One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Next vs New Kajabi
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have stories and knowledge to share, and they wanted to make a single platform that would help their clients do that.
If you are a content creator, you might have heard about Kajabi. It is among the most popular platforms for selling online classes and the best in regards to integration.
With so many choices out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi has to offer and give you an inside look in the way the system works for you and your business.
General Overview Kajabi Next vs New Kajabi
- Highly integrated platform that features a lot of tools
- Excellent Customer Care
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as movie host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No feature to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photos
If you would like to market online courses, Kajabi is a good spot to do your business in.
Kajabi is an online course platform which allows users to enhance their careers using just one site. It does all –from creating classes, promotion, and selling them separately or via a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online courses and market them so that you can profit from the activity. The first thing you need to do is to purchase a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and provide the description and titles.
If you want to add quizzes, you could also do this by simply typing up the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn leads into clients by providing more efficient marketing funnels. Together with the pipelines, you can market your products by offering freebies that demand the leads to enter their emails. Once you’ve got these addresses, you can contact your leads through the steps Kajabi has, which is also possible to customize.
When a client wants to buy in, you are able to process payments through the website. You can do all these without needing to leave Kajabi.
However, there are a number of features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your internet eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to use as many third party websites to run your whole business. As a result, you can sell online courses without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some would hesitate to migrate to Kajabi due to its comparatively higher pricing, it does offer benefits in the long run because it requires no transaction costs and you’ll have less parties to pay because most of the basic tools are contained in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty simple. It is possible to create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people who are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to fix the problem by making the website easily accessible and understandable even to those who have problems with computer work.
As stated earlier, Kajabi integrates the majority of the fundamental tools in their own system to enable content creators to do their work in a single platform. One of the most troublesome areas to understand if you are not that tech savvy is the way to work with other sites and integrate them all into your business.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are still working on, you can pretty much run your internet business using just Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials created especially for beginners. They call this the Hero University, and it provides the users advice on how to go about with the various steps in creating and growing your business.
Kajabi has tutorials on topics like creating the online course, marketing your goods, and payment processing. These guides are available in both video and text formats.
All you have to do is go to the Assistant Bar at the top and type out whatever problem you are having, and it will show you the related tutorials.
Customer Support Kajabi Next vs New Kajabi
If you’re having problems with solutions that are not located in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer support team is among the best. So if you are stuck on an issue, you can always rely on them to provide you with the answers.
If you opt to choose the most expensive plan, you get access to a 24/7 Kajabi service team that offers you a live chat.
However, please be aware that in the event you get just the Kajabi Basic Plan, their staff will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service operates on a ticket system, however you’ll get an answer within the day.
This is one of the reasons why the more expensive plans are worth the additional money if you are not confident about your computer skills. The other two Kajabi plans offer a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you need to do is click on the New Product button located in the upper right side. From there, you can choose from 4 different sorts of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class which is easy to complete and is often used to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option permits you to trickle feed content to increase discipline and engagement among your students.
- If you would like to fully customize your product, you have this option.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this portion is fairly easy. It is easy to drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.
The page contains a couple of headings which are called categories. They are set in a gray backdrop. They just serve as organizational tools. The critical matters are included in the articles, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi Next vs New Kajabi
As soon as you have made your primary online course skeleton, it is time to upload your pre-recorded videos. It is not at all difficult to do so in Kajabi. You can see an icon immediately that would allow you to upload a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
Among the most attractive features of Kajabi is its use of Wistia as its video host. If you examine this in terms of cost, the use of Wistia alone already justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you get the yearly paid Basic Kajabi Package with all its benefits.
Assessments are extremely important in keeping the students engaged and ensuring that they are getting the most out of the lessons, and Kajabi understands this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends extra materials to students who do not do well on the examinations to help them understand the classes.
Kajabi makes it effortless to create quizzes after every lesson introduced. You just have to type questions and choices in the lesson editor, which is simple. However, we must admit that Kajabi is somewhat limited when it comes to the assessment area for a couple of reasons.
First, it is not very flexible in regards to the content that you can add to a lesson. You are not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It does not allow users to have question banks or randomize the questions.
However, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature which allows students to upload files for you to check later on.
Kajabi also lets you upload a poster photo for every lesson, which can be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Next vs New Kajabi
1 area of Kajabi that needs improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to make certificates natively. This is among the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the quantity of time spent in studying the course or any continuing education credit. This is a huge deal for people who wish to opt for eLearning to earn credit. We think Kajabi should provide a solution for this.
If you wish to add a document which you believe may be useful for your students, you can do this on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable by your students while they are on that specific lesson.
In this section, Kajabi allows you to add a description of the lesson or a transcript of your video. The transcripts can help students when they want to review but do not want to watch the videos again. If you opt only for a description, then it enables the attendees to know what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi Next vs New Kajabi
Kajabi understands that it is important to have a place where members and students can talk about the topics presented in the course materials. This way, they could have access to valuable information not only from the course creator but also from their fellow students.
For years, course creators have used a different platform for this job like facebook. This required members to join Facebook groups to interact with one another. But with Kajabi, members do not need to go somewhere else to ask questions and explore the lessons because it has integrated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student queries while providing the same opportunity to other members.
This is very good news for the creators in terms of profits as well. Because the Community can be a standalone item, those who are hesitant to purchase the entire course could just opt to pay for access to the discussions.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it is quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin capability which enables him or her to transfer it to the peak of the feed.
Overall, the Community capability is an advantage offered by Kajabi that is not found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is one of the reasons why Kajabi is your ultimate one-stop shop for your internet business today.
Based upon your taste, Kajabi offers options regarding how you can go about in allowing the course materials to be obtained by your pupils. You can either allow your students to access all the lessons at once, drip feed them over a period of time, or lock them. This last choice tends to increase engagement since there’s a requirement to finish a lesson first before moving on to another one.
Dripping Course Content
As the name suggests, this option enables the admin to release materials slowly instead of pouring it all at one time. Kajabi has this feature to enable the creator to make available categories within a class after a certain number of days after a student has registered.
It’s really nothing more than scheduling time when a specific course material shows up on the pupil’s page. There are many advantages to this system.
This is a great way to keep the student interested in returning to review the page and check whether a new content material was posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful once you opt for a membership-type subscription since it prevents the students from downloading and seeing all the materials at once. This equates to more months under the membership, i.e., more profits.
This feature may be helpful so the students would not be overwhelmed with all of the classes. This is a fantastic way to condition their heads to take each lesson little by little.
If you choose to unlock the next lesson by letting the student pass an assessment first, this may significantly increase their engagement and makes sure that they understood all the important concepts first before moving on.
Course Analytics Kajabi Next vs New Kajabi
This Kajabi feature is helpful in improving your course content in the future. What it does is create heatmaps and video content stats. This way, you will know at what point your pupils became disengaged with the content. Thus, it shows you info on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This provides data on how a lot of people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the videos.
Average Engagement Kajabi Next vs New Kajabi
The information generated here is the average percentage of the entire video that viewers actually watched. Some students would opt to watch only the first part of your movie and leap into the next lesson. This will give you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature produces a graphical overlay in your actual video. It shows you visual representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downhill trend.
Just because your video is being played doesn’t mean that the viewer is actually watching it. Your student can keep the video content in the background when checking social networking sites.
With the Viewer Heatmap, you have the ability to see which parts weren’t viewed by individual pupils and which were repeatedly watched. This may give you an idea of what parts of the lesson are important or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely practical variety of course analytics tools that you could use to create better videos in the future.
One way to keep people interested in your products is to provide them with a blog where they can read about you and the topic you wish to introduce to them. This can effectively generate leads which would turn curious visitors into paying clients.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we have to point out that Kajabi needs plenty of improvement on this area.
A Picture Problem
We mentioned previously that you don’t have to understand how to code in order to run your business with Kajabi. However, you might want to begin researching about basic coding if you want to customize the photos on your Kajabi-powered blog.
When you upload a photograph on top of a blog post, for example, the image will appear in the recommended image size, and if you don’t know how to work with html, you will have no other way to resize that photograph unless of course you employ someone to do it for you.
The text wrapping can also be a cause of headache since just like the image on top of the article, you can not edit how text wraps around a photo in the body of your site without going into the html and editing it accordingly.
There’s also the problem of the absence of a picture bank when you choose to upload a photograph. Suppose you want to add an image in your blog which you currently have in one of your other posts. You wouldn’t be able to access that picture in the upload option, so when you need that added to another post, you’ll need to have it in your computer or at Google Drive or you will have to download the picture again.
This activity admittedly can become rather tedious, and it is one place Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you choose from existing tags for your posts. You understand how easy it is to choose a tag for a WordPress post so that readers can easily refer to related articles from the same tag? That task is much harder with Kajabi.
When you want to add a label to a certain post in Kajabi, you must really remember the tag you need to add it under. Kajabi does not provide you with the list of previous tags you’ve used. So you will have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features because it may really be a pain to have to memorize tags and edit the html every time you want to make a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features for you to promote your products. In the purchase price setting alone, you have the choice to make an upsell. This results to a prompt that will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Next vs New Kajabi
When you click on the Marketing tab on the left side of the site, you can view a subcategory called Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It is essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They’re designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to exactly the exact same number of paying customers. This is actually an improvement on the famous sales funnels where a large number of leads would result to a significantly smaller number of buyers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a graphic of the measures that that particular pipeline would follow. It also comprises a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it allows you to edit the emails which are sent to your leads, and you can do this conveniently on the same page. You’ll be given a template which you can opt to follow. This template is unique because it was made by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users to not forget any important steps, it also provides a mini checklist on the left side of the panel so that you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature which allows you to monitor how well your marketing plans are doing. Here, you are able to determine how each page and email of the pipeline is performing. It even provides you data on your revenue per view.
These analytics will be useful later on when you review your marketing strategies and pinpoint which areas to improve to generate more customers.
Pipelines is among Kajabi’s strongest points. It is very effective in generating leads and in following up on those leads to turn advertisements to sales.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that possible customer. This serves as a reminder of your offer and maybe in time will convince the person to finally purchase the product.
Thanks to automation, this is done with no one working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the best tools for email marketing. In particular, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Next vs New Kajabi
We have to point out that this choice is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to advertise their products through affiliate marketing. Thus, it has incorporated the vital features for affiliate program management.
This makes it much easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple method of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You even have the option to package your products and price them accordingly.
This is very convenient especially if you’re trying to market the courses. Rather than selling them individually, you have the option to offer them as a set.
Moreover, you can choose whether the payment will be one-time or on a subscription basis.
Once you make a new offer, it will prompt you to choose a title for that offer, the product you will include, as well as the price. Take note that at this stage, you can only choose 1 product, but don’t worry because in the later pages, you will have a great deal of options in terms of bundles and payment choice.
From there, it is going to direct you to a page that will allow you to choose an internal name and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can choose the number of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can offer your customers the option to test out your products for a specific number of days. It also gives you the choice of how many times you will bill your client.
Additionally, it allows you to choose the currency you want the cost to be in.
In this exact same page, you’ll have the option to add more products to the offer. This is the place where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi doesn’t charge transaction fees. However, you do have to answer to the cost of its own payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you’ve got to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
In terms of refunds, you don’t have to leave Kajabi to process those. The website has a system which enables you to process refunds without going to Paypal or Stripe.
Kajabi Next vs New Kajabi
Pricing isn’t among the strong points of Kajabi. In fact, many people would think twice about using the system because it is relatively more expensive than most of its counterparts. But with a highly integrated platform, you wouldn’t need to pay extra for additional services from third parties.
Thus, generally, we believe that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we have dedicated a full article about the strategies here.
Basic Plan Kajabi Next vs New Kajabi
The cheapest Kajabi plan starts at $119 if you choose to be billed annually. If you opt for the monthly billing, however, it is likely to cost you $149 per month.
The Basic Plan might be the most affordable option and it’s definitely a good place to begin, but we don’t recommend it if you’re really serious about growing your small business. The package limits you to only three products and one website, and you may only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also need to schedule your queries about the website with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. via a live chat.
Additionally, it doesn’t include some of the most important marketing tools that you can find in the higher pricing tiers. So if you already have an experience with course creating, you might want to consider the Growth or Pro plans. Kajabi Next vs New Kajabi
As the name suggests, this pricing tier allows you to grow your company with Kajabi significantly. For $50 more, you can upgrade to this tier and get five times more products.
The monthly payment option would cost you $199, but if you choose to be billed annually, it will cost just $159.
Additional Features Kajabi Next vs New Kajabi
The best reason to consider this grade over the Basic Plan is the three major characteristics which aren’t found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end site. All your patrons will see is a website that screams only you. This can be helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy once you decide to seek help from other influencers to promote your products. This step allows your following to grow and enables you to reach out to more individuals who can be potential buyers. When you’re serious about growing your business, you will require the support of your fellow creators so that you can tap into their audience as well. This is one of the easiest ways to develop a following since you are reaching out to people who are interested about the goods you are trying to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a little more drive to get the most out of your classes. Kajabi enables you to automatically send out emails to students who haven’t been visiting your site or provide extra learning materials to those who aren’t doing well on the assessments. Kajabi Next vs New Kajabi
As a creator, we are aware that you’re not in the business to just make money. You would want your merchandise to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they’ll be more likely to come back for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team when you want, so if you would like to pull an all-nighter to work on your next class, you can be certain help is just an email away.
Pro Plan Kajabi Next vs New Kajabi
This is where the Kajabi pricing starts to really become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to sell. It also gives the user the ability to manage three websites and at most 20,000 members.
There is still an infinite number of landing pages, but the advertising emails are limited to two million. We would wish it would also be infinite just like the lower tiers since you are paying $200 bucks more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 if you would like to be billed yearly.
Besides the increase in the number of products, websites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service which permits a live chat with agents.
The Kajabi Pro Plan is for those who have a good amount of courses to market. And with 25 admin users allowed under the program, you can outsource some of your work to workers. If you can do so, congratulations are in order. You’ve handled your business well.
Migrating to Kajabi Kajabi Next vs New Kajabi
If you are someone who is not new to the course-creating organization, you might have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is how to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly wouldn’t want to inconvenience your present members. Fortunately, Kajabi allows you to migrate your members by simply importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you have more than that, you’re going to have to deal with multiple imports.
The biggest drawback with migrating to Kajabi from another platform is the fact your existing members need to reset their passwords since those would not be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this excess task might not be welcomed by your patrons.
Kajabi Next vs New Kajabi
Conclusion Kajabi Next vs New Kajabi
Kajabi offers a good deal of value for the price you pay. It’s a well-integrated system which allows the novice to easily develop his eLearning enterprise.
There aren’t much technical skills necessary to run an online business with Kajabi. This enables creators to concentrate more on creating valuable content for their customers instead of wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your business to new heights.
With all the tools supplied by the website, we can confidently recommend Kajabi to people who wish to make a career out of making online courses. It’s overall a wonderful tool to have to manage your business from conception to selling.