One day, two software enthusiasts meet at a church. A couple of years later, they build a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi vs Mailchimp
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to make a single platform that will help their customers do that.
If you are a content creator, you might have heard about Kajabi. It is among the most popular platforms for selling online classes and the best in regards to integration.
With so many choices out there which are relatively cheaper, what makes creators choose Kajabi? Is it really worth the money? In this guide, we review the salient features Kajabi offers and give you an inside look about the way the system works for you and your company.
General Overview Kajabi vs Mailchimp
- Highly integrated platform that features a lot of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as movie host
- Terrific email marketing tools
- Kajabi pricing is relatively more expensive than other programs
- No feature to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photographs
What Is Kajabi?
If you wish to market online classes, Kajabi is a good place to do your business in.
Kajabi is an online course platform that enables users to enhance their careers using just one site. It does everything–from creating classes, promotion, and selling them separately or through a membership system.
How Kajabi Works
Kajabi gives you a platform to make and sell online courses and market them so that you can profit from the activity. The first thing you will need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your content. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and provide the description and titles.
If you want to add quizzes, you can also do so by simply typing up the questions and providing the options (if it’s a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn prospects into customers by providing more effective marketing funnels. Together with the pipelines, you can promote your products by offering freebies that require the leads to input their email addresses. Once you have these speeches, you can get in touch with your leads through the measures Kajabi has, which you can also customize.
When a customer wants to buy in, you can process payments through the website. You can do all these without having to leave the system.
However, there are a number of features that are not found in Kajabi, which are discussed in later sections of this review. But overall, Kajabi is a powerful platform that you can use to kickstart your online eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Even Consider Kajabi?
Kajabi is the most integrated online course platform right now. This means that you don’t need to use as many third party sites to run your whole business. Because of this, you can sell online courses without paying extra for so many tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some would hesitate to migrate into Kajabi due to its comparatively higher pricing, it does offer benefits in the long run since it requires no trade costs and you will have less parties to pay because most of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. It is possible to create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people that are great at teaching might not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to solve the issue by making the site easily accessible and understandable even to those who have problems with computer work.
As mentioned earlier, Kajabi integrates most of the fundamental tools in their own system to enable content creators to do all their work in a single platform. Among the most troublesome areas to understand if you are not that tech savvy is how to work with other sites and integrate them all into your company.
This is where Kajabi comes to the rescue. Save for a couple of minor features that the developers are working on, you can pretty much run your internet business using only Kajabi. The website permits you to create content, market your products, provide coupons for discounts, follow up on leads, and manage payments.
Kajabi provides a wide assortment of video tutorials made especially for beginners. They call this the Hero University, and it provides the users guidance on the best way to go about with the different steps in creating and developing your organization.
Kajabi has tutorials on subjects like making the online course, marketing your products, and payment processing. These guides are available in both video and text formats.
All you have to do is go to the Assistant Bar at the top and type out whatever issue you’re having, and it will show you the relevant tutorial.
Customer Support Kajabi vs Mailchimp
If you are having problems with solutions that aren’t found in the Kajabi online tutorials, the next step is to contact customer service. The Kajabi customer support team is among the best. So if you’re stuck on a problem, you could always rely on them to supply you with the answers you need.
If you opt to choose the most expensive plan, you get access to a 24/7 Kajabi service team that offers you a live chat.
However, please be aware that if you get only the Kajabi Basic Plan, their staff won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer support operates on a ticket system, but you’ll get an answer within the day.
This is among the reasons why the more expensive plans are worth the additional money if you are not confident about your computer skills. The other two Kajabi plans offer a 24/7 access to support while the Basic does not.
How to Use Kajabi: The Basics
Creating a Course
To create a course in Kajabi, all you need to do is click on the New Product button located at the upper right side. From here, you can pick from four different kinds of products you want to create. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to complete and is often used to build brand value.
- Online Course
- These are your full-blown courses that are much longer.
- Evergreen Training
- This option allows you to drip feed content to increase engagement and discipline among your attendees.
- If you would like to fully customize your product, you have this option.
The next thing to do would be to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the course. After doing so, you will see a page with a predetermined outline. Uploading and editing this portion is rather easy. You can easily drag around the concept tabs to change their arrangement. This is the way your course will be arranged.
The page contains a few headings which are called categories. They are set in a gray background. They simply serve as organizational tools. The critical matters are contained in the posts, which you can see in the white background. This is what you may click on to go to the lesson editor.
Videos Kajabi vs Mailchimp
Once you have made your main online course skeleton, it’s time to upload your pre-recorded videos. It is not at all hard to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos simultaneously, and the site will automatically turn them into articles that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos individually.
One of the most attractive features of Kajabi is its use of Wistia as its video host. If you analyze this in terms of cost, the use of Wistia alone already justifies your purchase of a Kajabi plan. Per month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Package with all of its features.
Assessments are very important in keeping the students engaged and ensuring that they are getting the most from the lessons, and Kajabi understands this. Additionally it is an important tool if you opt for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends additional materials to students who don’t do well on the assessments to help them understand the classes.
Kajabi makes it easy to create quizzes after every lesson introduced. You just have to type questions and options in the lesson editor, which is straightforward. However, we have to admit that Kajabi is somewhat limited when it comes to the assessment area for a few reasons.
First, it’s not very flexible in regards to the content that you can add to a lesson. You’re not allowed to have a video and an assessment under the same lesson category.
Second, Kajabi does not support advanced editing of the quizzes. It doesn’t allow users to have query banks or randomize the questions.
However, Kajabi does support different styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.
In addition, Kajabi supports an assignment submission feature which allows students to upload files for you to check in the future.
Kajabi also allows you to upload a poster photo for each lesson, which may be helpful to keep your students interested. Instead of seeing plain texts of the lesson titles on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi vs Mailchimp
1 area of Kajabi that requires improvement is on certificate-making. While the site allows creators to give out certificates of completion, at present, it does not have a feature that enables the admin to make certificates natively. This is among the reasons why Kajabi is only an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties like Canva, Google Slides, or SmartDraw.
Kajabi also does not indicate the quantity of time spent in studying the course or any continuing education credit. This is a huge deal for people who would like to elect for eLearning to earn credit. We think Kajabi should offer a solution for this.
If you wish to add a document which you believe may be useful for your students, you can do so on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable by your students while they’re on that specific lesson.
In this section, Kajabi allows you to add a description of the lesson or even a transcript of your video. The transcripts can help attendees when they would like to review but do not need to watch the videos again. If you opt only for a description, then it enables the attendees to understand what the lesson will be about and what topics you discussed in that specific video.
Student Interactions Kajabi vs Mailchimp
Kajabi understands that it is important to have a place where members and students can talk about the subjects introduced in the course materials. By doing this, they could have access to valuable information not only from the program creator but also from their fellow students.
For years, creators have used a separate platform for this job such as Facebook. This needed members to join Facebook groups to interact with each other. However, with Kajabi, members do not need to go someplace else to ask questions and discuss the lessons because it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student inquiries while providing the same opportunity to other members.
This is very good news for the creators in terms of profits also. Because the Community can be a standalone product, those people who are hesitant to purchase the whole course could just opt to pay for access to the discussions.
A common problem with forums (as evidenced by lots of Facebook groups) is that it is quite tough to follow certain topics because of the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the webpage administrator to organize and reorganize the feeds. The admin can categorize the queries by subject, and it also has a pin capability which enables admin to move it to the peak of the feed.
In general, the Community feature is an advantage offered by Kajabi that isn’t found in most of its competitors. This is a welcome addition to any online course business because it enables the creation of a forum . This is among the reasons why Kajabi is your ultimate one-stop shop for your internet business today.
Based upon your preference, Kajabi offers options regarding how you can go about in allowing the class materials to be obtained by your pupils. You can either allow your students to access all the classes at once, drip feed them over a time period, or lock them. This last option tends to improve engagement since there’s a requirement to finish a lesson first before moving on to the next one.
Dripping Course Content
As the name implies, this option allows the admin to release content slowly rather than pouring it all at one time. Kajabi has this feature to enable the creator to make available categories within a class after a certain number of days after a student has enrolled.
It’s really only scheduling the time when a specific course material shows up on the student’s page. There are many advantages to this system.
This is a great way to keep the student interested in coming back to review the page and check if a new content material was posted. Secondly, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful once you opt for a membership-type subscription since it prevents the students from downloading and seeing all of the materials at once. This equates to more months under the membership, i.e., more profits.
This feature might be helpful so the students would not be overwhelmed with all the lessons. This is a fantastic way to condition their minds to take each lesson little by little.
If you decide to unlock another lesson by letting the student pass an assessment first, this may significantly increase their engagement and makes sure that they knew all of the important concepts first before moving on.
Course Analytics Kajabi vs Mailchimp
This Kajabi feature is beneficial in boosting your course content later on. What it does is generate heatmaps and video stats. This way, you’ll know at what stage your pupils became disengaged with the videos. Thus, it shows you data on where your viewer’s interest has peaked or declined.
Specifically, Kajabi generates the following course analytics:
This provides data on how many individuals actually viewed a particular video. Some students may prefer to read the transcript and download the PDFs rather than actually watching the videos.
Average Engagement Kajabi vs Mailchimp
The information generated here is the normal percentage of the entire video that audiences actually watched. Some students would elect to see only the first part of your video and leap to the next lesson. This will give you an idea about how well you can keep your audience interested in what you have to say.
Visual Engagement Viewer
This feature creates a graphical overlay in your actual video. It shows you the graphical representation of your students’ engagement in certain points of the video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downhill trend.
Just because your video is being played doesn’t mean that the viewer is in fact watching it. Your student can keep the video content in the background when checking social media sites.
With the Viewer Heatmap, you have the ability to see which parts weren’t viewed by individual pupils and which were watched. This may give you an idea of what parts of the lesson are important or where your students are having a hard time processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely practical array of course analytics tools which you could use to create better videos in the future.
One way to keep people interested in your products is to provide them with a blog where they can read about you and the subject you wish to introduce to them. This can effectively generate leads that would turn visitors into paying customers.
Thankfully, Kajabi provides this feature to its users. Unfortunately, we must point out that Kajabi wants a lot of improvement on this area.
A Picture Problem
We mentioned previously that you don’t have to learn how to code in order to run your business with Kajabi. However, you may want to start researching about fundamental coding if you want to personalize the photos on your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for example, the image will show up in the recommended image size, and unless you learn how to work with html, you will have no other way to resize that photo unless of course you hire someone to do it for you.
The text wrap can also be a cause of headache because just like the image on top of the article, you can’t edit how text wraps around a photo in the body of your site without entering the html and editing it accordingly.
There’s also the issue of the absence of an image bank when you decide to upload a photograph. Suppose you want to add an image into your blog that you currently have in one of your other articles. You would not be able to access that photo in the upload option, so when you need that added to another post, you’ll need to get it in your computer or at Google Drive or you will need to download the image again.
This action admittedly can become rather tedious, and it’s one place Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to let you choose from existing tags in your posts. You know how easy it is to choose a tag for a WordPress post so that readers can easily refer to related posts from the same tag? That job is much harder with Kajabi.
When you need to add a tag to a certain post in Kajabi, then you must actually remember the tag you need to add it under. Kajabi does not offer you the list of previous tags you’ve used. So you’ll need to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game is not strong. It needs to improve on its blogging features since it may really be a pain to have to memorize tags and edit the html each time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers lots of marketing features that help you promote your products. In the price setting alone, you have the option to make an upsell. This contributes to a prompt that will show your customers the following product offer after completing a buy. The other methods are discussed next.
Pipelines Kajabi vs Mailchimp
When you click on the Marketing tab on the left side of the website, you can see a subcategory called Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It’s essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They are designed in a way that they have the same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to the same number of paying clients. This is actually an improvement on the famous sales funnels where a large number of leads would lead to a considerably smaller number of customers.
Kajabi offers a couple of options for its own pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a graphic of the steps that that specific pipeline would follow. Additionally, it comprises a video and a text which will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It is very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
It also lets you edit the emails that will be sent to your prospects, and you can do this conveniently on the same page. You’ll be given a template that you can choose to follow. This template is unique because it was created by Brendon Burchard, one of the world’s leading high-performance coaches.
And because Kajabi wants its users to not forget any important steps, it also provides a mini checklist on the left side of this panel so that you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature which lets you monitor how well your advertising plans are doing. Here, you are able to see how each page and email of the pipeline is performing. It even provides you data on your earnings per view.
These analytics will be helpful later on when you review your marketing plans and pinpoint which areas to improve on to generate more customers.
Pipelines is among Kajabi’s strongest points. It is very effective in generating leads and in following up on these leads to turn advertisements to sales.
When a visitor places something in their cart and then abandons it without completing the purchase, you can set Kajabi to send an email to that possible customer. This serves as a reminder of your deal and maybe in time will convince that person to eventually buy the product.
Due to automation, this is done with no one working manually in tracking your visitor’s activities.
Kajabi has partnered up with some of the greatest tools for email marketing. In particular, it has incorporated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi vs Mailchimp
We must point out that this option is available only from the Growth and Pro Plans of Kajabi. This isn’t found in the Basic Plan, which is the cheapest option.
Kajabi understands the founder’s need to advertise his or her products through affiliate marketing. Therefore, it has incorporated the vital tools for affiliate program management.
This makes it much easier for you and your partners to promote your goods and give them the commission agreed upon.
Pricing Your Courses
Kajabi offers a very simple way of pricing your products. Just go to the Offers tab in the left side and click on Add New Offer. You even have the option to package your products and price them accordingly.
This is very handy especially if you’re trying to market the products. Instead of selling them individually, you have the option to provide them as a set.
In addition, you can choose whether the payment will be one-time or on a subscription basis.
As soon as you create a new deal, it will ask you to choose a title for this offer, the product that you will include, and the price. Take note that at this stage, you can just choose 1 product, but don’t worry because in the subsequent pages, you’ll have lots of options in terms of bundles and payment choice.
From there, it is going to lead you to a page that will allow you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the number of payments that must be between 2 and 12.
- Recurring Subscription
- With this choice, you can give your customers the choice to try out your merchandise for a specific number of days. It also gives you the option of how many times you will bill your customer.
It also allows you to choose the currency you want the cost to be in.
In this same page, you will have the option to add more products to the deal. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As stated earlier, Kajabi does not charge transaction fees. However, you do have to answer to the cost of its payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if you have an affiliate program. All you have to do is export a list of all of your affiliate sales and use that file to perform a Paypal Mass Pay.
As for refunds, you don’t have to leave Kajabi to process those. The website has a system that permits you to process refunds without going to Paypal or Stripe.
Kajabi vs Mailchimp
Pricing is not among those strong points of Kajabi. In fact, many people would think twice about using the platform since it is relatively more expensive than most of its counterparts. But with a highly integrated platform, you wouldn’t need to pay extra for extra services from third parties.
Thus, we believe that Kajabi is worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more detailed discussion, we’ve dedicated a complete article about the plans here.
Basic Plan Kajabi vs Mailchimp
The lowest priced Kajabi plan starts at $119 if you opt to be billed yearly. If you opt for the monthly billing, however, it’s going to cost you $149 a month.
The Basic Plan may be the most inexpensive option and it’s definitely a great place to start out, but we don’t recommend it if you’re really serious about growing your business. The package limits you to only three products and one site, and you can only have around a thousand members. However, the landing pages and advertising emails are unlimited.
You also have to schedule your questions about the site with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. via a live chat.
It also does not contain some of the most important advertising tools which you can see in the higher pricing tiers. So if you already have an experience with course creating, you may want to take into account the Growth or Pro plans. Kajabi vs Mailchimp
As the name suggests, this pricing tier allows you to grow your company with Kajabi significantly. For $50 more, you can level up to this tier and get five times more products.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost only $159.
Additional Features Kajabi vs Mailchimp
The best reason to consider this grade over the Basic Plan is the three important features that aren’t found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the website, you can erase all traces of Kajabi from your front-end website. All your patrons will see is a website that screams only you. This is helpful when it comes to branding and promoting.
Affiliate marketing, on the other hand, comes handy once you opt to seek help from other influencers to advertise your products. This measure allows your following to grow and lets you reach out to more individuals who can be potential customers. When you are serious about growing your business, you’ll require the support of your fellow creators so you can tap into their audience as well. This is one of the simplest ways to develop a following because you’re reaching out to people who already are interested about the goods you are trying to sell.
Finally, automation permits you to easily follow up with your students and keep them engaged. With this feature, you do not have to constantly monitor who among them need a bit more drive to get the most out of your courses. Kajabi enables you to automatically send out emails to students who haven’t been visiting your site or provide additional learning materials to those who are not doing well on the assessments. Kajabi vs Mailchimp
As a creator, we know that you’re not in the business to just make money. You would want your products to be of value also. Businesswise, this is advantageous because if people are getting the value of what they paid for, they will be more likely to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi support service with any concerns any time of the day with the Growth Plan. You can get in touch with their support team when you want, so if you wish to pull an all-nighter to work on your next class, you can be sure help is just an email away.
Pro Plan Kajabi vs Mailchimp
This is where the Kajabi pricing starts to truly become steep. It includes everything that the Growth Plan has but it permits you to have 100 products to sell. Additionally, it gives the user the ability to handle three sites and at most 20,000 members.
There’s still an unlimited number of landing pages, but the advertising emails are limited to two million. We’d wish it would also be infinite like the lower tiers since you are paying $200 dollars more than the Growth Plan.
You can get Kajabi’s Pro Plan for $399 a month for the monthly payment option and $319 if you wish to be billed annually.
Aside from the increase in the amount of products, websites, and members, you also get to have access to the Experts Academy, where you can find out more about marketing your personal brand. It still has the 24/7 customer support service that allows a live chat with representatives.
The Kajabi Pro Plan is for people who have a fantastic quantity of courses to market. And with 25 admin users permitted under the plan, you can outsource some of your work to workers. If you can do so, congratulations are in order. You have managed your business well.
Migrating to Kajabi Kajabi vs Mailchimp
If you’re someone who’s not new to the course-creating business, you might have used other platforms before. If this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to worry about is how to migrate all your information.
You wouldn’t want to start from scratch, and you certainly would not want to inconvenience your existing members. Fortunately, Kajabi allows you to migrate your members simply by importing their names and email address using a .csv file. However, you are limited to 500 members per import, so if you’ve got more than that, you’re going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the fact that your current members have to reset their passwords because those would not be included in the importation. This is a good sign, though because it means that the passwords are well-protected as the platforms can not access them. However, this extra task may not be welcomed by your patrons.
Kajabi vs Mailchimp
Conclusion Kajabi vs Mailchimp
Kajabi offers a lot of value for the price you pay. It’s a well-integrated system that enables the beginner to easily grow his eLearning business.
There aren’t much technical skills necessary to run an internet business with Kajabi. This enables creators to focus more on creating valuable content for their clients instead of wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many marketing features that will push your company to new heights.
With all the tools supplied by the site, we can confidently recommend Kajabi to those who wish to make a career out of making online courses. It’s overall a superb tool to have to manage your business from conception to selling.