One day, two software enthusiasts meet at a church. A couple of years later, they build a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Live Event
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to create a single platform that will help their customers do that.
If you’re a content creator, you may have heard about Kajabi. It is one of the most popular platforms for selling online classes and the best in regards to integration.
With so many options out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi offers and provide you an inside look about how the system works for you and your business.
General Overview Kajabi Live Event
- Highly integrated platform that features a lot of tools
- Superb customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing blog post photos
What Is Kajabi?
If you would like to market online classes, Kajabi is a fantastic spot to do your business in.
Kajabi is an online class platform that enables users to boost their careers using just one site. It does all –from creating courses, promotion, and selling them individually or through a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online classes and market them so that you can profit from the activity. The first thing you will need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and give the titles and description.
If you want to add quizzes, you could also do so by simply encoding the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn leads into customers by providing more efficient marketing funnels. Together with the pipelines, you can promote your products by offering freebies that demand the prospects to enter their email addresses. As soon as you’ve got these speeches, you can get in touch with your leads through the steps Kajabi has, which you can also customize.
When a customer decides to buy in, you can process payments through the site. You can do all these without needing to leave the system.
However, there are some features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to use as many third party websites to run your whole business. Because of this, you can sell online classes without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate into Kajabi due to its relatively higher pricing, it does offer benefits in the long run since it requires no trade costs and you will have less parties to pay because most of the basic tools are contained in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty simple. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to solve the issue by making the website easily accessible and understandable even to those who have issues with computer work.
As mentioned earlier, Kajabi integrates most of the fundamental tools in their system to enable content creators to do their work in one platform. Among the most difficult things to understand if you are not that tech savvy is the way to work with different sites and integrate all of them into your company.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your internet business using only Kajabi. The site permits you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials created especially for beginners. They call this the Hero University, and it provides the users guidance on the best way to go about with the various steps in creating and growing your organization.
Kajabi has tutorials on topics like making the online course, marketing your products, and payment processing. These tutorials can be found in both text and video formats.
All you have to do is go to the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the relevant tutorials.
Customer Support Kajabi Live Event
If you’re having problems with solutions that aren’t located in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer service team is one of the best. So if you are stuck on a problem, you could always rely on them to supply you with the answers.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi support team that provides you with a live chat.
However, please note that if you get only the Kajabi Basic Plan, their team will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, however you will find an answer within the day.
This is one of the reasons why the more expensive packages are worth the extra money if you are not confident about your tech skills. The other two Kajabi plans offer a 24/7 access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Class
To create a course in Kajabi, all you need to do is click on the New Product button located in the top right side. From there, you can pick from four distinct sorts of products you want to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to complete and is often utilised to build brand value.
- Online Course
- These are your full-blown courses which are much longer.
- Evergreen Training
- This option allows you to drip feed content to boost engagement and discipline among your attendees.
- If you would like to fully customize your course, you have this choice.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing this, you will be brought to a page with a predetermined outline. Uploading and editing this portion is fairly straightforward. It is easy to drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.
The page contains a couple of headings which are called categories. They are set in a gray background. They simply serve as organizational tools. The important matters are included in the posts, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Live Event
Once you have made your primary online course skeleton, it’s time to upload your pre-recorded videos. It is not at all difficult to do so in Kajabi. You can see an icon immediately that would make it possible for you to upload either a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into posts which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
One of the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you examine this in terms of price, the usage of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Package with all its features.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most out of the lessons, and Kajabi knows this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends extra materials to attendees who don’t do well on the assessments to help them understand the lessons.
Kajabi makes it easy to create quizzes after every lesson presented. You just need to type questions and options in the lesson editor, which is straightforward. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible in regards to the content which you can add to a lesson. You’re not allowed to have a video and an assessment under precisely the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It does not allow users to have query banks or randomize the questions.
But, Kajabi does support different styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.
Additionally, Kajabi supports an assignment submission feature which enables students to upload files for you to check later on.
Kajabi also allows you to upload a poster photograph for each lesson, which can be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Live Event
1 area of Kajabi that needs improvement is on certificate-making. While the website enables creators to give out certificates of completion, at present, it does not have a feature that enables the admin to make certificates natively. This is one of the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in studying the course or any continuing education credit. This is a huge deal for those who would like to opt for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you want to add a document that you believe may be useful for your students, you can do this on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable for your students while they’re on that particular lesson.
In this section, Kajabi allows you to add a description of the lesson or a transcript of the video. The transcripts can help attendees when they would like to review but don’t want to watch the videos again. If you opt only for a description, then it enables the attendees to know what the lesson will be about and what topics you discussed in that particular video.
Student Interactions Kajabi Live Event
Kajabi understands it is important to have a place where members and students can talk about the topics introduced in the course materials. By doing this, they could have access to valuable information not just from the program creator but also from their fellow pupils.
For years, creators have used a separate platform for this job like facebook. This required members to join Facebook groups to interact with each other. However, with Kajabi, members don’t need to go someplace else to ask questions and discuss the lessons as it has incorporated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to effectively address student queries while providing the same opportunity to other members.
This is very good news for the creators in terms of profits as well. Because the Community can be a standalone product, those who are hesitant to buy the entire course could just opt to pay for access to the discussions.
A common problem with forums (as evidenced by lots of Facebook groups) is that it is quite hard to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the page administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin feature which enables him or her to transfer it to the top of the feed.
Overall, the Community feature is an advantage offered by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is one of the reasons why Kajabi is your greatest one-stop shop for your internet business today.
Based upon your taste, Kajabi offers options regarding how you can go about in letting the course materials to be accessed by your pupils. You can either allow your students to access all of the lessons at once, drip feed them over a time period, or lock them. This last choice tends to improve engagement since there is a requirement to complete a lesson first before continuing on to the next one.
Dripping Course Content
As the name suggests, this option enables the admin to release materials slowly rather than pouring it all at once. Kajabi has this capability to allow the creator to make available categories within a class after a certain number of days after a student has registered.
It’s really only scheduling time when a specific course material shows up on the pupil’s page. There are many advantages to this system.
This is a excellent way to keep the student interested in returning to review the page and check whether a new material was posted. Secondly, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is helpful once you opt for a membership-type subscription since it prevents the pupils from downloading and seeing all of the materials at once. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so that the students wouldn’t be overwhelmed with all of the classes. This is a fantastic way to set up their minds to take each lesson little by little.
If you decide to unlock another lesson by letting the student pass an assessment first, this may significantly increase their participation and makes sure that they knew all the essential concepts first before moving on.
Course Analytics Kajabi Live Event
This Kajabi feature is helpful in improving your course content later on. What it does is generate heatmaps and video stats. In this way, you’ll know at what point your students became disengaged with the videos. Therefore, it shows you info on where your viewer’s interest has peaked or diminished.
In particular, Kajabi generates the following course analytics:
This gives data on how many individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the videos.
Average Engagement Kajabi Live Event
The information generated here is the average percentage of the entire video that audiences actually watched. Some students would opt to watch only the first part of your movie and leap into the next lesson. This gives you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your actual video. It shows you visual representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t necessarily mean that the viewer is actually watching it. Your student can keep the video content in the background while checking social media sites.
With the Viewer Heatmap, you are able to see which parts were not viewed by individual students and which were repeatedly watched. This may give you an idea of which parts of the lesson are important or where your students are having a hard time processing thus necessitating them to return to that part.
Overall, Kajabi has an extremely useful array of course analytics tools which you could use to create better content in the long run.
1 way to keep people interested in your products is to give them a blog where they can read about you and the subject you wish to introduce to them. This can effectively generate leads which would turn visitors into paying clients.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we have to point out that Kajabi needs a lot of improvement on this area.
A Picture Problem
We mentioned previously that you do not have to understand how to code in order to run your business with Kajabi. However, you may want to start researching about fundamental coding if you want to customize the photos in your Kajabi-powered blog.
When you upload a photo on top of a blog post, for instance, the image will show up in the recommended image size, and unless you know how to work with html, you will have no other way to resize that photograph unless of course you hire somebody to do it for you.
The text wrap is also a cause of headache since just like the picture on top of the post, you can not edit how text wraps around a photograph in the body of your blog without going into the html and editing it accordingly.
There is also the issue of the absence of an image bank when you choose to upload a photograph. Suppose you want to add an image into your blog which you already have in one of your other articles. You would not be able to access that photo in the upload option, so once you want that added to another post, you’ll need to have it in your computer or at Google Drive or you will need to download the image again.
This action admittedly can become rather tedious, and it is one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to allow you to choose from existing tags for your posts. You know how convenient it is to opt for a tag for a WordPress post so that readers can easily refer to related articles from the same tag? That task is much harder with Kajabi.
When you need to add a tag to a particular post in Kajabi, you have to actually remember the tag you want to include it under. Kajabi does not provide you with the list of previous tags you have used. So you’ll have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It must improve on its blogging features because it may really be a pain to have to memorize tags and edit the html every time you want to create a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features that help you promote your products. In the price setting alone, you have the option to create an upsell. This contributes to a prompt that will show your customers the following product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Live Event
When you click on the Marketing tab on the left side of the website, you can see a subcategory named Pipelines. This is the tool Kajabi uses to simplify marketing and sales. It is basically an automation for selling your products.
The name is inspired by the shape of actual pipelines. They are designed in a way that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to the same number of paying clients. This is actually an improvement on the renowned sales funnels where a great number of leads would result to a significantly smaller number of buyers.
Kajabi offers a couple of options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a picture of the steps that that specific pipeline would follow. Additionally, it comprises a video and a text that will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it lets you edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You’ll be given a template that you can opt to follow. This template is unique because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users to not overlook any important steps, it also gives a mini checklist on the left side of this panel so you can check which activities are left to be edited.
Kajabi includes a Pipeline Stats feature that lets you monitor how well your advertising plans are doing. Here, you have the ability to see how each page and email of the pipeline is performing. It even provides you data on your earnings per view.
These analytics will be useful later on when you examine your marketing plans and pinpoint which areas to improve on to generate more buyers.
Pipelines is among Kajabi’s strongest points. It is extremely powerful in creating leads and in following up on these leads to turn advertisements into sales.
When a visitor puts something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that possible customer. This serves as a reminder of your offer and possibly in time will convince that person to finally buy the product.
Due to automation, this is done without you working manually in tracking your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Live Event
We have to point out that this choice is available only in the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to market his or her products through affiliate marketing. Therefore, it has incorporated the vital features for affiliate program management.
This makes it much easier for you and your partners to promote your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple method of pricing your products. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is extremely handy especially if you’re trying to promote the courses. Instead of selling them individually, you have the option to offer them as a set.
Moreover, you can choose whether the payment will be one-time or on a subscription basis.
Once you make a new deal, it will ask you to choose a title for this offer, the product that you will include, as well as the price. Take note that at this stage, you may only choose one product, but do not worry because in the subsequent pages, you will have lots of options concerning bundles and payment choice.
From there, it will lead you to a page that will allow you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this choice, you can offer your customers the choice to test out your merchandise for a certain number of days. Additionally, it gives you the choice of how often you will bill your client.
It also allows you to choose the currency you want the price to be in.
In this exact same page, you’ll have the option to add more products to the deal. This is the place where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do need to answer to the price of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you do not need to leave Kajabi to process those. The website has a system that permits you to process refunds without going to Paypal or Stripe.
Kajabi Live Event
Pricing is not among the strong points of Kajabi. In actuality, many people would think twice about using the platform since it is relatively more expensive than most of its counterparts. But with a highly integrated platform, you would not have to pay extra for extra services from third parties.
Thus, we think that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we’ve dedicated a full article about the plans here.
Basic Plan Kajabi Live Event
The lowest priced Kajabi plan starts at $119 if you choose to be billed yearly. If you opt for the monthly billing, however, it is going to cost you $149 per month.
The Basic Plan might be the most affordable option and it’s certainly a good place to begin, but we do not recommend it if you’re really serious about growing your business. The package limits you to only three courses and one website, and you may only have up to a thousand members. However, the landing pages and advertising emails are unlimited.
You also need to schedule your questions about the site with the Basic Plan because the Kajabi customer service would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. via a live chat.
Additionally, it does not contain some of the most important advertising tools which you can see in the higher pricing tiers. So if you currently have an experience with course creating, you might want to take into account the Growth or Pro plans. Kajabi Live Event
As the name suggests, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can level up to this tier and get five times more products.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost just $159.
Additional Features Kajabi Live Event
The best reason to consider this tier over the Basic Plan is the three major characteristics which are not found in the less expensive choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end site. All your patrons will see is a website which screams only you. This can be helpful when it comes to branding and promoting.
Affiliate marketing, on the other hand, comes handy when you opt to seek support from other influencers to promote your products. This measure allows your following to grow and enables you to reach out to more individuals who can be potential customers. When you’re serious about developing your business, you will require the support of your fellow creators so that you can tap in their audience also. This is one of the easiest ways to develop a following because you are reaching out to people who are interested about the products you are trying to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a bit more push to get the most out of your classes. Kajabi enables you to automatically send out emails to students who haven’t been visiting your website or provide extra learning materials to those that aren’t doing well on the examinations. Kajabi Live Event
As a creator, we are aware that you are not in the business to just make money. You’d want your merchandise to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more inclined to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so if you wish to pull an all-nighter to work on your next class, you can be sure help is only an email away.
Pro Plan Kajabi Live Event
Now this is where the Kajabi pricing begins to really become steep. It features everything that the Growth Plan has but it permits you to have 100 products to sell. It also gives the user the ability to manage three sites and at most 20,000 members.
There’s still an unlimited number of landing pages, but the advertising emails are limited to 2 million. We would wish it would also be infinite like the lower tiers because you’re paying $200 bucks more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you wish to be billed yearly.
Besides the increase in the amount of products, sites, and members, you also get to have access to the Experts Academy, where you can find out more about marketing your own personal brand. It still has the 24/7 customer support service that allows a live chat with agents.
The Kajabi Pro Plan is for people who have a good amount of courses to market. And with 25 admin users permitted under the program, you can outsource some of your work to workers. If you are able to do so, congratulations are in order. You’ve managed your business well.
Migrating to Kajabi Kajabi Live Event
If you’re someone who is not new to the course-creating business, you might have used other programs before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to be concerned about is the way to migrate all your information.
You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you’re going to have to take care of multiple imports.
The biggest drawback with migrating to Kajabi from a different platform is the simple fact that your existing members need to reset their passwords because those wouldn’t be included in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can not access them. However, this excess task might not be welcomed by your patrons.
Kajabi Live Event
Conclusion Kajabi Live Event
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system which allows the beginner to easily grow his eLearning business.
There aren’t much technical skills necessary to run an online business with Kajabi. This allows creators to concentrate more on creating valuable content for their customers rather than wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools offered by the site, we can confidently recommend Kajabi to people who wish to make a career out of making online courses. It’s overall a wonderful tool to have to manage your business from conception to selling.