Kajabi One Click Upsell

kajabi-review

One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi One Click Upsell

The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser understood that people have stories and knowledge to share, and they wanted to make a single platform that will help their clients do that.

If you’re a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online courses and the best in regards to integration.

With so many choices out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this article, we review the salient features Kajabi offers and provide you an inside look about the way the system works for you and your business.

General Overview Kajabi One Click Upsell

Pros

  • Highly integrated platform that features lots of tools
  • Superb customer support
  • User-friendly
  • Allows creators to easily market their products
  • Has more available customizable themes
  • Uses Wistia as video host
    • Terrific email marketing tools

Cons

  • Kajabi pricing is relatively more expensive than other programs
  • No attribute to create certificates natively
  • Assessment customization is limited
    • Users need coding skills for editing blog post photographs

What’s Kajabi?

If you would like to market online classes, Kajabi is a fantastic spot to do your business in.

Kajabi is an online course platform that allows users to enhance their careers using only one site. It does all –from creating classes, promotion, and selling them individually or through a membership system.

How Kajabi Works

Kajabi offers you a platform to create and sell online classes and market them so you can profit from the action. The first thing you will need to do is to purchase a plan from them. You have three choices for this, which is discussed later in this review.

From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and provide the description and titles.

If you want to add quizzes, you can also do so by simply encoding the questions and providing the options (if it’s a multiple-choice type).

Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn prospects into customers by providing more efficient marketing funnels. Together with the pipelines, you can promote your products by offering freebies that demand the leads to enter their email addresses. As soon as you’ve got these addresses, you can contact your leads through the steps Kajabi has, which is also possible to customize.

When a customer decides to buy in, you are able to process payments through the website. You can do all these without having to leave Kajabi.

However, there are a number of features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning enterprise.

For a quick discussion on how Kajabi can grow your business, check this video out:

Why Should You Consider Kajabi?

Kajabi is the most integrated online course platform today. This means that you don’t have to use as many third party websites to run your entire business. As a result, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.

Though some might hesitate to migrate into Kajabi because of its relatively higher pricing, it does offer advantages in the long run because it requires no transaction costs and you’ll have less parties to cover because the majority of the basic tools are contained in the Kajabi plans.

This is also a very user-friendly platform and the customization is pretty simple. You can make an online business in no time with Kajabi even without learning how to code.

Kajabi as a Tool for the Non-Tech Savvy

Some men and women that are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to solve the problem by making the site easily accessible and understandable even to people who have issues with computer work.

Almost All-in-One

As stated earlier, Kajabi integrates the majority of the fundamental tools in their own system to enable content creators to do their work in one platform. Among the most difficult areas to understand if you are not that tech savvy is the way to work with different sites and integrate all of them into your business.

This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are still working on, you can pretty much run your online business using only Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.

Tutorials

Kajabi provides a wide assortment of video tutorials created especially for beginners. They call this the Hero University, and it provides the users advice on how to go about with the different steps in creating and developing your organization.

Kajabi has tutorials on subjects like making the online course, marketing your products, and payment processing. These guides are available in both video and text format.

All you have to do is go to the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the related tutorials.

Customer Support Kajabi One Click Upsell

If you are having problems with solutions that are not located in the Kajabi online tutorials, the next step is to contact customer support. The Kajabi customer support team is among the best. So if you’re stuck on a problem, you could always rely on them to provide you with the answers you need.

If you opt to choose the most expensive plan, you get access to a 24/7 Kajabi service team that provides you with a live chat.

However, please be aware that in the event you get just the Kajabi Basic Plan, their staff will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, but you will find an answer within the day.

This is among the reasons why the more expensive packages are worth the extra money if you are not confident about your tech skills. The other two Kajabi plans offer a 24/7 access to support while the Basic doesn’t.

How to Use Kajabi: The Basics

Creating a Course

To create a course in Kajabi, all you will need to do is click on the New Product button located at the upper right side. From there, you can pick from four different kinds of products you would like to create. These are called product blueprints:

  • Mini course
    • A mini course is a smaller course which is easy to complete and is often used to build brand value.
  • Online Course
    • These are your bigger courses which are much longer.
  • Evergreen Training
    • This option permits you to drip feed content to boost engagement and discipline among your attendees.
  • Blank
    • If you would like to fully customize your course, you have this choice.

The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will be brought to a page with a predetermined outline. Uploading and editing this part is fairly straightforward. You can easily drag around the concept tabs to change their arrangement. This is the way your course will be arranged.

The page contains a couple of headings that are called categories. They are set in a gray backdrop. They simply serve as organizational tools. The important matters are included in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.

Uploading Content

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Videos Kajabi One Click Upsell

As soon as you’ve made your primary online course skeleton, it is time to upload your pre-made videos. It’s not at all difficult to do so in Kajabi. You can see an icon immediately that would allow you to upload a video or an assessment.

One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files individually.

One of the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you analyze this in terms of price, the use of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you get the yearly paid Basic Kajabi Package with all its features.

Assessments

Assessments are very important in keeping the students engaged and ensuring they are getting the most out of the lessons, and Kajabi knows this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.

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There is also a Kajabi feature that automatically sends extra materials to attendees who don’t succeed on the assessments to help them understand the classes.

Kajabi makes it effortless to create quizzes after every lesson presented. You simply have to type questions and options in the lesson editor, which is simple. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.

First, it is not very flexible in regards to the content which you can add to a lesson. You’re not allowed to have a video and an assessment under precisely the same lesson category.

Second, Kajabi does not support advanced editing of the quizzes. It does not allow users to have query banks or randomize the questions.

But, Kajabi does support different styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.

Additionally, Kajabi supports an assignment submission feature that allows students to upload files for you to check in the future.

Photos

Kajabi also lets you upload a poster photograph for each lesson, which can be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.

Certificates Kajabi One Click Upsell

One area of Kajabi that requires improvement is on certificate-making. While the site enables creators to give out certificates of completion, at present, it does not have a feature that enables the admin to produce certificates natively. This is one of the reasons why Kajabi is only an almost all-in-one platform.

To make certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.

Kajabi also doesn’t indicate the quantity of time spent in learning the course or any continuing education credit. This is a big deal for those who wish to elect for eLearning to earn credit. We think Kajabi needs to offer a solution for this.

Downloads

If you want to add a document that you think may be useful for your students, you can do this on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.

Whatever file you upload there will be downloadable for your students while they are on that specific lesson.

Body

In this section, Kajabi allows you to add a description of the lesson or even a transcript of your video. The transcripts can help attendees when they want to review but don’t want to see the videos again. If you opt only for a description, then it enables the attendees to understand what the lesson will be about and what topics you discussed in that specific video.

Student Interactions Kajabi One Click Upsell

Community

Kajabi understands it is important to have a place where students and members can talk about the topics introduced in the course materials. This way, they could have access to valuable information not just from the course creator but also from their fellow pupils.

Kajabi One Click Upsell

For years, creators have used a separate platform for this job such as Facebook. This required members to join Facebook groups to interact with each other. But with Kajabi, members don’t have to go somewhere else to ask questions and explore the lessons as it has incorporated this system in a feature called the Community.

These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student queries while providing the same opportunity to other members.

This is very good news for the creators when it comes to profits also. Because the Community can be a standalone item, those who are hesitant to buy the entire course could just opt to pay for access to the discussions.

Topic Organization

A frequent problem with forums (as evidenced by lots of Facebook groups) is that it is quite tough to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.

Kajabi solves this problem by permitting the page administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin capability which enables admin to transfer it to the top of the feed.

Overall, the Community capability is an advantage provided by Kajabi that is not found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is among the reasons why Kajabi is the ultimate one-stop shop for your online business today.

Content Access

Depending upon your preference, Kajabi offers options regarding how you can go about in allowing the class materials to be obtained by your pupils. You can either allow your students to access all of the classes at the same time, drip feed them over a time period, or lock them. This last choice tends to increase engagement since there is a requirement to finish a lesson first before moving on to another one.

Dripping Course Content

As the name implies, this option allows the admin to release content gradually instead of pouring it all at once. Kajabi has this capability to enable the creator to make available categories within a class after a certain number of days after a student has enrolled.

It’s really nothing more than scheduling time when a particular course material shows up on the student’s page. There are many advantages to this system.

This is a great way to keep the student interested in coming back to review the page and check whether a new material was posted. Secondly, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is useful once you opt for a membership-type subscription because it prevents the pupils from downloading and viewing all the materials at once. This equates to more months under the membership, i.e., additional profits.

Content Locking

This feature may be helpful so the students would not be overwhelmed with all of the classes. This is a good way to set up their minds to take each lesson little by little.

If you choose to unlock the next lesson by letting the student pass an assessment first, this may significantly increase their participation and makes sure that they understood all the essential concepts first before moving on.

kajabi-locking-01

Course Analytics Kajabi One Click Upsell

This Kajabi feature is beneficial in boosting your course content in the future. What it does is create heatmaps and video stats. This way, you will know at what point your students became disengaged with the content. Therefore, it shows you info on where your viewer’s interest has peaked or diminished.

Specifically, Kajabi generates the following course analytics:

Play Rate

This gives data on how a lot of people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.

Average Engagement Kajabi One Click Upsell

The information generated here is the average percentage of the whole video that viewers actually watched. Some students would elect to see only the first part of your video and leap into the next lesson. This gives you an idea about how well you can keep your audience interested in what you need to say.

Visual Engagement Viewer

This feature creates a graphical overlay on your video. It shows you visual representation of your students’ engagement in certain points of this video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downhill trend.

Viewer Heatmaps

Just because your video is being played doesn’t mean that the viewer is in fact watching it. Your student may keep the video content in the background while checking social media sites.

With the Viewer Heatmap, you are able to see which parts weren’t viewed by individual students and which were repeatedly watched. This may give you an idea of what parts of the lesson are important or where your students are having a hard time processing thus necessitating them to return to that part.

Overall, Kajabi has an extremely practical array of course analytics tools that you can use to create better videos in the long run.

Blogging

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1 way to keep people interested in your products is to provide them with a site where they can read about you and the subject you wish to introduce to them. This can effectively generate leads that would turn curious visitors into paying clients.

Thankfully, Kajabi offers this feature to its users. Unfortunately, we have to point out that Kajabi wants a lot of improvement on this area.

An Image Problem

We mentioned earlier that you do not have to learn how to code in order to run your enterprise with Kajabi. However, you may want to begin researching about fundamental coding if you want to customize the photos in your Kajabi-powered blog.

When you upload a photograph on top of a blog post, for instance, the image will appear in the recommended image size, and if you don’t know how to work with html, you will have no other way to resize this photo unless of course you hire somebody to do it for you.

The text wrap can also be a cause of headache because just like the picture on top of the post, you can’t edit how text wraps around a photo in the body of your site without entering the html and editing it accordingly.

There is also the issue of the absence of a picture bank when you decide to upload a photo. Suppose you need to add an image into your blog that you currently have in one of your other posts. You would not be able to get that photo in the upload option, so once you want that added to another post, you’ll have to have it in your computer or in Google Drive or you will need to download the picture again.

This action admittedly can become rather tedious, and it’s one area Kajabi should work on.

Tags

Another thing that makes blogging in Kajabi a hassle is its inability to allow you to choose from existing tags in your posts. You know how easy it is to opt for a tag in a WordPress post so that readers can easily refer to related articles from the same tag? That job is much harder with Kajabi.

When you need to add a tag to a certain post in Kajabi, you have to really remember the tag you need to add it under. Kajabi does not offer you the list of previous tags you have used. So you’ll need to rely on your memory or another list for this one.

So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features since it could really be a pain to have to memorize tags and edit the html every time you want to make a blog post.

Marketing Tools by Kajabi

Kajabi offers a great deal of marketing features for you to promote your products. In the purchase price setting alone, you have the choice to create an upsell. This results to a prompt which will show your customers another product offer after completing a purchase. The other methods are discussed next.

Pipelines Kajabi One Click Upsell

When you click on the Marketing tab on the left side of the site, you can view a subcategory called Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It is basically an automation for selling your products.

The name is inspired by the shape of actual pipelines. They are designed in a way that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to exactly the same number of paying customers. This is in fact an improvement on the famous sales funnels where a large number of leads would lead to a significantly smaller number of buyers.

kajabi-sales-funnel

Kajabi offers a couple of options for its pipelines:

  • Free Report
  • Promotional Offer
  • Sales Page
  • Webinar
  • Product Launch
  • Virtual Summit
  • Blank

Creating a Pipeline

When you click on a product pipeline, it will show you a graphic of the measures that that specific pipeline would follow. Additionally, it comprises a video and a text that will explain how to best use that pipeline.

Editing the pipeline contents is a breeze. It’s very straightforward, and you can quickly see what your opt-in page would look like from the client’s point-of-view.

It also allows you to edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template which you can choose to follow. This template is special because it was made by Brendon Burchard, among the world’s leading high-performance coaches.

And since Kajabi wants its users to not forget any important steps, in addition, it gives a mini checklist on the left side of this panel so that you can check which actions are left to be edited.

Pipeline Analytics

Kajabi has a Pipeline Stats feature that allows you to monitor how well your advertising plans are doing. Here, you have the ability to see how each page and email of this pipeline is performing. It even gives you data on your earnings per view.

These analytics will be useful later on when you review your marketing plans and pinpoint which areas to improve to generate more buyers.

Pipelines is among Kajabi’s strongest points. It is extremely powerful in generating leads and in following up on those leads to turn advertisements to sales.

Automation

Email Marketing

When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that possible customer. This serves as a reminder of your deal and possibly in time will convince the person to finally purchase the product.

Due to automation, this is done without you working manually in tracking your customer’s activities.

Marketing Partners

Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.

Affiliate Program Kajabi One Click Upsell

We have to point out that this option is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.

Kajabi understands the creator’s need to market his or her products through affiliate marketing. Thus, it has incorporated the vital tools for affiliate program management.

This makes it much easier for you and your partners to promote your goods and give them the commission agreed upon.

Pricing Your Courses

Kajabi offers a very simple method of pricing your merchandise. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to package your products and price them accordingly.

This is very convenient especially if you’re trying to promote the products. Rather than selling them individually, you have the choice to provide them as a set.

In addition, you can choose if the payment will be one-time or on a subscription basis.

Once you create a new offer, it will ask you to choose a title for that offer, the product that you will include, and the price. Take note that at this stage, you can just choose 1 product, but don’t worry because in the subsequent pages, you’ll have lots of options concerning bundles and payment option.

From there, it will direct you to a page that will allow you to choose an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:

  • Free
  • One-time Payment
  • Multiple Payments
    • Here, you can choose the amount of payments that have to be between 2 and 12.
  • Recurring Subscription
    • With this option, you can offer your customers the choice to test out your merchandise for a certain number of days. It also gives you the choice of how often you will bill your client.

Additionally, it allows you to choose the currency you want the price to be in.

In this exact same page, you’ll have the option to add more products to the offer. This is where the bundles are made.

For some tips on pricing strategies, this post is very helpful.

Payment Methods

Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer to the price of its payment method partners.

Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.

As for refunds, you do not have to leave Kajabi to process those. The site has a system that enables you to process refunds without going to Paypal or Stripe.

Kajabi One Click Upsell

Kajabi Pricing

Pricing is not among those strong points of Kajabi. In actuality, many people would think twice about using the system because it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you wouldn’t have to pay extra for extra services from third parties.

Thus, generally, we believe that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a complete article about the strategies here.

Basic Plan Kajabi One Click Upsell

The cheapest Kajabi plan starts at $119 if you opt to be billed annually. If you opt for the monthly billing, however, it’s likely to cost you $149 per month.

The Basic Plan might be the most affordable option and it’s definitely a great place to begin, but we don’t recommend it if you are really serious about developing your small business. The package limits you to only three courses and one site, and you may only have around a thousand members. However, the landing pages and advertising emails are unlimited.

You also need to schedule your queries about the site with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.

Additionally, it doesn’t contain some of the most important marketing tools that you can see in the higher pricing tiers. So if you currently have an experience with course creating, you might want to take into account the Growth or Pro plans. Kajabi One Click Upsell

Growth Plan

As the name implies, this pricing tier lets you grow your company with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more courses.

The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost just $159.

Additional Features Kajabi One Click Upsell

The best reason to consider this tier over the Basic Plan is the three major features that aren’t found in the cheaper option: white-labeling, affiliate marketing, and automation.

By white labeling the site, you can erase all traces of Kajabi from your front-end site. All your patrons are going to see is a website that screams only you. This is helpful when it comes to branding and promoting.

Affiliate advertising, on the other hand, comes handy when you opt to seek support from other influencers to promote your products. This step allows your audience to grow and lets you reach out to more individuals who can be potential buyers. When you are serious about developing your business, you will require the support of your fellow founders so that you can tap into their audience also. This is one of the simplest ways to develop a following because you’re reaching out to people who already are interested about the products you are attempting to sell.

Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a bit more drive to get the maximum out of your courses. Kajabi lets you automatically send out emails to students who haven’t been visiting your website or provide extra learning materials to those that are not doing well on the examinations. Kajabi One Click Upsell

As a creator, we know that you’re not in the business to only make money. You would want your products to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more likely to return for more. It is a win-win.

Customer Service

Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so in the event you wish to pull an all-nighter to work on your next class, you can be certain help is only an email away.

Pro Plan Kajabi One Click Upsell

This is where the Kajabi pricing starts to truly become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to sell. Additionally, it gives the user the ability to manage three sites and at most 20,000 members.

There’s still an infinite number of landing pages, but the marketing emails are limited to 2 million. We would want it would also be unlimited just like the lower tiers since you’re paying $200 dollars more than the Growth Plan.

You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 in the event you wish to be billed yearly.

Besides the increase in the amount of products, sites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service that permits a live chat with representatives.

The Kajabi Pro Plan is for people who have a fantastic quantity of courses to market. And with 25 admin users allowed under the program, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You’ve managed your business well.

Migrating to Kajabi Kajabi One Click Upsell

kajabi-stress

If you are someone who is not new to the course-creating business, you might have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to be concerned about is how to migrate all your information.

You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your present members. Fortunately, Kajabi permits you to migrate your members by simply importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you are going to have to take care of multiple imports.

The biggest drawback with migrating to Kajabi from another platform is the fact your current members have to reset their passwords since those would not be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can not access them. However, this excess task might not be welcomed by your patrons.

Kajabi One Click Upsell

Conclusion Kajabi One Click Upsell

Kajabi offers a lot of value for the price you pay. It is a well-integrated system that allows the beginner to easily grow his eLearning business.

There are not much technical skills required to run an internet business with Kajabi. This allows creators to concentrate more on creating valuable content for their customers rather than wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.

With all the tools offered by the site, we can confidently recommend Kajabi to people who wish to make a career out of making online courses. It’s overall a wonderful tool to have to manage your online business from conception to selling.

Click here to see more about the pricing for Kajabi.

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