One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Summit 2020
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have stories and knowledge to share, and they wanted to make a single platform that will help their customers do that.
If you’re a content creator, you might have heard about Kajabi. It is among the most popular platforms for selling online classes and the best in regards to integration.
With so many choices out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi has to offer and provide you an inside look about how the system works for you and your business.
General Overview Kajabi Summit 2020
- Highly integrated platform that features a lot of tools
- Excellent Customer Care
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other platforms
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
If you wish to market online classes, Kajabi is a good spot to do your business in.
Kajabi is an online class platform which allows users to enhance their careers using just one site. It does everything–from creating courses, marketing, and selling them separately or through a membership system.
How Kajabi Works
Kajabi gives you a platform to create and sell online courses and market them so you can profit from the activity. The first thing you need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and provide the titles and description.
If you would like to add quizzes, you can also do so by simply encoding the questions and supplying the options (if it’s a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that allow you to turn prospects into customers by providing more efficient marketing funnels. With the pipelines, you can promote your products by offering freebies that require the prospects to input their emails. Once you’ve got these speeches, you can contact your leads through the steps Kajabi has, which is also possible to customize.
When a customer decides to buy in, you can process payments through the site. You can do all these without needing to leave Kajabi.
However, there are a number of features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to employ as many third party sites to run your entire business. Because of this, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some would hesitate to migrate to Kajabi due to its comparatively higher pricing, it does offer benefits in the long run since it requires no transaction costs and you will have less parties to pay because the majority of the basic tools are contained in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. You can make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the problem by making the site easily accessible and understandable even to people who have issues with computer work.
As mentioned earlier, Kajabi integrates the majority of the basic tools in their system to enable content creators to do all their work in a single platform. One of the most troublesome areas to understand if you’re not that tech savvy is how to work with other sites and integrate all of them into your company.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your internet business using just Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials created especially for novices. They call this the Hero University, and it provides the users guidance on the best way to go about with the various steps in creating and growing your business.
Kajabi has tutorials on topics like creating the online course, marketing your products, and payment processing. These tutorials can be found in both text and video formats.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you are having, and it will show you the relevant tutorials.
Customer Support Kajabi Summit 2020
If you’re having problems with solutions that are not located in the Kajabi online guides, the next step is to contact customer support. The Kajabi customer service team is one of the best. So if you are stuck on an issue, you could always rely on them to supply you with the answers you need.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi service team that offers you a live chat.
However, please be aware that in the event you get just the Kajabi Basic Plan, their staff will not be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, but you’ll find an answer within the day.
This is among the reasons why the more expensive plans are worth the additional money if you’re not confident about your tech skills. The other two Kajabi plans offer a 24/7 access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Class
To create a course in Kajabi, all you need to do is click on the New Product button located at the top right side. From here, you can pick from 4 distinct kinds of products you would like to create. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to complete and is often utilised to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option permits you to trickle feed content to increase discipline and engagement among your attendees.
- If you would like to fully customize your course, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will see a page with a predetermined outline. Uploading and editing this part is fairly easy. It is easy to drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.
The page contains a few headings which are called categories. They’re set in a gray background. They simply serve as organizational tools. The critical matters are included in the posts, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Summit 2020
As soon as you have made your primary online course skeleton, it is time to upload your pre-recorded videos. It’s not at all difficult to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos at once, and the website will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
Among the most attractive features of Kajabi is its use of Wistia for its video host. If you analyze this in terms of price, the usage of Wistia alone justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Package with all of its benefits.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most out of their lessons, and Kajabi understands this. It is also an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to students who don’t succeed on the assessments to help them understand the lessons.
Kajabi makes it easy to create quizzes after every lesson presented. You simply have to type questions and choices in the lesson editor, which is simple. However, we have to admit that Kajabi is somewhat limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible when it comes to the content which you can add to a lesson. You are not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi doesn’t support advanced editing of the quizzes. It doesn’t allow users to have query banks or randomize the questions.
But, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
Additionally, Kajabi supports an assignment submission feature which enables students to upload files for you to check later on.
Kajabi also lets you upload a poster photograph for every lesson, which can be helpful to keep your students interested. Rather than seeing plain texts of the lesson names on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Summit 2020
1 area of Kajabi that needs improvement is on certificate-making. While the website enables creators to give out certificates of completion, at present, it doesn’t have a feature that makes it possible for the admin to produce certificates natively. This is one of the reasons why Kajabi is only an almost all-in-one platform.
To create certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in studying the course or any continuing education credit. This is a huge deal for people who would like to opt for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you want to add a document which you think may be useful for your students, you can do this on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable for your students while they’re on that particular lesson.
In this section, Kajabi allows you to add a description of the lesson or a transcript of your video. The transcripts can help students when they want to review but do not want to watch the videos again. If you opt only for a description, then it enables the attendees to know what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Kajabi Summit 2020
Kajabi understands that it is important to have a place where members and students can discuss about the topics presented in the course materials. By doing this, they can have access to valuable information not just from the program creator but also from their fellow students.
For years, course creators have used a different platform for this job like facebook. This required members to join Facebook groups to interact with one another. However, with Kajabi, members don’t have to go somewhere else to ask questions and discuss the lessons because it has integrated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student inquiries while providing the same opportunity to other members.
This is very good news for the creators when it comes to profits also. Because the Community can be a standalone item, those who are hesitant to buy the whole course could just choose to pay for access to the discussions.
A frequent problem with forums (as evidenced by lots of Facebook groups) is that it’s quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the posts by subject, and it also has a pin feature which enables admin to move it to the top of the feed.
In general, the Community capability is an advantage provided by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum natively. This is one of the reasons why Kajabi is the ultimate one-stop shop for your internet business today.
Depending upon your preference, Kajabi offers options as to how you can go about in allowing the course materials to be accessed by your students. You can either allow your students to access all the classes at once, drip feed them over a time period, or lock them. This last option tends to improve engagement since there is a requirement to finish a lesson first before continuing on to the next one.
Dripping Course Content
As the name suggests, this option allows the admin to release content gradually rather than pouring it all at once. Kajabi has this feature to allow the creator to make available categories within a class after a certain number of days after a student has enrolled.
It’s really nothing more than scheduling time when a specific course material shows up on the pupil’s page. There are many benefits to this system.
First, this is a excellent way to keep the student interested in returning to review the page and check if a new content material was posted. Second, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful when you decide on a membership-type subscription since it prevents the pupils from downloading and seeing all of the materials simultaneously. This equates to more months under the membership, i.e., additional profits.
This feature might be helpful so the students wouldn’t be overwhelmed with all the lessons. This is a good way to set up their heads to take each lesson little by little.
If you decide to unlock the next lesson by letting the student pass an assessment first, this may significantly increase their engagement and makes sure that they knew all of the important concepts first before moving on.
Course Analytics Kajabi Summit 2020
This Kajabi feature is helpful in boosting your course content later on. What it does is generate heatmaps and video content stats. In this way, you’ll know at what stage your students became disengaged with the content. Therefore, it shows you info on where your viewer’s interest has peaked or declined.
In particular, Kajabi generates the following course analytics:
This gives data on how many people actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Kajabi Summit 2020
The information generated here is the normal percentage of the whole video that viewers actually watched. Some students would opt to watch only the first part of your movie and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature produces a graphical overlay on your actual video. It shows you visual representation of your students’ engagement in certain points of this video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t mean that the viewer is actually watching it. Your student can keep the video in the background while checking social networking sites.
With the Viewer Heatmap, you have the ability to see which parts weren’t seen by individual students and which were repeatedly watched. This may give you an idea of what parts of the lesson are important or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely useful variety of course analytics tools that you can use to create better content in the long run.
1 way to keep people interested in your products is to give them a site where they can read about you and the topic you want to introduce to them. This can effectively generate leads that would turn curious visitors into paying clients.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we have to point out that Kajabi needs a lot of improvement on this area.
A Picture Problem
We mentioned earlier that you don’t have to understand how to code in order to run your enterprise with Kajabi. However, you might want to start researching about basic coding if you wish to personalize the photos on your Kajabi-powered blog.
When you upload a photograph on top of a blog post, for example, the image will appear in the recommended image size, and unless you know how to work with html, you will have no other way to resize this photograph unless of course you hire somebody to do it for you.
The text wrapping can also be a cause of headache since just like the picture on top of the post, you can not edit how text wraps around a photograph in the body of your site without going into the html and editing it accordingly.
There’s also the problem of the absence of a picture bank when you choose to upload a photograph. Suppose you need to add an image into your blog that you already have in one of your other posts. You wouldn’t be able to access that photo in the upload option, so when you want that added to a different post, you’ll need to have it in your computer or in Google Drive or you will have to download the image again.
This action admittedly can become very tedious, and it’s one area Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you choose from existing tags in your posts. You understand how easy it is to opt for a tag for a WordPress post so that readers can easily refer to related posts from the exact same tag? That task is much harder with Kajabi.
When you need to add a tag to a particular post in Kajabi, you must really remember the tag you need to include it under. Kajabi does not provide you with the list of previous tags you have used. So you’ll have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features because it may really be a pain to have to memorize tags and edit the html each time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features that help you promote your products. In the purchase price setting alone, you have the option to make an upsell. This results to a prompt which will show your customers another product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Summit 2020
When you click on the Marketing tab on the left side of the site, you can see a subcategory named Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It’s basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They are designed in a way that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the identical number of leads to the exact same number of paying customers. This is actually an improvement on the famous sales funnels where a large number of prospects would result to a considerably smaller number of buyers.
Kajabi offers a couple of options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a picture of the steps that that specific pipeline would follow. Additionally, it contains a video and a text that will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It is very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
Additionally, it lets you edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You’ll be given a template which you can choose to follow. This template is special because it was made by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users not to overlook any important steps, it also gives a mini checklist on the left side of the panel so that you can check which activities are left to be edited.
Kajabi includes a Pipeline Stats feature that allows you to monitor how well your marketing plans are doing. Here, you are able to determine how each page and email of the pipeline is performing. It even provides you data on your earnings per view.
These analytics will be useful later on when you review your marketing plans and pinpoint which areas to improve to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It is very effective in creating leads and in following up on those leads to turn advertisements into sales.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This acts as a reminder of your deal and possibly in time will convince the person to finally buy the product.
Due to automation, this is done without you working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. In particular, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Summit 2020
We must point out that this choice is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market their products through affiliate marketing. Therefore, it has integrated the vital features for affiliate program management.
This makes it much easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple way of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You even have the option to package your products and price them accordingly.
This is very handy especially if you’re trying to promote the products. Instead of selling them individually, you have the option to provide them as a set.
In addition, you can choose if the payment will be one-time or on a subscription basis.
Once you create a new deal, it will prompt you to decide on a title for that offer, the product you will include, and the cost. Take note that at this stage, you can only choose one product, but do not worry because in the later pages, you’ll have lots of options concerning bundles and payment option.
From there, it will direct you to a page that will allow you to pick an internal name and to add a description. When you click on edit price it leads you to the pop-up which allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can choose the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this option, you can offer your customers the option to test out your products for a certain number of days. It also provides you the option of how many times you will bill your customer.
Additionally, it allows you to choose the currency you would like the cost to be in.
In this same page, you will have the option to add more products to the deal. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi does not charge transaction fees. However, you do have to answer for the price of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you’ve got to do is export a list of all of your affiliate sales and use that file to do a Paypal Mass Pay.
As for refunds, you don’t have to leave Kajabi to process those. The site has a system which permits you to process refunds without going to Paypal or Stripe.
Kajabi Summit 2020
Pricing is not among the strong points of Kajabi. In fact, many people would think twice about using the system since it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you wouldn’t have to pay extra for additional services from third parties.
Thus, generally, we think that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a full article about the strategies here.
Basic Plan Kajabi Summit 2020
The lowest priced Kajabi plan starts at $119 if you opt to be billed annually. If you decide on the monthly billing, however, it is going to cost you $149 per month.
The Basic Plan may be the most affordable option and it’s certainly a good place to begin, but we don’t recommend it if you are really serious about developing your business. The package limits you to only three products and one website, and you may only have up to a thousand members. However, the landing pages and advertising emails are unlimited.
You also need to schedule your queries about the site with the Basic Plan because the Kajabi customer support would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. via a live chat.
Additionally, it doesn’t contain some of the most important advertising tools which you can find in the higher pricing tiers. So if you already have an experience with course creating, you may want to consider the Growth or Pro plans. Kajabi Summit 2020
As the name implies, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost just $159.
Additional Features Kajabi Summit 2020
The best reason to consider this tier over the Basic Plan is the three important features that are not found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from the front-end website. All your patrons will see is a website which screams only you. This can be helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy once you decide to seek support from other influencers to advertise your products. This measure allows your audience to grow and lets you reach out to more individuals who can be potential buyers. When you are serious about developing your business, you will require the support of your fellow founders so that you can tap in their audience as well. This is one of the easiest ways to grow a following because you’re reaching out to people who are interested about the products you are trying to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a little more drive to get the most out of your classes. Kajabi enables you to automatically send out emails to students who haven’t been visiting your website or provide extra learning materials to those who aren’t doing well on the assessments. Kajabi Summit 2020
As a creator, we know that you are not in the business to just make money. You’d want your merchandise to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they will be more likely to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so if you wish to pull an all-nighter to work on your next course, you can be sure help is just an email away.
Pro Plan Kajabi Summit 2020
Now this is where the Kajabi pricing begins to truly become steep. It features everything that the Growth Plan has but it permits you to have 100 products to sell. It also gives the user the ability to handle three websites and at most 20,000 members.
There’s still an infinite number of landing pages, but the marketing emails are limited to two million. We’d want it would also be unlimited just like the lower tiers because you are paying $200 dollars more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 in the event you wish to be billed annually.
Aside from the increase in the number of products, sites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your own personal brand. It still has the 24/7 customer support service that allows a live chat with representatives.
The Kajabi Pro Plan is for people who have a fantastic amount of courses to market. And with 25 admin users permitted under the program, you can outsource some of your work to employees. If you are able to do so, congratulations are in order. You have handled your business well.
Migrating to Kajabi Kajabi Summit 2020
If you’re someone who is not new to the course-creating business, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is how to migrate all your information.
You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi permits you to migrate your members simply by minding their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you’re going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the simple fact your existing members need to reset their passwords since those wouldn’t be contained in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this excess task might not be welcomed by your patrons.
Kajabi Summit 2020
Conclusion Kajabi Summit 2020
Kajabi offers a good deal of value for the price you pay. It’s a well-integrated system which enables the beginner to easily develop his eLearning enterprise.
There aren’t much technical skills required to run an internet business with Kajabi. This allows creators to focus more on creating valuable content for their clients instead of wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools supplied by the site, we can confidently recommend Kajabi to people who wish to make a career out of making online classes. It’s overall a wonderful tool to have to manage your online business from conception to selling.