One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Membership Theme
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have stories and knowledge to share, and they wanted to create a single platform that would help their customers do that.
If you’re a content creator, you might have heard about Kajabi. It is among the most popular platforms for selling online courses and the best when it comes to integration.
With so many choices out there that are relatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi offers and provide you an inside look in the way the system works for you and your business.
General Overview Kajabi Membership Theme
- Highly integrated platform that features a lot of tools
- Excellent Customer Care
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as movie host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other platforms
- No feature to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing site post photos
If you would like to market online courses, Kajabi is a good place to do your business in.
Kajabi is an online class platform that enables users to enhance their careers using only 1 site. It does everything–from creating courses, marketing, and selling them separately or via a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online classes and market them so that you can profit from the activity. The first thing you need to do is to purchase a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the titles and description.
If you would like to add quizzes, you could also do so by simply typing up the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn leads into customers by providing more effective marketing funnels. Together with the pipelines, you can promote your products by offering freebies that demand the prospects to enter their emails. Once you’ve got these addresses, you can contact your leads through the measures Kajabi has, which is also possible to customize.
When a customer decides to buy in, you are able to process payments through the website. You can do all these without having to leave Kajabi.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t have to employ as many third party websites to run your entire business. Because of this, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate to Kajabi because of its relatively higher pricing, it does offer advantages in the long run since it requires no transaction costs and you will have less parties to pay because most of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to fix the issue by making the website easily accessible and understandable even to people who have issues with computer work.
As mentioned earlier, Kajabi integrates most of the basic tools in their own system to enable content creators to do their work in one platform. Among the most troublesome things to understand if you’re not that tech savvy is how to work with other sites and integrate all of them into your company.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are still working on, you can pretty much run your online business using just Kajabi. The website permits you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials created especially for beginners. They call this the Hero University, and it provides the users advice on the best way to go about with the various steps in creating and developing your organization.
Kajabi has tutorials on topics like creating the online course, marketing your products, and payment processing. These tutorials are available in both video and text formats.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you are having, and it will show you the related tutorials.
Customer Support Kajabi Membership Theme
If you are having problems with solutions that are not found in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer service team is one of the best. So if you’re stuck on an issue, you could always rely on them to provide you with the answers you need.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi support team that provides you with a live chat.
However, please be aware that in the event you get only the Kajabi Basic Plan, their team will not be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, however you will get an answer within the day.
This is among the reasons why the more expensive packages are worth the extra money if you are not confident about your tech skills. The other two Kajabi plans provide a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you need to do is click on the New Product button located in the top right side. From there, you can choose from 4 distinct kinds of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to finish and is often used to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option allows you to trickle feed content to boost engagement and discipline among your attendees.
- If you want to fully customize your course, you have this option.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will see a page with a predetermined outline. Uploading and editing this part is fairly easy. It is easy to drag around the concept tabs to change their arrangement. This is the way your course will be arranged.
The page includes a couple of headings which are called categories. They are set in a gray background. They simply serve as organizational tools. The critical matters are included in the articles, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi Membership Theme
As soon as you’ve made your primary online course skeleton, it’s time to upload your pre-made videos. It is not at all difficult to do so in Kajabi. You can see an icon immediately that would make it possible for you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
One of the most attractive features of Kajabi is its use of Wistia for its video host. If you analyze this in terms of price, the use of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Package with all of its features.
Assessments are very important in keeping the students engaged and ensuring they are getting the most out of the lessons, and Kajabi knows this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to students who do not succeed on the assessments to help them understand the lessons.
Kajabi makes it easy to create quizzes after each lesson presented. You just need to type questions and options in the lesson editor, which is straightforward. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it is not very flexible when it comes to the content that you can add to a lesson. You are not allowed to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced customization of the quizzes. It does not allow users to have query banks or randomize the questions.
But, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. In addition, it can immediately give the results after each assessment.
Additionally, Kajabi supports an assignment submission feature that enables students to upload files for you to check in the future.
Kajabi also allows you to upload a poster photograph for each lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Membership Theme
1 area of Kajabi that needs improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it does not have a feature that enables the admin to make certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the amount of time spent in learning the course or any continuing education credit. This is a huge deal for people who wish to opt for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you want to add a document which you believe may be useful for your students, you can do this on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable for your students while they’re on that specific lesson.
In this section, Kajabi allows you to add a description of the lesson or a transcript of the video. The transcripts can help students when they would like to review but don’t want to watch the videos again. If you opt just for a description, then it enables the attendees to know what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi Membership Theme
Kajabi understands it is important to have a place where students and members can talk about the subjects introduced in the course materials. This way, they can have access to valuable information not only from the program creator but also from their fellow pupils.
For years, course creators have used a separate platform for this job such as Facebook. This needed members to join Facebook groups to interact with one another. However, with Kajabi, members don’t need to go someplace else to ask questions and explore the lessons because it has incorporated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to effectively address student queries while providing the same opportunity to other members.
This is great news for the creators in terms of profits also. Because the Community can be a standalone product, those people who are hesitant to buy the entire course could just opt to pay for access to the discussions.
A common problem with forums (as evidenced by lots of Facebook groups) is that it’s quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin capability which enables admin to transfer it to the top of the feed.
Overall, the Community capability is an advantage provided by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum . This is one of the reasons why Kajabi is the greatest one-stop shop for your internet business today.
Depending on your taste, Kajabi offers options as to how you can go about in letting the course materials to be accessed by your students. You can either allow your students to access all the lessons at the same time, drip feed them over a period of time, or lock them. This last choice tends to improve engagement since there’s a requirement to complete a lesson first before moving on to another one.
Dripping Course Content
As the name suggests, this option allows the admin to release content slowly rather than pouring it all at one time. Kajabi has this capability to enable the creator to release categories within a class after a certain number of days after a student has registered.
It’s really only scheduling the time when a specific course material shows up on the pupil’s page. There are many advantages to this system.
First, this is a excellent way to keep the student interested in coming back to review the page and check whether a new material has been posted. Secondly, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is helpful once you decide on a membership-type subscription because it prevents the students from downloading and seeing all the materials at once. This equates to more months under the membership, i.e., additional profits.
This feature may be helpful so that the students wouldn’t be overwhelmed with all the lessons. This is a fantastic way to set up their minds to take each lesson little by little.
If you choose to unlock another lesson by letting the student pass an assessment first, this can significantly increase their participation and makes sure that they knew all the important concepts first before moving on.
Course Analytics Kajabi Membership Theme
This Kajabi feature is beneficial in improving your course content later on. What it does is create heatmaps and video stats. In this way, you’ll know at what point your students became disengaged with the content. Therefore, it shows you data on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This provides data on how many people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Kajabi Membership Theme
The data generated here is the average percentage of the whole video that viewers actually watched. Some students would opt to watch only the first part of your video and jump into the next lesson. This gives you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature produces a graphical overlay in your actual video. It shows you the graphical representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played does not mean that the viewer is actually watching it. Your student may keep the video in the background when checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts were not viewed by individual students and which were repeatedly watched. This may give you an idea of which parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely practical array of course analytics tools which you could use to create better videos in the future.
1 way to keep people interested in your products is to provide them with a blog where they can read about you and the subject you wish to introduce to them. This can effectively generate leads which would turn curious visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we have to point out that Kajabi needs plenty of improvement on this area.
An Image Problem
We mentioned earlier that you don’t have to learn how to code so as to run your business with Kajabi. However, you might want to begin researching about basic coding if you wish to personalize the photos on your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for instance, the image will show up in the recommended image size, and if you don’t know how to work with html, you will have no other way to resize that photograph unless of course you hire somebody to do it for you.
The text wrap is also a cause of headache because just like the image on top of the article, you can not edit how text wraps around a photo in the body of your blog without entering the html and editing it accordingly.
There’s also the problem of the absence of an image bank when you choose to upload a photograph. Suppose you need to add an image into your blog which you already have in one of your other posts. You would not be able to access that picture in the upload option, so when you want that added to a different post, you’ll have to have it in your computer or at Google Drive or you’ll have to download the image again.
This activity admittedly can become rather tedious, and it’s one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you pick from existing tags for your posts. You know how easy it is to choose a tag in a WordPress post so that readers can easily refer to related posts from the exact same tag? That job is much harder with Kajabi.
When you want to add a label to a particular post in Kajabi, then you have to really remember the tag you need to include it under. Kajabi does not offer you the list of previous tags you’ve used. So you’ll need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It needs to improve on its blogging features because it may really be a pain to have to memorize tags and edit the html every time you want to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features that help you promote your products. In the purchase price setting alone, you have the option to make an upsell. This results to a prompt that will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Membership Theme
When you click on the Marketing tab on the left side of the website, you can see a subcategory named Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It is basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They’re designed in a way that they have the exact same diameter at both ends. This relates to Kajabi’s aim to turn the identical number of leads to the exact same number of paying clients. This is in fact an improvement on the famous sales funnels where a large number of prospects would lead to a significantly smaller number of buyers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the measures that that specific pipeline would follow. Additionally, it contains a video and a text that will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It is very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
Additionally, it lets you edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You’ll be given a template that you can opt to follow. This template is unique because it was made by Brendon Burchard, one of the world’s leading high-performance coaches.
And since Kajabi wants its users not to forget any important steps, in addition, it provides a mini checklist on the left side of the panel so that you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature which lets you monitor how well your advertising plans are doing. Here, you have the ability to determine how each page and email of the pipeline is performing. It even gives you data on your revenue per view.
These analytics will be useful later on when you review your marketing plans and pinpoint which areas to improve to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It’s extremely effective in creating leads and in following up on those leads to turn advertisements into earnings.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that possible customer. This serves as a reminder of your deal and maybe in time will convince the person to eventually buy the product.
Thanks to automation, this is done with no one working manually in tracking your customer’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Membership Theme
We must point out that this option is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market their products through affiliate marketing. Therefore, it has integrated the vital features for affiliate program management.
This makes it much easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple way of pricing your merchandise. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is very handy especially if you’re trying to promote the products. Rather than selling them individually, you have the choice to provide them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
As soon as you make a new deal, it will ask you to decide on a title for that offer, the product that you will include, as well as the cost. Take note that at this stage, you can only choose 1 product, but don’t worry because in the subsequent pages, you’ll have lots of options concerning bundles and payment choice.
From there, it is going to direct you to a page that will permit you to choose an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can choose the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the option to test out your products for a certain number of days. It also gives you the option of how often you will bill your customer.
It also lets you choose the currency you would like the cost to be in.
In this exact same page, you’ll have the option to add more products to the deal. This is the place where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer for the price of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you’ve got to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you don’t have to leave Kajabi to process those. The website has a system that permits you to process refunds without going to Paypal or Stripe.
Kajabi Membership Theme
Pricing isn’t one of those strong points of Kajabi. In fact, many people would think twice about using the platform since it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you wouldn’t have to pay extra for extra services from third parties.
Thus, we believe that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we have dedicated a complete article about the plans here.
Basic Plan Kajabi Membership Theme
The cheapest Kajabi plan starts at $119 if you opt to be billed yearly. If you decide on the monthly billing, however, it’s going to cost you $149 a month.
The Basic Plan might be the most inexpensive option and it’s certainly a great place to start out, but we don’t recommend it if you are really serious about developing your business. The package limits you to only three courses and one site, and you can only have up to a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your questions about the website with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also does not include some of the most important marketing tools which you can find in the higher pricing tiers. So if you currently have an experience with course creating, you might want to consider the Growth or Pro plans. Kajabi Membership Theme
As the name suggests, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can level up to this tier and get five times more products.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost just $159.
Additional Features Kajabi Membership Theme
The best reason to consider this tier over the Basic Plan is the three important features that aren’t found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end website. All your patrons are going to see is a website which screams only you. This is helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy when you opt to seek support from other influencers to promote your products. This step allows your following to grow and lets you reach out to more individuals who can be potential buyers. When you’re serious about developing your business, you will require the support of your fellow founders so you can tap into their audience also. This is one of the simplest ways to grow a following since you’re reaching out to people who are interested about the products you are attempting to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you do not have to constantly monitor who among them need a bit more drive to get the maximum out of your classes. Kajabi lets you automatically send out emails to students who have not been visiting your site or provide extra learning materials to those who are not doing well on the examinations. Kajabi Membership Theme
As a creator, we know that you are not in the business to only make money. You’d want your products to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more likely to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so if you wish to pull an all-nighter to work on the following class, you can be certain help is only an email away.
Pro Plan Kajabi Membership Theme
Now this is where the Kajabi pricing starts to truly become steep. It features everything that the Growth Plan has but it allows you to have 100 products to market. Additionally, it gives the user the ability to manage three sites and at most 20,000 members.
There is still an unlimited number of landing pages, but the advertising emails are limited to 2 million. We’d want it would also be unlimited like the lower tiers since you are paying $200 dollars more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 in the event you wish to be billed yearly.
Aside from the increase in the number of products, sites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service which allows a live chat with representatives.
The Kajabi Pro Plan is for people who have a good amount of courses to market. And with 25 admin users permitted under the program, you can outsource some of your work to workers. If you can do so, congratulations are in order. You’ve handled your business well.
Migrating to Kajabi Kajabi Membership Theme
If you are someone who’s not new to the course-creating business, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to be concerned about is the way to migrate all of your information.
You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi permits you to migrate your members by simply importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you have more than that, you are going to have to take care of multiple imports.
The biggest drawback with migrating to Kajabi from another platform is the simple fact that your current members have to reset their passwords since those wouldn’t be contained in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this extra task might not be welcomed by your patrons.
Kajabi Membership Theme
Conclusion Kajabi Membership Theme
Kajabi offers a good deal of value for the price you pay. It’s a well-integrated system which allows even the beginner to easily develop his eLearning business.
There aren’t much technical skills necessary to run an online business with Kajabi. This enables creators to concentrate more on creating valuable content for their clients instead of wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your business to new heights.
With all the tools supplied by the website, we can confidently recommend Kajabi to those who would like to make a career out of making online courses. It’s overall a superb tool to have to manage your online business from conception to selling.