One day, two software enthusiasts meet at a church. A few years later, they build a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Product Themes
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have stories and knowledge to share, and they wanted to make a single platform that would help their customers do that.
If you’re a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online classes and the best when it comes to integration.
With so many choices out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi has to offer and provide you an inside look in how the system works for you and your company.
General Overview Kajabi Product Themes
- Highly integrated platform that features lots of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No attribute to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
If you wish to market online courses, Kajabi is a fantastic spot to do your business in.
Kajabi is an online class platform that enables users to boost their careers using just one site. It does everything–from creating classes, promotion, and selling them individually or through a membership system.
How Kajabi Works
Kajabi offers you a platform to make and sell online courses and market them so that you can profit from the activity. The first thing you will need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the titles and description.
If you would like to add quizzes, you can also do so by simply typing up the questions and supplying the options (if it is a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that allow you to turn prospects into clients by providing more efficient marketing funnels. With the pipelines, you can market your products by offering freebies that require the prospects to enter their email addresses. As soon as you have these speeches, you can contact your leads through the measures Kajabi has, which you can also customize.
When a customer wants to buy in, you can process payments through the site. You can do all these without having to leave the system.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your internet eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t have to employ as many third party websites to run your whole business. Because of this, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate into Kajabi because of its comparatively higher pricing, it will offer benefits in the future because it requires no trade costs and you’ll have less parties to pay because the majority of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. You can make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to fix the problem by making the website easily accessible and understandable even to people who have problems with computer work.
As stated earlier, Kajabi integrates the majority of the basic tools in their system to enable content creators to do all their work in one platform. Among the most troublesome areas to understand if you are not that tech savvy is how to work with other sites and integrate them all into your company.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are working on, you can pretty much run your online business using just Kajabi. The site permits you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials created especially for novices. They call this the Hero University, and it provides the users advice on how to go about with the various steps in creating and developing your organization.
Kajabi has tutorials on subjects like creating the online course, marketing your goods, and payment processing. These tutorials are available in both video and text formats.
All you have to do is go to the Assistant Bar at the top and type out whatever problem you are having, and it will show you the related tutorials.
Customer Support Kajabi Product Themes
If you are having problems with solutions that aren’t found in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer support team is among the best. So if you’re stuck on an issue, you could always rely on them to supply you with the answers you need.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi support team that provides you with a live chat.
However, please be aware that in the event you get just the Kajabi Basic Plan, their staff won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, but you will get an answer within the day.
This is among the reasons why the more expensive plans are worth the additional money if you’re not confident about your tech skills. The other two Kajabi plans provide a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you need to do is click on the New Product button located at the upper right side. From there, you can pick from four different sorts of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to finish and is often utilised to build brand value.
- Online Course
- These are your bigger courses which are much longer.
- Evergreen Training
- This option allows you to trickle feed content to increase discipline and engagement among your attendees.
- If you want to fully customize your course, you have this choice.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing this, you will see a page with a predetermined outline. Uploading and editing this part is rather easy. It is easy to drag around the concept tabs to change their arrangement. This is how your course is going to be arranged.
The page includes a couple of headings which are called categories. They’re set in a gray backdrop. They simply serve as organizational tools. The critical matters are included in the articles, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi Product Themes
As soon as you’ve made your primary online course skeleton, it’s time to upload your pre-recorded videos. It is not at all hard to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into posts which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
Among the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you examine this in terms of cost, the use of Wistia alone already justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Plan with all of its benefits.
Assessments are extremely important in keeping the students engaged and ensuring that they are getting the most from the lessons, and Kajabi knows this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends extra materials to attendees who do not succeed on the examinations to help them understand the lessons.
Kajabi makes it easy to create quizzes after each lesson presented. You simply need to type questions and options in the lesson editor, which is simple. However, we have to admit that Kajabi is somewhat limited when it comes to the assessment area for a few reasons.
First, it is not very flexible in regards to the content which you can add to a lesson. You are not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced customization of the quizzes. It doesn’t allow users to have question banks or randomize the questions.
However, Kajabi does support different styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.
Additionally, Kajabi supports an assignment submission feature that allows students to upload files for you to check later on.
Kajabi also lets you upload a poster photograph for every lesson, which can be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Product Themes
1 area of Kajabi that requires improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it doesn’t have a feature that makes it possible for the admin to produce certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in studying the course or any continuing education credit. This is a big deal for people who would like to opt for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you wish to add a document which you believe may be helpful for your students, you can do this on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable by your students while they are on that specific lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of your video. The transcripts can help students when they want to review but don’t want to watch the videos again. If you opt just for a description, then it enables the attendees to know what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Kajabi Product Themes
Kajabi understands that it is important to have a place where students and members can discuss about the subjects presented in the course materials. By doing this, they can have access to valuable information not just from the program creator but also from their fellow pupils.
For years, course creators have used a separate platform for this job like facebook. This required members to join Facebook groups to interact with one another. But with Kajabi, members do not need to go someplace else to ask questions and discuss the lessons as it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to efficiently address student inquiries while providing the same opportunity to other members.
This is very good news for the creators in terms of profits as well. Because the Community may be a standalone item, those people who are hesitant to purchase the entire course could just opt to pay for access to the discussions.
A frequent problem with forums (as evidenced by lots of Facebook groups) is that it is quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the page administrator to organize and reorganize the feeds. The admin can categorize the queries by topic, and it also has a pin feature which enables him or her to transfer it to the top of the feed.
In general, the Community capability is an advantage offered by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum . This is among the reasons why Kajabi is the ultimate one-stop shop for your online business today.
Based upon your preference, Kajabi offers options regarding how you can go about in allowing the course materials to be obtained by your pupils. You can either allow your students to access all of the lessons at the same time, drip feed them over a period of time, or lock them. This last option tends to improve engagement since there’s a requirement to finish a lesson first before moving on to the next one.
Dripping Course Content
As the name suggests, this option allows the admin to release content slowly rather than pouring it all at once. Kajabi has this capability to allow the creator to release categories within a course after a certain number of days after a student has registered.
It’s really nothing more than scheduling time when a specific course material shows up on the student’s page. There are many advantages to this system.
First, this is a great way to keep the student interested in coming back to review the page and check whether a new content material has been posted. Second, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful once you decide on a membership-type subscription because it prevents the pupils from downloading and viewing all of the materials at once. This equates to more months under the membership, i.e., more profits.
This feature may be helpful so that the students would not be overwhelmed with all of the classes. This is a good way to set up their heads to take each lesson little by little.
If you decide to unlock the next lesson by letting the student pass an assessment first, this can significantly increase their participation and makes sure that they understood all of the important concepts first before moving on.
Course Analytics Kajabi Product Themes
This Kajabi feature is helpful in boosting your course content in the future. What it does is generate heatmaps and video stats. This way, you’ll know at what stage your pupils became disengaged with the videos. Therefore, it shows you data on where your viewer’s interest has peaked or diminished.
In particular, Kajabi generates the following course analytics:
This gives data on how a lot of individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Kajabi Product Themes
The information generated here is the normal percentage of the entire video that viewers actually watched. Some students would elect to see only the first part of your movie and jump to the next lesson. This gives you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your actual video. It shows you visual representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played does not mean that the viewer is in fact watching it. Your student may keep the video content in the background while checking social media sites.
With the Viewer Heatmap, you are able to see which parts weren’t viewed by individual students and which were watched. This may give you an idea of what parts of the lesson are significant or where your students are having trouble processing thus necessitating them to go back to that part.
Overall, Kajabi has a very practical array of course analytics tools which you can use to create better videos in the future.
One way to keep people interested in your products is to provide them with a blog where they can read about you and the subject you want to introduce to them. This can effectively generate leads that would turn curious visitors into paying clients.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we have to point out that Kajabi needs a lot of improvement on this area.
An Image Problem
We mentioned previously that you don’t have to learn how to code in order to run your business with Kajabi. However, you may want to begin researching about basic coding if you want to customize the photos on your Kajabi-powered blog.
When you upload a photograph on top of a blog post, for example, the image will appear in the recommended image size, and unless you learn how to work with html, you will have no other way to resize that photo unless of course you hire someone to do it for you.
The text wrap can also be a cause of headache because just like the image on top of the article, you can not edit how text wraps around a photo in the body of your site without going into the html and editing it accordingly.
There is also the problem of the lack of a picture bank when you decide to upload a photo. Suppose you need to add an image into your blog that you already have in one of your other posts. You wouldn’t be able to get that picture in the upload option, so once you need that added to another post, you’ll have to get it in your computer or at Google Drive or you will have to download the image again.
This action admittedly can become very tedious, and it is one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to allow you to choose from existing tags in your posts. You know how convenient it is to opt for a tag in a WordPress post so that readers can easily refer to related posts from the exact same tag? That task is much harder with Kajabi.
When you need to add a label to a certain post in Kajabi, you must actually remember the tag you need to include it under. Kajabi does not provide you with the list of previous tags you’ve used. So you will have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It needs to improve on its blogging features because it may really be a pain to have to memorize tags and edit the html each time you want to create a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features that help you promote your products. In the price setting alone, you have the choice to create an upsell. This contributes to a prompt that will show your customers another product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Product Themes
When you click on the Marketing tab on the left side of the website, you can view a subcategory named Pipelines. This is the tool Kajabi uses to simplify marketing and sales. It’s essentially an automation for selling your products.
The name is inspired by the form of actual pipelines. They are designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to exactly the exact same number of paying clients. This is actually an improvement on the famous sales funnels where a large number of prospects would result to a significantly smaller number of customers.
Kajabi offers a couple of options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a picture of the measures that that particular pipeline would follow. It also comprises a video and a text that will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can quickly see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it lets you edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You will be given a template that you can opt to follow. This template is special because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users not to forget any important steps, in addition, it provides a mini checklist on the left side of this panel so you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature which allows you to monitor how well your marketing plans are doing. Here, you have the ability to determine how each page and email of the pipeline is performing. It even provides you data on your revenue per view.
These analytics will be useful later on when you review your marketing strategies and pinpoint which areas to improve to generate more buyers.
Pipelines is among Kajabi’s strongest points. It is very powerful in generating leads and in following up on these leads to turn advertisements to sales.
When a visitor puts something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that possible customer. This serves as a reminder of your deal and possibly in time will convince the person to eventually buy the product.
Due to automation, this is done without you working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. In particular, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Product Themes
We have to point out that this choice is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market his or her products through affiliate marketing. Therefore, it has integrated the essential features for affiliate program management.
This makes it easier for you and your partners to promote your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple method of pricing your merchandise. Just go to the Offers tab in the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.
This is very handy especially if you’re trying to market the products. Instead of selling them individually, you have the option to offer them as a set.
In addition, you can choose if the payment will be one-time or on a subscription basis.
Once you create a new deal, it will ask you to choose a title for this offer, the product you will include, and the cost. Take note that at this stage, you may only choose one product, but do not worry because in the later pages, you will have lots of options in terms of bundles and payment option.
From there, it is going to lead you to a page that will permit you to choose an internal title and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this choice, you can give your customers the option to test out your products for a certain number of days. Additionally, it gives you the option of how often you will bill your customer.
It also lets you choose the currency you want the cost to be in.
In this exact same page, you’ll have the option to add more products to the deal. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer for the price of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all your affiliate sales and use that file to perform a Paypal Mass Pay.
In terms of refunds, you don’t have to leave Kajabi to process those. The site has a system which permits you to process refunds without going to Paypal or Stripe.
Kajabi Product Themes
Pricing is not one of the strong points of Kajabi. In actuality, many people would think twice about using the system because it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you wouldn’t need to pay extra for extra services from third parties.
Thus, generally, we think that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a full article about the strategies here.
Basic Plan Kajabi Product Themes
The cheapest Kajabi plan starts at $119 in the event you opt to be billed yearly. If you opt for the monthly billing, however, it’s going to cost you $149 per month.
The Basic Plan might be the most affordable option and it’s certainly a great place to start out, but we do not recommend it if you’re really serious about growing your business. The plan limits you to only three courses and one website, and you can only have up to a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your questions about the website with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. via a live chat.
It also doesn’t include some of the most important marketing tools which you can see in the higher pricing tiers. So if you currently have an experience with course creating, you might want to consider the Growth or Pro plans. Kajabi Product Themes
As the name implies, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost just $159.
Additional Features Kajabi Product Themes
The best reason to consider this tier over the Basic Plan is the three major features that are not found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from the front-end website. All your patrons are going to see is a website which screams only you. This is helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy once you decide to seek help from other influencers to advertise your products. This step allows your following to grow and enables you to reach out to more individuals who can be potential buyers. When you’re serious about growing your business, you’ll need the support of your fellow creators so you can tap into their audience also. This is one of the easiest ways to develop a following since you’re reaching out to people who are interested about the goods you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you do not have to constantly monitor who among them need a bit more push to get the maximum out of your classes. Kajabi enables you to automatically send out emails to students who have not been visiting your website or provide extra learning materials to those who are not doing well on the examinations. Kajabi Product Themes
As a creator, we are aware that you’re not in the business to just make money. You would want your products to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more inclined to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team whenever you want, so in the event you would like to pull an all-nighter to work on the following class, you can be certain help is only an email away.
Pro Plan Kajabi Product Themes
Now this is where the Kajabi pricing starts to truly become steep. It features everything that the Growth Plan has but it allows you to have 100 products to sell. Additionally, it gives the user the ability to handle three websites and at most 20,000 members.
There is still an infinite number of landing pages, but the advertising emails are limited to 2 million. We would wish it would also be infinite like the lower tiers since you’re paying $200 bucks more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you wish to be billed annually.
Aside from the increase in the amount of products, sites, and associates, you also get to have access to the Experts Academy, where you can find out more about marketing your personal brand. It still has the 24/7 customer support service that permits a live chat with agents.
The Kajabi Pro Plan is for those who have a fantastic quantity of courses to sell. And with 25 admin users allowed under the plan, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You’ve managed your business well.
Migrating to Kajabi Kajabi Product Themes
If you are someone who’s not new to the course-creating business, you might have used other programs before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to be concerned about is how to migrate all your information.
You wouldn’t want to start from scratch, and you certainly wouldn’t want to inconvenience your present members. Fortunately, Kajabi allows you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you’ve got more than that, you’re going to have to deal with multiple imports.
The biggest drawback with migrating to Kajabi from another platform is the fact that your current members need to reset their passwords since those wouldn’t be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected since the platforms can not access them. However, this excess task may not be welcomed by your patrons.
Kajabi Product Themes
Conclusion Kajabi Product Themes
Kajabi offers a lot of value for the price you pay. It is a well-integrated system that enables the novice to easily develop his eLearning business.
There are not much technical skills required to run an online business with Kajabi. This allows creators to concentrate more on creating valuable content for their customers rather than wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools offered by the site, we can confidently recommend Kajabi to people who wish to make a career out of making online courses. It’s overall a superb tool to have to manage your online business from conception to selling.