One day, two software enthusiasts meet at a church. A few years later, they build a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Live Webinar
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to create a single platform that will help their customers do that.
If you are a content creator, you may have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best in regards to integration.
With so many choices out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi has to offer and give you an inside look about the way the system works for you and your company.
General Overview Kajabi Live Webinar
- Highly integrated platform that features lots of tools
- Excellent Customer Care
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No attribute to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing site post photographs
If you wish to market online classes, Kajabi is a good spot to do your business in.
Kajabi is an online class platform that allows users to enhance their careers using only 1 site. It does all –from creating courses, marketing, and selling them separately or through a membership system.
How Kajabi Works
Kajabi offers you a platform to make and sell online courses and market them so you can profit from the action. The first thing you will need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the titles and description.
If you want to add quizzes, you can also do this by simply typing up the questions and supplying the options (if it is a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that allow you to turn prospects into customers by providing more efficient marketing funnels. Together with the pipelines, you can promote your products by offering freebies that demand the leads to enter their email addresses. As soon as you’ve got these speeches, you can contact your leads through the measures Kajabi has, which is also possible to customize.
When a customer wants to buy in, you can process payments through the website. You can do all these without needing to leave Kajabi.
However, there are a number of features that are not found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your internet eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to employ as many third party websites to run your entire business. Because of this, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some might hesitate to migrate into Kajabi because of its relatively higher pricing, it does offer benefits in the future since it requires no transaction costs and you will have less parties to pay because the majority of the basic tools are contained in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. It is possible to create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the issue by making the site easily accessible and understandable even to people who have problems with computer work.
As mentioned earlier, Kajabi integrates most of the basic tools in their own system to enable content creators to do all their work in a single platform. Among the most troublesome things to understand if you are not that tech savvy is how to work with different sites and integrate all of them into your company.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your internet business using only Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide range of video tutorials made especially for novices. They call this the Hero University, and it provides the users advice on the best way to go about with the different steps in creating and developing your organization.
Kajabi has tutorials on topics like making the online course, marketing your goods, and payment processing. These tutorials are available in both video and text format.
All you have to do is go to the Assistant Bar at the top and type out whatever problem you are having, and it will show you the related tutorial.
Customer Support Kajabi Live Webinar
If you are having problems with solutions that aren’t found in the Kajabi online guides, the next step is to contact customer support. The Kajabi customer service team is one of the best. So if you’re stuck on an issue, you could always rely on them to provide you with the answers you need.
If you opt to get the most expensive plan, you get access to a 24/7 Kajabi support team that provides you with a live chat.
However, please note that if you get only the Kajabi Basic Plan, their staff will not be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, but you will get an answer within the day.
This is one of the reasons why the more expensive packages are worth the additional money if you are not confident about your computer skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Class
To create a course in Kajabi, all you will need to do is click on the New Product button located at the upper right side. From there, you can choose from four distinct kinds of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to finish and is often utilised to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option permits you to trickle feed content to boost engagement and discipline among your students.
- If you would like to fully customize your course, you have this choice.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will see a page with a predetermined outline. Uploading and editing this portion is rather easy. It is easy to drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page includes a few headings which are called categories. They’re set in a gray backdrop. They simply serve as organizational tools. The critical matters are contained in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Live Webinar
Once you’ve made your main online course skeleton, it’s time to upload your pre-made videos. It’s not at all difficult to do so in Kajabi. You will see an icon immediately that would allow you to upload a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into posts which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files individually.
One of the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you examine this in terms of price, the usage of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Package with all its benefits.
Assessments are very important in keeping the students engaged and ensuring that they are getting the most out of the lessons, and Kajabi knows this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends extra materials to attendees who do not succeed on the assessments to help them understand the classes.
Kajabi makes it effortless to create quizzes after every lesson introduced. You just need to type questions and options in the lesson editor, which is simple. However, we have to admit that Kajabi is somewhat limited when it comes to the assessment area for a couple of reasons.
First, it is not very flexible when it comes to the content which you can add to a lesson. You’re not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It does not allow users to have query banks or randomize the questions.
However, Kajabi does support different styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature that enables students to upload files for you to check in the future.
Kajabi also allows you to upload a poster photograph for each lesson, which may be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Live Webinar
One area of Kajabi that needs improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to produce certificates natively. This is one of the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in studying the course or any continuing education credit. This is a huge deal for people who would like to opt for eLearning to earn credit. We think Kajabi needs to provide a solution for this.
If you wish to add a document that you believe may be helpful for your students, you can do this on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they’re on that particular lesson.
In this section, Kajabi allows you to add a description of the lesson or even a transcript of the video. The transcripts can help attendees when they want to review but do not need to see the videos again. If you opt just for a description, then it allows the attendees to understand what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi Live Webinar
Kajabi understands that it is important to have a place where members and students can discuss about the topics introduced in the course materials. This way, they could have access to valuable information not just from the course creator but also from their fellow pupils.
For years, course creators have used a separate platform for this job such as Facebook. This required members to join Facebook groups to interact with one another. But with Kajabi, members do not need to go somewhere else to ask questions and explore the lessons because it has incorporated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student queries while providing the same opportunity to other members.
This is very good news for the creators in terms of profits as well. Because the Community may be a standalone item, those who are hesitant to buy the whole course could just opt to pay for access to the discussions.
A common problem with forums (as evidenced by lots of Facebook groups) is that it’s quite hard to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the posts by subject, and it also has a pin feature which enables admin to move it to the top of the feed.
Overall, the Community capability is an advantage offered by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is among the reasons why Kajabi is your greatest one-stop shop for your online business today.
Based on your taste, Kajabi offers options regarding how you can go about in allowing the class materials to be obtained by your pupils. You can either allow your students to access all the classes at once, drip feed them over a period of time, or lock them. This last choice tends to improve engagement since there’s a requirement to complete a lesson first before continuing on to another one.
Dripping Course Content
As the name implies, this option enables the admin to release materials slowly rather than pouring it all at one time. Kajabi has this capability to enable the creator to make available categories within a class after a certain number of days after a student has registered.
It’s really nothing more than scheduling time when a particular course material shows up on the student’s page. There are many benefits to this system.
First, this is a great way to keep the student interested in returning to review the page and check whether a new material has been posted. Secondly, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is helpful when you decide on a membership-type subscription because it prevents the pupils from downloading and seeing all the materials at once. This equates to more months under the membership, i.e., additional profits.
This feature might be helpful so the students wouldn’t be overwhelmed with all of the lessons. This is a fantastic way to set up their heads to take each lesson little by little.
If you decide to unlock the next lesson by allowing the student pass an assessment first, this may significantly increase their participation and makes sure that they knew all of the important concepts first before moving on.
Course Analytics Kajabi Live Webinar
This Kajabi feature is helpful in improving your course content later on. What it does is create heatmaps and video stats. This way, you will know at what stage your pupils became disengaged with the content. Thus, it shows you info on where your viewer’s interest has peaked or diminished.
In particular, Kajabi generates the following course analytics:
This gives data on how many people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Kajabi Live Webinar
The information generated here is the average percentage of the entire video that audiences actually watched. Some students would elect to see only the first part of your movie and leap into the next lesson. This gives you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature creates a graphical overlay on your video. It shows you the graphical representation of your students’ engagement in certain points of the video. Usually, people have a tendency to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t mean that the viewer is in fact watching it. Your student can keep the video in the background when checking social media sites.
With the Viewer Heatmap, you are able to see which parts weren’t seen by individual students and which were watched. This may give you an idea of which parts of the lesson are important or where your students are having a hard time processing thus necessitating them to return to that part.
Overall, Kajabi has an extremely useful array of course analytics tools which you could use to create better videos in the future.
1 way to keep people interested in your products is to give them a blog where they can read about you and the subject you wish to introduce to them. This can effectively generate leads which would turn visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi wants plenty of improvement on this area.
A Picture Problem
We mentioned previously that you do not have to understand how to code in order to run your business with Kajabi. However, you may want to start researching about basic coding if you wish to customize the photos on your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for example, the image will appear in the recommended image size, and if you don’t learn how to work with html, you’ll have no other way to resize this photo unless of course you hire somebody to do it for you.
The text wrap can also be a cause of headache because just like the image on top of the post, you can’t edit how text wraps around a photo in the body of your site without going into the html and editing it accordingly.
There is also the problem of the lack of a picture bank when you choose to upload a photo. Suppose you need to add an image into your blog that you already have in one of your other posts. You would not be able to get that picture in the upload option, so when you need that added to another post, you’ll need to have it in your computer or at Google Drive or you’ll have to download the image again.
This activity admittedly can become very tedious, and it is one place Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to let you choose from existing tags in your posts. You understand how easy it is to choose a tag in a WordPress post so that readers can easily refer to related articles from the same tag? That job is much harder with Kajabi.
When you need to add a label to a particular post in Kajabi, you must actually remember the tag you need to include it under. Kajabi does not offer you the list of previous tags you’ve used. So you will have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It needs to improve on its blogging features because it may really be a pain to have to memorize tags and edit the html every time you want to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features that help you promote your products. In the purchase price setting alone, you have the option to make an upsell. This results to a prompt which will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Live Webinar
When you click on the Marketing tab on the left side of the site, you can view a subcategory named Pipelines. This is the tool Kajabi uses to simplify marketing and sales. It is essentially an automation for selling your products.
The name is inspired by the form of actual pipelines. They are designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to the exact same number of paying clients. This is in fact an improvement on the famous sales funnels where a great number of leads would result to a considerably smaller number of customers.
Kajabi offers a couple of options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a picture of the steps that that specific pipeline would follow. Additionally, it comprises a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it allows you to edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template which you can choose to follow. This template is unique because it was made by Brendon Burchard, one of the world’s leading high-performance coaches.
And since Kajabi wants its users not to overlook any important steps, it also gives a mini checklist on the left side of this panel so you can check which activities are left to be edited.
Kajabi includes a Pipeline Stats feature that allows you to monitor how well your marketing plans are doing. Here, you have the ability to determine how each page and email of the pipeline is performing. It even provides you data on your revenue per view.
These analytics will be helpful later on when you review your marketing strategies and pinpoint which areas to improve on to generate more buyers.
Pipelines is among Kajabi’s strongest points. It’s very effective in creating leads and in following up on these leads to turn advertisements to earnings.
When a visitor puts something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that possible customer. This acts as a reminder of your deal and maybe in time will convince the person to eventually purchase the product.
Thanks to automation, this is done without you working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Live Webinar
We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market their products through affiliate marketing. Therefore, it has incorporated the vital features for affiliate program management.
This makes it easier for you and your partners to promote your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple method of pricing your products. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is extremely handy especially if you’re trying to market the courses. Instead of selling them separately, you have the option to provide them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
Once you make a new offer, it will ask you to choose a title for that offer, the product you will include, and the cost. Take note that at this stage, you can just choose one product, but don’t worry because in the subsequent pages, you’ll have a great deal of options concerning bundles and payment choice.
From there, it will direct you to a page which will permit you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the number of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can offer your customers the choice to test out your products for a certain number of days. It also gives you the choice of how often you will bill your customer.
Additionally, it allows you to choose the currency you would like the cost to be in.
In this exact same page, you’ll have the option to add more products to the offer. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do have to answer to the cost of its own payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you don’t need to leave Kajabi to process those. The site has a system that enables you to process refunds without going to Paypal or Stripe.
Kajabi Live Webinar
Pricing is not among the strong points of Kajabi. In actuality, many people would think twice about using the platform since it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you would not have to pay extra for additional services from third parties.
Thus, we think that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a complete article about the strategies here.
Basic Plan Kajabi Live Webinar
The cheapest Kajabi plan starts at $119 in the event you choose to be billed annually. If you decide on the monthly billing, however, it is likely to cost you $149 a month.
The Basic Plan might be the most affordable option and it’s certainly a good place to begin, but we do not recommend it if you are really serious about growing your small business. The package limits you to only three products and one site, and you can only have up to a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your questions about the site with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also doesn’t contain some of the most important marketing tools that you can find in the higher pricing tiers. So if you already have an experience with course creating, you may want to take into account the Growth or Pro plans. Kajabi Live Webinar
As the name implies, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can level up to this tier and get five times more products.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost just $159.
Additional Features Kajabi Live Webinar
The best reason to consider this tier over the Basic Plan is the three important characteristics that aren’t found in the cheaper option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end website. All your patrons will see is a website which screams only you. This is helpful when it comes to promoting and branding.
Affiliate advertising, on the other hand, comes handy when you opt to seek support from other influencers to promote your products. This step allows your following to grow and enables you to reach out to more individuals who can be potential customers. When you are serious about developing your business, you’ll require the support of your fellow founders so that you can tap in their audience as well. This is one of the simplest ways to grow a following since you are reaching out to people who already are interested about the products you are attempting to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a bit more push to get the maximum out of your classes. Kajabi enables you to automatically send out emails to students who have not been visiting your site or provide additional learning materials to those that are not doing well on the assessments. Kajabi Live Webinar
As a creator, we are aware that you’re not in the business to only make money. You’d want your merchandise to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more likely to come back for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so in the event you would like to pull an all-nighter to work on your next course, you can be certain help is only an email away.
Pro Plan Kajabi Live Webinar
This is where the Kajabi pricing begins to really become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to market. Additionally, it gives the user the ability to manage three websites and at most 20,000 members.
There is still an infinite number of landing pages, but the marketing emails are limited to two million. We would want it would also be infinite just like the lower tiers because you are paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 in the event you wish to be billed annually.
Besides the increase in the number of products, sites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your own personal brand. It still has the 24/7 customer support service that permits a live chat with agents.
The Kajabi Pro Plan is for people who have a fantastic quantity of courses to sell. And with 25 admin users allowed under the program, you can outsource some of your work to workers. If you can do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Kajabi Live Webinar
If you are someone who’s not new to the course-creating organization, you may have used other platforms before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to be concerned about is how to migrate all of your information.
You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your present members. Fortunately, Kajabi allows you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you’ve got more than that, you are going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from a different platform is the simple fact your existing members need to reset their passwords since those would not be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can not access them. However, this extra task might not be welcomed by your patrons.
Kajabi Live Webinar
Conclusion Kajabi Live Webinar
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system which allows even the beginner to easily develop his eLearning business.
There are not much technical skills necessary to run an internet business with Kajabi. This enables creators to focus more on creating valuable content for their customers instead of wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many advertising features that will push your business to new heights.
With all the tools offered by the site, we can confidently recommend Kajabi to people who would like to make a career out of making online classes. It’s overall a wonderful tool to have to manage your online business from conception to selling.