One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Sales Page
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to make a single platform that will help their clients do that.
If you are a content creator, you may have heard about Kajabi. It is one of the most popular platforms for selling online classes and the best when it comes to integration.
With so many choices out there which are relatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi has to offer and give you an inside look about the way the system works for you and your company.
General Overview Kajabi Sales Page
- Highly integrated platform that features lots of tools
- Excellent Customer Care
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as movie host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No attribute to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing site post photos
If you wish to sell online courses, Kajabi is a fantastic spot to do your business in.
Kajabi is an online class platform which enables users to boost their careers using just one site. It does all –from creating classes, marketing, and selling them separately or via a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online classes and market them so that you can profit from the activity. The first thing you need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and give the description and titles.
If you want to add quizzes, you can also do this by simply typing up the questions and supplying the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that allow you to turn prospects into customers by providing more effective marketing funnels. Together with the pipelines, you can promote your products by offering freebies that demand the leads to input their emails. As soon as you have these speeches, you can get in touch with your leads through the measures Kajabi has, which you can also customize.
When a client decides to buy in, you can process payments through the website. You can do all these without having to leave the system.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t need to use as many third party websites to run your entire business. As a result, you can sell online classes without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate to Kajabi because of its comparatively higher pricing, it does offer advantages in the future since it requires no trade costs and you will have less parties to pay because the majority of the basic tools are contained in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty straightforward. It is possible to create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to fix the issue by making the site easily accessible and understandable even to people who have issues with computer work.
As mentioned earlier, Kajabi integrates most of the fundamental tools in their system to enable content creators to do all their work in one platform. Among the most difficult areas to understand if you are not that tech savvy is how to work with different sites and integrate them all into your company.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are still working on, you can pretty much run your internet business using only Kajabi. The site allows you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide assortment of video tutorials created especially for beginners. They call this the Hero University, and it provides the users guidance on the best way to go about with the various steps in creating and growing your business.
Kajabi has tutorials on subjects like making the online course, marketing your goods, and payment processing. These tutorials are available in both text and video format.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the related tutorial.
Customer Support Kajabi Sales Page
If you’re having problems with solutions that are not found in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer service team is among the best. So if you’re stuck on an issue, you could always rely on them to supply you with the answers.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi support team that offers you a live chat.
However, please be aware that in the event you get only the Kajabi Basic Plan, their staff won’t be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, but you’ll get an answer within the day.
This is among the reasons why the more expensive packages are worth the extra money if you’re not confident about your computer skills. The other two Kajabi plans offer a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To make a course in Kajabi, all you need to do is click on the New Product button located at the upper right side. From here, you can pick from four different sorts of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course which is easy to finish and is often utilised to build brand value.
- Online Course
- These are your bigger courses which are much longer.
- Evergreen Training
- This option allows you to trickle feed content to boost engagement and discipline among your attendees.
- If you would like to fully customize your course, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this part is fairly easy. It is easy to drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page contains a couple of headings that are called categories. They are set in a gray backdrop. They just serve as organizational tools. The critical matters are contained in the posts, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Sales Page
As soon as you’ve made your primary online course skeleton, it’s time to upload your pre-recorded videos. It is not at all hard to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos at once, and the website will automatically turn them into posts which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
Among the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you examine this in terms of cost, the use of Wistia alone already justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Plan with all of its features.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most out of the lessons, and Kajabi knows this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends extra materials to attendees who do not succeed on the examinations to help them understand the classes.
Kajabi makes it easy to create quizzes after each lesson introduced. You simply need to type questions and choices in the lesson editor, which is simple. However, we must admit that Kajabi is somewhat limited when it comes to the assessment area for a few reasons.
First, it’s not very flexible in regards to the content which you can add to a lesson. You’re not permitted to have a video and an assessment under precisely the same lesson category.
Second, Kajabi does not support advanced customization of the quizzes. It does not allow users to have question banks or randomize the questions.
However, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
Additionally, Kajabi supports an assignment submission feature which allows students to upload files for you to check later on.
Kajabi also allows you to upload a poster photograph for each lesson, which can be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Sales Page
1 area of Kajabi that needs improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to make certificates natively. This is among the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the quantity of time spent in studying the course or any continuing education credit. This is a huge deal for those who wish to opt for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you want to add a document that you think may be helpful for your students, you can do so on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable by your students while they’re on that specific lesson.
In this section, Kajabi allows you to add a description of the lesson or a transcript of the video. The transcripts can help attendees when they want to review but do not want to watch the videos again. If you opt just for a description, then it allows the students to understand what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi Sales Page
Kajabi understands it is important to have a place where members and students can discuss about the topics introduced in the course materials. This way, they could have access to valuable information not only from the course creator but also from their fellow students.
For years, creators have used a different platform for this job such as Facebook. This required members to join Facebook groups to interact with one another. But with Kajabi, members do not have to go someplace else to ask questions and explore the lessons as it has incorporated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to effectively address student inquiries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits as well. Because the Community can be a standalone product, those who are hesitant to purchase the entire course could just opt to pay for access to the talks.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it’s quite hard to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the page administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin feature which enables admin to move it to the top of the feed.
In general, the Community feature is an advantage offered by Kajabi that is not found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is one of the reasons why Kajabi is your ultimate one-stop shop for your online business today.
Depending upon your taste, Kajabi offers options regarding how you can go about in letting the course materials to be accessed by your students. You can either allow your students to access all of the lessons at once, drip feed them over a time period, or lock them. This last choice tends to improve engagement since there is a requirement to complete a lesson first before continuing on to another one.
Dripping Course Content
As the name implies, this option enables the admin to release materials slowly rather than pouring it all at once. Kajabi has this capability to enable the creator to release categories within a class after a certain number of days after a student has enrolled.
It’s really only scheduling the time when a particular course material shows up on the student’s page. There are many benefits to this system.
This is a great way to keep the student interested in coming back to review the page and check whether a new content material has been posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is useful once you opt for a membership-type subscription because it prevents the pupils from downloading and viewing all the materials at once. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so the students wouldn’t be overwhelmed with all of the classes. This is a good way to condition their minds to take each lesson little by little.
If you decide to unlock the next lesson by allowing the student pass an assessment first, this can significantly increase their participation and makes sure that they understood all of the important concepts first before moving on.
Course Analytics Kajabi Sales Page
This Kajabi feature is helpful in boosting your course content later on. What it does is create heatmaps and video content stats. This way, you’ll know at what point your students became disengaged with the content. Therefore, it shows you info on where your viewer’s interest has peaked or declined.
Specifically, Kajabi generates the following course analytics:
This provides data on how many people actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the videos.
Average Engagement Kajabi Sales Page
The information generated here is the normal percentage of the whole video that viewers actually watched. Some students would elect to watch only the first part of your video and leap to the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your actual video. It shows you the graphical representation of your students’ engagement in certain points of this video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t necessarily mean that the viewer is in fact watching it. Your student may keep the video content in the background when checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts were not viewed by individual students and which were watched. This may give you an idea of what parts of the lesson are important or where your students are having trouble processing thus necessitating them to go back to that part.
Overall, Kajabi has a very practical array of course analytics tools that you could use to create better content in the future.
1 way to keep people interested in your products is to provide them with a blog where they can read about you and the topic you wish to introduce to them. This can effectively generate leads which would turn curious visitors into paying customers.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi needs a lot of improvement on this area.
A Picture Problem
We mentioned previously that you don’t have to understand how to code so as to run your enterprise with Kajabi. However, you might want to begin researching about basic coding if you wish to customize the photos on your Kajabi-powered blog.
When you upload a photo in addition to a blog post, for example, the image will appear in the recommended image size, and if you don’t know how to work with html, you’ll have no other way to resize this photo unless of course you employ somebody to do it for you.
The text wrap can also be a cause of headache since just like the picture on top of the post, you can not edit how text wraps around a photograph in the body of your blog without entering the html and editing it accordingly.
There’s also the issue of the lack of an image bank when you choose to upload a photo. Suppose you want to add an image in your blog which you already have in one of your other articles. You would not be able to access that picture in the upload option, so once you want that added to a different post, you’ll need to get it in your computer or at Google Drive or you will need to download the picture again.
This activity admittedly can become rather tedious, and it is one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to allow you to pick from existing tags for your posts. You understand how easy it is to choose a tag for a WordPress post so that readers can easily refer to related posts from the exact same tag? That task is much harder with Kajabi.
When you want to add a tag to a particular post in Kajabi, then you have to really remember the tag you need to include it under. Kajabi does not provide you with the list of previous tags you have used. So you’ll need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It needs to improve on its blogging features since it may really be a pain to have to memorize tags and edit the html each time you need to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features for you to promote your products. In the purchase price setting alone, you have the choice to make an upsell. This results to a prompt that will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Sales Page
When you click on the Marketing tab on the left side of the site, you can see a subcategory called Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It is essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They’re designed in a way that they have the exact same diameter at both ends. This relates to Kajabi’s aim to turn the identical number of leads to the same number of paying clients. This is in fact an improvement on the famous sales funnels where a great number of leads would lead to a considerably smaller number of buyers.
Kajabi offers a couple of options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a picture of the measures that that particular pipeline would follow. Additionally, it contains a video and a text that will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It’s very straightforward, and you can quickly see what your opt-in page would look like from the client’s point-of-view.
Additionally, it allows you to edit the emails that will be sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template that you can choose to follow. This template is unique because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users to not forget any important steps, in addition, it provides a mini checklist on the left side of this panel so that you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature which lets you monitor how well your advertising plans are doing. Here, you are able to determine how each page and email of the pipeline is performing. It even gives you data on your earnings per view.
These analytics will be helpful later on when you examine your marketing strategies and pinpoint which areas to improve on to generate more buyers.
Pipelines is among Kajabi’s strongest points. It’s extremely effective in generating leads and in following up on those leads to turn advertisements into earnings.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This serves as a reminder of your offer and maybe in time will convince that person to finally buy the product.
Thanks to automation, this is done without you working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. In particular, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Sales Page
We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to market their products through affiliate marketing. Thus, it has incorporated the vital tools for affiliate program management.
This makes it easier for you and your partners to promote your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is very convenient especially if you’re trying to promote the products. Instead of selling them separately, you have the option to provide them as a set.
In addition, you can choose if the payment will be one-time or on a subscription basis.
Once you make a new deal, it will prompt you to choose a title for this offer, the product you will include, as well as the cost. Take note that at this stage, you may just choose 1 product, but do not worry because in the subsequent pages, you’ll have a great deal of options concerning bundles and payment choice.
From there, it will direct you to a page which will permit you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this choice, you can offer your customers the choice to test out your products for a certain number of days. It also gives you the choice of how often you will bill your customer.
Additionally, it allows you to choose the currency you would like the cost to be in.
In this same page, you will have the option to add more products to the deal. This is where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do have to answer for the price of its own payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you have to do is export a list of all your affiliate sales and use that file to perform a Paypal Mass Pay.
In terms of refunds, you do not need to leave Kajabi to process those. The site has a system that enables you to process refunds without going to Paypal or Stripe.
Kajabi Sales Page
Pricing isn’t one of the strong points of Kajabi. In actuality, many people would think twice about using the platform since it is relatively more expensive than many of its counterparts. However, with a highly integrated platform, you would not need to pay extra for extra services from third parties.
Thus, we think that Kajabi is well worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a complete article about the plans here.
Basic Plan Kajabi Sales Page
The cheapest Kajabi plan starts at $119 in the event you opt to be billed annually. If you decide on the monthly billing, however, it’s going to cost you $149 a month.
The Basic Plan may be the most inexpensive option and it’s certainly a great place to start out, but we do not recommend it if you are really serious about growing your business. The package limits you to only three products and one site, and you can only have up to a thousand members. However, the landing pages and marketing emails are unlimited.
You also need to schedule your queries about the site with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
Additionally, it does not include some of the most important marketing tools which you can find in the higher pricing tiers. So if you currently have an experience with course creating, you may want to take into account the Growth or Pro plans. Kajabi Sales Page
As the name implies, this pricing tier allows you to grow your company with Kajabi significantly. For $50 more, you can level up to this tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost just $159.
Additional Features Kajabi Sales Page
The best reason to consider this grade over the Basic Plan is the three major characteristics that aren’t found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end website. All your patrons are going to see is a website that screams only you. This can be helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy when you decide to seek help from other influencers to promote your products. This step allows your audience to grow and lets you reach out to more individuals who can be potential customers. When you’re serious about growing your business, you will need the support of your fellow founders so that you can tap in their audience also. This is one of the simplest ways to grow a following since you’re reaching out to people who already are interested about the goods you are attempting to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you do not have to constantly monitor who among them need a bit more drive to get the maximum out of your courses. Kajabi enables you to automatically send out emails to students who have not been visiting your site or provide extra learning materials to those that aren’t doing well on the examinations. Kajabi Sales Page
As a creator, we know that you’re not in the business to only make money. You’d want your merchandise to be of value as well. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more inclined to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can contact their support team whenever you want, so in the event you would like to pull an all-nighter to work on your next course, you can be sure help is just an email away.
Pro Plan Kajabi Sales Page
Now this is where the Kajabi pricing starts to really become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to sell. It also gives the user the ability to handle three sites and at most 20,000 members.
There’s still an infinite number of landing pages, but the marketing emails are limited to two million. We’d want it would also be unlimited like the lower tiers because you’re paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 in the event you wish to be billed yearly.
Besides the increase in the amount of products, sites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your own personal brand. It still has the 24/7 customer support service that allows a live chat with agents.
The Kajabi Pro Plan is for those who have a good quantity of courses to market. And with 25 admin users allowed under the program, you can outsource some of your work to workers. If you are able to do so, congratulations are in order. You have handled your business well.
Migrating to Kajabi Kajabi Sales Page
If you’re someone who is not new to the course-creating organization, you may have used other platforms before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to be concerned about is how to migrate all your information.
You would not want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members simply by importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you have more than that, you are going to have to take care of multiple imports.
The biggest drawback with migrating to Kajabi from another platform is the simple fact that your current members have to reset their passwords since those would not be contained in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can not access them. However, this excess task might not be welcomed by your patrons.
Kajabi Sales Page
Conclusion Kajabi Sales Page
Kajabi offers a lot of value for the price you pay. It is a well-integrated system that allows the beginner to easily develop his eLearning enterprise.
There aren’t much technical skills necessary to run an internet business with Kajabi. This enables creators to concentrate more on creating valuable content for their customers rather than wasting energy on building a professional-looking site. You have complete freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools offered by the site, we can confidently recommend Kajabi to those who would like to make a career out of making online classes. It’s overall a wonderful tool to have to manage your online business from conception to selling.