One day, two software enthusiasts meet at a church. A couple of years later, they build a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Tags
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to create a single platform that will help their clients do that.
If you are a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online classes and the best when it comes to integration.
With so many options out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this article, we review the salient features Kajabi has to offer and provide you an inside look about how the system works for you and your company.
General Overview Kajabi Tags
- Highly integrated platform that features lots of tools
- Superb Customer Care
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No feature to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photographs
What Is Kajabi?
If you would like to market online courses, Kajabi is a fantastic place to do your business in.
Kajabi is an online course platform which allows users to enhance their careers using only one site. It does all –from creating courses, marketing, and selling them separately or via a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online courses and market them so you can profit from the activity. The first thing you need to do is to buy a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the description and titles.
If you want to add quizzes, you could also do so by simply typing up the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also lets you build pipelines. These are mechanisms that allow you to turn prospects into customers by providing more effective marketing funnels. Together with the pipelines, you can promote your products by offering freebies that require the prospects to enter their email addresses. As soon as you have these addresses, you can get in touch with your leads through the steps Kajabi has, which you can also customize.
When a customer wants to buy in, you are able to process payments through the site. You can do all these without having to leave Kajabi.
However, there are a number of features that are not found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your internet eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to employ as many third party sites to run your entire business. As a result, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
Though some might hesitate to migrate to Kajabi due to its relatively higher pricing, it does offer benefits in the future because it requires no trade costs and you will have less parties to cover because the majority of the basic tools are included in the Kajabi plans.
This is also an extremely user-friendly platform and the customization is pretty straightforward. It is possible to make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women who are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the issue by making the website easily accessible and understandable even to people who have issues with computer work.
As stated earlier, Kajabi integrates most of the basic tools in their system to enable content creators to do their work in one platform. One of the most difficult areas to understand if you are not that tech savvy is the way to work with different sites and integrate them all into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are working on, you can pretty much run your internet business using only Kajabi. The website allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials made especially for beginners. They call this the Hero University, and it provides the users guidance on the best way to go about with the various steps in creating and developing your organization.
Kajabi has tutorials on subjects like creating the online course, marketing your products, and payment processing. These tutorials can be found in both video and text formats.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the related tutorial.
Customer Support Kajabi Tags
If you are having problems with solutions that are not located in the Kajabi online guides, the next step is to contact customer support. The Kajabi customer support team is one of the best. So if you’re stuck on an issue, you could always rely on them to supply you with the answers you need.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi support team that offers you a live chat.
However, please note that if you get only the Kajabi Basic Plan, their staff won’t be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, but you will find an answer within the day.
This is among the reasons why the more expensive packages are worth the additional money if you’re not confident about your computer skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Course
To make a course in Kajabi, all you need to do is click on the New Product button located in the upper right side. From here, you can pick from 4 different sorts of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller course that is easy to complete and is often utilised to build brand value.
- Online Course
- These are your full-blown courses which are much longer.
- Evergreen Training
- This option permits you to drip feed content to boost discipline and engagement among your students.
- If you want to fully customize your course, you have this choice.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will see a page with a predetermined outline. Uploading and editing this part is fairly straightforward. It is easy to drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page includes a few headings which are called categories. They are set in a gray background. They just serve as organizational tools. The important matters are included in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi Tags
Once you’ve made your main online course skeleton, it is time to upload your pre-recorded videos. It is not at all hard to do so in Kajabi. You can see an icon immediately that would allow you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
One of the most attractive features of Kajabi is its use of Wistia as its video host. If you examine this in terms of price, the usage of Wistia alone already justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Plan with all of its features.
Assessments are extremely important in keeping the students engaged and ensuring they are getting the most from their lessons, and Kajabi understands this. It is also an important tool if you opt for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends extra materials to students who do not succeed on the assessments to help them understand the classes.
Kajabi makes it effortless to create quizzes after each lesson introduced. You just need to type questions and options in the lesson editor, which is straightforward. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it is not very flexible when it comes to the content which you can add to a lesson. You are not allowed to have a video and an assessment under precisely the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It doesn’t allow users to have question banks or randomize the questions.
However, Kajabi does support different styles of quizzes like multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature that enables students to upload files for you to check in the future.
Kajabi also allows you to upload a poster photo for every lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi Tags
1 area of Kajabi that needs improvement is on certificate-making. While the website enables creators to give out certificates of completion, at present, it doesn’t have a feature that enables the admin to make certificates natively. This is one of the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in learning the course or any continuing education credit. This is a big deal for people who would like to opt for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you wish to add a document that you think may be helpful for your students, you can do this on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable by your students while they are on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of your video. The transcripts can help attendees when they would like to review but do not need to see the videos again. If you opt only for a description, then it allows the students to understand what the lesson will be about and what topics you discussed in that particular video.
Student Interactions Kajabi Tags
Kajabi understands it is important to have a place where members and students can talk about the topics introduced in the course materials. By doing this, they can have access to valuable information not only from the course creator but also from their fellow pupils.
For years, creators have used a different platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. But with Kajabi, members do not need to go someplace else to ask questions and discuss the lessons as it has incorporated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the creator to effectively address student inquiries while providing the same opportunity to other members.
This is great news for the creators in terms of profits also. Because the Community may be a standalone product, those people who are hesitant to purchase the whole course could just choose to pay for access to the discussions.
A frequent problem with forums (as evidenced by lots of Facebook groups) is that it is quite hard to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the posts by subject, and it also has a pin capability which enables him or her to move it to the top of the feed.
Overall, the Community feature is an advantage provided by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is one of the reasons why Kajabi is the ultimate one-stop shop for your internet business today.
Depending upon your preference, Kajabi offers options regarding how you can go about in allowing the course materials to be obtained by your students. You can either allow your students to access all of the lessons at the same time, drip feed them over a period of time, or lock them. This last option tends to improve engagement since there is a requirement to finish a lesson first before continuing on to another one.
Dripping Course Content
As the name suggests, this option allows the admin to release content gradually rather than pouring it all at one time. Kajabi has this capability to allow the creator to make available categories within a course after a certain number of days after a student has registered.
It’s really only scheduling the time when a specific course material shows up on the student’s page. There are many benefits to this system.
First, this is a excellent way to keep the student interested in coming back to review the page and check whether a new content material was posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful once you decide on a membership-type subscription because it prevents the pupils from downloading and viewing all of the materials at once. This equates to more months under the membership, i.e., additional profits.
This feature might be helpful so that the students would not be overwhelmed with all of the lessons. This is a fantastic way to set up their minds to take each lesson little by little.
If you choose to unlock the next lesson by letting the student pass an assessment first, this can significantly increase their participation and makes sure that they understood all of the essential concepts first before moving on.
Course Analytics Kajabi Tags
This Kajabi feature is helpful in boosting your course content later on. What it does is generate heatmaps and video content stats. In this way, you will know at what point your students became disengaged with the content. Therefore, it shows you data on where your viewer’s interest has peaked or diminished.
In particular, Kajabi generates the following course analytics:
This provides data on how a lot of people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the videos.
Average Engagement Kajabi Tags
The information generated here is the average percentage of the entire video that audiences actually watched. Some students would opt to watch only the first part of your movie and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your actual video. It shows you the graphical representation of your students’ engagement in certain points of the video. Usually, people have a tendency to stop watching at the start of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t necessarily mean that the viewer is actually watching it. Your student can keep the video in the background while checking social media sites.
With the Viewer Heatmap, you are able to see which parts weren’t seen by individual pupils and which were watched. This may give you an idea of what parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has a very useful variety of course analytics tools which you can use to create better content in the future.
1 way to keep people interested in your products is to give them a site where they can read about you and the topic you want to introduce to them. This can effectively generate leads that would turn visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we have to point out that Kajabi needs plenty of improvement on this area.
An Image Problem
We mentioned earlier that you don’t have to learn how to code in order to run your enterprise with Kajabi. However, you might want to begin researching about basic coding if you wish to personalize the photos on your Kajabi-powered blog.
When you upload a photo on top of a blog post, for example, the image will appear in the recommended image size, and if you don’t know how to work with html, you will have no other way to resize this photo unless of course you hire someone to do it for you.
The text wrapping is also a cause of headache because just like the image on top of the article, you can not edit how text wraps around a photograph in the body of your site without going into the html and editing it accordingly.
There’s also the issue of the absence of an image bank when you decide to upload a photo. Suppose you need to add an image into your blog which you already have in one of your other posts. You wouldn’t be able to get that photo in the upload option, so when you need that added to another post, you’ll need to have it in your computer or at Google Drive or you’ll have to download the picture again.
This activity admittedly can become very tedious, and it is one place Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to let you choose from existing tags in your posts. You know how convenient it is to choose a tag in a WordPress post so that readers can easily refer to related articles from the exact same tag? That task is much harder with Kajabi.
When you need to add a label to a particular post in Kajabi, then you must actually remember the tag you want to include it under. Kajabi does not provide you with the list of previous tags you have used. So you will have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features since it could really be a pain to have to memorize tags and edit the html every time you need to make a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features for you to promote your products. In the price setting alone, you have the choice to create an upsell. This results to a prompt that will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi Tags
When you click on the Marketing tab on the left side of the site, you can see a subcategory called Pipelines. This is the tool Kajabi uses to simplify marketing and sales. It’s basically an automation for selling your products.
The name is inspired by the shape of actual pipelines. They’re designed in a manner that they have the same diameter at both ends. This relates to Kajabi’s aim to turn the identical number of leads to exactly the exact same number of paying customers. This is actually an improvement on the famous sales funnels where a great number of prospects would result to a considerably smaller number of buyers.
Kajabi offers a couple of options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a graphic of the steps that that specific pipeline would follow. It also comprises a video and a text which will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
Additionally, it allows you to edit the emails which are sent to your leads, and you can do this conveniently on the same page. You’ll be given a template which you can choose to follow. This template is special because it was made by Brendon Burchard, among the world’s leading high-performance coaches.
And because Kajabi wants its users to not forget any important steps, it also provides a mini checklist on the left side of this panel so you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature that allows you to monitor how well your marketing plans are doing. Here, you have the ability to see how each page and email of the pipeline is performing. It even provides you data on your revenue per view.
These analytics will be useful later on when you examine your marketing plans and pinpoint which areas to improve on to generate more customers.
Pipelines is one of Kajabi’s strongest points. It’s extremely effective in generating leads and in following up on those leads to turn advertisements into sales.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that possible customer. This serves as a reminder of your offer and maybe in time will convince that person to eventually buy the product.
Due to automation, this is done without you working manually in tracking your customer’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi Tags
We have to point out that this option is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to market his or her products through affiliate marketing. Thus, it has integrated the essential tools for affiliate program management.
This makes it much easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple method of pricing your merchandise. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is very handy especially if you’re trying to market the courses. Rather than selling them separately, you have the choice to provide them as a set.
Moreover, you can choose whether the payment will be one-time or on a subscription basis.
As soon as you create a new offer, it will prompt you to decide on a title for that offer, the product you will include, as well as the cost. Take note that at this stage, you may only choose one product, but do not worry because in the later pages, you’ll have lots of options concerning bundles and payment option.
From there, it is going to lead you to a page that will permit you to choose an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can select the number of payments that must be between 2 and 12.
- Recurring Subscription
- With this choice, you can give your customers the choice to test out your merchandise for a certain number of days. It also gives you the choice of how many times you will bill your customer.
Additionally, it lets you choose the currency you want the cost to be in.
In this exact same page, you will have the option to add more products to the deal. This is the place where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi doesn’t charge transaction fees. However, you do have to answer for the cost of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you do not need to leave Kajabi to process those. The website has a system that permits you to process refunds without going to Paypal or Stripe.
Pricing isn’t among those strong points of Kajabi. In actuality, many people would think twice about using the platform since it is relatively more expensive than many of its counterparts. But with a highly integrated platform, you would not need to pay extra for extra services from third parties.
Thus, we believe that Kajabi is well worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we’ve dedicated a full article about the strategies here.
Basic Plan Kajabi Tags
The lowest priced Kajabi plan starts at $119 in the event you choose to be billed yearly. If you decide on the monthly billing, however, it is going to cost you $149 a month.
The Basic Plan may be the most affordable option and it’s definitely a great place to start out, but we don’t recommend it if you are really serious about growing your business. The plan limits you to only three courses and one website, and you may only have around a thousand members. However, the landing pages and advertising emails are unlimited.
You also have to schedule your questions about the website with the Basic Plan because the Kajabi customer service would only be able to help you out on weekdays, from 9 a.m. to 7 p.m. via a live chat.
Additionally, it doesn’t include some of the most important marketing tools which you can see in the higher pricing tiers. So if you already have an experience with course creating, you may want to take into account the Growth or Pro plans. Kajabi Tags
As the name suggests, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more products.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost only $159.
Additional Features Kajabi Tags
The best reason to consider this grade over the Basic Plan is the three important features that aren’t found in the cheaper option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end site. All your patrons are going to see is a website which screams only you. This is helpful when it comes to promoting and branding.
Affiliate marketing, on the other hand, comes handy once you decide to seek help from other influencers to promote your products. This measure allows your following to grow and lets you reach out to more people who can be potential customers. When you are serious about developing your business, you’ll require the support of your fellow founders so you can tap into their audience as well. This is one of the simplest ways to grow a following since you are reaching out to people who already are interested about the products you are trying to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you do not have to constantly monitor who among them need a little more push to get the most out of your courses. Kajabi enables you to automatically send out emails to students who have not been visiting your website or provide additional learning materials to those who are not doing well on the examinations. Kajabi Tags
As a creator, we are aware that you are not in the business to just make money. You would want your merchandise to be of value as well. Businesswise, this is advantageous because if people are getting the value of what they paid for, they will be more likely to return for more. It is a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team when you want, so in the event you wish to pull an all-nighter to work on the following class, you can be certain help is just an email away.
Pro Plan Kajabi Tags
Now this is where the Kajabi pricing starts to truly become steep. It features everything that the Growth Plan has but it allows you to have 100 products to market. Additionally, it gives the user the ability to manage three websites and at most 20,000 members.
There’s still an infinite number of landing pages, but the marketing emails are limited to two million. We’d wish it would also be unlimited like the lower tiers since you’re paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 if you wish to be billed yearly.
Aside from the increase in the number of products, websites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service that allows a live chat with agents.
The Kajabi Pro Plan is for people who have a good amount of courses to market. And with 25 admin users allowed under the plan, you can outsource some of your work to employees. If you can do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Kajabi Tags
If you’re someone who is not new to the course-creating organization, you might have used other platforms before. If this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to be concerned about is how to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly wouldn’t want to inconvenience your present members. Fortunately, Kajabi allows you to migrate your members simply by minding their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you are going to have to take care of multiple imports.
The biggest disadvantage with migrating to Kajabi from a different platform is the fact your existing members need to reset their passwords because those wouldn’t be included in the importation. This is an excellent sign, though because it means that the passwords are well-protected since the platforms can not access them. However, this extra task might not be welcomed by your patrons.
Conclusion Kajabi Tags
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system that allows the beginner to easily grow his eLearning business.
There aren’t much technical skills necessary to run an internet business with Kajabi. This allows creators to concentrate more on creating valuable content for their customers instead of wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools offered by the site, we can confidently recommend Kajabi to those who wish to make a career out of making online courses. It’s overall a superb tool to have to manage your online business from conception to selling.