One day, two software enthusiasts meet at a church. A couple of years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Pros And Cons
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser knew that people have stories and knowledge to share, and they wanted to create a single platform that will help their customers do that.
If you’re a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online classes and the best when it comes to integration.
With so many options out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi has to offer and provide you an inside look in the way the system works for you and your company.
General Overview Kajabi Pros And Cons
- Highly integrated platform that features a lot of tools
- Excellent Customer Care
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photos
What Is Kajabi?
If you wish to market online classes, Kajabi is a fantastic spot to do your business in.
Kajabi is an online class platform which enables users to enhance their careers using only one site. It does everything–from creating courses, promotion, and selling them separately or through a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online courses and market them so that you can profit from the activity. The first thing you will need to do is to buy a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the description and titles.
If you want to add quizzes, you can also do this by simply encoding the questions and supplying the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that allow you to turn prospects into clients by providing more efficient marketing funnels. Together with the pipelines, you can market your products by offering freebies that demand the prospects to input their emails. As soon as you have these speeches, you can contact your leads through the steps Kajabi has, which is also possible to customize.
When a client decides to buy in, you can process payments through the site. You can do all these without needing to leave Kajabi.
However, there are a number of features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t need to use as many third party websites to run your entire business. As a result, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate to Kajabi because of its comparatively higher pricing, it will offer advantages in the long run since it requires no transaction costs and you will have less parties to cover because the majority of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. You can make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the issue by making the website easily accessible and understandable even to people who have problems with computer work.
As mentioned earlier, Kajabi integrates most of the basic tools in their own system to enable content creators to do their work in one platform. One of the most troublesome things to understand if you’re not that tech savvy is how to work with other sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are working on, you can pretty much run your online business using only Kajabi. The site permits you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials created especially for beginners. They call this the Hero University, and it provides the users guidance on how to go about with the different steps in creating and developing your organization.
Kajabi has tutorials on subjects like creating the online course, marketing your goods, and payment processing. These tutorials are available in both text and video formats.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you are having, and it will show you the related tutorial.
Customer Support Kajabi Pros And Cons
If you’re having problems with solutions that aren’t found in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer service team is among the best. So if you are stuck on a problem, you can always rely on them to supply you with the answers.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi service team that offers you a live chat.
However, please note that if you get only the Kajabi Basic Plan, their staff won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, however you’ll find an answer within the day.
This is among the reasons why the more expensive plans are worth the extra money if you’re not confident about your computer skills. The other two Kajabi plans provide a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you will need to do is click on the New Product button located at the top right side. From here, you can choose from four distinct kinds of products you want to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class which is easy to finish and is often used to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option allows you to drip feed content to increase discipline and engagement among your students.
- If you would like to fully customize your product, you have this option.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will see a page with a predetermined outline. Uploading and editing this portion is rather easy. You can easily drag around the concept tabs to change their arrangement. This is how your course is going to be arranged.
The page contains a few headings which are called categories. They’re set in a gray backdrop. They just serve as organizational tools. The important matters are contained in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi Pros And Cons
Once you have made your primary online course skeleton, it is time to upload your pre-made videos. It is not at all hard to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload either a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
One of the most attractive features of Kajabi is its use of Wistia for its video host. If you analyze this in terms of cost, the usage of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the yearly paid Basic Kajabi Plan with all of its benefits.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most out of their lessons, and Kajabi knows this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends additional materials to attendees who do not succeed on the assessments to help them understand the classes.
Kajabi makes it effortless to create quizzes after each lesson introduced. You just need to type questions and options in the lesson editor, which is straightforward. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it is not very flexible when it comes to the content which you can add to a lesson. You’re not allowed to have a video and an assessment under precisely the same lesson category.
Second, Kajabi doesn’t support advanced editing of the quizzes. It doesn’t allow users to have query banks or randomize the questions.
However, Kajabi does support different styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give the results after each assessment.
In addition, Kajabi supports an assignment submission feature which enables students to upload files for you to check later on.
Kajabi also allows you to upload a poster photograph for each lesson, which can be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Pros And Cons
One area of Kajabi that requires improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it does not have a feature that enables the admin to produce certificates natively. This is one of the reasons why Kajabi is just an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the amount of time spent in learning the course or any continuing education credit. This is a big deal for those who would like to opt for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you want to add a document which you think may be helpful for your students, you can do so on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they are on that specific lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of the video. The transcripts can help attendees when they want to review but don’t need to see the videos again. If you opt only for a description, then it allows the attendees to know what the lesson is going to be about and what topics you discussed in that specific video.
Student Interactions Kajabi Pros And Cons
Kajabi understands it is important to have a place where students and members can discuss about the subjects presented in the course materials. This way, they could have access to valuable information not only from the program creator but also from their fellow students.
For years, course creators have used a different platform for this job like facebook. This required members to join Facebook groups to interact with each other. However, with Kajabi, members do not need to go somewhere else to ask questions and explore the lessons as it has integrated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student queries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits as well. Because the Community may be a standalone product, those who are hesitant to purchase the entire course could just choose to pay for access to the talks.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it’s quite tough to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin capability which enables him or her to move it to the top of the feed.
Overall, the Community capability is an advantage offered by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is one of the reasons why Kajabi is your ultimate one-stop shop for your internet business today.
Based on your taste, Kajabi offers options regarding how you can go about in letting the course materials to be accessed by your students. You can either allow your students to access all the classes at once, drip feed them over a time period, or lock them. This last option tends to improve engagement since there’s a requirement to complete a lesson first before moving on to another one.
Dripping Course Content
As the name implies, this option enables the admin to release content slowly rather than pouring it all at once. Kajabi has this feature to enable the creator to release categories within a course after a certain number of days after a student has registered.
It’s really nothing more than scheduling time when a particular course material shows up on the pupil’s page. There are many benefits to this system.
First, this is a great way to keep the student interested in coming back to review the page and check if a new material was posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is helpful when you decide on a membership-type subscription since it prevents the pupils from downloading and viewing all of the materials at once. This equates to more months under the membership, i.e., additional profits.
This feature might be helpful so that the students would not be overwhelmed with all the lessons. This is a good way to set up their heads to take each lesson little by little.
If you choose to unlock the next lesson by allowing the student pass an assessment first, this may significantly increase their engagement and makes sure that they understood all of the important concepts first before moving on.
Course Analytics Kajabi Pros And Cons
This Kajabi feature is helpful in improving your course content in the future. What it does is generate heatmaps and video content stats. In this way, you’ll know at what stage your pupils became disengaged with the videos. Therefore, it shows you data on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This provides data on how a lot of individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the movies.
Average Engagement Kajabi Pros And Cons
The information generated here is the average percentage of the whole video that audiences actually watched. Some students would opt to see only the first part of your movie and leap to the next lesson. This gives you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your actual video. It shows you graphical representation of your students’ engagement in certain points of the video. Usually, people have a tendency to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played does not necessarily mean that the viewer is in fact watching it. Your student can keep the video in the background while checking social networking sites.
With the Viewer Heatmap, you are able to see which parts were not viewed by individual students and which were watched. This may give you an idea of what parts of the lesson are important or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has a very useful variety of course analytics tools that you could use to create better content in the long run.
One way to keep people interested in your products is to provide them with a blog where they can read about you and the topic you wish to introduce to them. This can effectively generate leads that would turn curious visitors into paying clients.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi needs plenty of improvement on this area.
A Picture Problem
We mentioned earlier that you don’t have to learn how to code so as to run your business with Kajabi. However, you may want to start researching about fundamental coding if you wish to personalize the photos on your Kajabi-powered blog.
When you upload a photo in addition to a blog post, for example, the image will show up in the recommended image size, and if you don’t know how to work with html, you’ll have no other way to resize this photo unless of course you employ somebody to do it for you.
The text wrap can also be a cause of headache since just like the image on top of the post, you can’t edit how text wraps around a photograph in the body of your blog without going into the html and editing it accordingly.
There is also the issue of the absence of an image bank when you choose to upload a photograph. Suppose you want to add an image into your blog which you currently have in one of your other posts. You would not be able to get that photo in the upload option, so once you want that added to a different post, you’ll need to get it in your computer or at Google Drive or you’ll have to download the image again.
This action admittedly can become rather tedious, and it’s one area Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to allow you to pick from existing tags for your posts. You know how easy it is to opt for a tag for a WordPress post so that readers can easily refer to related articles from the exact same tag? That job is much harder with Kajabi.
When you need to add a label to a particular post in Kajabi, you have to really remember the tag you want to add it under. Kajabi does not offer you the list of previous tags you have used. So you’ll have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It needs to improve on its blogging features because it could really be a pain to have to memorize tags and edit the html each time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features for you to promote your products. In the purchase price setting alone, you have the choice to create an upsell. This contributes to a prompt that will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Pros And Cons
When you click on the Marketing tab on the left side of the site, you can see a subcategory named Pipelines. This is the instrument Kajabi uses to simplify marketing and sales. It is basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They are designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to exactly the exact same number of paying customers. This is actually an improvement on the famous sales funnels where a great number of prospects would result to a considerably smaller number of buyers.
Kajabi offers a couple of options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a picture of the measures that that specific pipeline would follow. It also contains a video and a text which will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It’s very straightforward, and you can quickly see what your opt-in page would look like from the client’s point-of-view.
Additionally, it allows you to edit the emails that will be sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template that you can opt to follow. This template is special because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users not to overlook any important steps, in addition, it provides a mini checklist on the left side of this panel so that you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature which lets you monitor how well your advertising plans are doing. Here, you have the ability to see how each page and email of the pipeline is performing. It even provides you data on your revenue per view.
These analytics will be helpful later on when you examine your marketing strategies and pinpoint which areas to improve to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It’s very powerful in generating leads and in following up on these leads to turn advertisements into earnings.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that possible customer. This acts as a reminder of your deal and possibly in time will convince the person to finally buy the product.
Due to automation, this is done without you working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the best tools for email marketing. In particular, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Pros And Cons
We must point out that this option is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market their products through affiliate marketing. Therefore, it has incorporated the vital tools for affiliate program management.
This makes it easier for you and your partners to promote your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.
This is very convenient especially if you’re trying to market the products. Rather than selling them individually, you have the choice to provide them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
As soon as you create a new offer, it will ask you to decide on a title for that offer, the product that you will include, and the price. Take note that at this stage, you may only choose 1 product, but don’t worry because in the later pages, you will have a great deal of options concerning bundles and payment option.
From there, it will lead you to a page which will allow you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can choose the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this choice, you can give your customers the option to test out your products for a specific number of days. It also gives you the option of how often you will bill your client.
It also lets you choose the currency you want the price to be in.
In this same page, you’ll have the option to add more products to the offer. This is the place where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do need to answer to the cost of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you do not have to leave Kajabi to process those. The site has a system which enables you to process refunds without going to Paypal or Stripe.
Kajabi Pros And Cons
Pricing is not among those strong points of Kajabi. In fact, many people would think twice about using the platform since it is relatively more expensive than most of its counterparts. But with a highly integrated platform, you would not have to pay extra for additional services from third parties.
Thus, generally, we believe that Kajabi is worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a complete article about the strategies here.
Basic Plan Kajabi Pros And Cons
The lowest priced Kajabi plan starts at $119 in the event you choose to be billed annually. If you opt for the monthly billing, however, it’s going to cost you $149 a month.
The Basic Plan may be the most affordable option and it’s definitely a good place to start out, but we do not recommend it if you are really serious about growing your small business. The package limits you to only three products and one website, and you can only have up to a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your questions about the site with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. via a live chat.
Additionally, it doesn’t contain some of the most important advertising tools which you can find in the higher pricing tiers. So if you currently have an experience with course creating, you might want to consider the Growth or Pro plans. Kajabi Pros And Cons
As the name implies, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can upgrade to this next tier and get five times more products.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost just $159.
Additional Features Kajabi Pros And Cons
The best reason to consider this tier over the Basic Plan is the three major features which aren’t found in the cheaper option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end website. All your patrons will see is a website which screams only you. This is helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy when you decide to seek support from other influencers to promote your products. This step allows your audience to grow and lets you reach out to more individuals who can be potential buyers. When you are serious about growing your business, you’ll need the support of your fellow founders so you can tap into their audience as well. This is one of the simplest ways to develop a following since you are reaching out to people who already are interested about the products you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a bit more push to get the maximum out of your classes. Kajabi lets you automatically send out emails to students who have not been visiting your site or provide extra learning materials to those who aren’t doing well on the assessments. Kajabi Pros And Cons
As a creator, we are aware that you’re not in the business to only make money. You would want your merchandise to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they will be more likely to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so in the event you would like to pull an all-nighter to work on the following class, you can be certain help is just an email away.
Pro Plan Kajabi Pros And Cons
This is where the Kajabi pricing begins to truly become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to market. Additionally, it gives the user the ability to handle three websites and at most 20,000 members.
There’s still an unlimited number of landing pages, but the marketing emails are limited to 2 million. We would wish it would also be unlimited like the lower tiers since you are paying $200 dollars more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 in the event you would like to be billed annually.
Aside from the increase in the amount of products, sites, and associates, you also get to have access to the Experts Academy, where you can find out more about marketing your personal brand. It still has the 24/7 customer support service that allows a live chat with agents.
The Kajabi Pro Plan is for people who have a fantastic quantity of courses to market. And with 25 admin users permitted under the plan, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Kajabi Pros And Cons
If you are someone who is not new to the course-creating business, you might have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is how to migrate all your information.
You would not want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members by simply importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you are going to have to deal with multiple imports.
The biggest drawback with migrating to Kajabi from a different platform is the fact your existing members have to reset their passwords since those wouldn’t be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this extra task may not be welcomed by your patrons.
Kajabi Pros And Cons
Conclusion Kajabi Pros And Cons
Kajabi offers a lot of value for the price you pay. It is a well-integrated system which enables the novice to easily grow his eLearning business.
There are not much technical skills necessary to run an internet business with Kajabi. This allows creators to concentrate more on creating valuable content for their clients rather than wasting energy on building a professional-looking website. You have complete freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools supplied by the website, we can confidently recommend Kajabi to people who would like to make a career out of making online courses. It’s overall a wonderful tool to have to manage your business from conception to selling.