One day, two software enthusiasts meet at a church. A couple of years later, they build a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Podcast
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to make a single platform that will help their clients do that.
If you are a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best when it comes to integration.
With so many options out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi offers and give you an inside look in the way the system works for you and your company.
General Overview Kajabi Podcast
- Highly integrated platform that features lots of tools
- Excellent Customer Care
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as movie host
- Great email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
What Is Kajabi?
If you would like to market online courses, Kajabi is a good place to do your business in.
Kajabi is an online class platform which enables users to boost their careers using just 1 site. It does everything–from creating courses, marketing, and selling them separately or via a membership system.
How Kajabi Works
Kajabi gives you a platform to create and sell online courses and market them so that you can profit from the activity. The first thing you will need to do is to buy a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the titles and description.
If you would like to add quizzes, you can also do so by simply encoding the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that allow you to turn leads into customers by providing more effective marketing funnels. With the pipelines, you can market your products by offering freebies that require the leads to input their emails. As soon as you’ve got these speeches, you can contact your leads through the measures Kajabi has, which is also possible to customize.
When a client decides to buy in, you are able to process payments through the site. You can do all these without having to leave Kajabi.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your internet eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t have to use as many third party sites to run your whole business. Because of this, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some would hesitate to migrate to Kajabi due to its comparatively higher pricing, it will offer advantages in the future since it requires no transaction costs and you’ll have less parties to cover because the majority of the basic tools are included in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty straightforward. You can make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women who are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the problem by making the site easily accessible and understandable even to people who have issues with computer work.
As stated earlier, Kajabi integrates the majority of the fundamental tools in their own system to enable content creators to do all their work in one platform. Among the most difficult things to understand if you’re not that tech savvy is how to work with other sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are working on, you can pretty much run your internet business using just Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials made especially for beginners. They call this the Hero University, and it provides the users advice on the best way to go about with the various steps in creating and developing your organization.
Kajabi has tutorials on topics like creating the online course, marketing your goods, and payment processing. These guides can be found in both text and video formats.
All you have to do is go into the Assistant Bar at the top and type out whatever issue you are having, and it will show you the relevant tutorial.
Customer Support Kajabi Podcast
If you’re having problems with solutions that aren’t found in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer service team is one of the best. So if you are stuck on an issue, you could always rely on them to supply you with the answers.
If you opt to get the most expensive plan, you get access to a 24/7 Kajabi service team that provides you with a live chat.
However, please be aware that if you get only the Kajabi Basic Plan, their staff won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, but you will get an answer within the day.
This is among the reasons why the more expensive plans are worth the extra money if you are not confident about your computer skills. The other two Kajabi plans provide a 24/7 access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you need to do is click on the New Product button located in the upper right side. From here, you can choose from 4 distinct kinds of products you want to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller course which is easy to finish and is often used to build brand value.
- Online Course
- These are your bigger courses that are much longer.
- Evergreen Training
- This option allows you to drip feed content to increase engagement and discipline among your students.
- If you want to fully customize your product, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will be brought to a page with a predetermined outline. Uploading and editing this part is fairly straightforward. You can easily drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page contains a few headings that are called categories. They are set in a gray background. They simply serve as organizational tools. The critical matters are contained in the posts, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Podcast
Once you have made your primary online course skeleton, it’s time to upload your pre-recorded videos. It is not at all difficult to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the website will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
Among the most attractive characteristics of Kajabi is its use of Wistia for its video host. If you analyze this in terms of price, the use of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Plan with all of its benefits.
Assessments are very important in keeping the students engaged and ensuring that they are getting the most from their lessons, and Kajabi knows this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends additional materials to students who do not do well on the examinations to help them understand the lessons.
Kajabi makes it easy to create quizzes after each lesson introduced. You simply have to type questions and choices in the lesson editor, which is simple. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it is not very flexible in regards to the content which you can add to a lesson. You are not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced customization of the quizzes. It does not allow users to have query banks or randomize the questions.
However, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.
In addition, Kajabi supports an assignment submission feature that enables students to upload files for you to check later on.
Kajabi also lets you upload a poster photograph for every lesson, which can be helpful to keep your students interested. Rather than seeing plain texts of the lesson titles on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Podcast
One area of Kajabi that needs improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it does not have a feature that enables the admin to produce certificates natively. This is one of the reasons why Kajabi is only an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in studying the course or any continuing education credit. This is a huge deal for those who would like to elect for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you wish to add a document which you believe may be helpful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable for your students while they’re on that specific lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of your video. The transcripts can help attendees when they would like to review but do not want to watch the videos again. If you opt just for a description, then it allows the attendees to know what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi Podcast
Kajabi understands that it is important to have a place where members and students can talk about the subjects presented in the course materials. By doing this, they could have access to valuable information not only from the program creator but also from their fellow pupils.
For years, creators have used a different platform for this job such as Facebook. This needed members to join Facebook groups to interact with one another. But with Kajabi, members do not need to go someplace else to ask questions and explore the lessons as it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to effectively address student queries while providing the same opportunity to other members.
This is very good news for the creators when it comes to profits as well. Because the Community may be a standalone item, those who are hesitant to purchase the entire course could just choose to pay for access to the discussions.
A common problem with forums (as evidenced by lots of Facebook groups) is that it’s quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by topic, and it also has a pin feature which enables him or her to move it to the top of the feed.
Overall, the Community feature is an advantage provided by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is among the reasons why Kajabi is your greatest one-stop shop for your online business today.
Depending on your taste, Kajabi offers options regarding how you can go about in allowing the course materials to be accessed by your pupils. You can either allow your students to access all of the classes at the same time, drip feed them over a time period, or lock them. This last choice tends to improve engagement since there’s a requirement to complete a lesson first before moving on to another one.
Dripping Course Content
As the name suggests, this option enables the admin to release materials gradually rather than pouring it all at once. Kajabi has this capability to allow the creator to release categories within a course after a certain number of days after a student has registered.
It’s really only scheduling the time when a particular course material shows up on the pupil’s page. There are many benefits to this system.
This is a excellent way to keep the student interested in returning to review the page and check if a new content material was posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is useful when you opt for a membership-type subscription because it prevents the pupils from downloading and seeing all the materials simultaneously. This equates to more months under the membership, i.e., additional profits.
This feature may be helpful so that the students would not be overwhelmed with all of the lessons. This is a fantastic way to condition their minds to take each lesson little by little.
If you decide to unlock another lesson by letting the student pass an assessment first, this may significantly increase their engagement and makes sure that they understood all of the essential concepts first before moving on.
Course Analytics Kajabi Podcast
This Kajabi feature is beneficial in improving your course content later on. What it does is create heatmaps and video stats. This way, you will know at what point your pupils became disengaged with the videos. Therefore, it shows you info on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This gives data on how a lot of people actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Kajabi Podcast
The information generated here is the normal percentage of the entire video that audiences actually watched. Some students would elect to see only the first part of your video and jump to the next lesson. This gives you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature produces a graphical overlay in your actual video. It shows you the graphical representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played does not mean that the viewer is in fact watching it. Your student may keep the video content in the background when checking social networking sites.
With the Viewer Heatmap, you are able to see which parts were not seen by individual pupils and which were repeatedly watched. This may give you an idea of what parts of the lesson are important or where your students are having trouble processing thus necessitating them to go back to that part.
Overall, Kajabi has a very useful array of course analytics tools which you could use to create better videos in the future.
1 way to keep people interested in your products is to give them a blog where they can read about you and the subject you want to introduce to them. This can effectively generate leads which would turn visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we have to point out that Kajabi needs a lot of improvement on this area.
A Picture Problem
We mentioned previously that you do not have to understand how to code in order to run your enterprise with Kajabi. However, you might want to begin researching about fundamental coding if you wish to personalize the photos on your Kajabi-powered blog.
When you upload a photo on top of a blog post, for example, the image will appear in the recommended image size, and unless you know how to work with html, you will have no other way to resize that photograph unless of course you employ someone to do it for you.
The text wrap is also a cause of headache because just like the picture on top of the post, you can’t edit how text wraps around a photo in the body of your site without going into the html and editing it accordingly.
There’s also the problem of the absence of a picture bank when you decide to upload a photo. Suppose you need to add an image into your blog that you currently have in one of your other articles. You would not be able to access that photo in the upload option, so once you need that added to another post, you’ll have to get it in your computer or in Google Drive or you will need to download the image again.
This action admittedly can become rather tedious, and it is one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to allow you to choose from existing tags in your posts. You know how convenient it is to choose a tag for a WordPress post so that readers can easily refer to related articles from the same tag? That job is much harder with Kajabi.
When you need to add a tag to a particular post in Kajabi, you must really remember the tag you need to include it under. Kajabi does not offer you the list of previous tags you’ve used. So you will need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features since it could really be a pain to have to memorize tags and edit the html each time you want to create a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features that help you promote your products. In the purchase price setting alone, you have the choice to make an upsell. This contributes to a prompt that will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Podcast
When you click on the Marketing tab on the left side of the website, you can view a subcategory called Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It’s basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They’re designed in a way that they have the exact same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to the same number of paying clients. This is actually an improvement on the famous sales funnels where a great number of prospects would lead to a significantly smaller number of customers.
Kajabi offers a couple of options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a picture of the measures that that specific pipeline would follow. It also comprises a video and a text which will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
Additionally, it allows you to edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template which you can choose to follow. This template is unique because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users not to forget any important steps, in addition, it provides a mini checklist on the left side of the panel so that you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature which allows you to monitor how well your advertising plans are doing. Here, you have the ability to see how each page and email of the pipeline is performing. It even gives you data on your earnings per view.
These analytics will be useful later on when you examine your marketing plans and pinpoint which areas to improve on to generate more customers.
Pipelines is among Kajabi’s strongest points. It’s extremely powerful in generating leads and in following up on those leads to turn advertisements to earnings.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This acts as a reminder of your offer and possibly in time will convince that person to eventually buy the product.
Thanks to automation, this is done without you working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Podcast
We must point out that this option is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to advertise their products through affiliate marketing. Therefore, it has integrated the vital features for affiliate program management.
This makes it much easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple method of pricing your products. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is extremely convenient especially if you’re trying to market the courses. Rather than selling them individually, you have the choice to offer them as a set.
Moreover, you can choose whether the payment will be one-time or on a subscription basis.
Once you make a new deal, it will prompt you to decide on a title for that offer, the product that you will include, as well as the price. Take note that at this stage, you may just choose 1 product, but don’t worry because in the subsequent pages, you’ll have lots of options in terms of bundles and payment option.
From there, it is going to lead you to a page which will allow you to choose an internal title and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this option, you can offer your customers the choice to try out your merchandise for a certain number of days. Additionally, it provides you the choice of how many times you will bill your customer.
It also allows you to choose the currency you would like the price to be in.
In this exact same page, you’ll have the option to add more products to the deal. This is the place where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do need to answer for the cost of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you don’t have to leave Kajabi to process those. The website has a system that enables you to process refunds without going to Paypal or Stripe.
Pricing is not among those strong points of Kajabi. In actuality, many people would think twice about using the platform since it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you would not have to pay extra for additional services from third parties.
Thus, generally, we think that Kajabi is well worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a complete article about the plans here.
Basic Plan Kajabi Podcast
The lowest priced Kajabi plan starts at $119 in the event you opt to be billed yearly. If you decide on the monthly billing, however, it is going to cost you $149 a month.
The Basic Plan might be the most affordable option and it’s definitely a good place to start out, but we don’t recommend it if you are really serious about growing your business. The plan limits you to only three courses and one website, and you can only have around a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your queries about the website with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also does not include some of the most important marketing tools which you can find in the higher pricing tiers. So if you already have an experience with course creating, you might want to take into account the Growth or Pro plans. Kajabi Podcast
As the name suggests, this pricing tier allows you to grow your company with Kajabi significantly. For $50 more, you can upgrade to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost only $159.
Additional Features Kajabi Podcast
The best reason to consider this grade over the Basic Plan is the three important features which aren’t found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end site. All your patrons will see is a website which screams only you. This can be helpful when it comes to promoting and branding.
Affiliate advertising, on the other hand, comes handy once you opt to seek support from other influencers to promote your products. This measure allows your audience to grow and lets you reach out to more people who can be potential buyers. When you are serious about growing your business, you’ll need the support of your fellow founders so that you can tap in their audience also. This is one of the simplest ways to develop a following since you are reaching out to people who are interested about the goods you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a little more push to get the maximum out of your courses. Kajabi enables you to automatically send out emails to students who haven’t been visiting your website or provide extra learning materials to those that are not doing well on the examinations. Kajabi Podcast
As a creator, we know that you’re not in the business to just make money. You would want your products to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they will be more inclined to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can contact their support team whenever you want, so in the event you would like to pull an all-nighter to work on your next class, you can be certain help is only an email away.
Pro Plan Kajabi Podcast
Now this is where the Kajabi pricing begins to really become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to sell. It also gives the user the ability to handle three sites and at most 20,000 members.
There is still an infinite number of landing pages, but the marketing emails are limited to two million. We would wish it would also be infinite just like the lower tiers because you’re paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you wish to be billed annually.
Aside from the increase in the number of products, websites, and associates, you also get to have access to the Experts Academy, where you can find out more about marketing your personal brand. It still has the 24/7 customer support service which permits a live chat with agents.
The Kajabi Pro Plan is for those who have a fantastic amount of courses to sell. And with 25 admin users permitted under the plan, you can outsource some of your work to workers. If you can do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Kajabi Podcast
If you’re someone who is not new to the course-creating organization, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to be concerned about is how to migrate all of your information.
You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi permits you to migrate your members simply by importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you have more than that, you are going to have to deal with multiple imports.
The biggest drawback with migrating to Kajabi from a different platform is the fact your existing members need to reset their passwords since those wouldn’t be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can not access them. However, this excess task may not be welcomed by your patrons.
Conclusion Kajabi Podcast
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system that enables even the novice to easily grow his eLearning business.
There are not much technical skills necessary to run an internet business with Kajabi. This enables creators to concentrate more on creating valuable content for their customers instead of wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to people who would like to make a career out of making online classes. It’s overall a wonderful tool to have to manage your online business from conception to selling.