One day, two software enthusiasts meet at a church. A couple of years later, they build a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Storefront
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to create a single platform that will help their customers do that.
If you are a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online courses and the best when it comes to integration.
With so many options out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi offers and give you an inside look about the way the system works for you and your business.
General Overview Kajabi Storefront
- Highly integrated platform that features lots of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other programs
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photos
What Is Kajabi?
If you wish to sell online courses, Kajabi is a fantastic spot to do your business in.
Kajabi is an online class platform that allows users to enhance their careers using just 1 site. It does everything–from creating courses, promotion, and selling them individually or through a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online courses and market them so you can profit from the activity. The first thing you need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the description and titles.
If you would like to add quizzes, you can also do so by simply encoding the questions and supplying the options (if it is a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that allow you to turn prospects into clients by providing more efficient marketing funnels. Together with the pipelines, you can promote your products by offering freebies that demand the prospects to input their email addresses. As soon as you have these addresses, you can contact your leads through the steps Kajabi has, which you can also customize.
When a client decides to buy in, you can process payments through the website. You can do all these without having to leave Kajabi.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t have to employ as many third party sites to run your whole business. As a result, you can sell online classes without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate into Kajabi because of its comparatively higher pricing, it does offer advantages in the future because it requires no trade costs and you will have less parties to pay because the majority of the basic tools are contained in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to solve the problem by making the website easily accessible and understandable even to those who have issues with computer work.
As stated earlier, Kajabi integrates the majority of the basic tools in their own system to enable content creators to do their work in one platform. Among the most troublesome areas to understand if you are not that tech savvy is the way to work with other sites and integrate them all into your company.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are working on, you can pretty much run your online business using just Kajabi. The site permits you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials made especially for novices. They call this the Hero University, and it provides the users guidance on the best way to go about with the different steps in creating and developing your organization.
Kajabi has tutorials on subjects like making the online course, marketing your goods, and payment processing. These tutorials are available in both text and video formats.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the related tutorial.
Customer Support Kajabi Storefront
If you’re having problems with solutions that aren’t located in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer service team is among the best. So if you are stuck on an issue, you can always rely on them to supply you with the answers you need.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi service team that provides you with a live chat.
However, please be aware that if you get only the Kajabi Basic Plan, their team won’t be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, however you’ll find an answer within the day.
This is one of the reasons why the more expensive packages are worth the extra money if you are not confident about your tech skills. The other two Kajabi plans provide a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Class
To create a course in Kajabi, all you need to do is click on the New Product button located at the top right side. From here, you can choose from 4 distinct sorts of products you want to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to finish and is often used to build brand value.
- Online Course
- These are your bigger courses that are much longer.
- Evergreen Training
- This option permits you to trickle feed content to increase discipline and engagement among your attendees.
- If you would like to fully customize your course, you have this option.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this portion is fairly easy. It is easy to drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page includes a couple of headings which are called categories. They’re set in a gray background. They simply serve as organizational tools. The critical matters are contained in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Storefront
Once you have made your main online course skeleton, it is time to upload your pre-made videos. It’s not at all hard to do so in Kajabi. You can see an icon immediately that would allow you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into posts which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files individually.
Among the most attractive features of Kajabi is its use of Wistia for its video host. If you analyze this in terms of price, the usage of Wistia alone already justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Package with all its features.
Assessments are extremely important in keeping the students engaged and ensuring that they are getting the most out of the lessons, and Kajabi knows this. It is also an important tool if you opt for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to attendees who do not do well on the examinations to help them understand the lessons.
Kajabi makes it easy to create quizzes after every lesson presented. You simply need to type questions and choices in the lesson editor, which is simple. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible in regards to the content that you can add to a lesson. You’re not permitted to have a video and an assessment under precisely the same lesson category.
Second, Kajabi does not support advanced customization of the quizzes. It does not allow users to have question banks or randomize the questions.
However, Kajabi does support unique styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
Additionally, Kajabi supports an assignment submission feature which enables students to upload files for you to check later on.
Kajabi also allows you to upload a poster photo for every lesson, which can be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Storefront
1 area of Kajabi that needs improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to make certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in learning the course or any continuing education credit. This is a huge deal for those who wish to opt for eLearning to earn credit. We think Kajabi needs to provide a solution for this.
If you wish to add a document which you believe may be useful for your students, you can do this on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable by your students while they’re on that particular lesson.
In this section, Kajabi allows you to add a description of the lesson or a transcript of the video. The transcripts can help attendees when they would like to review but don’t want to see the videos again. If you opt only for a description, then it enables the attendees to understand what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Kajabi Storefront
Kajabi understands that it is important to have a place where members and students can talk about the topics presented in the course materials. By doing this, they can have access to valuable information not only from the course creator but also from their fellow pupils.
For years, course creators have used a different platform for this job such as Facebook. This required members to join Facebook groups to interact with each other. But with Kajabi, members do not need to go someplace else to ask questions and explore the lessons as it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to effectively address student inquiries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits as well. Because the Community can be a standalone product, those people who are hesitant to buy the entire course could just opt to pay for access to the talks.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it’s quite hard to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the page administrator to organize and reorganize the feeds. The admin can categorize the posts by subject, and it also has a pin capability which enables admin to move it to the peak of the feed.
Overall, the Community capability is an advantage provided by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is among the reasons why Kajabi is your ultimate one-stop shop for your internet business today.
Depending upon your preference, Kajabi offers options as to how you can go about in allowing the course materials to be accessed by your students. You can either allow your students to access all the lessons at the same time, drip feed them over a period of time, or lock them. This last option tends to improve engagement since there is a requirement to finish a lesson first before continuing on to the next one.
Dripping Course Content
As the name suggests, this option enables the admin to release content slowly rather than pouring it all at once. Kajabi has this feature to allow the creator to release categories within a class after a certain number of days after a student has enrolled.
It’s really only scheduling time when a specific course material shows up on the student’s page. There are many advantages to this system.
This is a great way to keep the student interested in returning to review the page and check if a new material has been posted. Secondly, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is helpful when you decide on a membership-type subscription since it prevents the pupils from downloading and viewing all of the materials at once. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so the students wouldn’t be overwhelmed with all the lessons. This is a fantastic way to condition their heads to take each lesson little by little.
If you decide to unlock the next lesson by allowing the student pass an assessment first, this may significantly increase their participation and makes sure that they knew all the essential concepts first before moving on.
Course Analytics Kajabi Storefront
This Kajabi feature is helpful in improving your course content in the future. What it does is generate heatmaps and video content stats. This way, you will know at what stage your students became disengaged with the content. Therefore, it shows you data on where your viewer’s interest has peaked or declined.
Specifically, Kajabi generates the following course analytics:
This provides data on how a lot of people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the videos.
Average Engagement Kajabi Storefront
The information generated here is the average percentage of the whole video that audiences actually watched. Some students would elect to watch only the first part of your video and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your video. It shows you visual representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played doesn’t mean that the viewer is actually watching it. Your student may keep the video content in the background when checking social networking sites.
With the Viewer Heatmap, you have the ability to see which parts were not seen by individual students and which were repeatedly watched. This may give you an idea of which parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to return to that part.
Overall, Kajabi has an extremely useful array of course analytics tools that you can use to create better videos in the long run.
One way to keep people interested in your products is to provide them with a blog where they can read about you and the topic you wish to introduce to them. This can effectively generate leads which would turn curious visitors into paying customers.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi needs a lot of improvement on this area.
An Image Problem
We mentioned previously that you do not have to learn how to code in order to run your business with Kajabi. However, you might want to start researching about fundamental coding if you want to personalize the photos on your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for instance, the image will appear in the recommended image size, and if you don’t learn how to work with html, you’ll have no other way to resize that photo unless of course you employ someone to do it for you.
The text wrap can also be a cause of headache since just like the picture on top of the article, you can not edit how text wraps around a photo in the body of your blog without entering the html and editing it accordingly.
There’s also the problem of the absence of an image bank when you decide to upload a photo. Suppose you want to add an image in your blog that you already have in one of your other posts. You would not be able to get that picture in the upload option, so once you need that added to a different post, you’ll have to have it in your computer or in Google Drive or you’ll need to download the image again.
This action admittedly can become rather tedious, and it is one place Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you choose from existing tags for your posts. You know how convenient it is to opt for a tag for a WordPress post so that readers can easily refer to related posts from the same tag? That task is much harder with Kajabi.
When you need to add a tag to a particular post in Kajabi, you have to really remember the tag you need to add it under. Kajabi does not provide you with the list of previous tags you have used. So you will have to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game isn’t strong. It must improve on its blogging features since it could really be a pain to have to memorize tags and edit the html every time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features that help you promote your products. In the price setting alone, you have the option to make an upsell. This results to a prompt that will show your customers the following product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi Storefront
When you click on the Marketing tab on the left side of the website, you can see a subcategory named Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It’s basically an automation for selling your products.
The name is inspired by the shape of actual pipelines. They’re designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to the exact same number of paying customers. This is in fact an improvement on the famous sales funnels where a great number of leads would lead to a significantly smaller number of buyers.
Kajabi offers a couple of options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the steps that that particular pipeline would follow. It also comprises a video and a text that will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.
It also allows you to edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You will be given a template which you can choose to follow. This template is unique because it was made by Brendon Burchard, one of the world’s leading high-performance coaches.
And since Kajabi wants its users to not forget any important steps, in addition, it gives a mini checklist on the left side of the panel so you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature that lets you monitor how well your advertising plans are doing. Here, you are able to see how each page and email of this pipeline is performing. It even provides you data on your earnings per view.
These analytics will be useful later on when you review your marketing strategies and pinpoint which areas to improve to generate more buyers.
Pipelines is among Kajabi’s strongest points. It is very effective in creating leads and in following up on those leads to turn advertisements to sales.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that potential customer. This serves as a reminder of your deal and maybe in time will convince the person to finally buy the product.
Thanks to automation, this is done without you working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the best tools for email marketing. In particular, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Storefront
We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market his or her products through affiliate marketing. Therefore, it has integrated the vital tools for affiliate program management.
This makes it much easier for you and your partners to promote your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple way of pricing your products. Just go to the Offers tab at the left side and click on Add New Offer. You even have the option to package your products and price them accordingly.
This is very handy especially if you’re trying to promote the products. Instead of selling them separately, you have the option to offer them as a set.
Moreover, you can choose if the payment will be one-time or on a subscription basis.
As soon as you make a new offer, it will prompt you to decide on a title for that offer, the product that you will include, and the cost. Take note that at this stage, you can only choose 1 product, but do not worry because in the later pages, you will have a great deal of options concerning bundles and payment option.
From there, it will direct you to a page that will permit you to choose an internal title and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this choice, you can give your customers the choice to test out your merchandise for a certain number of days. It also provides you the option of how often you will bill your customer.
Additionally, it allows you to choose the currency you would like the cost to be in.
In this exact same page, you will have the option to add more products to the deal. This is the place where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi does not charge transaction fees. However, you do have to answer for the price of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you don’t have to leave Kajabi to process those. The site has a system that enables you to process refunds without going to Paypal or Stripe.
Pricing isn’t one of the strong points of Kajabi. In fact, many people would think twice about using the platform because it is relatively more expensive than many of its counterparts. However, with a highly integrated platform, you wouldn’t need to pay extra for extra services from third parties.
Thus, we believe that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a complete article about the plans here.
Basic Plan Kajabi Storefront
The lowest priced Kajabi plan starts at $119 in the event you opt to be billed yearly. If you decide on the monthly billing, however, it’s going to cost you $149 per month.
The Basic Plan might be the most affordable option and it’s certainly a good place to start out, but we don’t recommend it if you’re really serious about growing your small business. The plan limits you to only three courses and one site, and you may only have up to a thousand members. However, the landing pages and marketing emails are unlimited.
You also need to schedule your questions about the site with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. via a live chat.
It also doesn’t contain some of the most important advertising tools that you can find in the higher pricing tiers. So if you currently have an experience with course creating, you may want to take into account the Growth or Pro plans. Kajabi Storefront
As the name suggests, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you choose to be billed annually, it is going to cost just $159.
Additional Features Kajabi Storefront
The best reason to consider this tier over the Basic Plan is the three major features that are not found in the cheaper option: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from the front-end site. All your patrons are going to see is a website that screams only you. This can be helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy when you decide to seek support from other influencers to promote your products. This step allows your following to grow and lets you reach out to more individuals who can be potential customers. When you’re serious about growing your business, you will need the support of your fellow founders so that you can tap in their audience as well. This is one of the easiest ways to grow a following since you’re reaching out to people who are interested about the products you are attempting to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you do not have to constantly monitor who among them need a bit more drive to get the maximum out of your courses. Kajabi enables you to automatically send out emails to students who haven’t been visiting your site or provide extra learning materials to those who are not doing well on the assessments. Kajabi Storefront
As a creator, we know that you are not in the business to only make money. You’d want your products to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more inclined to return for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so in the event you would like to pull an all-nighter to work on the following course, you can be certain help is just an email away.
Pro Plan Kajabi Storefront
This is where the Kajabi pricing begins to really become steep. It features everything that the Growth Plan has but it permits you to have 100 products to market. It also gives the user the ability to handle three websites and at most 20,000 members.
There’s still an unlimited number of landing pages, but the marketing emails are limited to two million. We’d want it would also be infinite like the lower tiers since you’re paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you would like to be billed annually.
Besides the increase in the amount of products, sites, and members, you also get to have access to the Experts Academy, where you can find out more about marketing your personal brand. It still has the 24/7 customer support service that permits a live chat with agents.
The Kajabi Pro Plan is for people who have a fantastic amount of courses to market. And with 25 admin users permitted under the program, you can outsource some of your work to workers. If you can do so, congratulations are in order. You’ve managed your business well.
Migrating to Kajabi Kajabi Storefront
If you’re someone who is not new to the course-creating organization, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to be concerned about is how to migrate all your information.
You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members simply by importing their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you are going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the fact your current members need to reset their passwords because those wouldn’t be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can not access them. However, this excess task might not be welcomed by your patrons.
Conclusion Kajabi Storefront
Kajabi offers a good deal of value for the price you pay. It’s a well-integrated system that enables even the beginner to easily grow his eLearning enterprise.
There aren’t much technical skills required to run an online business with Kajabi. This enables creators to concentrate more on creating valuable content for their customers rather than wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many advertising features that will push your business to new heights.
With all the tools supplied by the site, we can confidently recommend Kajabi to those who wish to make a career out of making online classes. It’s overall a superb tool to have to manage your business from conception to selling.