One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Popup
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to create a single platform that will help their customers do that.
If you are a content creator, you might have heard about Kajabi. It is among the most popular platforms for selling online classes and the best in regards to integration.
With so many choices out there which are relatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi has to offer and provide you an inside look in how the system works for you and your business.
General Overview Kajabi Popup
- Highly integrated platform that features lots of tools
- Excellent Customer Care
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as video host
- Great email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No feature to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photos
What Is Kajabi?
If you would like to sell online classes, Kajabi is a good place to do your business in.
Kajabi is an online course platform that allows users to enhance their careers using only one site. It does all –from creating classes, marketing, and selling them separately or through a membership system.
How Kajabi Works
Kajabi offers you a platform to make and sell online classes and market them so you can profit from the action. The first thing you need to do is to purchase a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and give the description and titles.
If you want to add quizzes, you could also do so by simply encoding the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that enable you to turn prospects into clients by providing more efficient marketing funnels. With the pipelines, you can market your products by offering freebies that demand the leads to enter their email addresses. As soon as you’ve got these speeches, you can contact your leads through the steps Kajabi has, which you can also customize.
When a client decides to buy in, you can process payments through the site. You can do all these without needing to leave the system.
However, there are a number of features that aren’t found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your internet eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t need to employ as many third party sites to run your entire business. Because of this, you can sell online courses without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate into Kajabi because of its comparatively higher pricing, it does offer advantages in the long run since it requires no trade costs and you will have less parties to cover because most of the basic tools are contained in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty straightforward. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the problem by making the site easily accessible and understandable even to those who have issues with computer work.
As stated earlier, Kajabi integrates most of the fundamental tools in their system to enable content creators to do their work in one platform. One of the most troublesome things to understand if you’re not that tech savvy is how to work with other sites and integrate them all into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your online business using just Kajabi. The site allows you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide assortment of video tutorials created especially for novices. They call this the Hero University, and it provides the users advice on how to go about with the different steps in creating and developing your business.
Kajabi has tutorials on topics like making the online course, marketing your goods, and payment processing. These tutorials are available in both text and video format.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the relevant tutorials.
Customer Support Kajabi Popup
If you’re having problems with solutions that aren’t found in the Kajabi online tutorials, the next step is to contact customer support. The Kajabi customer support team is among the best. So if you are stuck on an issue, you can always rely on them to provide you with the answers you need.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi service team that offers you a live chat.
However, please be aware that if you get only the Kajabi Basic Plan, their team will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, however you will get an answer within the day.
This is among the reasons why the more expensive plans are worth the extra money if you are not confident about your computer skills. The other two Kajabi plans provide a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you need to do is click on the New Product button located in the upper right side. From here, you can pick from four distinct sorts of products you would like to create. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to finish and is often used to build brand value.
- Online Course
- These are your bigger courses which are much longer.
- Evergreen Training
- This option permits you to drip feed content to boost discipline and engagement among your attendees.
- If you want to fully customize your course, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing this, you will see a page with a predetermined outline. Uploading and editing this part is rather straightforward. It is easy to drag around the concept tabs to change their arrangement. This is how your course is going to be arranged.
The page includes a couple of headings which are called categories. They are set in a gray backdrop. They simply serve as organizational tools. The important matters are included in the articles, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi Popup
Once you have made your main online course skeleton, it is time to upload your pre-made videos. It is not at all difficult to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos separately.
One of the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you analyze this in terms of price, the usage of Wistia alone already justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you get the yearly paid Basic Kajabi Package with all of its features.
Assessments are very important in keeping the students engaged and ensuring that they are getting the most from their lessons, and Kajabi knows this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends extra materials to students who don’t succeed on the examinations to help them understand the lessons.
Kajabi makes it effortless to create quizzes after every lesson presented. You just have to type questions and choices in the lesson editor, which is straightforward. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it is not very flexible when it comes to the content which you can add to a lesson. You are not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It does not allow users to have query banks or randomize the questions.
However, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature that allows students to upload files for you to check later on.
Kajabi also lets you upload a poster photo for every lesson, which may be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Popup
1 area of Kajabi that requires improvement is on certificate-making. While the site enables creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to produce certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the quantity of time spent in studying the course or any continuing education credit. This is a big deal for those who would like to elect for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you wish to add a document which you think may be useful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable by your students while they’re on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of your video. The transcripts can help students when they would like to review but do not want to watch the videos again. If you opt only for a description, then it allows the students to understand what the lesson is going to be about and what topics you discussed in that specific video.
Student Interactions Kajabi Popup
Kajabi understands it is important to have a place where members and students can talk about the topics introduced in the course materials. This way, they can have access to valuable information not only from the course creator but also from their fellow students.
For years, course creators have used a separate platform for this job like facebook. This needed members to join Facebook groups to interact with one another. But with Kajabi, members don’t need to go someplace else to ask questions and explore the lessons because it has incorporated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to effectively address student queries while providing the same opportunity to other members.
This is great news for the creators in terms of profits as well. Because the Community can be a standalone product, those who are hesitant to buy the whole course could just choose to pay for access to the talks.
A common problem with forums (as evidenced by lots of Facebook groups) is that it’s quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin capability which enables admin to move it to the peak of the feed.
In general, the Community capability is an advantage offered by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum . This is among the reasons why Kajabi is the greatest one-stop shop for your internet business today.
Depending on your taste, Kajabi offers options regarding how you can go about in allowing the class materials to be obtained by your pupils. You can either allow your students to access all of the lessons at once, drip feed them over a time period, or lock them. This last option tends to increase engagement since there is a requirement to finish a lesson first before continuing on to the next one.
Dripping Course Content
As the name implies, this option enables the admin to release materials slowly rather than pouring it all at one time. Kajabi has this capability to enable the creator to release categories within a class after a certain number of days after a student has registered.
It’s really nothing more than scheduling time when a particular course material shows up on the student’s page. There are many advantages to this system.
First, this is a excellent way to keep the student interested in coming back to review the page and check if a new material has been posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is helpful when you opt for a membership-type subscription since it prevents the pupils from downloading and seeing all the materials simultaneously. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so the students wouldn’t be overwhelmed with all of the lessons. This is a fantastic way to set up their minds to take each lesson little by little.
If you decide to unlock another lesson by allowing the student pass an assessment first, this may significantly increase their engagement and makes sure that they understood all of the important concepts first before moving on.
Course Analytics Kajabi Popup
This Kajabi feature is beneficial in improving your course content later on. What it does is generate heatmaps and video content stats. This way, you will know at what stage your students became disengaged with the content. Thus, it shows you info on where your viewer’s interest has peaked or diminished.
In particular, Kajabi generates the following course analytics:
This gives data on how a lot of people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the videos.
Average Engagement Kajabi Popup
The data generated here is the average percentage of the whole video that viewers actually watched. Some students would elect to see only the first part of your video and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your video. It shows you graphical representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t mean that the viewer is in fact watching it. Your student may keep the video content in the background when checking social networking sites.
With the Viewer Heatmap, you have the ability to see which parts weren’t seen by individual pupils and which were watched. This may give you an idea of what parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to return to that part.
Overall, Kajabi has a very useful array of course analytics tools which you can use to create better content in the future.
One way to keep people interested in your products is to give them a blog where they can read about you and the subject you wish to introduce to them. This can effectively generate leads which would turn curious visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi wants plenty of improvement on this area.
A Picture Problem
We mentioned earlier that you do not have to learn how to code in order to run your enterprise with Kajabi. However, you might want to begin researching about basic coding if you want to customize the photos on your Kajabi-powered blog.
When you upload a photograph on top of a blog post, for instance, the image will show up in the recommended image size, and if you don’t know how to work with html, you’ll have no other way to resize that photo unless of course you employ somebody to do it for you.
The text wrapping can also be a cause of headache because just like the picture on top of the post, you can’t edit how text wraps around a photograph in the body of your blog without going into the html and editing it accordingly.
There’s also the issue of the lack of a picture bank when you decide to upload a photograph. Suppose you want to add an image in your blog that you currently have in one of your other posts. You wouldn’t be able to access that picture in the upload option, so once you want that added to another post, you’ll have to get it in your computer or in Google Drive or you’ll have to download the picture again.
This activity admittedly can become rather tedious, and it’s one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you choose from existing tags in your posts. You know how easy it is to choose a tag in a WordPress post so that readers can easily refer to related articles from the exact same tag? That task is much harder with Kajabi.
When you want to add a tag to a particular post in Kajabi, then you must really remember the tag you want to include it under. Kajabi does not offer you the list of previous tags you’ve used. So you will have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features since it may really be a pain to have to memorize tags and edit the html each time you want to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features for you to promote your products. In the price setting alone, you have the choice to create an upsell. This results to a prompt that will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Popup
When you click on the Marketing tab on the left side of the website, you can view a subcategory named Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It is basically an automation for selling your products.
The name is inspired by the shape of actual pipelines. They are designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to the same number of paying clients. This is actually an improvement on the famous sales funnels where a great number of prospects would result to a considerably smaller number of buyers.
Kajabi offers a few options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a picture of the steps that that specific pipeline would follow. It also comprises a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.
It also allows you to edit the emails that will be sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template that you can choose to follow. This template is unique because it was made by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users not to forget any important steps, it also provides a mini checklist on the left side of this panel so you can check which actions are left to be edited.
Kajabi has a Pipeline Stats feature which lets you monitor how well your advertising plans are doing. Here, you have the ability to see how each page and email of the pipeline is performing. It even provides you data on your revenue per view.
These analytics will be useful later on when you examine your marketing strategies and pinpoint which areas to improve on to generate more customers.
Pipelines is one of Kajabi’s strongest points. It is extremely effective in generating leads and in following up on those leads to turn advertisements to earnings.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that possible customer. This acts as a reminder of your offer and maybe in time will convince the person to eventually purchase the product.
Due to automation, this is done without you working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Popup
We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market his or her products through affiliate marketing. Thus, it has incorporated the vital tools for affiliate program management.
This makes it easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple method of pricing your products. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is very convenient especially if you’re trying to market the products. Instead of selling them separately, you have the choice to provide them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
As soon as you make a new deal, it will prompt you to decide on a title for this offer, the product you will include, as well as the price. Take note that at this stage, you can only choose one product, but do not worry because in the later pages, you will have a great deal of options concerning bundles and payment option.
From there, it will direct you to a page that will permit you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this choice, you can offer your customers the option to try out your products for a certain number of days. It also provides you the option of how many times you will bill your customer.
Additionally, it allows you to choose the currency you would like the cost to be in.
In this exact same page, you will have the option to add more products to the offer. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do need to answer for the cost of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all your affiliate sales and use that file to do a Paypal Mass Pay.
As for refunds, you don’t have to leave Kajabi to process those. The website has a system which enables you to process refunds without going to Paypal or Stripe.
Pricing isn’t among the strong points of Kajabi. In fact, many people would think twice about using the platform because it is relatively more expensive than many of its counterparts. However, with a highly integrated platform, you wouldn’t need to pay extra for additional services from third parties.
Thus, we believe that Kajabi is worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a full article about the strategies here.
Basic Plan Kajabi Popup
The lowest priced Kajabi plan starts at $119 in the event you opt to be billed yearly. If you decide on the monthly billing, however, it’s likely to cost you $149 per month.
The Basic Plan may be the most inexpensive option and it’s certainly a great place to begin, but we don’t recommend it if you’re really serious about growing your business. The package limits you to only three products and one website, and you may only have up to a thousand members. However, the landing pages and advertising emails are unlimited.
You also have to schedule your queries about the site with the Basic Plan because the Kajabi customer service would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. via a live chat.
It also doesn’t include some of the most important advertising tools that you can see in the higher pricing tiers. So if you currently have an experience with course creating, you might want to take into account the Growth or Pro plans. Kajabi Popup
As the name suggests, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more products.
The monthly payment option would cost you $199, but if you choose to be billed annually, it will cost just $159.
Additional Features Kajabi Popup
The best reason to consider this grade over the Basic Plan is the three important characteristics that are not found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end website. All your patrons are going to see is a website which screams only you. This can be helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy once you decide to seek support from other influencers to advertise your products. This measure allows your audience to grow and enables you to reach out to more individuals who can be potential buyers. When you are serious about growing your business, you will need the support of your fellow founders so that you can tap in their audience also. This is one of the simplest ways to develop a following because you’re reaching out to people who are interested about the products you are attempting to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a little more push to get the maximum out of your classes. Kajabi lets you automatically send out emails to students who have not been visiting your website or provide additional learning materials to those that aren’t doing well on the assessments. Kajabi Popup
As a creator, we know that you are not in the business to only make money. You’d want your products to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they will be more likely to return for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so if you would like to pull an all-nighter to work on the following course, you can be sure help is only an email away.
Pro Plan Kajabi Popup
This is where the Kajabi pricing starts to truly become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to sell. It also gives the user the ability to manage three websites and at most 20,000 members.
There’s still an unlimited number of landing pages, but the marketing emails are limited to 2 million. We’d want it would also be unlimited like the lower tiers since you’re paying $200 bucks more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you wish to be billed yearly.
Besides the increase in the number of products, websites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service which allows a live chat with representatives.
The Kajabi Pro Plan is for people who have a good quantity of courses to sell. And with 25 admin users allowed under the plan, you can outsource some of your work to employees. If you can do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Kajabi Popup
If you’re someone who’s not new to the course-creating business, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is how to migrate all your information.
You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members by simply minding their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you’re going to have to deal with multiple imports.
The biggest drawback with migrating to Kajabi from another platform is the simple fact that your existing members have to reset their passwords because those would not be included in the importation. This is a good sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this extra task may not be welcomed by your patrons.
Conclusion Kajabi Popup
Kajabi offers a good deal of value for the price you pay. It’s a well-integrated system that enables even the beginner to easily develop his eLearning enterprise.
There are not much technical skills required to run an online business with Kajabi. This enables creators to concentrate more on creating valuable content for their clients rather than wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many advertising features that will push your business to new heights.
With all the tools offered by the site, we can confidently recommend Kajabi to those who wish to make a career out of making online classes. It’s overall a wonderful tool to have to manage your online business from conception to selling.