One day, two software enthusiasts meet at a church. A few years later, they build a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi vs Accessally
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser understood that people have knowledge and stories to share, and they wanted to create a single platform that would help their customers do that.
If you are a content creator, you may have heard about Kajabi. It is one of the most popular platforms for selling online classes and the best when it comes to integration.
With so many options out there that are comparatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi offers and give you an inside look in the way the system works for you and your business.
General Overview Kajabi vs Accessally
- Highly integrated platform that features lots of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as video host
- Great email marketing tools
- Kajabi pricing is somewhat more expensive than other platforms
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing blog post photos
What Is Kajabi?
If you wish to sell online classes, Kajabi is a fantastic place to do your business in.
Kajabi is an online class platform which allows users to boost their careers using just 1 site. It does all –from creating classes, promotion, and selling them separately or via a membership system.
How Kajabi Works
Kajabi offers you a platform to make and sell online classes and market them so you can profit from the activity. The first thing you will need to do is to purchase a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the titles and description.
If you would like to add quizzes, you can also do so by simply encoding the questions and supplying the options (if it is a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn prospects into clients by providing more effective marketing funnels. With the pipelines, you can market your products by offering freebies that require the leads to enter their emails. As soon as you have these addresses, you can get in touch with your leads through the measures Kajabi has, which you can also customize.
When a client decides to buy in, you can process payments through the site. You can do all these without having to leave Kajabi.
However, there are a number of features that aren’t found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform which you can use to kickstart your internet eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to employ as many third party sites to run your entire business. As a result, you can sell online classes without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some might hesitate to migrate to Kajabi due to its relatively higher pricing, it will offer advantages in the future because it requires no transaction costs and you will have less parties to cover because the majority of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. It is possible to create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to fix the issue by making the website easily accessible and understandable even to people who have issues with computer work.
As stated earlier, Kajabi integrates the majority of the fundamental tools in their own system to enable content creators to do their work in a single platform. One of the most difficult areas to understand if you’re not that tech savvy is how to work with different sites and integrate them all into your business.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are still working on, you can pretty much run your online business using only Kajabi. The site permits you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials created especially for novices. They call this the Hero University, and it provides the users advice on how to go about with the different steps in creating and growing your business.
Kajabi has tutorials on subjects like creating the online course, marketing your goods, and payment processing. These tutorials can be found in both text and video formats.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you are having, and it will show you the related tutorials.
Customer Support Kajabi vs Accessally
If you’re having problems with solutions that are not found in the Kajabi online guides, the next step is to contact customer service. The Kajabi customer service team is one of the best. So if you are stuck on a problem, you can always rely on them to provide you with the answers.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi support team that provides you with a live chat.
However, please note that in the event you get just the Kajabi Basic Plan, their team will not be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support functions on a ticket system, but you will get an answer within the day.
This is one of the reasons why the more expensive plans are worth the extra money if you’re not confident about your computer skills. The other two Kajabi plans provide a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To make a course in Kajabi, all you need to do is click on the New Product button located in the upper right side. From here, you can pick from four distinct kinds of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller course which is easy to complete and is often utilised to build brand value.
- Online Course
- These are your bigger courses which are much longer.
- Evergreen Training
- This option permits you to trickle feed content to boost discipline and engagement among your attendees.
- If you want to fully customize your course, you have this choice.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing so, you will be brought to a page with a predetermined outline. Uploading and editing this portion is rather easy. It is easy to drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page includes a few headings which are called categories. They are set in a gray background. They just serve as organizational tools. The important matters are included in the articles, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi vs Accessally
Once you’ve made your main online course skeleton, it’s time to upload your pre-made videos. It is not at all difficult to do so in Kajabi. You can see an icon immediately that would make it possible for you to upload either a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
Among the most attractive features of Kajabi is its use of Wistia as its video host. If you examine this in terms of price, the use of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you get the annually paid Basic Kajabi Plan with all of its features.
Assessments are extremely important in keeping the students engaged and ensuring that they are getting the most out of the lessons, and Kajabi knows this. Additionally it is an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to students who don’t succeed on the examinations to help them understand the lessons.
Kajabi makes it easy to create quizzes after every lesson presented. You just need to type questions and options in the lesson editor, which is simple. However, we have to admit that Kajabi is somewhat limited when it comes to the assessment area for a few reasons.
First, it’s not very flexible when it comes to the content that you can add to a lesson. You are not permitted to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced customization of the quizzes. It does not allow users to have query banks or randomize the questions.
However, Kajabi does support different styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
Additionally, Kajabi supports an assignment submission feature that enables students to upload files for you to check in the future.
Kajabi also allows you to upload a poster photo for each lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi vs Accessally
1 area of Kajabi that needs improvement is on certificate-making. While the website enables creators to give out certificates of completion, at present, it does not have a feature that enables the admin to make certificates natively. This is one of the reasons why Kajabi is only an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the amount of time spent in studying the course or any continuing education credit. This is a huge deal for those who wish to opt for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you want to add a document which you think may be helpful for your students, you can do so on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there’ll be downloadable for your students while they’re on that specific lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of the video. The transcripts can help attendees when they want to review but don’t need to see the videos again. If you opt only for a description, then it enables the attendees to know what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi vs Accessally
Kajabi understands that it is important to have a place where students and members can discuss about the subjects presented in the course materials. This way, they could have access to valuable information not only from the course creator but also from their fellow students.
For years, course creators have used a separate platform for this job like facebook. This required members to join Facebook groups to interact with one another. But with Kajabi, members do not have to go somewhere else to ask questions and explore the lessons as it has incorporated this system in a feature called the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to effectively address student inquiries while providing the same opportunity to other members.
This is great news for the creators in terms of profits also. Because the Community may be a standalone item, those people who are hesitant to purchase the whole course could just choose to pay for access to the discussions.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it is quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the page administrator to organize and reorganize the feeds. The admin can categorize the posts by subject, and it also has a pin feature which enables him or her to move it to the peak of the feed.
In general, the Community feature is an advantage offered by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is one of the reasons why Kajabi is the greatest one-stop shop for your online business today.
Based upon your taste, Kajabi offers options as to how you can go about in letting the course materials to be accessed by your pupils. You can either allow your students to access all the lessons at the same time, drip feed them over a time period, or lock them. This last option tends to improve engagement since there’s a requirement to finish a lesson first before continuing on to another one.
Dripping Course Content
As the name implies, this option allows the admin to release content gradually instead of pouring it all at one time. Kajabi has this feature to enable the creator to release categories within a class after a certain number of days after a student has registered.
It’s really only scheduling time when a particular course material shows up on the pupil’s page. There are many advantages to this system.
This is a great way to keep the student interested in coming back to review the page and check if a new content material was posted. Second, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is helpful when you opt for a membership-type subscription because it prevents the students from downloading and viewing all of the materials simultaneously. This equates to more months under the membership, i.e., additional profits.
This feature may be helpful so that the students would not be overwhelmed with all the lessons. This is a fantastic way to set up their minds to take each lesson little by little.
If you decide to unlock another lesson by letting the student pass an assessment first, this may significantly increase their engagement and makes sure that they knew all of the important concepts first before moving on.
Course Analytics Kajabi vs Accessally
This Kajabi feature is helpful in boosting your course content later on. What it does is generate heatmaps and video content stats. In this way, you will know at what stage your students became disengaged with the content. Thus, it shows you info on where your viewer’s interest has peaked or diminished.
In particular, Kajabi generates the following course analytics:
This provides data on how a lot of individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the videos.
Average Engagement Kajabi vs Accessally
The data generated here is the average percentage of the entire video that viewers actually watched. Some students would elect to watch only the first part of your movie and leap into the next lesson. This gives you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your actual video. It shows you visual representation of your students’ engagement in certain points of this video. Usually, people have a tendency to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t mean that the viewer is actually watching it. Your student may keep the video in the background when checking social networking sites.
With the Viewer Heatmap, you are able to see which parts weren’t viewed by individual students and which were repeatedly watched. This may give you an idea of what parts of the lesson are important or where your students are having trouble processing thus necessitating them to return to that part.
Overall, Kajabi has a very practical variety of course analytics tools which you can use to create better content in the future.
One way to keep people interested in your products is to provide them with a site where they can read about you and the topic you wish to introduce to them. This can effectively generate leads which would turn curious visitors into paying clients.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi wants plenty of improvement on this area.
An Image Problem
We mentioned previously that you do not have to learn how to code so as to run your enterprise with Kajabi. However, you may want to start researching about basic coding if you want to customize the photos on your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for example, the image will appear in the recommended image size, and unless you know how to work with html, you will have no other way to resize that photograph unless of course you hire someone to do it for you.
The text wrapping is also a cause of headache since just like the image on top of the post, you can’t edit how text wraps around a photograph in the body of your site without going into the html and editing it accordingly.
There is also the issue of the absence of a picture bank when you decide to upload a photo. Suppose you need to add an image in your blog that you already have in one of your other articles. You would not be able to get that photo in the upload option, so when you want that added to another post, you’ll have to get it in your computer or at Google Drive or you’ll need to download the picture again.
This activity admittedly can become very tedious, and it’s one place Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you pick from existing tags in your posts. You understand how convenient it is to opt for a tag in a WordPress post so that readers can easily refer to related articles from the exact same tag? That task is much harder with Kajabi.
When you want to add a tag to a certain post in Kajabi, you have to really remember the tag you need to include it under. Kajabi does not offer you the list of previous tags you’ve used. So you’ll need to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game isn’t strong. It must improve on its blogging features since it could really be a pain to have to memorize tags and edit the html each time you need to make a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features that help you promote your products. In the purchase price setting alone, you have the choice to make an upsell. This contributes to a prompt that will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi vs Accessally
When you click on the Marketing tab on the left side of the website, you can view a subcategory named Pipelines. This is the instrument Kajabi uses to simplify marketing and sales. It’s essentially an automation for selling your products.
The name is inspired by the form of actual pipelines. They’re designed in a way that they have the exact same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to exactly the exact same number of paying customers. This is in fact an improvement on the renowned sales funnels where a great number of leads would result to a considerably smaller number of customers.
Kajabi offers a few options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a picture of the steps that that particular pipeline would follow. It also contains a video and a text which will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
Additionally, it allows you to edit the emails which are sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template which you can opt to follow. This template is unique because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users not to forget any important steps, it also gives a mini checklist on the left side of this panel so you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature which allows you to monitor how well your advertising plans are doing. Here, you have the ability to determine how each page and email of this pipeline is performing. It even gives you data on your earnings per view.
These analytics will be useful later on when you review your marketing strategies and pinpoint which areas to improve to generate more customers.
Pipelines is among Kajabi’s strongest points. It’s extremely effective in generating leads and in following up on those leads to turn advertisements to sales.
When a visitor puts something in their cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This acts as a reminder of your offer and possibly in time will convince that person to finally purchase the product.
Due to automation, this is done without you working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi vs Accessally
We must point out that this choice is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to advertise their products through affiliate marketing. Therefore, it has integrated the vital features for affiliate program management.
This makes it easier for you and your partners to promote your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple way of pricing your merchandise. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is very handy especially if you’re trying to market the products. Instead of selling them individually, you have the option to offer them as a set.
Moreover, you can choose if the payment will be one-time or on a subscription basis.
As soon as you create a new deal, it will prompt you to decide on a title for that offer, the product you will include, as well as the cost. Take note that at this stage, you may only choose one product, but don’t worry because in the later pages, you’ll have a great deal of options concerning bundles and payment option.
From there, it will direct you to a page that will allow you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can choose the amount of payments that have to be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the choice to try out your merchandise for a specific number of days. It also gives you the choice of how often you will bill your customer.
It also allows you to choose the currency you want the cost to be in.
In this same page, you’ll have the option to add more products to the offer. This is where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do need to answer to the price of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all your affiliate sales and use that file to do a Paypal Mass Pay.
In terms of refunds, you don’t need to leave Kajabi to process those. The site has a system that permits you to process refunds without going to Paypal or Stripe.
Kajabi vs Accessally
Pricing isn’t one of the strong points of Kajabi. In actuality, many people would think twice about using the platform since it is relatively more expensive than many of its counterparts. However, with a highly integrated platform, you wouldn’t have to pay extra for additional services from third parties.
Thus, generally, we believe that Kajabi is worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we have dedicated a complete article about the plans here.
Basic Plan Kajabi vs Accessally
The lowest priced Kajabi plan starts at $119 if you choose to be billed annually. If you opt for the monthly billing, however, it’s likely to cost you $149 a month.
The Basic Plan might be the most inexpensive option and it’s certainly a great place to begin, but we don’t recommend it if you are really serious about growing your business. The plan limits you to only three courses and one site, and you may only have around a thousand members. However, the landing pages and advertising emails are unlimited.
You also have to schedule your queries about the site with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
Additionally, it does not include some of the most important marketing tools that you can see in the higher pricing tiers. So if you currently have an experience with course creating, you may want to take into account the Growth or Pro plans. Kajabi vs Accessally
As the name implies, this pricing tier allows you to grow your company with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost only $159.
Additional Features Kajabi vs Accessally
The best reason to consider this grade over the Basic Plan is the three important features that are not found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from your front-end website. All your patrons will see is a website that screams only you. This can be helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy once you opt to seek help from other influencers to promote your products. This step allows your following to grow and lets you reach out to more individuals who can be potential buyers. When you are serious about growing your business, you’ll need the support of your fellow creators so you can tap into their audience also. This is one of the easiest ways to develop a following because you are reaching out to people who already are interested about the goods you are attempting to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you do not need to constantly monitor who among them need a bit more push to get the maximum out of your classes. Kajabi lets you automatically send out emails to students who have not been visiting your site or provide additional learning materials to those that aren’t doing well on the assessments. Kajabi vs Accessally
As a creator, we know that you’re not in the business to only make money. You would want your merchandise to be of value also. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more likely to come back for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team whenever you want, so in the event you would like to pull an all-nighter to work on the following course, you can be certain help is just an email away.
Pro Plan Kajabi vs Accessally
Now this is where the Kajabi pricing begins to really become steep. It features everything that the Growth Plan has but it allows you to have 100 products to market. It also gives the user the ability to manage three websites and at most 20,000 members.
There is still an infinite number of landing pages, but the marketing emails are limited to 2 million. We would wish it would also be infinite just like the lower tiers since you are paying $200 bucks more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 if you would like to be billed annually.
Besides the increase in the number of products, websites, and associates, you also get to have access to the Experts Academy, where you can find out more about marketing your personal brand. It still has the 24/7 customer support service that permits a live chat with agents.
The Kajabi Pro Plan is for people who have a good amount of courses to sell. And with 25 admin users allowed under the plan, you can outsource some of your work to employees. If you can do so, congratulations are in order. You’ve handled your business well.
Migrating to Kajabi Kajabi vs Accessally
If you are someone who’s not new to the course-creating business, you may have used other platforms before. If this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is the way to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly wouldn’t want to inconvenience your present members. Fortunately, Kajabi allows you to migrate your members simply by importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you are going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the simple fact that your current members have to reset their passwords because those wouldn’t be included in the importation. This is a good sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this excess task might not be welcomed by your patrons.
Kajabi vs Accessally
Conclusion Kajabi vs Accessally
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system that allows the beginner to easily develop his eLearning enterprise.
There aren’t much technical skills necessary to run an online business with Kajabi. This enables creators to focus more on creating valuable content for their clients rather than wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your business to new heights.
With all the tools supplied by the site, we can confidently recommend Kajabi to people who wish to make a career out of making online classes. It’s overall a wonderful tool to have to manage your online business from conception to selling.