One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Mobile App
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to create a single platform that will help their customers do that.
If you’re a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best when it comes to integration.
With so many options out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi has to offer and give you an inside look in the way the system works for you and your company.
General Overview Kajabi Mobile App
- Highly integrated platform that features a lot of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as movie host
- Great email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
If you wish to sell online classes, Kajabi is a good spot to do your business in.
Kajabi is an online class platform that enables users to enhance their careers using just one site. It does everything–from creating courses, promotion, and selling them separately or via a membership system.
How Kajabi Works
Kajabi offers you a platform to make and sell online classes and market them so that you can profit from the activity. The first thing you will need to do is to buy a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and provide the description and titles.
If you want to add quizzes, you can also do so by simply typing up the questions and supplying the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn prospects into customers by providing more effective marketing funnels. Together with the pipelines, you can promote your products by offering freebies that demand the leads to enter their emails. Once you have these speeches, you can get in touch with your leads through the measures Kajabi has, which is also possible to customize.
When a client decides to buy in, you are able to process payments through the website. You can do all these without having to leave the system.
However, there are some features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t need to employ as many third party sites to run your whole business. As a result, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate to Kajabi because of its relatively higher pricing, it does offer benefits in the long run because it requires no trade costs and you’ll have less parties to cover because the majority of the basic tools are included in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty straightforward. You can make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to fix the problem by making the website easily accessible and understandable even to those who have issues with computer work.
As stated earlier, Kajabi integrates the majority of the basic tools in their own system to enable content creators to do their work in one platform. Among the most troublesome things to understand if you are not that tech savvy is how to work with different sites and integrate them all into your company.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your internet business using only Kajabi. The site permits you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials created especially for beginners. They call this the Hero University, and it provides the users advice on the best way to go about with the different steps in creating and growing your business.
Kajabi has tutorials on subjects like making the online course, marketing your products, and payment processing. These tutorials are available in both video and text format.
All you have to do is go to the Assistant Bar at the top and type out whatever problem you are having, and it will show you the related tutorials.
Customer Support Kajabi Mobile App
If you are having problems with solutions that aren’t found in the Kajabi online tutorials, the next step is to contact customer support. The Kajabi customer support team is one of the best. So if you are stuck on an issue, you can always rely on them to supply you with the answers.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi support team that offers you a live chat.
However, please be aware that if you get only the Kajabi Basic Plan, their team won’t be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, however you’ll find an answer within the day.
This is among the reasons why the more expensive packages are worth the extra money if you are not confident about your tech skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you will need to do is click on the New Product button located at the upper right side. From there, you can choose from four different kinds of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to complete and is often utilised to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option permits you to trickle feed content to boost discipline and engagement among your students.
- If you would like to fully customize your product, you have this option.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this part is fairly straightforward. It is easy to drag around the concept tabs to change their arrangement. This is how your course is going to be arranged.
The page includes a couple of headings which are called categories. They are set in a gray backdrop. They simply serve as organizational tools. The critical matters are included in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Mobile App
Once you have made your primary online course skeleton, it’s time to upload your pre-made videos. It is not at all hard to do so in Kajabi. You can see an icon immediately that would allow you to upload a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos separately.
One of the most attractive characteristics of Kajabi is its use of Wistia for its video host. If you analyze this in terms of cost, the usage of Wistia alone already justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the yearly paid Basic Kajabi Plan with all its features.
Assessments are very important in keeping the students engaged and ensuring that they are getting the most out of their lessons, and Kajabi understands this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends extra materials to attendees who do not succeed on the assessments to help them understand the classes.
Kajabi makes it easy to create quizzes after each lesson presented. You simply need to type questions and choices in the lesson editor, which is simple. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible when it comes to the content which you can add to a lesson. You are not allowed to have a video and an assessment under precisely the same lesson category.
Second, Kajabi doesn’t support advanced customization of the quizzes. It does not allow users to have question banks or randomize the questions.
But, Kajabi does support different styles of quizzes such as multiple-choice and paragraph-style questions. In addition, it can immediately give the results after each assessment.
Additionally, Kajabi supports an assignment submission feature which allows students to upload files for you to check in the future.
Kajabi also lets you upload a poster photograph for every lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Mobile App
1 area of Kajabi that needs improvement is on certificate-making. While the site enables creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to produce certificates natively. This is one of the reasons why Kajabi is just an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the quantity of time spent in studying the course or any continuing education credit. This is a huge deal for those who would like to elect for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you wish to add a document which you think may be helpful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable for your students while they’re on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or even a transcript of the video. The transcripts can help attendees when they would like to review but do not want to watch the videos again. If you opt just for a description, then it allows the attendees to know what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Kajabi Mobile App
Kajabi understands that it is important to have a place where students and members can discuss about the subjects introduced in the course materials. By doing this, they could have access to valuable information not only from the program creator but also from their fellow pupils.
For years, creators have used a different platform for this job such as Facebook. This required members to join Facebook groups to interact with each other. However, with Kajabi, members do not need to go somewhere else to ask questions and explore the lessons as it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student queries while providing the same opportunity to other members.
This is very good news for the creators when it comes to profits as well. Because the Community may be a standalone product, those who are hesitant to purchase the whole course could just choose to pay for access to the talks.
A common problem with forums (as evidenced by a lot of Facebook groups) is that it’s quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the page administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin feature which enables him or her to move it to the top of the feed.
Overall, the Community feature is an advantage offered by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is among the reasons why Kajabi is your ultimate one-stop shop for your online business today.
Depending upon your preference, Kajabi offers options regarding how you can go about in allowing the class materials to be obtained by your students. You can either allow your students to access all the lessons at once, drip feed them over a time period, or lock them. This last choice tends to improve engagement since there’s a requirement to complete a lesson first before continuing on to the next one.
Dripping Course Content
As the name implies, this option enables the admin to release content slowly rather than pouring it all at one time. Kajabi has this feature to allow the creator to make available categories within a course after a certain number of days after a student has registered.
It’s really nothing more than scheduling the time when a particular course material shows up on the pupil’s page. There are many benefits to this system.
This is a great way to keep the student interested in returning to review the page and check whether a new material was posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful when you opt for a membership-type subscription since it prevents the students from downloading and viewing all the materials at once. This equates to more months under the membership, i.e., additional profits.
This feature may be helpful so that the students would not be overwhelmed with all of the lessons. This is a good way to condition their heads to take each lesson little by little.
If you decide to unlock another lesson by allowing the student pass an assessment first, this may significantly increase their engagement and makes sure that they knew all of the essential concepts first before moving on.
Course Analytics Kajabi Mobile App
This Kajabi feature is beneficial in boosting your course content later on. What it does is create heatmaps and video content stats. This way, you will know at what point your students became disengaged with the videos. Thus, it shows you info on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This provides data on how many individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the videos.
Average Engagement Kajabi Mobile App
The information generated here is the average percentage of the entire video that viewers actually watched. Some students would opt to watch only the first part of your movie and leap into the next lesson. This gives you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your video. It shows you visual representation of your students’ engagement in certain points of the video. Usually, people have a tendency to stop watching at the start of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t mean that the viewer is in fact watching it. Your student can keep the video in the background when checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts were not viewed by individual students and which were repeatedly watched. This may give you an idea of what parts of the lesson are important or where your students are having trouble processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely practical array of course analytics tools that you can use to create better content in the long run.
One way to keep people interested in your products is to provide them with a blog where they can read about you and the topic you want to introduce to them. This can effectively generate leads which would turn curious visitors into paying clients.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi wants plenty of improvement on this area.
An Image Problem
We mentioned previously that you do not have to learn how to code so as to run your business with Kajabi. However, you might want to begin researching about basic coding if you want to customize the photos in your Kajabi-powered blog.
When you upload a photograph on top of a blog post, for example, the image will show up in the recommended image size, and unless you know how to work with html, you will have no other way to resize this photograph unless of course you hire somebody to do it for you.
The text wrapping can also be a cause of headache since just like the picture on top of the article, you can’t edit how text wraps around a photograph in the body of your site without going into the html and editing it accordingly.
There is also the problem of the lack of a picture bank when you choose to upload a photo. Suppose you want to add an image into your blog which you currently have in one of your other posts. You wouldn’t be able to access that picture in the upload option, so when you need that added to another post, you’ll need to get it in your computer or in Google Drive or you’ll need to download the image again.
This action admittedly can become rather tedious, and it’s one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to allow you to pick from existing tags in your posts. You know how easy it is to choose a tag for a WordPress post so that readers can easily refer to related posts from the same tag? That task is much harder with Kajabi.
When you need to add a tag to a certain post in Kajabi, you have to really remember the tag you want to add it under. Kajabi does not provide you with the list of previous tags you’ve used. So you’ll have to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game is not strong. It needs to improve on its blogging features since it could really be a pain to have to memorize tags and edit the html each time you want to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features that help you promote your products. In the purchase price setting alone, you have the choice to create an upsell. This results to a prompt that will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Mobile App
When you click on the Marketing tab on the left side of the website, you can see a subcategory named Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It is basically an automation for selling your products.
The name is inspired by the shape of actual pipelines. They are designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to exactly the same number of paying customers. This is in fact an improvement on the famous sales funnels where a large number of prospects would result to a significantly smaller number of customers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a picture of the measures that that particular pipeline would follow. Additionally, it comprises a video and a text that will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the client’s point-of-view.
Additionally, it lets you edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You will be given a template which you can opt to follow. This template is special because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And since Kajabi wants its users not to forget any important steps, in addition, it gives a mini checklist on the left side of this panel so that you can check which actions are left to be edited.
Kajabi has a Pipeline Stats feature which lets you monitor how well your advertising plans are doing. Here, you have the ability to see how each page and email of the pipeline is performing. It even provides you data on your revenue per view.
These analytics will be useful later on when you examine your marketing strategies and pinpoint which areas to improve on to generate more buyers.
Pipelines is among Kajabi’s strongest points. It’s extremely effective in generating leads and in following up on those leads to turn advertisements to sales.
When a visitor puts something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that possible customer. This acts as a reminder of your offer and possibly in time will convince that person to finally buy the product.
Due to automation, this is done with no one working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Mobile App
We must point out that this choice is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to advertise his or her products through affiliate marketing. Therefore, it has incorporated the vital tools for affiliate program management.
This makes it easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your products. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is very convenient especially if you’re trying to market the courses. Rather than selling them individually, you have the choice to offer them as a set.
In addition, you can choose if the payment will be one-time or on a subscription basis.
Once you make a new offer, it will ask you to choose a title for that offer, the product that you will include, and the price. Take note that at this stage, you may only choose one product, but do not worry because in the later pages, you’ll have lots of options concerning bundles and payment option.
From there, it is going to direct you to a page that will permit you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can choose the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the option to try out your products for a specific number of days. Additionally, it gives you the choice of how often you will bill your customer.
It also lets you choose the currency you want the price to be in.
In this exact same page, you will have the option to add more products to the offer. This is where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi does not charge transaction fees. However, you do have to answer for the price of its own payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you’ve got to do is export a list of all of your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you do not need to leave Kajabi to process those. The site has a system which permits you to process refunds without going to Paypal or Stripe.
Kajabi Mobile App
Pricing isn’t among the strong points of Kajabi. In fact, many people would think twice about using the platform since it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you wouldn’t need to pay extra for additional services from third parties.
Thus, we think that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we have dedicated a complete article about the strategies here.
Basic Plan Kajabi Mobile App
The lowest priced Kajabi plan starts at $119 if you choose to be billed annually. If you decide on the monthly billing, however, it’s going to cost you $149 a month.
The Basic Plan might be the most affordable option and it’s certainly a good place to start out, but we do not recommend it if you are really serious about growing your small business. The package limits you to only three courses and one site, and you can only have up to a thousand members. However, the landing pages and advertising emails are unlimited.
You also need to schedule your queries about the website with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also does not include some of the most important advertising tools that you can see in the higher pricing tiers. So if you already have an experience with course creating, you might want to consider the Growth or Pro plans. Kajabi Mobile App
As the name suggests, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can upgrade to this next tier and get five times more products.
The monthly payment option would cost you $199, but if you choose to be billed annually, it will cost just $159.
Additional Features Kajabi Mobile App
The best reason to consider this tier over the Basic Plan is the three important features that are not found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end site. All your patrons are going to see is a website which screams only you. This can be helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy once you opt to seek support from other influencers to promote your products. This step allows your audience to grow and enables you to reach out to more individuals who can be potential buyers. When you are serious about developing your business, you’ll need the support of your fellow founders so you can tap into their audience as well. This is one of the easiest ways to develop a following because you’re reaching out to people who are interested about the products you are attempting to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a little more push to get the most out of your classes. Kajabi lets you automatically send out emails to students who have not been visiting your website or provide additional learning materials to those that are not doing well on the assessments. Kajabi Mobile App
As a creator, we are aware that you are not in the business to just make money. You’d want your merchandise to be of value as well. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more likely to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so in the event you would like to pull an all-nighter to work on the following class, you can be certain help is just an email away.
Pro Plan Kajabi Mobile App
Now this is where the Kajabi pricing begins to really become steep. It features everything that the Growth Plan has but it permits you to have 100 products to market. It also gives the user the ability to manage three websites and at most 20,000 members.
There is still an unlimited number of landing pages, but the advertising emails are limited to 2 million. We’d wish it would also be unlimited just like the lower tiers because you are paying $200 bucks more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 in the event you would like to be billed yearly.
Besides the increase in the amount of products, sites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service that permits a live chat with agents.
The Kajabi Pro Plan is for those who have a good amount of courses to market. And with 25 admin users permitted under the program, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You’ve handled your business well.
Migrating to Kajabi Kajabi Mobile App
If you’re someone who’s not new to the course-creating organization, you might have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to worry about is the way to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi permits you to migrate your members by simply minding their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you’re going to have to take care of multiple imports.
The biggest drawback with migrating to Kajabi from a different platform is the simple fact that your existing members need to reset their passwords because those wouldn’t be included in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this extra task might not be welcomed by your patrons.
Kajabi Mobile App
Conclusion Kajabi Mobile App
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system that allows even the beginner to easily grow his eLearning enterprise.
There are not much technical skills required to run an online business with Kajabi. This allows creators to focus more on creating valuable content for their clients instead of wasting energy on building a professional-looking site. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many advertising features that will push your business to new heights.
With all the tools supplied by the site, we can confidently recommend Kajabi to people who would like to make a career out of making online classes. It’s overall a superb tool to have to manage your online business from conception to selling.