One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Membership Site Demo
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to make a single platform that would help their clients do that.
If you are a content creator, you may have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best in regards to integration.
With so many options out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi offers and provide you an inside look about the way the system works for you and your company.
General Overview Kajabi Membership Site Demo
- Highly integrated platform that features a lot of tools
- Superb Customer Care
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Great email marketing tools
- Kajabi pricing is somewhat more expensive than other platforms
- No feature to create certificates
- Assessment customization is limited
- Users need coding skills for editing blog post photos
If you wish to market online classes, Kajabi is a fantastic place to do your business in.
Kajabi is an online class platform that allows users to enhance their careers using just 1 site. It does all –from creating classes, marketing, and selling them individually or via a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online courses and market them so you can profit from the activity. The first thing you will need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and provide the description and titles.
If you would like to add quizzes, you could also do so by simply encoding the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that allow you to turn leads into clients by providing more effective marketing funnels. Together with the pipelines, you can market your products by offering freebies that demand the prospects to input their email addresses. As soon as you have these addresses, you can contact your leads through the measures Kajabi has, which you can also customize.
When a customer decides to buy in, you can process payments through the site. You can do all these without needing to leave the system.
However, there are a number of features that aren’t found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform which you can use to kickstart your internet eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to use as many third party websites to run your whole business. Because of this, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some would hesitate to migrate to Kajabi due to its relatively higher pricing, it does offer benefits in the long run because it requires no transaction costs and you’ll have less parties to pay because most of the basic tools are included in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty straightforward. You can create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the problem by making the website easily accessible and understandable even to people who have issues with computer work.
As mentioned earlier, Kajabi integrates most of the basic tools in their system to enable content creators to do all their work in a single platform. One of the most difficult things to understand if you are not that tech savvy is how to work with other sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are still working on, you can pretty much run your internet business using just Kajabi. The site allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials made especially for novices. They call this the Hero University, and it provides the users guidance on how to go about with the different steps in creating and developing your organization.
Kajabi has tutorials on topics like making the online course, marketing your goods, and payment processing. These guides are available in both text and video formats.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the related tutorial.
Customer Support Kajabi Membership Site Demo
If you’re having problems with solutions that aren’t located in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer service team is one of the best. So if you are stuck on an issue, you could always rely on them to provide you with the answers you need.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi support team that provides you with a live chat.
However, please note that if you get only the Kajabi Basic Plan, their staff will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, but you’ll get an answer within the day.
This is one of the reasons why the more expensive plans are worth the extra money if you’re not confident about your computer skills. The other two Kajabi plans offer a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you will need to do is click on the New Product button located in the top right side. From there, you can pick from 4 different sorts of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to finish and is often used to build brand value.
- Online Course
- These are your bigger courses that are much longer.
- Evergreen Training
- This option permits you to drip feed content to boost engagement and discipline among your students.
- If you would like to fully customize your product, you have this choice.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this part is rather easy. It is easy to drag around the concept tabs to change their arrangement. This is how your course is going to be arranged.
The page contains a few headings which are called categories. They’re set in a gray backdrop. They just serve as organizational tools. The important matters are included in the posts, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Membership Site Demo
Once you have made your main online course skeleton, it is time to upload your pre-recorded videos. It is not at all hard to do so in Kajabi. You will see an icon immediately that would allow you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into posts which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos separately.
Among the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you examine this in terms of price, the use of Wistia alone already justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the yearly paid Basic Kajabi Package with all its benefits.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most out of their lessons, and Kajabi knows this. It is also an important tool if you opt for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends extra materials to attendees who do not do well on the assessments to help them understand the classes.
Kajabi makes it effortless to create quizzes after every lesson introduced. You simply need to type questions and options in the lesson editor, which is simple. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it is not very flexible in regards to the content which you can add to a lesson. You are not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced customization of the quizzes. It does not allow users to have question banks or randomize the questions.
However, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.
In addition, Kajabi supports an assignment submission feature which allows students to upload files for you to check later on.
Kajabi also lets you upload a poster photograph for every lesson, which can be helpful to keep your students interested. Rather than seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Membership Site Demo
1 area of Kajabi that requires improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it does not have a feature that enables the admin to produce certificates natively. This is among the reasons why Kajabi is just an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in studying the course or any continuing education credit. This is a big deal for those who wish to opt for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you wish to add a document which you believe may be helpful for your students, you can do so on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they are on that particular lesson.
In this section, Kajabi allows you to add a description of the lesson or even a transcript of the video. The transcripts can help attendees when they would like to review but do not need to see the videos again. If you opt just for a description, then it allows the students to understand what the lesson is going to be about and what topics you discussed in that specific video.
Student Interactions Kajabi Membership Site Demo
Kajabi understands it is important to have a place where members and students can discuss about the subjects presented in the course materials. This way, they can have access to valuable information not just from the program creator but also from their fellow pupils.
For years, creators have used a different platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. But with Kajabi, members don’t have to go somewhere else to ask questions and discuss the lessons because it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to effectively address student queries while providing the same opportunity to other members.
This is very good news for the creators when it comes to profits as well. Because the Community can be a standalone product, those people who are hesitant to purchase the entire course could just choose to pay for access to the talks.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it is quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the page administrator to organize and reorganize the feeds. The admin can categorize the posts by subject, and it also has a pin feature which enables admin to transfer it to the top of the feed.
Overall, the Community capability is an advantage offered by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is one of the reasons why Kajabi is your ultimate one-stop shop for your internet business today.
Based on your preference, Kajabi offers options regarding how you can go about in letting the class materials to be obtained by your students. You can either allow your students to access all of the lessons at once, drip feed them over a time period, or lock them. This last option tends to improve engagement since there is a requirement to finish a lesson first before moving on to another one.
Dripping Course Content
As the name suggests, this option allows the admin to release materials gradually rather than pouring it all at once. Kajabi has this feature to allow the creator to make available categories within a class after a certain number of days after a student has registered.
It’s really only scheduling the time when a particular course material shows up on the student’s page. There are many benefits to this system.
First, this is a excellent way to keep the student interested in returning to review the page and check if a new material has been posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful once you opt for a membership-type subscription because it prevents the students from downloading and seeing all the materials simultaneously. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so that the students wouldn’t be overwhelmed with all of the lessons. This is a good way to set up their heads to take each lesson little by little.
If you choose to unlock the next lesson by allowing the student pass an assessment first, this may significantly increase their engagement and makes sure that they understood all the important concepts first before moving on.
Course Analytics Kajabi Membership Site Demo
This Kajabi feature is beneficial in boosting your course content later on. What it does is generate heatmaps and video content stats. In this way, you will know at what stage your pupils became disengaged with the content. Therefore, it shows you data on where your viewer’s interest has peaked or diminished.
In particular, Kajabi generates the following course analytics:
This provides data on how a lot of individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Kajabi Membership Site Demo
The information generated here is the average percentage of the entire video that audiences actually watched. Some students would opt to see only the first part of your video and leap to the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your actual video. It shows you the graphical representation of your students’ engagement in certain points of the video. Usually, people have a tendency to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played doesn’t necessarily mean that the viewer is actually watching it. Your student may keep the video content in the background when checking social media sites.
With the Viewer Heatmap, you are able to see which parts weren’t viewed by individual students and which were watched. This may give you an idea of which parts of the lesson are important or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has a very useful array of course analytics tools which you could use to create better videos in the long run.
One way to keep people interested in your products is to provide them with a site where they can read about you and the topic you want to introduce to them. This can effectively generate leads that would turn curious visitors into paying clients.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi wants plenty of improvement on this area.
An Image Problem
We mentioned earlier that you do not have to learn how to code in order to run your enterprise with Kajabi. However, you might want to begin researching about basic coding if you want to customize the photos in your Kajabi-powered blog.
When you upload a photo on top of a blog post, for instance, the image will appear in the recommended image size, and unless you know how to work with html, you’ll have no other way to resize that photo unless of course you hire somebody to do it for you.
The text wrapping can also be a cause of headache since just like the image on top of the post, you can’t edit how text wraps around a photograph in the body of your site without going into the html and editing it accordingly.
There is also the issue of the absence of a picture bank when you choose to upload a photo. Suppose you need to add an image in your blog that you already have in one of your other posts. You would not be able to get that picture in the upload option, so when you need that added to a different post, you’ll have to have it in your computer or in Google Drive or you’ll have to download the image again.
This activity admittedly can become very tedious, and it’s one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to allow you to choose from existing tags in your posts. You understand how easy it is to choose a tag for a WordPress post so that readers can easily refer to related posts from the same tag? That task is much harder with Kajabi.
When you need to add a label to a particular post in Kajabi, then you have to actually remember the tag you want to add it under. Kajabi does not offer you the list of previous tags you’ve used. So you will have to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game isn’t strong. It must improve on its blogging features since it could really be a pain to have to memorize tags and edit the html each time you want to make a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features that help you promote your products. In the purchase price setting alone, you have the choice to make an upsell. This results to a prompt which will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Membership Site Demo
When you click on the Marketing tab on the left side of the site, you can view a subcategory named Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It’s basically an automation for selling your products.
The name is inspired by the shape of actual pipelines. They are designed in a way that they have the same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to the same number of paying customers. This is actually an improvement on the famous sales funnels where a large number of prospects would lead to a considerably smaller number of buyers.
Kajabi offers a few options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the steps that that specific pipeline would follow. Additionally, it contains a video and a text that will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the client’s point-of-view.
Additionally, it lets you edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You’ll be given a template which you can choose to follow. This template is unique because it was made by Brendon Burchard, among the world’s leading high-performance coaches.
And since Kajabi wants its users to not overlook any important steps, in addition, it gives a mini checklist on the left side of the panel so that you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature which lets you monitor how well your marketing plans are doing. Here, you are able to determine how each page and email of this pipeline is performing. It even gives you data on your revenue per view.
These analytics will be helpful later on when you review your marketing strategies and pinpoint which areas to improve on to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It is very powerful in generating leads and in following up on these leads to turn advertisements into sales.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This serves as a reminder of your deal and maybe in time will convince that person to finally purchase the product.
Due to automation, this is done with no one working manually in tracking your customer’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. In particular, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Membership Site Demo
We have to point out that this option is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market his or her products through affiliate marketing. Therefore, it has incorporated the vital features for affiliate program management.
This makes it easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple method of pricing your products. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is very convenient especially if you’re trying to market the courses. Instead of selling them separately, you have the choice to provide them as a set.
In addition, you can choose if the payment will be one-time or on a subscription basis.
As soon as you create a new offer, it will ask you to choose a title for that offer, the product you will include, and the price. Take note that at this stage, you can only choose one product, but do not worry because in the later pages, you will have a great deal of options concerning bundles and payment choice.
From there, it is going to direct you to a page that will allow you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the choice to test out your merchandise for a certain number of days. Additionally, it gives you the option of how often you will bill your client.
It also allows you to choose the currency you would like the cost to be in.
In this exact same page, you’ll have the option to add more products to the deal. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do need to answer to the cost of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you do not have to leave Kajabi to process those. The site has a system which permits you to process refunds without going to Paypal or Stripe.
Kajabi Membership Site Demo
Pricing is not among those strong points of Kajabi. In actuality, many people would think twice about using the system since it is relatively more expensive than many of its counterparts. However, with a highly integrated platform, you wouldn’t need to pay extra for additional services from third parties.
Thus, generally, we think that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a complete article about the plans here.
Basic Plan Kajabi Membership Site Demo
The cheapest Kajabi plan starts at $119 if you choose to be billed yearly. If you opt for the monthly billing, however, it is going to cost you $149 a month.
The Basic Plan might be the most inexpensive option and it’s definitely a great place to start out, but we do not recommend it if you’re really serious about growing your small business. The package limits you to only three courses and one website, and you can only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your queries about the site with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. via a live chat.
It also does not contain some of the most important marketing tools that you can see in the higher pricing tiers. So if you already have an experience with course creating, you might want to take into account the Growth or Pro plans. Kajabi Membership Site Demo
As the name implies, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can upgrade to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost only $159.
Additional Features Kajabi Membership Site Demo
The best reason to consider this grade over the Basic Plan is the three major characteristics that are not found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end website. All your patrons are going to see is a website which screams only you. This is helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy when you opt to seek help from other influencers to promote your products. This measure allows your following to grow and lets you reach out to more people who can be potential customers. When you are serious about developing your business, you will require the support of your fellow creators so that you can tap in their audience also. This is one of the simplest ways to develop a following since you’re reaching out to people who are interested about the goods you are attempting to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a bit more push to get the maximum out of your classes. Kajabi lets you automatically send out emails to students who haven’t been visiting your website or provide extra learning materials to those who aren’t doing well on the assessments. Kajabi Membership Site Demo
As a creator, we know that you’re not in the business to just make money. You’d want your merchandise to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more likely to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so if you would like to pull an all-nighter to work on the following course, you can be certain help is just an email away.
Pro Plan Kajabi Membership Site Demo
Now this is where the Kajabi pricing starts to really become steep. It features everything that the Growth Plan has but it allows you to have 100 products to sell. It also gives the user the ability to handle three sites and at most 20,000 members.
There’s still an infinite number of landing pages, but the advertising emails are limited to two million. We would wish it would also be infinite just like the lower tiers since you’re paying $200 bucks more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 if you wish to be billed yearly.
Aside from the increase in the number of products, websites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service that allows a live chat with representatives.
The Kajabi Pro Plan is for people who have a fantastic quantity of courses to market. And with 25 admin users allowed under the plan, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You’ve handled your business well.
Migrating to Kajabi Kajabi Membership Site Demo
If you’re someone who’s not new to the course-creating organization, you might have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is how to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members by simply minding their names and email address using a .csv file. However, you are limited to 500 members per import, so if you have more than that, you are going to have to take care of multiple imports.
The biggest drawback with migrating to Kajabi from another platform is the simple fact that your current members need to reset their passwords because those would not be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can not access them. However, this excess task might not be welcomed by your patrons.
Kajabi Membership Site Demo
Conclusion Kajabi Membership Site Demo
Kajabi offers a good deal of value for the price you pay. It’s a well-integrated system which enables the novice to easily develop his eLearning enterprise.
There aren’t much technical skills required to run an online business with Kajabi. This allows creators to focus more on creating valuable content for their clients rather than wasting energy on building a professional-looking site. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your business to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to people who wish to make a career out of making online classes. It’s overall a superb tool to have to manage your online business from conception to selling.