One day, two software enthusiasts meet at a church. A couple of years later, they build a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi vs Infusionsoft
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser understood that people have stories and knowledge to share, and they wanted to create a single platform that would help their clients do that.
If you are a content creator, you may have heard about Kajabi. It is among the most popular platforms for selling online courses and the best when it comes to integration.
With so many choices out there that are relatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi has to offer and give you an inside look in how the system works for you and your business.
General Overview Kajabi vs Infusionsoft
- Highly integrated platform that features a lot of tools
- Excellent Customer Care
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as movie host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photographs
What Is Kajabi?
If you would like to sell online classes, Kajabi is a good place to do your business in.
Kajabi is an online class platform that allows users to boost their careers using only 1 site. It does everything–from creating courses, marketing, and selling them individually or via a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online classes and market them so you can profit from the activity. The first thing you will need to do is to purchase a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should visit the lesson editor to upload the videos and give the titles and description.
If you want to add quizzes, you could also do so by simply encoding the questions and supplying the options (if it is a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn leads into clients by providing more efficient marketing funnels. Together with the pipelines, you can promote your products by offering freebies that demand the prospects to input their emails. As soon as you’ve got these speeches, you can contact your leads through the steps Kajabi has, which is also possible to customize.
When a client decides to buy in, you can process payments through the website. You can do all these without having to leave the system.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning enterprise.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t need to use as many third party sites to run your whole business. Because of this, you can sell online courses without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some might hesitate to migrate into Kajabi because of its relatively higher pricing, it will offer advantages in the future because it requires no transaction costs and you’ll have less parties to pay because most of the basic tools are contained in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. You can make an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to fix the issue by making the site easily accessible and understandable even to people who have issues with computer work.
As mentioned earlier, Kajabi integrates most of the basic tools in their own system to enable content creators to do their work in a single platform. One of the most difficult things to understand if you’re not that tech savvy is the way to work with different sites and integrate all of them into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your internet business using only Kajabi. The site permits you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide range of video tutorials created especially for beginners. They call this the Hero University, and it provides the users advice on how to go about with the different steps in creating and developing your organization.
Kajabi has tutorials on topics like creating the online course, marketing your products, and payment processing. These guides are available in both text and video formats.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the relevant tutorials.
Customer Support Kajabi vs Infusionsoft
If you are having problems with solutions that aren’t located in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer support team is one of the best. So if you are stuck on an issue, you can always rely on them to supply you with the answers.
If you opt to get the most expensive plan, you get access to a round-the-clock Kajabi support team that offers you a live chat.
However, please be aware that if you get only the Kajabi Basic Plan, their staff won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, however you’ll find an answer within the day.
This is one of the reasons why the more expensive plans are worth the extra money if you’re not confident about your tech skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you need to do is click on the New Product button located in the top right side. From there, you can pick from four distinct kinds of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller class which is easy to complete and is often used to build brand value.
- Online Course
- These are your full-blown courses which are much longer.
- Evergreen Training
- This option permits you to drip feed content to boost engagement and discipline among your students.
- If you want to fully customize your product, you have this option.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will see a page with a predetermined outline. Uploading and editing this part is rather easy. It is easy to drag around the concept tabs to change their arrangement. This is how your course will be arranged.
The page contains a couple of headings that are called categories. They’re set in a gray backdrop. They simply serve as organizational tools. The critical matters are included in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi vs Infusionsoft
Once you’ve made your main online course skeleton, it is time to upload your pre-made videos. It’s not at all difficult to do so in Kajabi. You can see an icon immediately that would allow you to upload either a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
One of the most attractive features of Kajabi is its use of Wistia as its video host. If you examine this in terms of cost, the usage of Wistia alone already justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Package with all of its benefits.
Assessments are extremely important in keeping the students engaged and ensuring that they are getting the most from the lessons, and Kajabi understands this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends extra materials to students who don’t succeed on the examinations to help them understand the classes.
Kajabi makes it easy to create quizzes after each lesson presented. You just need to type questions and options in the lesson editor, which is simple. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a few reasons.
First, it is not very flexible in regards to the content that you can add to a lesson. You’re not allowed to have a video and an assessment under precisely the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It doesn’t allow users to have query banks or randomize the questions.
However, Kajabi does support different styles of quizzes such as multiple-choice and paragraph-style questions. In addition, it can immediately give out the results after each assessment.
Additionally, Kajabi supports an assignment submission feature that allows students to upload files for you to check in the future.
Kajabi also lets you upload a poster photograph for every lesson, which may be helpful to keep your students interested. Rather than seeing plain texts of the lesson titles on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi vs Infusionsoft
One area of Kajabi that needs improvement is on certificate-making. While the website allows creators to give out certificates of completion, at present, it does not have a feature that enables the admin to produce certificates natively. This is one of the reasons why Kajabi is only an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in learning the course or any continuing education credit. This is a big deal for those who would like to elect for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you want to add a document which you think may be helpful for your students, you can do so on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they’re on that specific lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of your video. The transcripts can help students when they would like to review but don’t need to watch the videos again. If you opt only for a description, then it allows the attendees to know what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi vs Infusionsoft
Kajabi understands that it is important to have a place where members and students can talk about the subjects presented in the course materials. This way, they can have access to valuable information not only from the program creator but also from their fellow pupils.
For years, course creators have used a different platform for this job such as Facebook. This required members to join Facebook groups to interact with each other. But with Kajabi, members do not have to go somewhere else to ask questions and discuss the lessons because it has incorporated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to effectively address student inquiries while providing the same opportunity to other members.
This is very good news for the creators when it comes to profits also. Because the Community may be a standalone item, those who are hesitant to purchase the whole course could just opt to pay for access to the discussions.
A common problem with forums (as evidenced by a lot of Facebook groups) is that it’s quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the posts by topic, and it also has a pin feature which enables admin to transfer it to the peak of the feed.
Overall, the Community capability is an advantage offered by Kajabi that is not found in the majority of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum natively. This is among the reasons why Kajabi is the ultimate one-stop shop for your internet business today.
Depending upon your taste, Kajabi offers options as to how you can go about in letting the class materials to be obtained by your pupils. You can either allow your students to access all the lessons at once, drip feed them over a time period, or lock them. This last choice tends to improve engagement since there’s a requirement to finish a lesson first before moving on to the next one.
Dripping Course Content
As the name suggests, this option allows the admin to release content gradually instead of pouring it all at once. Kajabi has this capability to allow the creator to release categories within a course after a certain number of days after a student has registered.
It’s really only scheduling time when a particular course material shows up on the pupil’s page. There are many benefits to this system.
This is a excellent way to keep the student interested in coming back to review the page and check if a new material has been posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful when you opt for a membership-type subscription since it prevents the pupils from downloading and viewing all the materials simultaneously. This equates to more months under the membership, i.e., additional profits.
This feature might be helpful so that the students wouldn’t be overwhelmed with all the classes. This is a good way to set up their heads to take each lesson little by little.
If you decide to unlock another lesson by letting the student pass an assessment first, this can significantly increase their participation and makes sure that they knew all the essential concepts first before moving on.
Course Analytics Kajabi vs Infusionsoft
This Kajabi feature is beneficial in boosting your course content in the future. What it does is generate heatmaps and video content stats. In this way, you’ll know at what point your students became disengaged with the content. Therefore, it shows you data on where your viewer’s interest has peaked or diminished.
Specifically, Kajabi generates the following course analytics:
This gives data on how many individuals actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the movies.
Average Engagement Kajabi vs Infusionsoft
The data generated here is the average percentage of the whole video that viewers actually watched. Some students would elect to see only the first part of your video and leap to the next lesson. This gives you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay on your actual video. It shows you the graphical representation of your students’ engagement in certain points of this video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downhill trend.
Just because your video is being played doesn’t mean that the viewer is in fact watching it. Your student can keep the video content in the background when checking social networking sites.
With the Viewer Heatmap, you have the ability to see which parts were not viewed by individual pupils and which were watched. This may give you an idea of which parts of the lesson are significant or where your students are having a hard time processing thus necessitating them to return to that part.
Overall, Kajabi has an extremely practical array of course analytics tools that you could use to create better content in the long run.
One way to keep people interested in your products is to provide them with a site where they can read about you and the subject you want to introduce to them. This can effectively generate leads that would turn visitors into paying clients.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi wants plenty of improvement on this area.
An Image Problem
We mentioned earlier that you don’t have to learn how to code so as to run your business with Kajabi. However, you may want to start researching about basic coding if you want to personalize the photos on your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for instance, the image will appear in the recommended image size, and if you don’t learn how to work with html, you will have no other way to resize this photograph unless of course you employ somebody to do it for you.
The text wrapping can also be a cause of headache because just like the picture on top of the article, you can not edit how text wraps around a photograph in the body of your blog without entering the html and editing it accordingly.
There’s also the issue of the lack of a picture bank when you decide to upload a photograph. Suppose you need to add an image into your blog that you currently have in one of your other articles. You wouldn’t be able to access that photo in the upload option, so once you need that added to another post, you’ll need to have it in your computer or at Google Drive or you’ll need to download the picture again.
This activity admittedly can become rather tedious, and it is one place Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to allow you to pick from existing tags in your posts. You know how convenient it is to choose a tag for a WordPress post so that readers can easily refer to related posts from the exact same tag? That job is much harder with Kajabi.
When you need to add a label to a certain post in Kajabi, then you must really remember the tag you need to include it under. Kajabi does not provide you with the list of previous tags you’ve used. So you’ll need to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game is not strong. It must improve on its blogging features because it could really be a pain to have to memorize tags and edit the html every time you want to create a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features for you to promote your products. In the purchase price setting alone, you have the choice to create an upsell. This results to a prompt that will show your customers another product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi vs Infusionsoft
When you click on the Marketing tab on the left side of the website, you can view a subcategory named Pipelines. This is the instrument Kajabi uses to simplify sales and marketing. It’s basically an automation for selling your products.
The name is inspired by the form of actual pipelines. They are designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to the same number of paying customers. This is in fact an improvement on the famous sales funnels where a great number of leads would result to a considerably smaller number of customers.
Kajabi offers a couple of options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a graphic of the measures that that specific pipeline would follow. Additionally, it comprises a video and a text that will explain how to best use that pipeline.
Editing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it allows you to edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You will be given a template that you can choose to follow. This template is special because it was made by Brendon Burchard, among the world’s leading high-performance coaches.
And since Kajabi wants its users to not forget any important steps, in addition, it provides a mini checklist on the left side of this panel so you can check which actions are left to be edited.
Kajabi includes a Pipeline Stats feature that lets you monitor how well your marketing plans are doing. Here, you have the ability to see how each page and email of this pipeline is performing. It even provides you data on your revenue per view.
These analytics will be useful later on when you review your marketing strategies and pinpoint which areas to improve on to generate more buyers.
Pipelines is one of Kajabi’s strongest points. It is very effective in creating leads and in following up on those leads to turn advertisements to earnings.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This serves as a reminder of your offer and possibly in time will convince that person to finally buy the product.
Thanks to automation, this is done with no one working manually in monitoring your customer’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi vs Infusionsoft
We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to market their products through affiliate marketing. Thus, it has integrated the essential features for affiliate program management.
This makes it much easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your products. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to bundle your products and price them accordingly.
This is extremely handy especially if you’re trying to market the products. Instead of selling them individually, you have the choice to provide them as a set.
In addition, you can choose if the payment will be one-time or on a subscription basis.
Once you create a new offer, it will ask you to decide on a title for this offer, the product that you will include, as well as the cost. Take note that at this stage, you can just choose one product, but don’t worry because in the subsequent pages, you’ll have lots of options concerning bundles and payment option.
From there, it is going to direct you to a page which will permit you to choose an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can select the amount of payments that must be between 2 and 12.
- Recurring Subscription
- With this option, you can give your customers the option to test out your merchandise for a specific number of days. It also provides you the choice of how often you will bill your client.
It also lets you choose the currency you want the price to be in.
In this exact same page, you’ll have the option to add more products to the offer. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi doesn’t charge transaction fees. However, you do need to answer to the price of its payment method partners.
Paypal in particular makes it easier for you to pay your affiliates if that you have an affiliate program. All you’ve got to do is export a list of all your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you don’t need to leave Kajabi to process those. The site has a system which enables you to process refunds without going to Paypal or Stripe.
Kajabi vs Infusionsoft
Pricing is not among those strong points of Kajabi. In actuality, many people would think twice about using the platform since it is relatively more expensive than many of its counterparts. However, with a highly integrated platform, you wouldn’t need to pay extra for additional services from third parties.
Thus, we believe that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a complete article about the plans here.
Basic Plan Kajabi vs Infusionsoft
The cheapest Kajabi plan starts at $119 if you choose to be billed annually. If you opt for the monthly billing, however, it’s going to cost you $149 per month.
The Basic Plan may be the most affordable option and it’s certainly a great place to start out, but we don’t recommend it if you’re really serious about developing your business. The package limits you to only three courses and one site, and you may only have up to a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your questions about the website with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also doesn’t include some of the most important advertising tools which you can find in the higher pricing tiers. So if you currently have an experience with course creating, you might want to consider the Growth or Pro plans. Kajabi vs Infusionsoft
As the name implies, this pricing tier lets you grow your company with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost only $159.
Additional Features Kajabi vs Infusionsoft
The best reason to consider this tier over the Basic Plan is the three important features that are not found in the less expensive choice: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from the front-end site. All your patrons are going to see is a website which screams only you. This is helpful when it comes to branding and promoting.
Affiliate advertising, on the other hand, comes handy when you decide to seek help from other influencers to advertise your products. This step allows your audience to grow and enables you to reach out to more individuals who can be potential customers. When you are serious about growing your business, you will need the support of your fellow creators so that you can tap in their audience also. This is one of the simplest ways to develop a following since you are reaching out to people who are interested about the products you are trying to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a bit more drive to get the most out of your classes. Kajabi enables you to automatically send out emails to students who haven’t been visiting your website or provide extra learning materials to those that are not doing well on the examinations. Kajabi vs Infusionsoft
As a creator, we know that you’re not in the business to just make money. You would want your products to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they will be more inclined to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so if you wish to pull an all-nighter to work on your next class, you can be sure help is just an email away.
Pro Plan Kajabi vs Infusionsoft
Now this is where the Kajabi pricing begins to really become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to market. Additionally, it gives the user the ability to handle three websites and at most 20,000 members.
There is still an unlimited number of landing pages, but the marketing emails are limited to 2 million. We’d wish it would also be infinite just like the lower tiers because you are paying $200 bucks more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you wish to be billed annually.
Besides the increase in the number of products, websites, and members, you also get to have access to the Experts Academy, where you can learn more about marketing your own personal brand. It still has the 24/7 customer support service that allows a live chat with agents.
The Kajabi Pro Plan is for people who have a good quantity of courses to sell. And with 25 admin users permitted under the plan, you can outsource some of your work to workers. If you are able to do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Kajabi vs Infusionsoft
If you are someone who is not new to the course-creating organization, you may have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to be concerned about is how to migrate all your information.
You would not want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members by simply importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you’re going to have to take care of multiple imports.
The biggest drawback with migrating to Kajabi from a different platform is the fact that your existing members need to reset their passwords because those wouldn’t be contained in the importation. This is an excellent sign, though because it means that the passwords are well-protected as the platforms can not access them. However, this extra task might not be welcomed by your patrons.
Kajabi vs Infusionsoft
Conclusion Kajabi vs Infusionsoft
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system that allows the beginner to easily develop his eLearning enterprise.
There aren’t much technical skills necessary to run an online business with Kajabi. This allows creators to focus more on creating valuable content for their clients rather than wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools supplied by the site, we can confidently recommend Kajabi to people who wish to make a career out of making online courses. It’s overall a wonderful tool to have to manage your online business from conception to selling.