One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Marketplace
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser knew that people have stories and knowledge to share, and they wanted to make a single platform that will help their customers do that.
If you are a content creator, you might have heard about Kajabi. It is among the most popular platforms for selling online classes and the best in regards to integration.
With so many options out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this article, we review the salient features Kajabi has to offer and provide you an inside look in how the system works for you and your business.
General Overview Kajabi Marketplace
- Highly integrated platform that features a lot of tools
- Excellent Customer Care
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as video host
- Great email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photos
What Is Kajabi?
If you would like to market online classes, Kajabi is a good spot to do your business in.
Kajabi is an online course platform that enables users to boost their careers using just 1 site. It does everything–from creating classes, promotion, and selling them separately or through a membership system.
How Kajabi Works
Kajabi offers you a platform to create and sell online classes and market them so you can profit from the activity. The first thing you will need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the titles and description.
If you want to add quizzes, you can also do this by simply encoding the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that allow you to turn prospects into customers by providing more effective marketing funnels. With the pipelines, you can market your products by offering freebies that demand the prospects to enter their email addresses. As soon as you have these speeches, you can get in touch with your leads through the measures Kajabi has, which is also possible to customize.
When a client wants to buy in, you are able to process payments through the site. You can do all these without needing to leave Kajabi.
However, there are some features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t have to employ as many third party sites to run your entire business. Because of this, you can sell online classes without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate to Kajabi due to its comparatively higher pricing, it does offer benefits in the long run because it requires no trade costs and you will have less parties to pay because the majority of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty straightforward. You can make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to solve the problem by making the site easily accessible and understandable even to those who have issues with computer work.
As mentioned earlier, Kajabi integrates most of the fundamental tools in their system to enable content creators to do their work in a single platform. Among the most difficult areas to understand if you are not that tech savvy is the way to work with other sites and integrate all of them into your company.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your internet business using only Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials created especially for beginners. They call this the Hero University, and it provides the users guidance on the best way to go about with the different steps in creating and developing your business.
Kajabi has tutorials on subjects like making the online course, marketing your products, and payment processing. These tutorials are available in both video and text formats.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the related tutorials.
Customer Support Kajabi Marketplace
If you’re having problems with solutions that are not located in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer service team is among the best. So if you are stuck on an issue, you could always rely on them to provide you with the answers you need.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi support team that provides you with a live chat.
However, please be aware that if you get only the Kajabi Basic Plan, their staff won’t be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, however you will get an answer within the day.
This is one of the reasons why the more expensive plans are worth the additional money if you’re not confident about your tech skills. The other two Kajabi plans offer a 24/7 access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you will need to do is click on the New Product button located in the top right side. From there, you can choose from 4 distinct sorts of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course which is easy to finish and is often used to build brand value.
- Online Course
- These are your bigger courses which are much longer.
- Evergreen Training
- This option allows you to trickle feed content to increase discipline and engagement among your attendees.
- If you want to fully customize your course, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this part is fairly straightforward. You can easily drag around the concept tabs to change their arrangement. This is the way your course will be arranged.
The page contains a few headings that are called categories. They’re set in a gray backdrop. They simply serve as organizational tools. The important matters are included in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi Marketplace
As soon as you’ve made your primary online course skeleton, it is time to upload your pre-recorded videos. It’s not at all hard to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the website will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
Among the most attractive features of Kajabi is its use of Wistia as its video host. If you analyze this in terms of price, the usage of Wistia alone already justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the yearly paid Basic Kajabi Plan with all of its benefits.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most from their lessons, and Kajabi understands this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends additional materials to attendees who do not do well on the assessments to help them understand the classes.
Kajabi makes it easy to create quizzes after each lesson introduced. You just have to type questions and choices in the lesson editor, which is straightforward. However, we must admit that Kajabi is somewhat limited when it comes to the assessment area for a few reasons.
First, it’s not very flexible in regards to the content that you can add to a lesson. You’re not allowed to have a video and an assessment under precisely the same lesson category.
Second, Kajabi doesn’t support advanced editing of the quizzes. It doesn’t allow users to have question banks or randomize the questions.
But, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature which allows students to upload files for you to check later on.
Kajabi also allows you to upload a poster photo for every lesson, which may be helpful to keep your students interested. Rather than seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Marketplace
1 area of Kajabi that needs improvement is on certificate-making. While the website enables creators to give out certificates of completion, at present, it does not have a feature that makes it possible for the admin to make certificates natively. This is one of the reasons why Kajabi is just an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in studying the course or any continuing education credit. This is a big deal for people who wish to elect for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you want to add a document which you think may be helpful for your students, you can do so on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable for your students while they’re on that particular lesson.
In this section, Kajabi allows you to add a description of the lesson or a transcript of your video. The transcripts can help attendees when they would like to review but do not want to see the videos again. If you opt just for a description, then it enables the attendees to know what the lesson is going to be about and what topics you discussed in that specific video.
Student Interactions Kajabi Marketplace
Kajabi understands it is important to have a place where students and members can talk about the subjects introduced in the course materials. By doing this, they can have access to valuable information not just from the program creator but also from their fellow students.
For years, creators have used a different platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. However, with Kajabi, members don’t need to go somewhere else to ask questions and discuss the lessons as it has incorporated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student queries while providing the same opportunity to other members.
This is great news for the creators in terms of profits as well. Because the Community may be a standalone product, those people who are hesitant to buy the entire course could just choose to pay for access to the discussions.
A frequent problem with forums (as evidenced by lots of Facebook groups) is that it’s quite hard to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin capability which enables him or her to transfer it to the top of the feed.
In general, the Community feature is an advantage offered by Kajabi that isn’t found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is one of the reasons why Kajabi is the greatest one-stop shop for your online business today.
Based upon your taste, Kajabi offers options regarding how you can go about in letting the course materials to be obtained by your pupils. You can either allow your students to access all the classes at the same time, drip feed them over a time period, or lock them. This last option tends to improve engagement since there is a requirement to complete a lesson first before continuing on to the next one.
Dripping Course Content
As the name suggests, this option allows the admin to release content gradually rather than pouring it all at once. Kajabi has this feature to allow the creator to make available categories within a course after a certain number of days after a student has registered.
It’s really only scheduling the time when a particular course material shows up on the pupil’s page. There are many advantages to this system.
This is a great way to keep the student interested in returning to review the page and check if a new content material has been posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is useful when you opt for a membership-type subscription because it prevents the students from downloading and seeing all the materials simultaneously. This equates to more months under the membership, i.e., additional profits.
This feature may be helpful so the students would not be overwhelmed with all the classes. This is a fantastic way to condition their heads to take each lesson little by little.
If you choose to unlock another lesson by letting the student pass an assessment first, this can significantly increase their participation and makes sure that they understood all of the essential concepts first before moving on.
Course Analytics Kajabi Marketplace
This Kajabi feature is beneficial in boosting your course content later on. What it does is create heatmaps and video stats. In this way, you’ll know at what point your pupils became disengaged with the videos. Thus, it shows you info on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This gives data on how a lot of individuals actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Kajabi Marketplace
The data generated here is the normal percentage of the whole video that viewers actually watched. Some students would opt to see only the first part of your movie and leap to the next lesson. This gives you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay in your actual video. It shows you visual representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played doesn’t mean that the viewer is actually watching it. Your student may keep the video content in the background when checking social networking sites.
With the Viewer Heatmap, you have the ability to see which parts weren’t seen by individual students and which were repeatedly watched. This may give you an idea of what parts of the lesson are significant or where your students are having trouble processing thus necessitating them to return to that part.
Overall, Kajabi has an extremely practical variety of course analytics tools that you could use to create better videos in the future.
1 way to keep people interested in your products is to give them a site where they can read about you and the subject you want to introduce to them. This can effectively generate leads which would turn visitors into paying clients.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi needs plenty of improvement on this area.
An Image Problem
We mentioned earlier that you do not have to learn how to code in order to run your enterprise with Kajabi. However, you might want to start researching about fundamental coding if you want to personalize the photos on your Kajabi-powered blog.
When you upload a photo in addition to a blog post, for example, the image will appear in the recommended image size, and unless you know how to work with html, you’ll have no other way to resize this photo unless of course you employ someone to do it for you.
The text wrapping is also a cause of headache because just like the image on top of the article, you can not edit how text wraps around a photo in the body of your blog without entering the html and editing it accordingly.
There’s also the problem of the lack of a picture bank when you decide to upload a photograph. Suppose you want to add an image into your blog that you already have in one of your other articles. You would not be able to access that picture in the upload option, so when you want that added to another post, you’ll need to get it in your computer or in Google Drive or you’ll need to download the image again.
This action admittedly can become very tedious, and it is one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to allow you to choose from existing tags in your posts. You know how convenient it is to opt for a tag for a WordPress post so that readers can easily refer to related posts from the same tag? That job is much harder with Kajabi.
When you need to add a tag to a certain post in Kajabi, then you have to actually remember the tag you want to include it under. Kajabi does not offer you the list of previous tags you’ve used. So you will have to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game isn’t strong. It must improve on its blogging features since it could really be a pain to have to memorize tags and edit the html each time you need to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features for you to promote your products. In the price setting alone, you have the choice to make an upsell. This contributes to a prompt that will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Marketplace
When you click on the Marketing tab on the left side of the site, you can see a subcategory called Pipelines. This is the instrument Kajabi uses to simplify marketing and sales. It is essentially an automation for selling your products.
The name is inspired by the form of actual pipelines. They’re designed in a way that they have the same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to the same number of paying clients. This is in fact an improvement on the renowned sales funnels where a great number of leads would result to a significantly smaller number of customers.
Kajabi offers a couple of options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the measures that that particular pipeline would follow. Additionally, it contains a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it allows you to edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You will be given a template which you can choose to follow. This template is special because it was made by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users not to forget any important steps, it also gives a mini checklist on the left side of this panel so you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature which allows you to monitor how well your marketing plans are doing. Here, you have the ability to see how each page and email of this pipeline is performing. It even provides you data on your revenue per view.
These analytics will be useful later on when you review your marketing plans and pinpoint which areas to improve on to generate more customers.
Pipelines is among Kajabi’s strongest points. It is very effective in generating leads and in following up on those leads to turn advertisements to sales.
When a visitor puts something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This acts as a reminder of your deal and possibly in time will convince that person to eventually buy the product.
Thanks to automation, this is done without you working manually in tracking your customer’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. In particular, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Marketplace
We must point out that this option is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market his or her products through affiliate marketing. Thus, it has incorporated the essential tools for affiliate program management.
This makes it much easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your merchandise. Just go to the Offers tab in the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.
This is very handy especially if you’re trying to market the courses. Rather than selling them individually, you have the option to provide them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
Once you create a new offer, it will ask you to decide on a title for that offer, the product you will include, and the cost. Take note that at this stage, you can only choose one product, but do not worry because in the later pages, you’ll have a great deal of options concerning bundles and payment choice.
From there, it will direct you to a page which will permit you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the option to try out your merchandise for a certain number of days. Additionally, it provides you the choice of how many times you will bill your customer.
It also allows you to choose the currency you want the price to be in.
In this same page, you will have the option to add more products to the deal. This is the place where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do need to answer for the price of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you don’t need to leave Kajabi to process those. The website has a system which enables you to process refunds without going to Paypal or Stripe.
Pricing isn’t one of those strong points of Kajabi. In fact, many people would think twice about using the platform since it is relatively more expensive than most of its counterparts. But with a highly integrated platform, you wouldn’t need to pay extra for additional services from third parties.
Thus, we believe that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a complete article about the strategies here.
Basic Plan Kajabi Marketplace
The lowest priced Kajabi plan starts at $119 if you opt to be billed yearly. If you opt for the monthly billing, however, it is going to cost you $149 per month.
The Basic Plan might be the most affordable option and it’s certainly a great place to begin, but we don’t recommend it if you’re really serious about developing your business. The plan limits you to only three courses and one site, and you can only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also need to schedule your queries about the website with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. via a live chat.
Additionally, it doesn’t include some of the most important advertising tools which you can find in the higher pricing tiers. So if you already have an experience with course creating, you may want to take into account the Growth or Pro plans. Kajabi Marketplace
As the name suggests, this pricing tier lets you grow your company with Kajabi significantly. For $50 more, you can upgrade to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost just $159.
Additional Features Kajabi Marketplace
The best reason to consider this tier over the Basic Plan is the three important features that are not found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from your front-end site. All your patrons are going to see is a website that screams only you. This is helpful when it comes to promoting and branding.
Affiliate advertising, on the other hand, comes handy when you opt to seek help from other influencers to promote your products. This step allows your following to grow and enables you to reach out to more individuals who can be potential customers. When you’re serious about growing your business, you’ll require the support of your fellow creators so that you can tap into their audience also. This is one of the easiest ways to develop a following because you are reaching out to people who already are interested about the products you are trying to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a little more push to get the maximum out of your classes. Kajabi lets you automatically send out emails to students who have not been visiting your website or provide additional learning materials to those that aren’t doing well on the examinations. Kajabi Marketplace
As a creator, we know that you are not in the business to only make money. You would want your merchandise to be of value as well. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more likely to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can contact their support team whenever you want, so in the event you would like to pull an all-nighter to work on the following course, you can be sure help is only an email away.
Pro Plan Kajabi Marketplace
This is where the Kajabi pricing begins to truly become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to sell. Additionally, it gives the user the ability to handle three websites and at most 20,000 members.
There is still an unlimited number of landing pages, but the marketing emails are limited to two million. We would wish it would also be unlimited like the lower tiers since you’re paying $200 dollars more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 in the event you would like to be billed yearly.
Besides the increase in the amount of products, sites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your own personal brand. It still has the 24/7 customer support service that permits a live chat with representatives.
The Kajabi Pro Plan is for people who have a good amount of courses to market. And with 25 admin users allowed under the program, you can outsource some of your work to workers. If you are able to do so, congratulations are in order. You’ve managed your business well.
Migrating to Kajabi Kajabi Marketplace
If you’re someone who’s not new to the course-creating business, you might have used other platforms before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to worry about is the way to migrate all your information.
You would not want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi permits you to migrate your members simply by minding their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you’ve got more than that, you are going to have to take care of multiple imports.
The biggest drawback with migrating to Kajabi from a different platform is the simple fact that your existing members have to reset their passwords because those wouldn’t be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this excess task may not be welcomed by your patrons.
Conclusion Kajabi Marketplace
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system that enables the novice to easily develop his eLearning enterprise.
There are not much technical skills necessary to run an online business with Kajabi. This allows creators to focus more on creating valuable content for their clients instead of wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools supplied by the site, we can confidently recommend Kajabi to those who would like to make a career out of making online classes. It’s overall a wonderful tool to have to manage your online business from conception to selling.