One day, two software enthusiasts meet at a church. A few years later, they create a million-dollar company that is helping thousands escape the jobs they hate and realize their dreams. Thus, Kajabi was born. Kajabi vs Ontraport
The vision was simple. Kajabi creators Kenny Rueter and Travis Rosser knew that people have knowledge and stories to share, and they wanted to make a single platform that would help their customers do that.
If you’re a content creator, you may have heard about Kajabi. It is one of the most popular platforms for selling online classes and the best when it comes to integration.
With so many choices out there which are relatively cheaper, what makes creators choose Kajabi? Is it really worth the price? In this guide, we review the salient features Kajabi offers and give you an inside look in the way the system works for you and your business.
General Overview Kajabi vs Ontraport
- Highly integrated platform that features a lot of tools
- Excellent customer support
- Allows creators to easily market their products
- Has more available customizable themes
- Uses Wistia as video host
- Great email marketing tools
- Kajabi pricing is relatively more expensive than other platforms
- No attribute to create certificates
- Assessment customization is limited
- Users need coding skills for editing site post photographs
What Is Kajabi?
If you would like to sell online classes, Kajabi is a fantastic spot to do your business in.
Kajabi is an online course platform that enables users to enhance their careers using just one site. It does everything–from creating courses, marketing, and selling them individually or via a membership system.
How Kajabi Works
Kajabi offers you a platform to make and sell online classes and market them so that you can profit from the action. The first thing you need to do is to buy a plan from them. You have three options for this, which is discussed later in this review.
From there, you can easily set up your account and upload your videos. It goes without saying that you must record your video lectures first. If you need tips for this, check this awesome post out. Next, you should go to the lesson editor to upload the videos and provide the description and titles.
If you would like to add quizzes, you can also do this by simply encoding the questions and supplying the options (if it’s a multiple-choice type).
Then, Kajabi also allows you to build pipelines. These are mechanisms that enable you to turn leads into clients by providing more effective marketing funnels. With the pipelines, you can market your products by offering freebies that require the leads to enter their emails. As soon as you’ve got these addresses, you can contact your leads through the measures Kajabi has, which is also possible to customize.
When a customer decides to buy in, you can process payments through the site. You can do all these without needing to leave the system.
However, there are a number of features that aren’t found in Kajabi, which are discussed in later sections of the review. But overall, Kajabi is a powerful platform that you can use to kickstart your internet eLearning business.
For a quick discussion on how Kajabi can grow your business, check this video out:
Why Should You Consider Kajabi?
Kajabi is the most integrated online course platform today. This means that you don’t have to use as many third party sites to run your whole business. As a result, you can sell online courses without paying extra for a lot of tools. It is interesting to note that some businesses are now going 100% online by selling courses.
While some might hesitate to migrate to Kajabi due to its comparatively higher pricing, it does offer advantages in the future because it requires no trade costs and you’ll have less parties to pay because the majority of the basic tools are included in the Kajabi plans.
This is also a very user-friendly platform and the customization is pretty simple. You can create an online business in no time with Kajabi even without learning how to code.
Kajabi as a Tool for the Non-Tech Savvy
Some people who are great at teaching may not be technologically inclined enough to share their knowledge and information online. But the creators of Kajabi have considered this and aimed to fix the problem by making the site easily accessible and understandable even to those who have problems with computer work.
As stated earlier, Kajabi integrates the majority of the fundamental tools in their system to enable content creators to do their work in a single platform. Among the most difficult things to understand if you’re not that tech savvy is the way to work with different sites and integrate them all into your business.
This is where Kajabi comes to the rescue. Save for a few minor features that the developers are still working on, you can pretty much run your online business using only Kajabi. The site allows you to create content, market your products, provide coupons for discounts, follow up on leads, and handle payments.
Kajabi provides a wide assortment of video tutorials created especially for novices. They call this the Hero University, and it provides the users guidance on how to go about with the various steps in creating and growing your business.
Kajabi has tutorials on topics like creating the online course, marketing your products, and payment processing. These guides are available in both text and video formats.
All you have to do is go into the Assistant Bar at the top and type out whatever problem you are having, and it will show you the relevant tutorial.
Customer Support Kajabi vs Ontraport
If you’re having problems with solutions that aren’t found in the Kajabi online tutorials, the next step is to contact customer support. The Kajabi customer service team is one of the best. So if you are stuck on an issue, you could always rely on them to provide you with the answers you need.
If you opt to get the most expensive plan, you get access to a 24/7 Kajabi support team that offers you a live chat.
However, please be aware that in the event you get just the Kajabi Basic Plan, their staff won’t be accessible to you always. You only get them on weekdays from 9 a.m. to 7 p.m.. The Basic Plan customer service operates on a ticket system, however you’ll find an answer within the day.
This is among the reasons why the more expensive packages are worth the extra money if you are not confident about your tech skills. The other two Kajabi plans offer a round-the-clock access to support while the Basic doesn’t.
How to Use Kajabi: The Basics
Creating a Course
To make a course in Kajabi, all you will need to do is click on the New Product button located in the upper right side. From here, you can choose from four different sorts of products you would like to produce. These are called product blueprints:
- Mini course
- A mini course is a smaller class that is easy to finish and is often utilised to build brand value.
- Online Course
- These are your full-blown courses which are much longer.
- Evergreen Training
- This option allows you to drip feed content to boost discipline and engagement among your attendees.
- If you would like to fully customize your course, you have this option.
The next thing to do is to click on the Generate Online Course Product button. Kajabi will then prompt you to type a name for the product. After doing this, you will see a page with a predetermined outline. Uploading and editing this portion is rather straightforward. You can easily drag around the concept tabs to change their arrangement. This is the way your course will be arranged.
The page includes a few headings that are called categories. They are set in a gray backdrop. They just serve as organizational tools. The critical matters are included in the articles, which you can see in the white background. This is what you will click on to go to the lesson editor.
Videos Kajabi vs Ontraport
As soon as you’ve made your main online course skeleton, it’s time to upload your pre-made videos. It is not at all hard to do so in Kajabi. You will see an icon immediately that would make it possible for you to upload either a video or an assessment.
One nifty feature Kajabi has is the ability to upload multiple videos at once, and the site will automatically turn them into posts that you can then later on edit. This saves your time in clicking on the post tabs one by one and uploading the videos separately.
One of the most attractive features of Kajabi is its use of Wistia as its video host. If you examine this in terms of cost, the use of Wistia alone justifies your purchase of a Kajabi plan. A month with Wistia will cost you $99. With $20 more, you receive the annually paid Basic Kajabi Plan with all its benefits.
Assessments are extremely important in keeping the students engaged and ensuring that they are getting the most from the lessons, and Kajabi knows this. It is also an important tool if you go for content locking, which is discussed later in this review.
There is also a Kajabi feature that automatically sends extra materials to attendees who do not succeed on the examinations to help them understand the classes.
Kajabi makes it effortless to create quizzes after each lesson presented. You just need to type questions and options in the lesson editor, which is straightforward. However, we have to admit that Kajabi is somewhat limited when it comes to the assessment area for a couple of reasons.
First, it is not very flexible in regards to the content which you can add to a lesson. You are not permitted to have a video and an assessment under precisely the same lesson category.
Second, Kajabi doesn’t support advanced editing of the quizzes. It does not allow users to have question banks or randomize the questions.
But, Kajabi does support different styles of quizzes such as multiple-choice and paragraph-style questions. It can also immediately give the results after each assessment.
Additionally, Kajabi supports an assignment submission feature that allows students to upload files for you to check in the future.
Kajabi also lets you upload a poster photograph for every lesson, which can be helpful to keep your students interested. Instead of seeing plain texts of the lesson names on the list, they will have a visual representation of those lessons. This can easily be done by clicking on the Pick File button on the right side of the editor.
Certificates Kajabi vs Ontraport
One area of Kajabi that requires improvement is on certificate-making. While the website enables creators to give out certificates of completion, at present, it does not have a feature that makes it possible for the admin to produce certificates natively. This is among the reasons why Kajabi is just an almost all-in-one platform.
To make certificates of completion, you can employ the services of third parties such as Canva, Google Slides, or SmartDraw.
Kajabi also doesn’t indicate the quantity of time spent in learning the course or any continuing education credit. This is a big deal for those who wish to opt for eLearning to earn credit. We think Kajabi should provide a solution for this.
If you wish to add a document which you believe may be helpful for your students, you can do this on the same lesson editor page. This is found in the Downloads section in the right side of the page.
Whatever file you upload there will be downloadable by your students while they are on that particular lesson.
In this section, Kajabi allows you to add a description of the lesson or a transcript of your video. The transcripts can help attendees when they would like to review but do not need to watch the videos again. If you opt only for a description, then it allows the attendees to know what the lesson will be about and what topics you discussed in that particular video.
Student Interactions Kajabi vs Ontraport
Kajabi understands it is important to have a place where students and members can discuss about the topics presented in the course materials. By doing this, they could have access to valuable information not just from the course creator but also from their fellow pupils.
For years, creators have used a different platform for this job such as Facebook. This required members to join Facebook groups to interact with each other. But with Kajabi, members do not have to go somewhere else to ask questions and explore the lessons as it has integrated this system in a feature known as the Community.
These forums are so valuable that Kajabi even allows patrons to pay for access to the Community alone. The Community allows the course creator to efficiently address student inquiries while providing the same opportunity to other members.
This is great news for the creators when it comes to profits as well. Because the Community can be a standalone item, those people who are hesitant to purchase the whole course could just choose to pay for access to the discussions.
A frequent problem with forums (as evidenced by a lot of Facebook groups) is that it is quite hard to follow certain topics due to the lack of organization. This makes it hard to really listen to your audience and understand them, which is a common mistake for online course businesses.
Kajabi solves this problem by permitting the page administrator to organize and reorganize the feeds. The admin can categorize the queries by topic, and it also has a pin feature which enables him or her to transfer it to the peak of the feed.
Overall, the Community feature is an advantage offered by Kajabi that isn’t found in the majority of its competitors. This is a welcome addition to any online course business as it enables the creation of a forum natively. This is one of the reasons why Kajabi is the ultimate one-stop shop for your online business today.
Based upon your preference, Kajabi offers options as to how you can go about in allowing the class materials to be obtained by your pupils. You can either allow your students to access all the classes at once, drip feed them over a time period, or lock them. This last option tends to increase engagement since there’s a requirement to complete a lesson first before continuing on to another one.
Dripping Course Content
As the name suggests, this option enables the admin to release content slowly rather than pouring it all at one time. Kajabi has this capability to enable the creator to make available categories within a class after a certain number of days after a student has registered.
It’s really nothing more than scheduling time when a particular course material shows up on the pupil’s page. There are many benefits to this system.
This is a excellent way to keep the student interested in returning to review the page and check whether a new content material has been posted. Second, it prevents students from jumping too far ahead and bypassing possibly important lessons. Third, this feature is useful when you decide on a membership-type subscription since it prevents the pupils from downloading and viewing all the materials simultaneously. This equates to more months under the membership, i.e., more profits.
This feature may be helpful so the students would not be overwhelmed with all the classes. This is a fantastic way to condition their minds to take each lesson little by little.
If you choose to unlock the next lesson by allowing the student pass an assessment first, this may significantly increase their participation and makes sure that they knew all the important concepts first before moving on.
Course Analytics Kajabi vs Ontraport
This Kajabi feature is helpful in improving your course content in the future. What it does is create heatmaps and video stats. In this way, you will know at what stage your students became disengaged with the content. Therefore, it shows you info on where your viewer’s interest has peaked or diminished.
Specifically, Kajabi generates the following course analytics:
This gives data on how many people actually viewed a specific video. Some students may prefer to read the transcript and download the PDFs instead of actually watching the videos.
Average Engagement Kajabi vs Ontraport
The information generated here is the normal percentage of the entire video that audiences actually watched. Some students would opt to see only the first part of your movie and jump to the next lesson. This will give you an idea about how well you can keep your audience interested in what you need to say.
Visual Engagement Viewer
This feature creates a graphical overlay on your actual video. It shows you the visual representation of your students’ engagement in certain points of this video. Usually, people tend to stop watching at the start of the outro, so this gives you a general downward tendency.
Just because your video is being played does not mean that the viewer is in fact watching it. Your student can keep the video content in the background when checking social networking sites.
With the Viewer Heatmap, you have the ability to see which parts weren’t viewed by individual pupils and which were watched. This may give you an idea of what parts of the lesson are significant or where your students are having trouble processing thus necessitating them to go back to that part.
Overall, Kajabi has an extremely practical array of course analytics tools that you could use to create better content in the long run.
One way to keep people interested in your products is to provide them with a site where they can read about you and the topic you wish to introduce to them. This can effectively generate leads which would turn visitors into paying customers.
Thankfully, Kajabi offers this feature to its users. Unfortunately, we have to point out that Kajabi needs a lot of improvement on this area.
An Image Problem
We mentioned previously that you don’t have to understand how to code so as to run your enterprise with Kajabi. However, you might want to begin researching about fundamental coding if you want to customize the photos in your Kajabi-powered blog.
When you upload a photograph in addition to a blog post, for instance, the image will appear in the recommended image size, and unless you know how to work with html, you will have no other way to resize that photograph unless of course you hire someone to do it for you.
The text wrap is also a cause of headache because just like the image on top of the article, you can not edit how text wraps around a photo in the body of your site without going into the html and editing it accordingly.
There’s also the issue of the absence of a picture bank when you choose to upload a photo. Suppose you want to add an image in your blog which you currently have in one of your other articles. You would not be able to get that picture in the upload option, so once you need that added to another post, you’ll need to have it in your computer or at Google Drive or you will need to download the picture again.
This activity admittedly can become rather tedious, and it is one place Kajabi should work on.
Another thing which makes blogging in Kajabi a hassle is its inability to let you pick from existing tags in your posts. You know how convenient it is to choose a tag for a WordPress post so that readers can easily refer to related posts from the exact same tag? That job is much harder with Kajabi.
When you want to add a label to a particular post in Kajabi, you must actually remember the tag you want to add it under. Kajabi does not offer you the list of previous tags you’ve used. So you’ll need to rely on your memory or another list for this one.
So overall, Kajabi’s blogging game isn’t strong. It needs to improve on its blogging features because it may really be a pain to have to memorize tags and edit the html each time you need to create a blog post.
Marketing Tools by Kajabi
Kajabi offers a great deal of marketing features for you to promote your products. In the price setting alone, you have the choice to make an upsell. This contributes to a prompt which will show your customers the following product offer after completing a purchase. The other methods are discussed next.
Pipelines Kajabi vs Ontraport
When you click on the Marketing tab on the left side of the website, you can see a subcategory called Pipelines. This is the tool Kajabi uses to simplify sales and marketing. It’s essentially an automation for selling your products.
The name is inspired by the shape of actual pipelines. They are designed in a way that they have the exact same diameter at both ends. This relates to Kajabi’s goal to turn the same number of leads to exactly the exact same number of paying clients. This is in fact an improvement on the renowned sales funnels where a great number of leads would lead to a significantly smaller number of buyers.
Kajabi offers a few options for its pipelines:
- Free Report
- Promotional Offer
- Sales Page
- Product Launch
- Virtual Summit
Creating a Pipeline
When you click on a product pipeline, it will show you a graphic of the measures that that particular pipeline would follow. Additionally, it comprises a video and a text that will explain how to best use that pipeline.
Assessing the pipeline contents is a breeze. It’s very straightforward, and you can immediately see what your opt-in page would look like from the client’s point-of-view.
It also allows you to edit the emails that will be sent to your leads, and you can do this conveniently on the same page. You will be given a template that you can choose to follow. This template is special because it was created by Brendon Burchard, among the world’s leading high-performance coaches.
And since Kajabi wants its users to not overlook any important steps, in addition, it provides a mini checklist on the left side of the panel so that you can check which activities are left to be edited.
Kajabi has a Pipeline Stats feature that allows you to monitor how well your advertising plans are doing. Here, you have the ability to determine how each page and email of this pipeline is performing. It even provides you data on your revenue per view.
These analytics will be useful later on when you examine your marketing plans and pinpoint which areas to improve to generate more buyers.
Pipelines is among Kajabi’s strongest points. It is very effective in creating leads and in following up on these leads to turn advertisements into sales.
When a visitor places something in his or her cart and then abandons it without completing the purchase, you can set up Kajabi to send an email to that possible customer. This serves as a reminder of your offer and maybe in time will convince the person to finally purchase the product.
Due to automation, this is done with no one working manually in monitoring your visitor’s activities.
Kajabi has partnered up with some of the best tools for email marketing. In particular, it has integrated the following into its system: ConvertKit, MailChimp, Drip, Aweber, and Active Campaign.
Affiliate Program Kajabi vs Ontraport
We have to point out that this option is available only in the Growth and Pro Plans of Kajabi. This is not found in the Basic Plan, which is the cheapest option.
Kajabi understands the creator’s need to market their products through affiliate marketing. Therefore, it has integrated the essential tools for affiliate program management.
This makes it much easier for you and your partners to market your products and give them the commission agreed upon.
Pricing Your Courses
Kajabi provides a very simple way of pricing your merchandise. Just go to the Offers tab in the left side and click on Add New Offer. You even have the option to bundle your products and price them accordingly.
This is extremely convenient especially if you’re trying to market the courses. Rather than selling them separately, you have the choice to provide them as a set.
Moreover, you can choose whether the payment will be one-time or on a subscription basis.
As soon as you create a new offer, it will prompt you to decide on a title for this offer, the product you will include, and the price. Take note that at this stage, you can only choose 1 product, but don’t worry because in the subsequent pages, you will have lots of options in terms of bundles and payment option.
From there, it will direct you to a page which will permit you to pick an internal title and to add a description. When you click on edit price it leads you to the pop-up that allows you to choose the following payment choices:
- One-time Payment
- Multiple Payments
- Here, you can choose the number of payments that have to be between 2 and 12.
- Recurring Subscription
- With this choice, you can give your customers the option to try out your merchandise for a specific number of days. It also gives you the choice of how many times you will bill your client.
It also lets you choose the currency you would like the cost to be in.
In this exact same page, you’ll have the option to add more products to the deal. This is where the bundles are made.
For some tips on pricing strategies, this post is very helpful.
Kajabi partners with Stripe and Paypal for payment processing. As mentioned earlier, Kajabi does not charge transaction fees. However, you do need to answer for the price of its own payment method partners.
Paypal specifically makes it easier for you to pay your affiliates if that you have an affiliate program. All you have to do is export a list of all your affiliate sales and use that file to do a Paypal Mass Pay.
As for refunds, you don’t need to leave Kajabi to process those. The website has a system which enables you to process refunds without going to Paypal or Stripe.
Kajabi vs Ontraport
Pricing is not one of those strong points of Kajabi. In actuality, many people would think twice about using the system since it is relatively more expensive than many of its counterparts. However, with a highly integrated platform, you wouldn’t have to pay extra for additional services from third parties.
Thus, generally, we believe that Kajabi is worth the money. Belowwe discuss the Kajabi three-tiered pricing and the benefits you can get from each one. For a more thorough discussion, we have dedicated a full article about the strategies here.
Basic Plan Kajabi vs Ontraport
The lowest priced Kajabi plan starts at $119 if you choose to be billed annually. If you decide on the monthly billing, however, it’s likely to cost you $149 a month.
The Basic Plan might be the most inexpensive option and it’s certainly a good place to begin, but we don’t recommend it if you are really serious about developing your small business. The plan limits you to only three courses and one website, and you can only have up to a thousand members. However, the landing pages and advertising emails are unlimited.
You also need to schedule your questions about the website with the Basic Plan because the Kajabi customer service would only be able to assist you on weekdays, from 9 a.m. to 7 p.m. via a live chat.
It also doesn’t include some of the most important advertising tools that you can find in the higher pricing tiers. So if you currently have an experience with course creating, you may want to consider the Growth or Pro plans. Kajabi vs Ontraport
As the name suggests, this pricing tier allows you to grow your business with Kajabi significantly. For $50 more, you can level up to this next tier and get five times more courses.
The monthly payment option would cost you $199, but if you decide to be billed annually, it is going to cost only $159.
Additional Features Kajabi vs Ontraport
The best reason to consider this tier over the Basic Plan is the three important features that aren’t found in the less expensive option: white-labeling, affiliate marketing, and automation.
By white labeling the site, you can erase all traces of Kajabi from your front-end website. All your patrons will see is a website which screams only you. This is helpful when it comes to branding and promoting.
Affiliate marketing, on the other hand, comes handy once you opt to seek support from other influencers to promote your products. This measure allows your following to grow and enables you to reach out to more individuals who can be potential buyers. When you are serious about growing your business, you will need the support of your fellow creators so you can tap into their audience also. This is one of the easiest ways to grow a following since you are reaching out to people who are interested about the products you are trying to sell.
Finally, automation allows you to easily follow up with your students and keep them engaged. With this feature, you don’t have to constantly monitor who among them need a little more drive to get the most out of your classes. Kajabi enables you to automatically send out emails to students who haven’t been visiting your site or provide additional learning materials to those who aren’t doing well on the examinations. Kajabi vs Ontraport
As a creator, we are aware that you are not in the business to only make money. You’d want your products to be of value as well. Businesswise, this is valuable because if people are getting the value of what they paid for, they will be more likely to return for more. It’s a win-win.
Unlike the Basic Plan, you can reach out to the Kajabi customer service with any concerns any time of the day with the Growth Plan. You can contact their support team when you want, so if you wish to pull an all-nighter to work on your next course, you can be certain help is just an email away.
Pro Plan Kajabi vs Ontraport
Now this is where the Kajabi pricing begins to truly become steep. It features everything that the Growth Plan has but it allows you to have 100 products to sell. Additionally, it gives the user the ability to manage three sites and at most 20,000 members.
There’s still an infinite number of landing pages, but the marketing emails are limited to 2 million. We would wish it would also be infinite just like the lower tiers since you are paying $200 dollars more than the Growth Plan.
You may get Kajabi’s Pro Plan for $399 per month for the monthly payment option and $319 in the event you wish to be billed annually.
Besides the increase in the amount of products, websites, and associates, you also get to have access to the Experts Academy, where you can learn more about marketing your own personal brand. It still has the 24/7 customer support service which permits a live chat with representatives.
The Kajabi Pro Plan is for those who have a fantastic quantity of courses to market. And with 25 admin users permitted under the program, you can outsource some of your work to employees. If you can do so, congratulations are in order. You’ve handled your business well.
Migrating to Kajabi Kajabi vs Ontraport
If you are someone who’s not new to the course-creating business, you might have used other platforms before. Whether this Kajabi review and others like it have convinced you that Kajabi is the better choice, the next thing to worry about is the way to migrate all your information.
You would not want to start from scratch, and you certainly wouldn’t want to inconvenience your present members. Fortunately, Kajabi permits you to migrate your members simply by minding their names and email address using a .csv file. However, you’re limited to 500 members per import, so if you’ve got more than that, you are going to have to deal with multiple imports.
The biggest disadvantage with migrating to Kajabi from another platform is the fact that your existing members need to reset their passwords since those would not be included in the importation. This is a good sign, though because it means that the passwords are well-protected since the platforms can’t access them. However, this excess task might not be welcomed by your patrons.
Kajabi vs Ontraport
Conclusion Kajabi vs Ontraport
Kajabi offers a good deal of value for the price you pay. It’s a well-integrated system which enables even the beginner to easily grow his eLearning enterprise.
There are not much technical skills required to run an internet business with Kajabi. This enables creators to focus more on creating valuable content for their clients instead of wasting energy on building a professional-looking site. You have absolute freedom over your students’ data and pricing of your classes unlike other similar platforms. Kajabi also has many advertising features that will push your company to new heights.
With all the tools offered by the website, we can confidently recommend Kajabi to those who wish to make a career out of making online courses. It’s overall a wonderful tool to have to manage your business from conception to selling.