment under the same lesson category.
Second, Kajabi doesn’t support advanced editing of the quizzes. It doesn’t allow users to have query banks or randomize the questions.
But, Kajabi does support different styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature which enables students to upload files for you to check later on.
Kajabi also allows you to upload a poster photo for each lesson, which can be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Languages
1 area of Kajabi that needs improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it does not have a feature that makes it possible for the admin to make certificates natively. This is one of the reasons why Kajabi is only an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in learning the course or any continuing education credit. This is a big deal for those who wish to opt for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you wish to add a document which you think may be useful for your students, you can do this on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable for your students while they’re on that specific lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of the video. The transcripts can help attendees when they want to review but don’t want to watch the videos again. If you opt only for a description, then it allows the students to understand what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi Languages
Kajabi understands that it is important to have a place where members and students can talk about the subjects introduced in the course materials. By doing this, they could have access to valuable information not only from the course creator but also from their fellow pupils.
For years, creators have used a separate platform for this job like facebook. This required members to join Facebook groups to interact with one another. However, with Kajabi, members don’t need to go someplace else to ask questions and explore the lessons as it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to effectively address student queries while providing the same opportunity to other members.
This is very good news for the creators in terms of profits also. Because the Community may be a standalone product, those who are hesitant to purchase the whole course could just choose to pay for access to the discussions.
A common problem with forums (as evidenced by lots of Facebook groups) is that it is quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by topic, and it also has a pin capability which enables admin to transfer it to the peak of the feed.
Overall, the Community capability is an advantage offered by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is among the reasons why Kajabi is the greatest one-stop shop for your internet business today.
Based on your taste, Kajabi offers options as to how you can go about in letting the class materials to be accessed by your pupils. You can either allow your students to access all the classes at once, drip feed them over a time period, or lock them. This last choice tends to improve engagement since there’s a requirement to finish a lesson first before continuing on to another one.
Dripping Course Content
As the name suggests, this option allows the admin to release content slowly rather than pouring it all at one time. Kajabi has this capability to enable the creator to make available categories within a course after a certain number of days after a student has registered.
It’s really only scheduling the time when a particular course material shows up on the student’s page. There are many benefits to this system.
This is a great way to keep the student interested in coming back to review the page and check if a new content material has been posted. Second, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful once you opt for a membership-type subscription because it prevents the students from downloading and seeing all the materials at once. This equates to more months under the membership, i.e., more profits.
This feature may be helpful so that the students wouldn’t be overwhelmed with all the lessons. This is a fantastic way to condition their minds to take each lesson little by little.
If you choose to unlock another lesson by allowing the student pass an assessment first, this can significantly increase their engagement and makes sure that they knew all the essential concepts first before moving on.
Course Analytics Kajabi Languages
This Kajabi feature is beneficial in improving your course content in the future. What it does is create heatmaps and video stats. In this way, you will know at what stage your students became disengaged with the content. Therefore, it shows you info on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This gives data on how many individuals actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Kajabi Languages
The data generated here is the normal percentage of the whole video that viewers actually watched. Some students would elect to see only the first part of your video and jump to the next lesson. This gives you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your video. It shows you visual representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t mean that the viewer is in fact watching it. Your student may keep the video content in the background while checking social media sites.
With the Viewer Heatmap, you are able to see which parts were not seen by individual pupils and which were repeatedly watched. This may give you an idea of which parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to return to that part.
Overall, Kajabi has a very useful variety of course analytics tools which you could use to create better content in the future.
One way to keep people interested in your products is to give them a blog where they can read about you and the topic you wish to introduce to them. This can effectively generate leads which would turn visitors into paying clients.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we have to point out that Kajabi wants plenty of improvement on this area.
A Picture Problem
We mentioned earlier that you don’t have to learn how to code in order to run your business with Kajabi. However, you may want to begin researching about basic coding if you wish to personalize the photos on your Kajabi-powered blog.
When you upload a photograph on top of a blog post, for instance, the image will show up in the recommended image size, and unless you learn how to work with html, you will have no other way to resize this photograph unless of course you hire somebody to do it for you.
The text wrapping is also a cause of headache since just like the image on top of the post, you can not edit how text wraps around a photo in the body of your site without going into the html and editing it accordingly.
There’s also the problem of the absence of a picture bank when you decide to upload a photo. Suppose you need to add an image in your blog which you already have in one of your other articles. You wouldn’t be able to access that picture in the upload option, so when you need that added to another post, you’ll have to get it in your computer or in Google Drive or you’ll need to download the picture again.
This activity admittedly can become rather tedious, and it is one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you pick from existing tags in your posts. You understand how easy it is to opt for a tag in a WordPress post so that readers can easily refer to related posts from the exact same tag? That task is much harder with Kajabi.
When you need to add a tag to a certain post in Kajabi, then you have to really remember the tag you need to include it under. Kajabi does not offer you the list of previous tags you’ve used. So you’ll need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features because it may really be a pain to have to memorize tags and edit the html every time you want to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features that help you promote your products. In the purchase price setting alone, you have the choice to create an upsell. This results to a prompt which will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Languages
When you click on the Marketing tab on the left side of the website, you can view a subcategory named Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It’s essentially an automation for selling your products.
The name is inspired by the form of actual pipelines. They are designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s aim to turn the identical number of leads to exactly the same number of paying clients. This is actually an improvement on the renowned sales funnels where a large number of leads would result to a considerably smaller number of buyers.
Kajabi offers a couple of options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a picture of the measures that that specific pipeline would follow. It also comprises a video and a text which will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it allows you to edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template which you can choose to follow. This template is special because it was made by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users not to overlook any important steps, it also provides a mini checklist on the left side of this panel so you can check which actions are left to be edited.
Kajabi has a Pipeline Stats feature which lets you monitor how well your marketing plans are doing. Here, you have the ability to determine how each page and email of the pipeline is performing. It even provides you data on your earnings per view.
These analytics will be helpful later on when you examine your marketing strategies and pinpoint which areas to improve to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It’s very effective in generating leads and in following up on these leads to turn advertisements to sales.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that possible customer. This serves as a reminder of your offer and possibly in time will convince that person to finally buy the product.
Due to automation, this is done with no one working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Languages
We have to point out that this option is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to advertise his or her products through affiliate marketing. Thus, it has incorporated the vital features for affiliate program management.
This makes it much easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is very convenient especially if you’re trying to promote the products. Instead of selling them individually, you have the choice to offer them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
Once you make a new deal, it will prompt you to choose a title for that offer, the product you will include, as well as the price. Take note that at this stage, you can just choose 1 product, but don’t worry because in the later pages, you’ll have lots of options in terms of bundles and payment option.
From there, it is going to lead you to a page that will permit you to choose an internal name and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can offer your customers the option to try out your merchandise for a certain number of days. Additionally, it provides you the choice of how many times you will bill your client.
It also lets you choose the currency you want the price to be in.
In this same page, you’ll have the option to add more products to the deal. This is the place where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer for the price of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to do a Paypal Mass Pay.
As for refunds, you do not have to leave Kajabi to process those. The site has a system which permits you to process refunds without going to Paypal or Stripe.
Pricing isn’t one of those strong points of Kajabi. In fact, many people would think twice about using the system because it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you would not have to pay extra for extra services from third parties.
Thus, generally, we believe that Kajabi is worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we have dedicated a complete article about the plans here.
Basic Plan Kajabi Languages
The cheapest Kajabi plan starts at $119 in the event you opt to be billed yearly. If you opt for the monthly billing, however, it is going to cost you $149 per month.
The Basic Plan may be the most inexpensive option and it’s certainly a great place to begin, but we do not recommend it if you are really serious about developing your small business. The package limits you to only three products and one site, and you may only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your queries about the website with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. through a live chat.
Additionally, it doesn’t contain some of the most important marketing tools which you can find in the higher pricing tiers. So if you already have an experience with course creating, you may want to consider the Growth or Pro plans. Kajabi Languages
As the name implies, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can level up to this tier and get five times more products.
The monthly payment option would cost you $199, but if you choose to be billed annually, it will cost only $159.
Additional Features Kajabi Languages
The best reason to consider this grade over the Basic Plan is the three important characteristics which are not found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end website. All your patrons are going to see is a website that screams only you. This is helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy once you opt to seek support from other influencers to advertise your products. This measure allows your following to grow and lets you reach out to more people who can be potential customers. When you are serious about developing your business, you’ll need the support of your fellow creators so you can tap into their audience as well. This is one of the simplest ways to grow a following because you’re reaching out to people who are interested about the goods you are attempting to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a little more push to get the most out of your courses. Kajabi lets you automatically send out emails to students who have not been visiting your website or provide additional learning materials to those who aren’t doing well on the assessments. Kajabi Languages
As a creator, we know that you are not in the business to just make money. You would want your products to be of value as well. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more inclined to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so in the event you would like to pull an all-nighter to work on the following course, you can be sure help is only an email away.
Pro Plan Kajabi Languages
Now this is where the Kajabi pricing starts to really become steep. It features everything that the Growth Plan has but it permits you to have 100 products to sell. Additionally, it gives the user the ability to handle three sites and at most 20,000 members.
There’s still an unlimited number of landing pages, but the advertising emails are limited to 2 million. We would want it would also be unlimited just like the lower tiers because you’re paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you would like to be billed annually.
Aside from the increase in the number of products, sites, and members, you also get to have access to the Experts Academy, where you can find out more about marketing your own personal brand. It still has the 24/7 customer support service that allows a live chat with representatives.
The Kajabi Pro Plan is for people who have a good quantity of courses to sell. And with 25 admin users permitted under the plan, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You have handled your business well.
Migrating to Kajabi Kajabi Languages
If you are someone who is not new to the course-creating business, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is the way to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly wouldn’t want to inconvenience your present members. Fortunately, Kajabi permits you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you’ve got more than that, you are going to have to deal with multiple imports.
The biggest drawback with migrating to Kajabi from a different platform is the fact your existing members need to reset their passwords because those would not be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this extra task might not be welcomed by your patrons.
Conclusion Kajabi Languages
Kajabi offers a lot of value for the price you pay. It is a well-integrated system that allows the novice to easily develop his eLearning enterprise.
There aren’t much technical skills necessary to run an internet business with Kajabi. This enables creators to focus more on creating valuable content for their clients instead of wasting energy on building a professional-looking site. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to those who wish to make a career out of making online courses. It’s overall a wonderful tool to have to manage your online business from conception to selling.