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kajabi-review

One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi Turn Off Comments

The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser understood that people have stories and knowledge to share, and they wanted to make a single platform that would help their customers do that.

If you are a content creator, you might have heard about Kajabi. It is one of the most popular platforms for selling online classes and the best when it comes to integration.

With so many choices out there which are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi offers and give you an inside look about the way the system works for you and your business.

General Overview Kajabi Turn Off Comments

Pros

  • Highly integrated platform that features lots of tools
  • Superb Customer Care
  • User-friendly
  • Allows creators to easily market their products
  • Has more accessible customizable themes
  • Uses Wistia as movie host
    • Great email marketing tools

Cons

  • Kajabi pricing is somewhat more expensive than other platforms
  • No attribute to create certificates natively
  • Assessment customization is limited
    • Users need coding skills for editing blog post photographs

What Is Kajabi?

If you would like to sell online classes, Kajabi is a good place to do your business in.

Kajabi is an online class platform which allows users to boost their careers using only 1 site. It does all –from creating classes, marketing, and selling them individually or via a membership system.

How Kajabi Works

Kajabi gives you a platform to create and sell online classes and market them so that you can profit from the action. The first thing you need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.

From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and provide the titles and description.

If you want to add quizzes, you could also do so by simply encoding the questions and supplying the options (if it is a multiple-choice type).

Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn leads into customers by providing more effective marketing funnels. With the pipelines, you can promote your products by offering freebies that require the prospects to input their emails. As soon as you have these addresses, you can contact your leads through the measures Kajabi has, which you can also customize.

When a client decides to buy in, you can process payments through the site. You can do all these without needing to leave the system.

However, there are a number of features that are not found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform which you can use to kickstart your online eLearning business.

For a quick discussion on how Kajabi can grow your business, check this video out:

Why Should You Even Consider Kajabi?

Kajabi is the most integrated online course platform today. This means that you don’t have to use as many third party sites to run your entire business. As a result, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.

Though some might hesitate to migrate into Kajabi due to its relatively higher pricing, it does offer benefits in the long run because it requires no trade costs and you’ll have less parties to cover because the majority of the basic tools are included in the Kajabi plans.

This is also an extremely user-friendly platform and the customization is pretty straightforward. You can make an online business in no time with Kajabi even without learning how to code.

Kajabi as a Tool for the Non-Tech Savvy

Some people that are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the issue by making the website easily accessible and understandable even to those who have problems with computer work.

Almost All-in-One

As stated earlier, Kajabi integrates most of the basic tools in their own system to enable content creators to do all their work in a single platform. One of the most troublesome things to understand if you are not that tech savvy is how to work with different sites and integrate all of them into your business.

This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are working on, you can pretty much run your online business using just Kajabi. The website permits you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.

Tutorials

Kajabi provides a wide range of video tutorials created especially for novices. They call this the Hero University, and it provides the users advice on the best way to go about with the different steps in creating and developing your organization.

Kajabi has tutorials on subjects like creating the online course, marketing your goods, and payment processing. These guides are available in both text and video format.

All you have to do is go to the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the related tutorial.

Customer Support Kajabi Turn Off Comments

If you are having problems with solutions that are not located in the Kajabi online tutorials, the next step is to contact customer support. The Kajabi customer service team is one of the best. So if you are stuck on an issue, you could always rely on them to provide you with the answers you need.

If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi support team that offers you a live chat.

However, please note that if you get just the Kajabi Basic Plan, their team won’t be available to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, however you’ll find an answer within the day.

This is one of the reasons why the more expensive packages are worth the additional money if you are not confident about your tech skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic does not.

How to Use Kajabi: The Basics

Creating a Course

To make a course in Kajabi, all you need to do is click on the New Product button located in the upper right side. From there, you can pick from four distinct sorts of products you would like to produce. These are called product blueprints:

  • Mini course
    • A mini course is a smaller course which is easy to complete and is often utilised to build brand value.
  • Online Course
    • These are your bigger courses that are much longer.
  • Evergreen Training
    • This option permits you to drip feed content to increase engagement and discipline among your attendees.
  • Blank
    • If you would like to fully customize your course, you have this option.

The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing this, you will be brought to a page with a predetermined outline. Uploading and editing this part is rather straightforward. It is easy to drag around the concept tabs to change their arrangement. This is the way your course is going to be arranged.

The page includes a few headings which are called categories. They’re set in a gray background. They just serve as organizational tools. The critical matters are included in the articles, which you can see in the white background. This is what you may click on to go to the lesson editor.

Uploading Content

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Videos Kajabi Turn Off Comments

As soon as you’ve made your main online course skeleton, it’s time to upload your pre-made videos. It is not at all difficult to do so in Kajabi. You will see an icon immediately that would allow you to upload either a video or an assessment.

One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into posts which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.

Among the most attractive characteristics of Kajabi is its use of Wistia as its video host. If you analyze this in terms of price, the use of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Plan with all its benefits.

Assessments

Assessments are very important in keeping the students engaged and ensuring that they are getting the most from their lessons, and Kajabi knows this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.

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There’s also a Kajabi feature that automatically sends extra materials to attendees who don’t do well on the examinations to help them understand the lessons.

Kajabi makes it easy to create quizzes after every lesson presented. You just have to type questions and choices in the lesson editor, which is straightforward. However, we have to admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.

First, it is not very flexible in regards to the content that you can add to a lesson. You are not allowed to have a video and an assessment under the same lesson category.

Second, Kajabi does not support advanced customization of the quizzes. It doesn’t allow users to have question banks or randomize the questions.

But, Kajabi does support different styles of quizzes like multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.

In addition, Kajabi supports an assignment submission feature which enables students to upload files for you to check later on.

Photos

Kajabi also lets you upload a poster photograph for every lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.

Certificates Kajabi Turn Off Comments

1 area of Kajabi that needs improvement is on certificate-making. While the website enables creators to give out certificates of completion, at present, it doesn’t have a feature that makes it possible for the admin to make certificates natively. This is among the reasons why Kajabi is just an almost all-in-one platform.

To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.

Kajabi also does not indicate the amount of time spent in studying the course or any continuing education credit. This is a big deal for those who wish to opt for eLearning to earn credit. We think Kajabi needs to provide a solution for this.

Downloads

If you want to add a document which you believe may be helpful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.

Whatever file you upload there’ll be downloadable by your students while they are on that particular lesson.

Body

In this section, Kajabi allows you to add a description of the lesson or a transcript of your video. The transcripts can help students when they would like to review but do not want to watch the videos again. If you opt only for a description, then it enables the students to understand what the lesson will be about and what topics you discussed in that specific video.

Student Interactions Kajabi Turn Off Comments

Community

Kajabi understands that it is important to have a place where students and members can talk about the subjects introduced in the course materials. This way, they can have access to valuable information not just from the course creator but also from their fellow students.

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For years, creators have used a different platform for this job such as Facebook. This needed members to join Facebook groups to interact with one another. But with Kajabi, members do not have to go someplace else to ask questions and explore the lessons because it has integrated this system in a feature called the Community.

These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student inquiries while providing the same opportunity to other members.

This is very good news for the creators when it comes to profits also. Because the Community may be a standalone product, those who are hesitant to buy the whole course could just choose to pay for access to the discussions.

Topic Organization

A common problem with forums (as evidenced by lots of Facebook groups) is that it’s quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.

Kajabi solves this problem by permitting the page administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin feature which enables admin to transfer it to the peak of the feed.

In general, the Community feature is an advantage offered by Kajabi that is not found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum . This is among the reasons why Kajabi is the ultimate one-stop shop for your internet business today.

Content Access

Based on your taste, Kajabi offers options regarding how you can go about in letting the course materials to be obtained by your pupils. You can either allow your students to access all of the classes at the same time, drip feed them over a period of time, or lock them. This last choice tends to improve engagement since there’s a requirement to finish a lesson first before continuing on to the next one.

Dripping Course Content

As the name implies, this option allows the admin to release materials slowly rather than pouring it all at one time. Kajabi has this capability to enable the creator to release categories within a class after a certain number of days after a student has registered.

It’s really nothing more than scheduling the time when a specific course material shows up on the student’s page. There are many benefits to this system.

First, this is a great way to keep the student interested in returning to review the page and check if a new material has been posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is useful when you opt for a membership-type subscription because it prevents the pupils from downloading and seeing all of the materials at once. This equates to more months under the membership, i.e., more profits.

Content Locking

This feature may be helpful so that the students would not be overwhelmed with all the lessons. This is a good way to condition their heads to take each lesson little by little.

If you choose to unlock the next lesson by letting the student pass an assessment first, this may significantly increase their engagement and makes sure that they knew all the important concepts first before moving on.

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Course Analytics Kajabi Turn Off Comments

This Kajabi feature is helpful in boosting your course content in the future. What it does is create heatmaps and video content stats. This way, you will know at what stage your students became disengaged with the content. Therefore, it shows you info on where your viewer’s interest has peaked or diminished.

In particular, Kajabi generates the following course analytics:

Play Rate

This provides data on how a lot of people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the videos.

Average Engagement Kajabi Turn Off Comments

The data generated here is the normal percentage of the whole video that viewers actually watched. Some students would opt to watch only the first part of your movie and leap into the next lesson. This gives you an idea about how well you can keep your audience interested in what you have to say.

Visual Engagement Viewer

This feature creates a graphical overlay on your actual video. It shows you the graphical representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the start of the outro, so this gives you a general downward tendency.

Viewer Heatmaps

Just because your video is being played does not mean that the viewer is in fact watching it. Your student can keep the video in the background while checking social networking sites.

With the Viewer Heatmap, you are able to see which parts weren’t seen by individual pupils and which were repeatedly watched. This may give you an idea of which parts of the lesson are important or where your students are having a hard time processing thus necessitating them to return to that part.

Overall, Kajabi has an extremely practical array of course analytics tools which you can use to create better videos in the future.

Blogging

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One way to keep people interested in your products is to give them a site where they can read about you and the topic you wish to introduce to them. This can effectively generate leads which would turn curious visitors into paying customers.

Thankfully, Kajabi offers this feature to its users. Unfortunately, we have to point out that Kajabi needs a lot of improvement on this area.

A Picture Problem

We mentioned earlier that you do not have to learn how to code in order to run your business with Kajabi. However, you may want to begin researching about fundamental coding if you want to customize the photos on your Kajabi-powered blog.

When you upload a photo in addition to a blog post, for example, the image will show up in the recommended image size, and if you don’t learn how to work with html, you’ll have no other way to resize this photo unless of course you employ someone to do it for you.

The text wrap can also be a cause of headache because just like the picture on top of the article, you can’t edit how text wraps around a photograph in the body of your blog without entering the html and editing it accordingly.

There is also the issue of the absence of an image bank when you decide to upload a photograph. Suppose you need to add an image into your blog that you currently have in one of your other posts. You would not be able to access that photo in the upload option, so once you need that added to a different post, you’ll have to have it in your computer or at Google Drive or you’ll need to download the image again.

This activity admittedly can become rather tedious, and it is one place Kajabi should work on.

Tags

Another thing which makes blogging in Kajabi a hassle is its inability to let you pick from existing tags in your posts. You know how easy it is to choose a tag for a WordPress post so that readers can easily refer to related posts from the same tag? That job is much harder with Kajabi.

When you need to add a label to a certain post in Kajabi, then you must really remember the tag you want to add it under. Kajabi does not offer you the list of previous tags you’ve used. So you’ll need to rely on your memory or a separate list for this one.

So overall, Kajabi’s blogging game isn’t strong. It must improve on its blogging features because it could really be a pain to have to memorize tags and edit the html every time you want to create a blog post.

Marketing Tools by Kajabi

Kajabi offers a great deal of marketing features for you to promote your products. In the price setting alone, you have the choice to make an upsell. This contributes to a prompt which will show your customers another product offer after completing a purchase. The other methods are discussed next.

Pipelines Kajabi Turn Off Comments

When you click on the Marketing tab on the left side of the site, you can see a subcategory called Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It’s essentially an automation for selling your products.

The name is inspired by the form of actual pipelines. They’re designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to the same number of paying clients. This is in fact an improvement on the renowned sales funnels where a large number of leads would lead to a significantly smaller number of buyers.

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Kajabi offers a few options for its pipelines:

  • Free Report
  • Promotional Offer
  • Sales Page
  • Webinar
  • Product Launch
  • Virtual Summit
  • Blank

Creating a Pipeline

When you click on a product pipeline, it is going to show you a graphic of the measures that that specific pipeline would follow. Additionally, it contains a video and a text that will explain how to best use that pipeline.

Editing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.

It also lets you edit the emails that will be sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template which you can opt to follow. This template is special because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.

And since Kajabi wants its users not to overlook any important steps, it also gives a mini checklist on the left side of this panel so that you can check which actions are left to be edited.

Pipeline Analytics

Kajabi includes a Pipeline Stats feature which lets you monitor how well your advertising plans are doing. Here, you have the ability to see how each page and email of this pipeline is performing. It even gives you data on your earnings per view.

These analytics will be useful later on when you examine your marketing plans and pinpoint which areas to improve to generate more buyers.

Pipelines is among Kajabi’s strongest points. It’s extremely effective in generating leads and in following up on these leads to turn advertisements to earnings.

Automation

Email Marketing

When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that potential customer. This serves as a reminder of your offer and maybe in time will convince the person to finally purchase the product.

Due to automation, this is done without you working manually in monitoring your visitor’s activities.

Marketing Partners

Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.

Affiliate Program Kajabi Turn Off Comments

We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.

Kajabi understands the founder’s need to advertise their products through affiliate marketing. Thus, it has incorporated the vital tools for affiliate program management.

This makes it easier for you and your partners to market your products and give them the commission agreed upon.

Pricing Your Courses

Kajabi provides a very simple way of pricing your merchandise. Just go to the Offers tab in the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.

This is very convenient especially if you’re trying to promote the courses. Instead of selling them individually, you have the choice to offer them as a set.

In addition, you can choose if the payment will be one-time or on a subscription basis.

As soon as you make a new deal, it will ask you to choose a title for this offer, the product that you will include, and the cost. Take note that at this stage, you can just choose 1 product, but do not worry because in the subsequent pages, you’ll have a great deal of options concerning bundles and payment choice.

From there, it will lead you to a page which will allow you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:

  • Free
  • One-time Payment
  • Multiple Payments
    • Here, you can choose the amount of payments that have to be between 2 and 12.
  • Recurring Subscription
    • With this option, you can give your customers the option to try out your products for a specific number of days. It also gives you the option of how many times you will bill your client.

Additionally, it allows you to choose the currency you would like the cost to be in.

In this exact same page, you will have the option to add more products to the deal. This is the place where the bundles are made.

For some tips on pricing strategies, this post is very helpful.

Payment Methods

Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do need to answer for the cost of its payment method partners.

Paypal in particular makes it easier for you to pay your affiliates if you have an affiliate program. All you’ve got to do is export a list of all of your affiliate sales and use that file to do a Paypal Mass Pay.

As for refunds, you do not need to leave Kajabi to process those. The site has a system which permits you to process refunds without going to Paypal or Stripe.

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Kajabi Pricing

Pricing is not one of the strong points of Kajabi. In actuality, many people would think twice about using the system because it is relatively more expensive than most of its counterparts. However, with a highly integrated platform, you wouldn’t need to pay extra for additional services from third parties.

Thus, we believe that Kajabi is worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we have dedicated a full article about the plans here.

Basic Plan Kajabi Turn Off Comments

The cheapest Kajabi plan starts at $119 if you opt to be billed yearly. If you opt for the monthly billing, however, it is likely to cost you $149 a month.

The Basic Plan might be the most inexpensive option and it’s certainly a great place to begin, but we do not recommend it if you are really serious about growing your small business. The plan limits you to only three courses and one website, and you can only have up to a thousand members. However, the landing pages and marketing emails are unlimited.

You also have to schedule your queries about the site with the Basic Plan because the Kajabi customer support would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. via a live chat.

It also does not contain some of the most important advertising tools that you can see in the higher pricing tiers. So if you currently have an experience with course creating, you might want to take into account the Growth or Pro plans. Kajabi Turn Off Comments

Growth Plan

As the name suggests, this pricing tier lets you grow your business with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more courses.

The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost just $159.

Additional Features Kajabi Turn Off Comments

The best reason to consider this tier over the Basic Plan is the three major features which aren’t found in the less expensive option: white-labeling, affiliate marketing, and automation.

By white labeling the site, you can erase all traces of Kajabi from the front-end website. All your patrons will see is a website which screams only you. This is helpful when it comes to branding and promoting.

Affiliate marketing, on the other hand, comes handy when you opt to seek support from other influencers to advertise your products. This measure allows your following to grow and enables you to reach out to more individuals who can be potential customers. When you’re serious about growing your business, you’ll need the support of your fellow creators so you can tap into their audience also. This is one of the simplest ways to grow a following since you’re reaching out to people who are interested about the goods you are trying to sell.

Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a little more push to get the most out of your classes. Kajabi lets you automatically send out emails to students who haven’t been visiting your site or provide additional learning materials to those that are not doing well on the examinations. Kajabi Turn Off Comments

As a creator, we are aware that you’re not in the business to only make money. You’d want your merchandise to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they’ll be more inclined to return for more. It’s a win-win.

Customer Service

Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so if you would like to pull an all-nighter to work on the following class, you can be certain help is just an email away.

Pro Plan Kajabi Turn Off Comments

This is where the Kajabi pricing begins to truly become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to market. Additionally, it gives the user the ability to handle three websites and at most 20,000 members.

There is still an unlimited number of landing pages, but the marketing emails are limited to two million. We’d wish it would also be infinite just like the lower tiers because you’re paying $200 bucks more than the Growth Plan.

You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 in the event you would like to be billed yearly.

Besides the increase in the number of products, sites, and members, you also get to have access to the Experts Academy, where you can find out more about marketing your own personal brand. It still has the 24/7 customer support service that allows a live chat with agents.

The Kajabi Pro Plan is for people who have a good amount of courses to sell. And with 25 admin users permitted under the program, you can outsource some of your work to employees. If you can do so, congratulations are in order. You have handled your business well.

Migrating to Kajabi Kajabi Turn Off Comments

kajabi-stress

If you are someone who’s not new to the course-creating organization, you may have used other platforms before. If this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is the way to migrate all of your information.

You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your existing members. Fortunately, Kajabi permits you to migrate your members simply by minding their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you’ve got more than that, you’re going to have to deal with multiple imports.

The biggest disadvantage with migrating to Kajabi from a different platform is the simple fact that your existing members have to reset their passwords since those would not be included in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this extra task may not be welcomed by your patrons.

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Conclusion Kajabi Turn Off Comments

Kajabi offers a good deal of value for the price you pay. It is a well-integrated system that allows the novice to easily grow his eLearning enterprise.

There aren’t much technical skills necessary to run an internet business with Kajabi. This allows creators to focus more on creating valuable content for their customers instead of wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your business to new heights.

With all the tools supplied by the website, we can confidently recommend Kajabi to those who wish to make a career out of making online classes. It’s overall a wonderful tool to have to manage your business from conception to selling.

Click here to see more about the pricing for Kajabi.

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