One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Premier Theme
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to make a single platform that would help their clients do that.
If you’re a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online classes and the best in regards to integration.
With so many options out there that are relatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this article, we review the salient features Kajabi offers and give you an inside look about how the system works for you and your business.
General Overview Kajabi Premier Theme
- Highly integrated platform that features a lot of tools
- Superb Customer Care
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as movie host
- Great email marketing tools
- Kajabi pricing is relatively more expensive than other programs
- No feature to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing site post photographs
What Is Kajabi?
If you wish to sell online courses, Kajabi is a good spot to do your business in.
Kajabi is an online course platform that enables users to boost their careers using just 1 site. It does everything–from creating courses, marketing, and selling them separately or through a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online courses and market them so you can profit from the action. The first thing you need to do is to buy a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and provide the description and titles.
If you want to add quizzes, you could also do this by simply encoding the questions and supplying the options (if it’s a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn leads into clients by providing more effective marketing funnels. Together with the pipelines, you can market your products by offering freebies that demand the prospects to enter their email addresses. Once you have these addresses, you can contact your leads through the measures Kajabi has, which you can also customize.
When a customer wants to buy in, you can process payments through the website. You can do all these without needing to leave Kajabi.
However, there are a number of features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to use as many third party websites to run your entire business. As a result, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate into Kajabi because of its relatively higher pricing, it does offer advantages in the future because it requires no transaction costs and you’ll have less parties to pay because most of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty straightforward. You can create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the problem by making the site easily accessible and understandable even to people who have problems with computer work.
As mentioned earlier, Kajabi integrates most of the fundamental tools in their system to enable content creators to do all their work in one platform. One of the most troublesome areas to understand if you are not that tech savvy is the way to work with other sites and integrate all of them into your company.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your online business using only Kajabi. The website permits you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials made especially for novices. They call this the Hero University, and it provides the users advice on how to go about with the different steps in creating and growing your organization.
Kajabi has tutorials on topics like creating the online course, marketing your goods, and payment processing. These guides can be found in both video and text format.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the relevant tutorial.
Customer Support Kajabi Premier Theme
If you are having problems with solutions that aren’t found in the Kajabi online guides, the next step is to contact customer support. The Kajabi customer service team is one of the best. So if you’re stuck on a problem, you could always rely on them to supply you with the answers you need.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi service team that provides you with a live chat.
However, please note that in the event you get only the Kajabi Basic Plan, their team will not be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, but you’ll find an answer within the day.
This is one of the reasons why the more expensive plans are worth the extra money if you are not confident about your tech skills. The other two Kajabi plans provide a round-the-clock access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you need to do is click on the New Product button located at the upper right side. From there, you can choose from 4 distinct kinds of products you want to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to complete and is often used to build brand value.
- Online Course
- These are your bigger courses which are much longer.
- Evergreen Training
- This option allows you to drip feed content to increase engagement and discipline among your students.
- If you want to fully customize your course, you have this option.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will be brought to a page with a predetermined outline. Uploading and editing this part is rather straightforward. It is easy to drag around the concept tabs to change their arrangement. This is the way your course will be arranged.
The page contains a couple of headings that are called categories. They’re set in a gray backdrop. They just serve as organizational tools. The critical matters are contained in the articles, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi Premier Theme
Once you have made your primary online course skeleton, it’s time to upload your pre-made videos. It is not at all difficult to do so in Kajabi. You can see an icon immediately that would allow you to upload a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the website will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files individually.
Among the most attractive features of Kajabi is its use of Wistia as its video host. If you analyze this in terms of cost, the use of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Package with all its benefits.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most from their lessons, and Kajabi knows this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends extra materials to attendees who don’t succeed on the assessments to help them understand the lessons.
Kajabi makes it easy to create quizzes after every lesson presented. You just have to type questions and options in the lesson editor, which is straightforward. However, we must admit that Kajabi is somewhat limited when it comes to the assessment area for a few reasons.
First, it’s not very flexible when it comes to the content which you can add to a lesson. You’re not permitted to have a video and an assessment under precisely the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It doesn’t allow users to have question banks or randomize the questions.
But, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature which allows students to upload files for you to check in the future.
Kajabi also allows you to upload a poster photograph for every lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Premier Theme
One area of Kajabi that needs improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to produce certificates natively. This is one of the reasons why Kajabi is only an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in learning the course or any continuing education credit. This is a huge deal for those who wish to opt for eLearning to earn credit. We think Kajabi should provide a solution for this.
If you wish to add a document that you think may be useful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they’re on that specific lesson.
In this section, Kajabi allows you to add a description of the lesson or even a transcript of the video. The transcripts can help students when they want to review but don’t need to watch the videos again. If you opt only for a description, then it enables the attendees to know what the lesson is going to be about and what topics you discussed in that specific video.
Student Interactions Kajabi Premier Theme
Kajabi understands it is important to have a place where students and members can discuss about the topics presented in the course materials. By doing this, they can have access to valuable information not only from the program creator but also from their fellow pupils.
For years, course creators have used a separate platform for this job such as Facebook. This required members to join Facebook groups to interact with each other. However, with Kajabi, members don’t need to go somewhere else to ask questions and discuss the lessons as it has integrated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to effectively address student inquiries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits also. Because the Community can be a standalone item, those people who are hesitant to purchase the entire course could just choose to pay for access to the discussions.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it is quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin feature which enables admin to move it to the peak of the feed.
In general, the Community feature is an advantage offered by Kajabi that isn’t found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is one of the reasons why Kajabi is your ultimate one-stop shop for your internet business today.
Depending upon your taste, Kajabi offers options regarding how you can go about in allowing the course materials to be obtained by your students. You can either allow your students to access all the classes at once, drip feed them over a time period, or lock them. This last option tends to increase engagement since there’s a requirement to finish a lesson first before moving on to the next one.
Dripping Course Content
As the name implies, this option allows the admin to release content slowly rather than pouring it all at once. Kajabi has this feature to enable the creator to release categories within a class after a certain number of days after a student has enrolled.
It’s really nothing more than scheduling time when a specific course material shows up on the student’s page. There are many advantages to this system.
This is a great way to keep the student interested in coming back to review the page and check if a new material has been posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful once you decide on a membership-type subscription because it prevents the students from downloading and viewing all the materials at once. This equates to more months under the membership, i.e., more profits.
This feature may be helpful so the students would not be overwhelmed with all of the classes. This is a fantastic way to set up their heads to take each lesson little by little.
If you choose to unlock the next lesson by allowing the student pass an assessment first, this can significantly increase their engagement and makes sure that they knew all of the important concepts first before moving on.
Course Analytics Kajabi Premier Theme
This Kajabi feature is helpful in boosting your course content later on. What it does is generate heatmaps and video stats. In this way, you’ll know at what point your students became disengaged with the content. Therefore, it shows you data on where your viewer’s interest has peaked or diminished.
Specifically, Kajabi generates the following course analytics:
This gives data on how a lot of individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Kajabi Premier Theme
The data generated here is the normal percentage of the whole video that audiences actually watched. Some students would elect to see only the first part of your video and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay in your video. It shows you the graphical representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played does not necessarily mean that the viewer is in fact watching it. Your student can keep the video content in the background while checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts were not seen by individual students and which were repeatedly watched. This may give you an idea of which parts of the lesson are important or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely useful variety of course analytics tools that you can use to create better videos in the long run.
1 way to keep people interested in your products is to provide them with a site where they can read about you and the subject you want to introduce to them. This can effectively generate leads that would turn curious visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we have to point out that Kajabi needs a lot of improvement on this area.
An Image Problem
We mentioned earlier that you don’t have to understand how to code in order to run your enterprise with Kajabi. However, you might want to start researching about basic coding if you wish to customize the photos in your Kajabi-powered blog.
When you upload a photo in addition to a blog post, for example, the image will show up in the recommended image size, and unless you learn how to work with html, you’ll have no other way to resize this photograph unless of course you hire someone to do it for you.
The text wrapping is also a cause of headache because just like the image on top of the article, you can not edit how text wraps around a photograph in the body of your blog without entering the html and editing it accordingly.
There is also the issue of the absence of a picture bank when you choose to upload a photo. Suppose you need to add an image into your blog which you currently have in one of your other posts. You would not be able to get that picture in the upload option, so when you need that added to another post, you’ll need to get it in your computer or in Google Drive or you will have to download the image again.
This action admittedly can become very tedious, and it’s one place Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to allow you to choose from existing tags in your posts. You know how easy it is to opt for a tag for a WordPress post so that readers can easily refer to related posts from the same tag? That job is much harder with Kajabi.
When you want to add a tag to a certain post in Kajabi, you must really remember the tag you need to include it under. Kajabi does not provide you with the list of previous tags you’ve used. So you’ll need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features since it may really be a pain to have to memorize tags and edit the html every time you want to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features for you to promote your products. In the price setting alone, you have the choice to make an upsell. This results to a prompt that will show your customers the following product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Premier Theme
When you click on the Marketing tab on the left side of the website, you can see a subcategory named Pipelines. This is the instrument Kajabi uses to simplify marketing and sales. It is essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They’re designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to the same number of paying customers. This is actually an improvement on the renowned sales funnels where a large number of prospects would result to a considerably smaller number of buyers.
Kajabi offers a few options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a graphic of the steps that that particular pipeline would follow. Additionally, it comprises a video and a text which will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can quickly see what your opt-in page would look like from the client’s point-of-view.
It also lets you edit the emails which are sent to your leads, and you can do this conveniently on the same page. You’ll be given a template that you can opt to follow. This template is unique because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users to not overlook any important steps, in addition, it gives a mini checklist on the left side of this panel so that you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature which allows you to monitor how well your marketing plans are doing. Here, you have the ability to determine how each page and email of this pipeline is performing. It even gives you data on your earnings per view.
These analytics will be useful later on when you review your marketing strategies and pinpoint which areas to improve on to generate more customers.
Pipelines is among Kajabi’s strongest points. It is very powerful in creating leads and in following up on these leads to turn advertisements to earnings.
When a visitor puts something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that potential customer. This serves as a reminder of your deal and maybe in time will convince that person to finally purchase the product.
Due to automation, this is done without you working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. In particular, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Premier Theme
We must point out that this option is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to market his or her products through affiliate marketing. Therefore, it has integrated the essential features for affiliate program management.
This makes it easier for you and your partners to promote your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple method of pricing your products. Just go to the Offers tab at the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.
This is very convenient especially if you’re trying to market the products. Instead of selling them separately, you have the option to offer them as a set.
Moreover, you can choose if the payment will be one-time or on a subscription basis.
Once you create a new deal, it will prompt you to decide on a title for this offer, the product that you will include, and the price. Take note that at this stage, you may only choose one product, but don’t worry because in the subsequent pages, you will have a great deal of options concerning bundles and payment option.
From there, it is going to direct you to a page that will allow you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this choice, you can offer your customers the option to try out your products for a certain number of days. It also provides you the choice of how many times you will bill your client.
It also lets you choose the currency you would like the cost to be in.
In this exact same page, you will have the option to add more products to the deal. This is where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do have to answer for the cost of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to do a Paypal Mass Pay.
As for refunds, you do not have to leave Kajabi to process those. The site has a system that permits you to process refunds without going to Paypal or Stripe.
Kajabi Premier Theme
Pricing is not one of the strong points of Kajabi. In fact, many people would think twice about using the platform because it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you would not have to pay extra for extra services from third parties.
Thus, generally, we think that Kajabi is worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we’ve dedicated a full article about the plans here.
Basic Plan Kajabi Premier Theme
The cheapest Kajabi plan starts at $119 if you opt to be billed annually. If you decide on the monthly billing, however, it is going to cost you $149 a month.
The Basic Plan may be the most affordable option and it’s certainly a great place to begin, but we don’t recommend it if you’re really serious about developing your small business. The plan limits you to only three products and one site, and you can only have up to a thousand members. However, the landing pages and marketing emails are unlimited.
You also need to schedule your queries about the site with the Basic Plan because the Kajabi customer service would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. via a live chat.
It also does not contain some of the most important advertising tools that you can find in the higher pricing tiers. So if you already have an experience with course creating, you may want to consider the Growth or Pro plans. Kajabi Premier Theme
As the name suggests, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can level up to this tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost just $159.
Additional Features Kajabi Premier Theme
The best reason to consider this tier over the Basic Plan is the three major characteristics which are not found in the cheaper option: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from the front-end site. All your patrons are going to see is a website that screams only you. This can be helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy when you opt to seek help from other influencers to advertise your products. This step allows your audience to grow and enables you to reach out to more individuals who can be potential customers. When you’re serious about growing your business, you’ll need the support of your fellow founders so that you can tap in their audience as well. This is one of the simplest ways to develop a following because you are reaching out to people who already are interested about the products you are attempting to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a bit more drive to get the most out of your courses. Kajabi lets you automatically send out emails to students who have not been visiting your site or provide additional learning materials to those who aren’t doing well on the assessments. Kajabi Premier Theme
As a creator, we are aware that you’re not in the business to just make money. You would want your merchandise to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more inclined to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so if you would like to pull an all-nighter to work on the following course, you can be sure help is just an email away.
Pro Plan Kajabi Premier Theme
This is where the Kajabi pricing begins to really become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to market. It also gives the user the ability to handle three sites and at most 20,000 members.
There is still an infinite number of landing pages, but the advertising emails are limited to two million. We’d want it would also be infinite just like the lower tiers because you are paying $200 bucks more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 if you wish to be billed annually.
Aside from the increase in the number of products, websites, and associates, you also get to have access to the Experts Academy, where you can find out more about marketing your personal brand. It still has the 24/7 customer support service that permits a live chat with representatives.
The Kajabi Pro Plan is for people who have a fantastic amount of courses to market. And with 25 admin users allowed under the plan, you can outsource some of your work to employees. If you can do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Kajabi Premier Theme
If you’re someone who’s not new to the course-creating business, you might have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to be concerned about is how to migrate all your information.
You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members by simply importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you’ve got more than that, you are going to have to take care of multiple imports.
The biggest disadvantage with migrating to Kajabi from a different platform is the simple fact that your current members have to reset their passwords because those would not be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can not access them. However, this excess task might not be welcomed by your patrons.
Kajabi Premier Theme
Conclusion Kajabi Premier Theme
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system which allows even the beginner to easily grow his eLearning enterprise.
There are not much technical skills necessary to run an internet business with Kajabi. This allows creators to concentrate more on creating valuable content for their clients instead of wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your business to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to people who wish to make a career out of making online classes. It’s overall a wonderful tool to have to manage your business from conception to selling.