One day, two software enthusiasts meet at a church. A couple of years later, they build a million-dollar company that’s helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi vs Learndash
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have stories and knowledge to share, and they wanted to create a single platform that would help their customers do that.
If you are a content creator, you may have heard about Kajabi. It is one of the most popular platforms for selling online courses and the best in regards to integration.
With so many options out there that are relatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi offers and give you an inside look in the way the system works for you and your company.
General Overview Kajabi vs Learndash
- Highly integrated platform that features lots of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more accessible customizable themes
- Uses Wistia as movie host
- Terrific email marketing tools
- Kajabi pricing is somewhat more expensive than other programs
- No feature to create certificates natively
- Assessment customization is limited
- Users need coding skills for editing blog post photographs
If you wish to market online classes, Kajabi is a good spot to do your business in.
Kajabi is an online course platform which enables users to boost their careers using only one site. It does everything–from creating courses, marketing, and selling them individually or through a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online courses and market them so that you can profit from the activity. The first thing you need to do is to buy a plan from them. You have three choices for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you have to record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and give the description and titles.
If you want to add quizzes, you could also do this by simply typing up the questions and supplying the options (if it is a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn leads into clients by providing more efficient marketing funnels. Together with the pipelines, you can promote your products by offering freebies that demand the leads to input their emails. Once you’ve got these addresses, you can contact your leads through the measures Kajabi has, which you can also customize.
When a customer wants to buy in, you are able to process payments through the site. You can do all these without having to leave the system.
However, there are some features that aren’t found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform which you can use to kickstart your internet eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t need to employ as many third party sites to run your entire business. As a result, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate to Kajabi because of its comparatively higher pricing, it will offer benefits in the long run because it requires no trade costs and you will have less parties to pay because most of the basic tools are contained in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. You can create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some men and women that are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the founders of Kajabi have considered this and aimed to solve the issue by making the website easily accessible and understandable even to those who have problems with computer work.
As mentioned earlier, Kajabi integrates most of the fundamental tools in their own system to enable content creators to do their work in a single platform. Among the most troublesome areas to understand if you’re not that tech savvy is the way to work with other sites and integrate them all into your company.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are still working on, you can pretty much run your online business using just Kajabi. The website permits you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials made especially for novices. They call this the Hero University, and it provides the users guidance on how to go about with the different steps in creating and growing your business.
Kajabi has tutorials on subjects like making the online course, marketing your goods, and payment processing. These guides can be found in both video and text format.
All you have to do is go to the Assistant Bar at the top and type out whatever problem you’re having, and it will show you the related tutorial.
Customer Support Kajabi vs Learndash
If you’re having problems with solutions that aren’t found in the Kajabi online guides, the next step is to contact customer support. The Kajabi customer service team is among the best. So if you’re stuck on an issue, you could always rely on them to provide you with the answers.
If you opt to choose the most expensive plan, you get access to a round-the-clock Kajabi support team that provides you with a live chat.
However, please note that if you get just the Kajabi Basic Plan, their staff won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service functions on a ticket system, but you’ll get an answer within the day.
This is among the reasons why the more expensive packages are worth the additional money if you’re not confident about your computer skills. The other two Kajabi plans offer a 24/7 access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Class
To make a course in Kajabi, all you need to do is click on the New Product button located at the upper right side. From here, you can pick from four distinct sorts of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class which is easy to complete and is often utilised to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option allows you to drip feed content to increase engagement and discipline among your students.
- If you would like to fully customize your course, you have this option.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will be brought to a page with a predetermined outline. Uploading and editing this portion is rather straightforward. You can easily drag around the concept tabs to change their arrangement. This is the way your course will be arranged.
The page includes a few headings that are called categories. They are set in a gray backdrop. They simply serve as organizational tools. The important matters are included in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi vs Learndash
As soon as you have made your main online course skeleton, it’s time to upload your pre-made videos. It is not at all difficult to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload a video or an assessment.
1 nifty feature Kajabi has is the ability to upload multiple videos at once, and the website will automatically turn them into articles which you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the video files separately.
Among the most attractive features of Kajabi is its use of Wistia for its video host. If you analyze this in terms of price, the use of Wistia alone already justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the yearly paid Basic Kajabi Package with all its benefits.
Assessments are very important in keeping the students engaged and ensuring they are getting the most from the lessons, and Kajabi knows this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There’s also a Kajabi feature that automatically sends extra materials to students who do not do well on the examinations to help them understand the lessons.
Kajabi makes it effortless to create quizzes after each lesson introduced. You simply have to type questions and choices in the lesson editor, which is straightforward. However, we must admit that Kajabi is a bit limited when it comes to the assessment area for a couple of reasons.
First, it’s not very flexible in regards to the content that you can add to a lesson. You are not allowed to have a video and an assessment under precisely the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It does not allow users to have question banks or randomize the questions.
But, Kajabi does support unique styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give out the results after each assessment.
In addition, Kajabi supports an assignment submission feature which enables students to upload files for you to check in the future.
Kajabi also lets you upload a poster photo for each lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of these lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi vs Learndash
1 area of Kajabi that needs improvement is on certificate-making. While the website enables creators to give out certificates of completion, at present, it does not have a feature that makes it possible for the admin to make certificates natively. This is among the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the amount of time spent in studying the course or any continuing education credit. This is a big deal for those who would like to opt for eLearning to earn credit. We think Kajabi needs to offer a solution for this.
If you want to add a document which you think may be helpful for your students, you can do this on the exact same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable for your students while they are on that particular lesson.
In this section, Kajabi permits you to add a description of the lesson or a transcript of the video. The transcripts can help students when they would like to review but don’t want to watch the videos again. If you opt just for a description, then it allows the students to understand what the lesson is going to be about and what topics you discussed in that particular video.
Student Interactions Kajabi vs Learndash
Kajabi understands it is important to have a place where students and members can talk about the subjects presented in the course materials. This way, they could have access to valuable information not just from the course creator but also from their fellow students.
For years, course creators have used a different platform for this job like facebook. This needed members to join Facebook groups to interact with each other. However, with Kajabi, members do not need to go somewhere else to ask questions and discuss the lessons because it has incorporated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student inquiries while providing the same opportunity to other members.
This is very good news for the creators in terms of profits also. Because the Community can be a standalone product, those who are hesitant to buy the whole course could just choose to pay for access to the discussions.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it’s quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by allowing the webpage administrator to organize and reorganize the feeds. The admin can categorize the posts by subject, and it also has a pin capability which enables him or her to move it to the top of the feed.
Overall, the Community capability is an advantage offered by Kajabi that is not found in most of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum . This is among the reasons why Kajabi is your greatest one-stop shop for your online business today.
Depending upon your taste, Kajabi offers options as to how you can go about in allowing the course materials to be accessed by your pupils. You can either allow your students to access all of the classes at once, drip feed them over a period of time, or lock them. This last choice tends to increase engagement since there’s a requirement to finish a lesson first before moving on to another one.
Dripping Course Content
As the name implies, this option enables the admin to release materials gradually instead of pouring it all at one time. Kajabi has this feature to allow the creator to make available categories within a course after a certain number of days after a student has registered.
It’s really only scheduling time when a particular course material shows up on the student’s page. There are many benefits to this system.
This is a great way to keep the student interested in returning to review the page and check whether a new material has been posted. Second, it prevents students from jumping too far ahead and skipping possibly important lessons. Third, this feature is useful once you decide on a membership-type subscription because it prevents the pupils from downloading and viewing all of the materials simultaneously. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so the students wouldn’t be overwhelmed with all the classes. This is a fantastic way to condition their heads to take each lesson little by little.
If you choose to unlock another lesson by allowing the student pass an assessment first, this may significantly increase their engagement and makes sure that they understood all of the important concepts first before moving on.
Course Analytics Kajabi vs Learndash
This Kajabi feature is beneficial in improving your course content in the future. What it does is generate heatmaps and video content stats. In this way, you’ll know at what stage your pupils became disengaged with the content. Therefore, it shows you info on where your viewer’s interest has peaked or declined.
Specifically, Kajabi generates the following course analytics:
This gives data on how a lot of individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the videos.
Average Engagement Kajabi vs Learndash
The information generated here is the normal percentage of the whole video that audiences actually watched. Some students would opt to watch only the first part of your movie and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your actual video. It shows you visual representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the beginning of the outro, so this gives you a general downward tendency.
Just because your video is being played doesn’t mean that the viewer is in fact watching it. Your student may keep the video in the background when checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts weren’t viewed by individual pupils and which were watched. This may give you an idea of what parts of the lesson are important or where your students are having trouble processing thus necessitating them to return to that part.
Overall, Kajabi has an extremely useful variety of course analytics tools which you could use to create better videos in the future.
One way to keep people interested in your products is to provide them with a blog where they can read about you and the subject you wish to introduce to them. This can effectively generate leads that would turn curious visitors into paying clients.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we must point out that Kajabi needs a lot of improvement on this area.
A Picture Problem
We mentioned earlier that you do not have to learn how to code so as to run your business with Kajabi. However, you may want to start researching about fundamental coding if you wish to customize the photos in your Kajabi-powered blog.
When you upload a photo in addition to a blog post, for example, the image will appear in the recommended image size, and unless you know how to work with html, you’ll have no other way to resize that photo unless of course you hire someone to do it for you.
The text wrap can also be a cause of headache since just like the picture on top of the post, you can’t edit how text wraps around a photograph in the body of your blog without going into the html and editing it accordingly.
There is also the issue of the lack of a picture bank when you decide to upload a photograph. Suppose you need to add an image in your blog which you already have in one of your other posts. You would not be able to access that photo in the upload option, so once you want that added to a different post, you’ll need to have it in your computer or in Google Drive or you’ll need to download the image again.
This action admittedly can become very tedious, and it’s one place Kajabi should work on.
Another thing that makes blogging in Kajabi a hassle is its inability to let you choose from existing tags in your posts. You know how convenient it is to opt for a tag for a WordPress post so that readers can easily refer to related posts from the exact same tag? That task is much harder with Kajabi.
When you want to add a label to a particular post in Kajabi, you must actually remember the tag you want to add it under. Kajabi does not offer you the list of previous tags you have used. So you will have to rely on your memory or a separate list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features since it may really be a pain to have to memorize tags and edit the html each time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features for you to promote your products. In the purchase price setting alone, you have the choice to make an upsell. This results to a prompt that will show your customers another product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi vs Learndash
When you click on the Marketing tab on the left side of the website, you can view a subcategory called Pipelines. This is the instrument Kajabi uses to simplify marketing and sales. It’s essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They’re designed in a manner that they have the exact same diameter at both ends. This relates to Kajabi’s aim to turn the same number of leads to the same number of paying customers. This is in fact an improvement on the famous sales funnels where a large number of prospects would lead to a significantly smaller number of customers.
Kajabi offers a couple of options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it is going to show you a picture of the measures that that particular pipeline would follow. Additionally, it contains a video and a text that will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the customer’s point-of-view.
Additionally, it allows you to edit the emails which are sent to your leads, and you can do this conveniently on the same page. You’ll be given a template which you can choose to follow. This template is special because it was made by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users to not forget any important steps, it also provides a mini checklist on the left side of this panel so that you can check which activities are left to be edited.
Kajabi includes a Pipeline Stats feature which allows you to monitor how well your advertising plans are doing. Here, you are able to determine how each page and email of this pipeline is performing. It even gives you data on your earnings per view.
These analytics will be helpful later on when you examine your marketing strategies and pinpoint which areas to improve on to generate more customers.
Pipelines is one of Kajabi’s strongest points. It is very powerful in creating leads and in following up on those leads to turn advertisements into sales.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that potential customer. This serves as a reminder of your offer and maybe in time will convince that person to eventually buy the product.
Thanks to automation, this is done without you working manually in monitoring your visitor’s activities.
Kajabi has partnered up with some of the best tools for email marketing. Specifically, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi vs Learndash
We have to point out that this choice is available only from the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to market their products through affiliate marketing. Therefore, it has integrated the essential features for affiliate program management.
This makes it easier for you and your partners to market your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple method of pricing your merchandise. Just go to the Offers tab at the left side and click on Add New Offer. You have the option to package your products and price them accordingly.
This is extremely convenient especially if you’re trying to market the products. Rather than selling them separately, you have the choice to offer them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
As soon as you create a new offer, it will prompt you to decide on a title for that offer, the product that you will include, and the price. Take note that at this stage, you may just choose 1 product, but don’t worry because in the subsequent pages, you’ll have lots of options concerning bundles and payment choice.
From there, it is going to lead you to a page which will allow you to choose an internal name and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment options:
- One-time Payment
- Multiple Payments
- Here, you can choose the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this choice, you can give your customers the choice to test out your merchandise for a specific number of days. It also gives you the option of how many times you will bill your customer.
Additionally, it lets you choose the currency you would like the cost to be in.
In this exact same page, you will have the option to add more products to the offer. This is the place where the bundles are created.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi doesn’t charge transaction fees. However, you do have to answer to the cost of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all your affiliate sales and use that file to do a Paypal Mass Pay.
As for refunds, you don’t have to leave Kajabi to process those. The website has a system that permits you to process refunds without going to Paypal or Stripe.
Kajabi vs Learndash
Pricing isn’t one of those strong points of Kajabi. In actuality, many people would think twice about using the system since it is relatively more expensive than many of its counterparts. However, with a highly integrated platform, you wouldn’t have to pay extra for additional services from third parties.
Thus, generally, we believe that Kajabi is worth the money. Below, we discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a complete article about the plans here.
Basic Plan Kajabi vs Learndash
The cheapest Kajabi plan starts at $119 in the event you opt to be billed annually. If you opt for the monthly billing, however, it is going to cost you $149 per month.
The Basic Plan may be the most inexpensive option and it’s definitely a good place to begin, but we don’t recommend it if you are really serious about developing your small business. The package limits you to only three courses and one site, and you can only have up to a thousand members. However, the landing pages and marketing emails are unlimited.
You also have to schedule your questions about the website with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. through a live chat.
It also does not include some of the most important advertising tools that you can find in the higher pricing tiers. So if you already have an experience with course creating, you might want to take into account the Growth or Pro plans. Kajabi vs Learndash
As the name suggests, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can level up to this tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it will cost just $159.
Additional Features Kajabi vs Learndash
The best reason to consider this tier over the Basic Plan is the three major characteristics which are not found in the cheaper choice: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from the front-end website. All your patrons are going to see is a website which screams only you. This is helpful when it comes to promoting and branding.
Affiliate advertising, on the other hand, comes handy once you opt to seek help from other influencers to promote your products. This step allows your following to grow and lets you reach out to more individuals who can be potential buyers. When you’re serious about developing your business, you will require the support of your fellow creators so that you can tap in their audience also. This is one of the easiest ways to grow a following because you’re reaching out to people who already are interested about the products you are trying to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t need to constantly monitor who among them need a little more push to get the most out of your courses. Kajabi enables you to automatically send out emails to students who haven’t been visiting your website or provide additional learning materials to those who are not doing well on the assessments. Kajabi vs Learndash
As a creator, we know that you’re not in the business to only make money. You would want your merchandise to be of value as well. Businesswise, this is advantageous because if people are getting the value of what they paid for, they’ll be more likely to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so if you would like to pull an all-nighter to work on the following class, you can be sure help is just an email away.
Pro Plan Kajabi vs Learndash
This is where the Kajabi pricing begins to really become steep. It includes everything that the Growth Plan has but it allows you to have 100 products to sell. It also gives the user the ability to handle three websites and at most 20,000 members.
There is still an unlimited number of landing pages, but the marketing emails are limited to two million. We would wish it would also be unlimited like the lower tiers since you are paying $200 dollars more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 if you wish to be billed annually.
Aside from the increase in the amount of products, websites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your personal brand. It still has the 24/7 customer support service that permits a live chat with representatives.
The Kajabi Pro Plan is for people who have a fantastic quantity of courses to market. And with 25 admin users permitted under the plan, you can outsource some of your work to employees. If you can do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Kajabi vs Learndash
If you are someone who’s not new to the course-creating organization, you might have used other programs before. If this Kajabi review and others like it have convinced you that Kajabi is the better option, the next thing to worry about is how to migrate all of your information.
You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your present members. Fortunately, Kajabi permits you to migrate your members simply by minding their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you have more than that, you are going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the simple fact your current members have to reset their passwords because those wouldn’t be included in the importation. This is a good sign, though because it means that the passwords are well-protected as the platforms can’t access them. However, this extra task might not be welcomed by your patrons.
Kajabi vs Learndash
Conclusion Kajabi vs Learndash
Kajabi offers a good deal of value for the price you pay. It is a well-integrated system that allows even the beginner to easily grow his eLearning enterprise.
There aren’t much technical skills required to run an internet business with Kajabi. This enables creators to focus more on creating valuable content for their clients instead of wasting energy on building a professional-looking website. You have absolute freedom over your students’ data and pricing of your courses unlike other similar platforms. Kajabi also has many marketing features that will push your business to new heights.
With all the tools offered by the site, we can confidently recommend Kajabi to people who would like to make a career out of making online courses. It’s overall a superb tool to have to manage your business from conception to selling.