One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Plugins
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser knew that people have stories and knowledge to share, and they wanted to create a single platform that would help their customers do that.
If you are a content creator, you might have heard about Kajabi. It is among the most popular platforms for selling online classes and the best in regards to integration.
With so many options out there which are relatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi offers and provide you an inside look in the way the system works for you and your company.
General Overview Kajabi Plugins
- Highly integrated platform that features lots of tools
- Superb customer support
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Great email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No feature to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing site post photographs
What Is Kajabi?
If you wish to market online classes, Kajabi is a fantastic place to do your business in.
Kajabi is an online class platform which enables users to boost their careers using only 1 site. It does all –from creating classes, marketing, and selling them separately or via a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online classes and market them so you can profit from the action. The first thing you will need to do is to purchase a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and provide the description and titles.
If you want to add quizzes, you could also do this by simply encoding the questions and providing the options (if it is a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn leads into customers by providing more effective marketing funnels. With the pipelines, you can market your products by offering freebies that demand the prospects to input their emails. Once you have these speeches, you can contact your leads through the steps Kajabi has, which is also possible to customize.
When a client decides to buy in, you are able to process payments through the website. You can do all these without having to leave the system.
However, there are a number of features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your internet eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t have to employ as many third party sites to run your whole business. As a result, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some might hesitate to migrate to Kajabi because of its relatively higher pricing, it will offer advantages in the future because it requires no transaction costs and you will have less parties to pay because most of the basic tools are contained in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. You can create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the problem by making the website easily accessible and understandable even to people who have issues with computer work.
As stated earlier, Kajabi integrates most of the basic tools in their own system to enable content creators to do their work in a single platform. One of the most difficult areas to understand if you are not that tech savvy is how to work with different sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your internet business using only Kajabi. The website permits you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials created especially for beginners. They call this the Hero University, and it provides the users advice on the best way to go about with the various steps in creating and developing your business.
Kajabi has tutorials on topics like creating the online course, marketing your products, and payment processing. These guides are available in both video and text format.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you are having, and it will show you the related tutorial.
Customer Support Kajabi Plugins
If you are having problems with solutions that aren’t located in the Kajabi online tutorials, the next step is to contact customer support. The Kajabi customer support team is among the best. So if you are stuck on an issue, you could always rely on them to supply you with the answers.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi service team that provides you with a live chat.
However, please be aware that in the event you get just the Kajabi Basic Plan, their team will not be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, but you will find an answer within the day.
This is one of the reasons why the more expensive plans are worth the extra money if you’re not confident about your computer skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Class
To create a course in Kajabi, all you will need to do is click on the New Product button located in the top right side. From there, you can pick from 4 distinct sorts of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to complete and is often used to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option allows you to trickle feed content to increase discipline and engagement among your attendees.
- If you want to fully customize your course, you have this choice.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing this, you will see a page with a predetermined outline. Uploading and editing this part is rather easy. It is easy to drag around the concept tabs to change their arrangement. This is how your course is going to be arranged.
The page contains a few headings that are called categories. They are set in a gray backdrop. They simply serve as organizational tools. The critical matters are included in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi Plugins
Once you have made your main online course skeleton, it’s time to upload your pre-recorded videos. It’s not at all hard to do so in Kajabi. You will see an icon immediately that would allow you to upload either a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
One of the most attractive features of Kajabi is its use of Wistia for its video host. If you analyze this in terms of cost, the use of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you get the yearly paid Basic Kajabi Plan with all of its features.
Assessments are very important in keeping the students engaged and ensuring they are getting the most from their lessons, and Kajabi understands this. It is also an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to students who don’t do well on the examinations to help them understand the lessons.
Kajabi makes it easy to create quizzes after every lesson presented. You just have to type questions and options in the lesson editor, which is simple. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible when it comes to the content which you can add to a lesson. You’re not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It doesn’t allow users to have query banks or randomize the questions.
But, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
Additionally, Kajabi supports an assignment submission feature that enables students to upload files for you to check later on.
Kajabi also lets you upload a poster photo for each lesson, which can be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Plugins
One area of Kajabi that requires improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it does not have a feature that enables the admin to make certificates natively. This is one of the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the quantity of time spent in studying the course or any continuing education credit. This is a huge deal for those who wish to opt for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you wish to add a document which you believe may be useful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they’re on that specific lesson.
In this section, Kajabi permits you to add a description of the lesson or even a transcript of the video. The transcripts can help students when they want to review but don’t need to watch the videos again. If you opt only for a description, then it allows the students to understand what the lesson is going to be about and what topics you discussed in that specific video.
Student Interactions Kajabi Plugins
Kajabi understands that it is important to have a place where members and students can discuss about the subjects introduced in the course materials. This way, they could have access to valuable information not just from the program creator but also from their fellow pupils.
For years, course creators have used a separate platform for this job such as Facebook. This needed members to join Facebook groups to interact with one another. However, with Kajabi, members do not have to go somewhere else to ask questions and explore the lessons because it has integrated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student queries while providing the same opportunity to other members.
This is very good news for the creators in terms of profits as well. Because the Community may be a standalone item, those people who are hesitant to purchase the whole course could just opt to pay for access to the talks.
A frequent problem with forums (as evidenced by lots of Facebook groups) is that it’s quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin feature which enables admin to move it to the top of the feed.
In general, the Community capability is an advantage offered by Kajabi that isn’t found in the majority of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum . This is one of the reasons why Kajabi is your ultimate one-stop shop for your online business today.
Depending on your preference, Kajabi offers options as to how you can go about in letting the course materials to be accessed by your students. You can either allow your students to access all of the classes at once, drip feed them over a period of time, or lock them. This last choice tends to improve engagement since there’s a requirement to complete a lesson first before continuing on to the next one.
Dripping Course Content
As the name implies, this option enables the admin to release content gradually rather than pouring it all at one time. Kajabi has this feature to enable the creator to make available categories within a course after a certain number of days after a student has registered.
It’s really only scheduling time when a particular course material shows up on the pupil’s page. There are many advantages to this system.
This is a great way to keep the student interested in coming back to review the page and check whether a new content material was posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful when you decide on a membership-type subscription because it prevents the pupils from downloading and seeing all the materials at once. This equates to more months under the membership, i.e., additional profits.
This feature may be helpful so the students would not be overwhelmed with all the lessons. This is a good way to set up their minds to take each lesson little by little.
If you choose to unlock another lesson by allowing the student pass an assessment first, this may significantly increase their engagement and makes sure that they knew all of the essential concepts first before moving on.
Course Analytics Kajabi Plugins
This Kajabi feature is beneficial in improving your course content in the future. What it does is create heatmaps and video stats. In this way, you will know at what point your pupils became disengaged with the content. Thus, it shows you data on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This provides data on how a lot of individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the videos.
Average Engagement Kajabi Plugins
The data generated here is the average percentage of the entire video that audiences actually watched. Some students would opt to watch only the first part of your video and jump to the next lesson. This gives you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your video. It shows you the visual representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downhill trend.
Just because your video is being played doesn’t mean that the viewer is actually watching it. Your student can keep the video in the background when checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts weren’t seen by individual pupils and which were repeatedly watched. This may give you an idea of which parts of the lesson are important or where your students are having trouble processing thus necessitating them to go back to that part.
Overall, Kajabi has a very practical variety of course analytics tools that you could use to create better content in the future.
One way to keep people interested in your products is to give them a blog where they can read about you and the subject you want to introduce to them. This can effectively generate leads that would turn visitors into paying clients.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi wants plenty of improvement on this area.
A Picture Problem
We mentioned earlier that you don’t have to understand how to code in order to run your enterprise with Kajabi. However, you may want to start researching about basic coding if you wish to personalize the photos on your Kajabi-powered blog.
When you upload a photograph on top of a blog post, for example, the image will show up in the recommended image size, and if you don’t learn how to work with html, you will have no other way to resize this photo unless of course you hire somebody to do it for you.
The text wrap is also a cause of headache since just like the picture on top of the post, you can’t edit how text wraps around a photograph in the body of your site without entering the html and editing it accordingly.
There’s also the problem of the absence of an image bank when you choose to upload a photograph. Suppose you want to add an image in your blog that you already have in one of your other posts. You wouldn’t be able to access that photo in the upload option, so once you need that added to another post, you’ll have to have it in your computer or in Google Drive or you’ll have to download the picture again.
This action admittedly can become rather tedious, and it is one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to allow you to choose from existing tags for your posts. You understand how easy it is to choose a tag in a WordPress post so that readers can easily refer to related posts from the exact same tag? That job is much harder with Kajabi.
When you need to add a label to a particular post in Kajabi, then you must actually remember the tag you want to add it under. Kajabi does not offer you the list of previous tags you have used. So you’ll need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features since it may really be a pain to have to memorize tags and edit the html every time you want to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features for you to promote your products. In the purchase price setting alone, you have the option to create an upsell. This contributes to a prompt which will show your customers another product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Plugins
When you click on the Marketing tab on the left side of the site, you can view a subcategory named Pipelines. This is the instrument Kajabi uses to simplify marketing and sales. It’s essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They are designed in a way that they have the exact same diameter at both ends. This relates to Kajabi’s aim to turn the identical number of leads to the same number of paying clients. This is actually an improvement on the famous sales funnels where a great number of prospects would result to a significantly smaller number of buyers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a picture of the measures that that specific pipeline would follow. Additionally, it contains a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It’s very straightforward, and you can quickly see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it allows you to edit the emails that will be sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template that you can choose to follow. This template is unique because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And since Kajabi wants its users not to forget any important steps, in addition, it gives a mini checklist on the left side of this panel so that you can check which activities are left to be edited.
Kajabi includes a Pipeline Stats feature which lets you monitor how well your marketing plans are doing. Here, you are able to determine how each page and email of this pipeline is performing. It even provides you data on your revenue per view.
These analytics will be helpful later on when you review your marketing strategies and pinpoint which areas to improve to generate more customers.
Pipelines is one of Kajabi’s strongest points. It’s extremely effective in generating leads and in following up on those leads to turn advertisements into earnings.
When a visitor puts something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that possible customer. This acts as a reminder of your deal and maybe in time will convince the person to eventually purchase the product.
Due to automation, this is done with no one working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. In particular, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Plugins
We have to point out that this choice is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to advertise his or her products through affiliate marketing. Therefore, it has incorporated the essential features for affiliate program management.
This makes it easier for you and your partners to promote your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is very convenient especially if you’re trying to promote the products. Instead of selling them individually, you have the option to offer them as a set.
Moreover, you can choose whether the payment will be one-time or on a subscription basis.
As soon as you create a new deal, it will prompt you to choose a title for this offer, the product you will include, as well as the price. Take note that at this stage, you may just choose one product, but do not worry because in the later pages, you will have a great deal of options concerning bundles and payment choice.
From there, it is going to direct you to a page that will permit you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this option, you can offer your customers the choice to try out your merchandise for a specific number of days. It also provides you the choice of how often you will bill your client.
Additionally, it allows you to choose the currency you want the price to be in.
In this same page, you will have the option to add more products to the offer. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do have to answer to the cost of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if that you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
In terms of refunds, you don’t have to leave Kajabi to process those. The site has a system which enables you to process refunds without going to Paypal or Stripe.
Pricing is not one of the strong points of Kajabi. In fact, many people would think twice about using the system since it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you would not need to pay extra for extra services from third parties.
Thus, we think that Kajabi is worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a complete article about the plans here.
Basic Plan Kajabi Plugins
The cheapest Kajabi plan starts at $119 if you opt to be billed yearly. If you decide on the monthly billing, however, it is going to cost you $149 a month.
The Basic Plan might be the most inexpensive option and it’s definitely a great place to start out, but we don’t recommend it if you are really serious about developing your small business. The plan limits you to only three products and one site, and you can only have around a thousand members. However, the landing pages and advertising emails are unlimited.
You also need to schedule your queries about the website with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. via a live chat.
It also doesn’t contain some of the most important advertising tools which you can see in the higher pricing tiers. So if you already have an experience with course creating, you might want to take into account the Growth or Pro plans. Kajabi Plugins
As the name suggests, this pricing tier lets you grow your company with Kajabi significantly. For $50 more, you can upgrade to this tier and get five times more products.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost just $159.
Additional Features Kajabi Plugins
The best reason to consider this tier over the Basic Plan is the three major features that are not found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from the front-end site. All your patrons will see is a website that screams only you. This is helpful when it comes to promoting and branding.
Affiliate advertising, on the other hand, comes handy once you decide to seek support from other influencers to promote your products. This step allows your audience to grow and lets you reach out to more people who can be potential buyers. When you’re serious about developing your business, you will require the support of your fellow creators so you can tap in their audience as well. This is one of the easiest ways to grow a following because you’re reaching out to people who already are interested about the goods you are trying to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a little more push to get the maximum out of your classes. Kajabi enables you to automatically send out emails to students who have not been visiting your site or provide additional learning materials to those that are not doing well on the examinations. Kajabi Plugins
As a creator, we know that you are not in the business to just make money. You’d want your merchandise to be of value as well. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more inclined to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so if you wish to pull an all-nighter to work on the following course, you can be sure help is just an email away.
Pro Plan Kajabi Plugins
This is where the Kajabi pricing starts to truly become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to sell. It also gives the user the ability to manage three websites and at most 20,000 members.
There’s still an infinite number of landing pages, but the advertising emails are limited to 2 million. We’d wish it would also be infinite just like the lower tiers since you are paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you would like to be billed yearly.
Aside from the increase in the number of products, websites, and members, you also get to have access to the Experts Academy, where you can find out more about marketing your own personal brand. It still has the 24/7 customer support service which permits a live chat with representatives.
The Kajabi Pro Plan is for people who have a fantastic amount of courses to sell. And with 25 admin users allowed under the program, you can outsource some of your work to workers. If you are able to do so, congratulations are in order. You’ve managed your business well.
Migrating to Kajabi Kajabi Plugins
If you are someone who is not new to the course-creating business, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to be concerned about is how to migrate all your information.
You would not want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi permits you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you are going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the simple fact that your existing members have to reset their passwords because those wouldn’t be contained in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this excess task may not be welcomed by your patrons.
Conclusion Kajabi Plugins
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system that allows even the beginner to easily grow his eLearning enterprise.
There are not much technical skills required to run an online business with Kajabi. This enables creators to concentrate more on creating valuable content for their customers instead of wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to people who wish to make a career out of making online courses. It’s overall a superb tool to have to manage your online business from conception to selling.